Search Engine Marketing News - 2006-11-15

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Hi Everyone,

This week's guest blogger is our friend and forum administrator, Chris Logan. Thank you for filling in, Chris!

Have a great week!

Robert Clough



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Search Engine Marketing Articles

How Local Search and SEM Relates - and How it Doesn't
by Paul Jahn - There are many questions regarding "Local Search" marketing and how it relates to search engine marketing (SEM). Many think of Local Search as a subset of SEM. There's a little more to it than that.

ad:Tech Round up – The Conference that Ate the Hilton
by Jim Hedger - ad:Tech NYC 2006 is over for another year and if the rapid fire deal making, button-holing and strategic huddles were any indication, this was an enormously successful conference.

Copywriting Makeover: Facts vs. Fantasy (Part 1 of 2)
by Karon Thackston - One of the hardest things to learn as a copywriter is which focus or approach to take with copy. There are general guidelines to follow, but experience will tell you that there are almost as many exceptions as there are rules.

Keep Current SEO or Take It In-house?
by Jill Whalen - The issues you're having with your current SEO consultant are common, but they should not be accepted. If you are paying this consultant good money, and if you are providing them with all the info and sign-offs that they need in a timely manner, then it doesn't make any sense that after one year of working with them you have only a list of keywords, titles, and meta tags

Future Evolution of Search
by Scott Van Achte - In 10 years time search will certainly look very different. While it has become a staple in the lives of millions, in the big scheme of things the internet is still very young and search even younger.

 

Search Engine Guide Blog Posts

Internet Advertising Potential Underestimated?
Terry Semel, CEO of Yahoo, says he believes that the projected growth of Internet Advertising has been underestimated. With areas such as mobile, video and social not factored into the current projections how much room is there to grow?

How Local Search and SEM Relates - and How it Doesn't
There are many questions regarding "Local Search" marketing and how it relates to search engine marketing (SEM). Many think of Local Search as a subset of SEM. There's a little more to it than that. (skip to "How Local Search and SEM Relates - and How it Doesn't" by Paul Jahn)

ad:Tech Round up – The Conference that Ate the Hilton
ad:Tech NYC 2006 is over for another year and if the rapid fire deal making, button-holing and strategic huddles were any indication, this was an enormously successful conference. (skip to ad:Tech Round up – The Conference that Ate the Hilton)

Free Live Product Upload Portal
From the adCenter blog, Microsoft has extended "to the first 200 adCenter customers access to this limited program to showcase their products on Live Product Search."

Google Completes Purchase of YouTube
In a press release from Google, it has been announced that their acquisition of YouTube has been completed.

Copywriting Makeover: Facts vs. Fantasy (Part 1 of 2)
One of the hardest things to learn as a copywriter is which focus or approach to take with copy. There are general guidelines to follow, but experience will tell you that there are almost as many exceptions as there are rules. (skip to "Copywriting Makeover: Facts vs. Fantasy (Part 1 of 2)" by Karon Thackston)

Keep Current SEO or Take It In-house?
The issues you're having with your current SEO consultant are common, but they should not be accepted. If you are paying this consultant good money, and if you are providing them with all the info and sign-offs that they need in a timely manner, then it doesn't make any sense that after one year of working with them you have only a list of keywords, titles, and meta tags (skip to "Keep Current SEO or Take It In-house?" by Jill Whalen)

Google Provides Simplified Solution For Real Estate
From the Google Blog a simplified interface for Google Base is now available specific for real estate listings.

Ergonosearch Mashes Google Custom Search With Usability
A thread at Cre8asite introduces Ergonosearch a new Google Custom Search Engine with a focus on usability. Perhaps Google Custom Search is worth a second look?

Big Media v Social Media
Courtesy TechDirt – In a new twist on domain names, NewsCorp and Fox apparently decided that taking a band’s MySpace page and URL was theirs for the taking. The band, “Bones” had their Myspace page for almost two years and had built up a fan base of 2,100 friends. NewsCorp and Fox, without announcement simply took over the URL, promoting the Fox Show Bones.

