Search Engine Marketing News - 2006-11-08

Read by over 21,000 subscribers each week!

Hi Everyone,

Although Jennifer is still technically on maternity leave, she is going to be presenting a free online seminar Thursday Nov. 9...

"Introduction to Building Traffic to Your Website."
"Attract visitors. Understand search engines. Manage budget. If you have a website, or you're building one, you will want to attract visitors interested in your products and/or services. Jen will help you understand how search engines can help, what the search engines look for on your site, what kind of changes you can make, and how to do it all on a budget. This call will cater to small business owners who are not necessarily web designers."

There is no charge to tap into the seminar so be sure and check it out.

Have a great week!

Robert Clough

Thanks to our sponsors for keeping this a free newsletter...

You will absolutely love our ebook!

If you don't, I'll give you 100% of your money back with no questions asked.

"I'm finally reading your book, and it is amazing. You have done a marvelous job of explaining SEM in general, SEO, keyword research, copywriting, linking -- damn, you're good."

Claudia Bruemmer - Former Managing Editor, ClickZ

Yes, it's that good. Get your copy today.


Search Engine Marketing Articles

Going Broke on Google Adwords?
by Kim Roach - The high level of click fraud has undermined advertisers' confidence and some have even pulled their entire ad campaigns. For small to medium-sized businesses click fraud effectively erodes ROI, impacting the bottom line and future marketing initiatives.

Instant Staff for Your Website
by Scottie Claiborne - I approach my work with a frugal mindset: Why pay other people to do what I can do myself? With that thinking, I've struggled for years with minor programming and modifying scripts not because I really enjoy it, but because it just doesn't make sense to pay others for what I can do myself. Right? Wrong!

B2B Online Marketing – Dealing with Increasing Amounts of Competition
by Jody Nimetz - As B2B marketers, you need to get used to dealing with an increasing amount of online competition, and not being able to always identify or pigeonhole the competitive landscape. The question then becomes how do you deal with this increasing amount of online competition and how can you get a leg up on your web competitors?

How Best to Spend Your Marketing Budget
by Stoney deGeyter - The addition of online marketing has opened up a number of new doors: website development, email advertising, banner ads, pay-per-click ads, strategic link partnerships, search engine optimization, social networking, directory submissions, and the list goes on. So where should you spend your money?

What’s on Your (Site) Menu?
by Matt McGee - One of the barriers to converting is poor usability, and that often takes the form of hard-to-use navigation. This is especially true on small business sites, which are often created by someone on staff, or someone on staff’s son or daughter; in other words, by a non-professional.

Questions to Ask your Potential Search Engine Optimization Company Part One
by Scott Buresh - The following is the first of a three-part series that provides a list of questions to help you to determine if the company you are considering is deserving of your trust. In this installment, we’ll focus on the tactics that search engine optimization companies might use that could put your website at risk of penalization or removal from the major search engines.

Optimizing Your Landing Page for Better Conversions
by Bruce Clay - Copy is critical on your organic and sponsored listings in the search engines as well as on your ultimate landing pages. It is important on the SERPs because this is what drives tons of "free" organic or paid traffic to your landing page. It is important on the landing page in order to convert well.

Click Fraud Minimization Strategies
by Richard Ball - Neither Google nor Yahoo do a good job educating users about the risks of contextual advertising. For advertisers new to search engine marketing, it would be wise to disable contextual advertising while learning effective search engine advertising techniques.

Characters in Meta Keyword Tag
by Jill Whalen - It doesn't matter what you put in the keyword Meta tag. It won't have any affect on where your site will rank in the engines for the keyword phrases that are important to you.

Project Management eBook Site Questions
by Jill Whalen - Nobody lies awake at night dreaming of becoming a project manager, so I have focused my toolkit product at realizing business benefits for the average middle manager employed in corporate life (and hence accelerating the reader’s career and salary ahead of their competition). Do you have any pointers with regard to keyword direction?


Search Engine Guide Blog Posts

What's Unique About You?
In an eye-opening account of a trade show experiment, Avinash Kaushik asks analytics vendors 2 questions: Question # 1: Unique: What is the most unique thing about your company / solution compared to all other competitor solutions out there? Question # 2: Unique Feature: Is there a feature in your product that differentiates you from your competitors? Perhaps a report, a metric or a feature?

October 2006 Technorati Update
David Sifry’s Updates released the State of the Blogosphere for the month of October. Obviously, blogging is still on the upswing. Technorati is tracking over 57 Million blogs (and growing).

WOMMA Ethical Blogging Guidelines
The Word of Mouth Marketing Association (WOMMA) released their ethical Blogging guidelines for public comment. Interestingly, they all have to do with transparency, honesty, and openness for both bloggers and advertisers.

Knowing Your Market
Search seems to be top of mind for companies and entrepreneurs that develop sites and expect the world to come, much like the proverbial mousetrap. Unfortunately, the best designed and optimized website will not see the light of a monitor unless there is something that draws users and provides a good experience.

14 Tactics to Make Your Website Work Harder Right Now: Tactic 12 – Words Have to Look Pretty Too
Reading text while surfing the web is a very different exercise than reading text in a book or a newspaper. Reading web pages can be likened to taking a casual drive down Sunset Strip in Vegas. Except the billboards don’t boast half-naked women and mono-syllabic headlines. Instead, they are filled with 500 words of text each. A little overwhelming, don’t you think? And when you’re in Vegas, no doubt you’ve got people to see and places to go. You aren’t stopping the car unless something really catches your eye.

Tactic 13 – Get Listed, Get a Little Bit Famous
Without back links, your site is invisible to the search engines. Just remember to temper your link lust with the idea that, as with most things in life, quality trumps quantity. Pursue listings in popular directories as well as niche directories that have the ability to attract very targeted traffic. (If someone went to the trouble to find you in Kuzu, they are probably looking for something very specific. They’re also probably comfortable shopping online.) Ensure good returns on the time you spend trying to get back links and follow each directory’s submission guidelines to the letter.

Tactic 14 – A Web Marketing Pep Talk
A tactical overview of what it takes to rock the web would not be complete without a pep talk from yours truly, would it? The Coles Notes Version: You shouldn’t slap up a website and wait for the checks to come in any more than you should build a restaurant on a deserted freeway and wait for the hungry crowds to bang the doors down at dinner hour.

Secrets of a Professional Link Builder Part 3: Content, Content, Content
We hear this over and over again from SEO experts. Content is king. Never has it been more important. Content not only give visitors a reason to come- and stay on your site and gives others a legitimate reason to link to you but it also will increase you chances in appearing high on Search Engine Results Pages (SERPs).

Avoiding Client Disappointment- Educating Your Customers
One of the most important things you can do to keeping new clients happy and turning them into long term customers is educating them.

Return to Top


Search Engine Books & Services (Classifieds)

How to get top 10 rankings on Google and Yahoo!
Internet Marketing experts and computer magazines recommend this tool. Directory: Show off your website Express Submit today.
Quality directories like offer you strong search engine exposure.

Sporge Directory – from
Under new management! All new with low submission prices.

WoW Directory
Powerful and affordable directory marketing services. Submit your website today!

New! Team Skaffe Directory from the editors of
Up to 4 links for every submission. Free submission for non-commercial websites.

Free SEO Tools
Thinking of buying SEO software? Then try the best SEO tools free first!

Return to Top


Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Is Link-bait Ruining The Web?
Cre8asite Forums - "At first glance, the content seems informational, educational, or perhaps it's just entertaining. However, that's usually not the case: the content was only created to cause a temporary stir, a short sensation, a short-term mass of links, a short-term rise in popularity; perhaps in the hope of building a medium- or long-term reputation."

Shopping Cart Abandonment Rates
High Rankings Forum - "I am looking for authoritative sources for estimating a range of cart abandonment that might be considered acceptable for retail sites dealing in sports clothing and active outdoor gear."

Minus Thirty Penalty
High Rankings Forum - "It could be a case that if you are ranking well in a competitive SERP and don't quite cut the mustard content wise then you get a little mark against you from the eval team and..kaput, you are dead in the water, holed below the water line, engines flooded, cut adrift with the flotsama and jetsam."