Increase in online shopping expected
Customers are ready to spend more than ever, thanks for a growing economy. The rate of online spending is expected to increase, as well as the number of people ready to do their holiday shopping online this year.

Future Evolution of Search
In 10 years time search will certainly look very different. While it has become a staple in the lives of millions, in the big scheme of things the internet is still very young and search even younger. (skip to "Future Evolution of Search" by Scott Van Achte)

The Coming Storm: Search and Consumer Privacy
It makes all kinds of sense for the worlds of search and behavioral targeting to overlap, and the conjunction of those two worlds is a very powerful place indeed for the marketer. (skip to "The Coming Storm: Search and Consumer Privacy" by Gord Hotchkiss)

Google Revises AdWords Formula
Google will start judging the quality of the landing page as part of the formula for calculating relevant ads. The page will be assigned a quality score and will play a larger part in determining the placement of the ad.

HGTV makes Shopping Easy
HGTV is unveiling a new mobile shopping service for shoppers inspired by recent decorating shows. Shoppers can text message a shortcode and receive the full shopping list of items.

Going Broke on Google Adwords?
The high level of click fraud has undermined advertisers' confidence and some have even pulled their entire ad campaigns. For small to medium-sized businesses click fraud effectively erodes ROI, impacting the bottom line and future marketing initiatives. (skip to "Going Broke on Google Adwords?" by Kim Roach)

Instant Staff for Your Website
I approach my work with a frugal mindset: Why pay other people to do what I can do myself? With that thinking, I've struggled for years with minor programming and modifying scripts not because I really enjoy it, but because it just doesn't make sense to pay others for what I can do myself. Right? Wrong! (skip to "Instant Staff for Your Website" by Scottie Claiborne)

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Search Engine Books & Services (Classifieds)

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Cloaking for Religious Reasons
Search Engine Roundtable Forums - "I have friends who shutdown their ecommerce website every Friday afternoon to Saturday night for religious reasons. As orthodox Jews they are forbidden to transact any business on the Sabbath. They don’t just disable the ecommerce piece on the shopping cart. The entire website shuts down. Similar to a butcher who hangs a sign on his store, 'Out to Lunch.' I know of one other ecommerce site that does this also. So, these guys asked me if shutting down their site hurts their SEO efforts. Like, if the Google spider comes to the site, and it is shutdown, does it hurt them."

Something New In Alexa
V7N Forum - "Alexa has a new look for their website rankings page, with more options as far as data display is concerned. The option is now given to graph data down to last 7 days, with the ability to 'smooth' the graph as well."

New PPC Program for Amazon.com
Webmaster World - "Clickriver Ads is an advertising program - currently in beta - that allows businesses to place sponsored links on Amazon.com, next to search results and on product detail pages.... It's a closed beta at the moment. Apps accepted."

Yahoo To Test Image Advertising On Mobile Phones
Webmaster World - "Yahoo Inc. is to begin delivering graphical ads to mobile phones as part of a test of how it can extend corporate brand marketing on the Web into the wireless market, the company said on Monday."

Traffic That Clicks!
Webmaster World - "Traffic doesn't always mean money. That's why it's important to think about cultivating traffic that clicks."

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Recent Conversations In Our Small Business Forum
(If you like our search engine news, you'll love our small business news.)

What To Do When Customers Don't Pay?
"I have a customer that I have been dealing with for 3 years now. We extablished a 30 day net terms. Now they have been late for the past 2 months... I have a PO [purchase order] for work for the next 5 months... Don't know what to do with out loosing there business but I need to be paid NOW!"

Marketing Your Blog On MySpace
"Do business and MySpace mix? What if you are selling things off the site - is that allowed on MySpace...I do not have an account with that site. I'm just curious."

Searching For Online Business Calendar Applications
"We are currently making use of the 30 boxes application but are in search of a calendar that is oriented more for business use than social use and that has the ability to incorporate your company or website 'look' into it as well. We would love to receive additional business calendar recommendations..."

Expired Domains Traffic?
"Has anyone heard of expired domains traffic? There are services that sell traffic of expired domains... anyone tried these?"

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