Links Opening In Same Window
High Rankings Forum - "...I struggle with this all the time. I have tried to standardize on simple links because they're easier to do, but mostly because it gives the user completely control over how to open the link (just click, shift-click to open in a new window, right-click and open in a new tab). That said, I always end up breaking my own rule all the time and putting a target="_blank" on them."

The Reality Of SEO
High Rankings Forum - "...using white hat methods only...what is the absolute fastest method of gaining qualified traffic to your site that will result in a high conversion rate?"

Has PPC Bot the Farm?
Search Engine Watch Forums - "An interesting WIRED article raises concerns over ever-increasing click fraud and harmful bot activity that may threaten the future of pay per click advertising."

Conversions from Search Network Vs Content Network
Search Engine Watch Forums - "Though we understand that it's obvious (for most of the cases) that the content network yeilds lesser, why would people be investing in content network ads than focussing fully into search network ads?"

Better for SEO: Link Directory or Article Directory?
Search Engine Watch Forums - "When you hear the old saw that 'Content is King', it doesn't mean 'on page copy'. It is nothing to do with word-counts, keyword frequency, or keyword density. It is about supplying with high quality and unbeatable value, the information for which there is a strong demand."

Return to Top


From the Small Business Ideas Forum...
(If you like our search engine news, you'll love our small business news.)

Need Advice on Commission Theft With Affiliate Marketing
"I am just starting out on Affiliate Marketing. I have read many things about it and very excited to start one. However, the most common thing I read is, commission theft. This is a BIG problem with the marketing system. I was wondering how people handle commission theft?"

Return to the Top of this Page


You will absolutely love our ebook!

If you don't, I'll give you 100% of your money back with no questions asked.

"I'm finally reading your book, and it is amazing. You have done a marvelous job of explaining SEM in general, SEO, keyword research, copywriting, linking -- damn, you're good."

Claudia Bruemmer - Former Managing Editor, ClickZ

Yes, it's that good. Get your copy today.



Need more search engine news? Try our DAILY Search Engine News.

Current and Archived News

Change subscription settings:

This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2006 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

News Navigation:
SE Marketing
SE Books & Services
Discussion Threads
Small Business Info

Need to reach the small business market? Advertise with Search Engine Guide.

Zero Dollars, a Little Talent and 30 Days

Small Business Guide to Search Engine Marketing

Marketing Tools
Animated Characters

Marketing Forums
Internet Marketing Forums

Business Cards
Color Business Cards

Press Release Service

SEO & SEM Firms
1st On The List Promotion
Neutralize (*\*)
We Build Pages
SEO Image
Customer Magnetism
The Karcher Group
SEO Friendly Site Design
SEO Tampa
Search Engine Positioning

SEO Tools & Services
SEO Elite
A1 Bullet-Proof Cloaking
Search Engine College
Search Engine Magazine
Google SEO Book

Link Building
Search Engine Positioning
Text Link Ads
Free One Way Links

PPC Search Engines
Zero Click Fraud PPC

Keyword Tools

WoW Directory
Team Skaffe Directory
WoW Directory Articles
Best of the Web
The V7N Web Directory
dirSpace Web Directory
Arielis Web Directory web directory
Aviva Web Directory
KwikGoblin Web Directory
Apahcinc Web Directory

Start A Search Engine

Domain Registration
Quick Domain Registration

Web Hosting
Web Hosting Resources
Rate My Host Blog Hosting

Website Stats


Search Engine Guide
Web Site Info:

Home Page

Search Engine News

SE Marketing

SE Directory

Books & Services



Free comprehensive search engine optimization ebook
Covers all important SEO topics, includes checklists, gets quick results. Directory: Show off your website Express Submit today.
Quality directories like offer you strong search engine exposure.

Sporge Directory – from
Under new management! All new with low submission prices.

WoW Directory
Powerful and affordable directory marketing services. Submit your website today!

WoW Yellow Pages
Local and regional business directory. Quality GEO targeted website advertising you can afford.

Need to learn SEO?
Read the latest SEO news and learn SEO from the #1 ranked book.