Search Engine Marketing News - 2006-11-22

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Hi Everyone,

Bill Hartzer is guest blogging this week. Thanks, Bill!

Happy Thanksgiving to all our readers in the USA! :-)

Have a great week!

Robert Clough



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Search Engine Marketing Articles

3 Important Elements of SEO, 4 That are Absolutely Essential
by Stoney deGeyter - Not everybody is able to implement a full-scale SEO strategy. The reasons for this may vary; time, budget, technological barriers, etc. For those that find yourself limited by what you can do now, here are the essentials of SEO.

Questions to Ask a Potential Search Engine Optimization Company - Part 3
by Scott Buresh - If your prospective search engine optimization company has satisfactorily answered all of your questions as outlined in the first two articles, it may indeed be a perfect fit for your business. However, there are still some important areas that need to be covered - primarily related to business assurances and expectations.

Yahoo Music Unlimited: The Perfect Compliment to any Home Office
by Todd Mintz - Yahoo Music Unlimited has two service tiers. The lower tier offers you the ability to listen to their entire collection of music through your computer. The higher tier also offers the ability to download any music to your portable music device providing it is on their list.

B2B Marketing in 2007
by Jody Nimetz - While most of the online marketing budgets are directed towards sponsored campaigns, the importance of organic search engine marketing and proper analytics for tracking success is a recipe for any successful online marketing campaign.

Snap For Relevancy
by Paul Bruemmer - While it launched over a year ago, Snap is still in its early days. I ran into Snap the other day when a co-worker blogged about its unique features. Being a search engine buff, I checked it out and must say I was pleasantly surprised. As I went deeper, my jaw opened wider. No way -- this is sweet!

Questions to Ask Your Potential Search Engine Optimization Company- Part 2
by Scott Buresh - Last month, I went over questions that you should ask your potential search engine optimization company regarding its tactics. That set of questions is critical, as before moving forward with any of the myriad of search engine optimization companies out there, you should always determine whether or not they will put your site at risk of penalization in the major search engines (leaving your website worse off than when your campaign started).

Search Gets Passionate in Vegas
by Gord Hotchkiss - That's what I love about search, especially where it sits today. It breeds passion. It demands passion. It grabs you by the throat and makes you realize that it could change everything.

13 Ways to Lose ROI on Your SEO Campaign
by Stoney deGeyter - Whether you have outsourced your SEO campaign or are performing it in-house, here is a quick list on how to lose ROI and create diminishing returns for your business. Why 13? Well, because that's your lucky number!

 

Search Engine Guide Blog Posts

3 Important Elements of SEO, 4 That are Absolutely Essential
Not everybody is able to implement a full-scale SEO strategy. The reasons for this may vary; time, budget, technological barriers, etc. For those that find yourself limited by what you can do now, here are the essentials of SEO. (skip to "3 Important Elements of SEO, 4 That are Absolutely Essential" by Stoney deGeyter)

Questions to Ask a Potential Search Engine Optimization Company - Part 3
If your prospective search engine optimization company has satisfactorily answered all of your questions as outlined in the first two articles, it may indeed be a perfect fit for your business. However, there are still some important areas that need to be covered - primarily related to business assurances and expectations. (skip to "Questions to Ask a Potential Search Engine Optimization Company - Part 3" by Scott Buresh)

Introduction to Building Traffic to Your Website
Jennifer Laycock, editor of Search Engine Guide, recently talked with Michael McDerment, the President and CEO of FreshBooks about how search engines can help attract visitors to your web site. This podcast is call number 6 in a series of 9 teleseminars. This podcast, titled "Introduction to Building Traffic to Your Website", and is a good overall view of the fundamentals of search engine optimization.

Duane Forrester Talks About Promoting New Websites
I recently sat down with Duane Forrester, the co-chair of SEMPO's In-House Committee. Mr. Forrester is the Manager of Search Marketing for SportsDirect, Inc., which operates Covers.com, a sports news and information website. He has been a search engine marketer for 5 years and is very active at the Search Engine Forums website. He also runs an online consultancy at The Online Marketing Guy.

Jason Calacanis to Keynote Search Engine Strategies Chicago 2006
Jason Calacanis recently stepped down from his position at Netscape (owned by AOL), and has been talked about a lot lately in the blogosphere. Apparently he's got a lot to say, because he is now scheduled to deliver the keynote address at Search Engine Strategies Chicago 2006.

Major Search Engines Combine Forces to Support Common Sitemap
Google, Yahoo!, and Microsoft have pooled their resources to provide webmasters a free way to notify the search engines about their web pages. The goal is to help the search engines to index sites more comprehensively and efficiently. By providing a new sitemaps protocol for all three major search engines, webmasters can maintain just one sitemap of their web pages.

Yahoo Music Unlimited: The Perfect Compliment to any Home Office
Yahoo Music Unlimited has two service tiers. The lower tier offers you the ability to listen to their entire collection of music through your computer. The higher tier also offers the ability to download any music to your portable music device providing it is on their list. (skip to "Yahoo Music Unlimited: The Perfect Compliment to any Home Office" by Todd Mintz)

B2B Marketing in 2007
While most of the online marketing budgets are directed towards sponsored campaigns, the importance of organic search engine marketing and proper analytics for tracking success is a recipe for any successful online marketing campaign. (skip to "B2B Marketing in 2007" by Jody Nimetz)

SEMPO Institute To Be Launched at Search Engine Strategies Conference
SEMPO, the Search Engine Marketing Professional Organization is launching SEMPO Institute™, an online learning program that strives to create the “next generation of search marketers”. SEMPO will be celebrating this new online training program during the upcoming Search Engine Strategies conference, being held December 4th through December 7th, 2006, at the Hilton Chicago, in Chicago, Illinois.

Tool for Finding Typo Domain Names
Scott Horne, the self-proclaimed Web Professor, has created an interesting online tool that looks for typo domains. In his recent blog post called “Make Money with Typo Squatting”, he explains how someone could buy typo domains and earn money from them. While I’m not advocating purchasing typo domains to make money, this tool can be used to protect your domain name and your company’s brand.

PubCon Vegas 2006. Conference WrapUp
My entire office headed off to Webmaster World's PubCon conference in Vegas last week. The conference was excellent and easily worth the six bills per person required for registration. Heck it was even worth the $60 per night rooms, the 8/10ths of a mile walk to and back from the convention center each day, and having to put up with all the glitz and glamor of a typical Las Vegas evening!

PubCon: Affiliate Strategies and Content Strategies
PubCon Session Notes: Affiliate Strategies and Content Strategies

PubCon: In-House Optimization Forum
PubCon Session Notes: In-House Optimization Forum

PubCon: Press & Public Relations Campaigns
PubCon Session Notes: Press & Public Relations Campaigns

PubCon: Tools of the Trade – Turnkey Solutions
Pubcon Session Notes: Tools of the Trade – Turnkey Solutions

PubCon: Viral and Word of Mouth Marketing Management
Notes from PubCon Session: Viral and Word of Mouth Marketing Management

Snap For Relevancy
While it launched over a year ago, Snap is still in its early days. I ran into Snap the other day when a co-worker blogged about its unique features. Being a search engine buff, I checked it out and must say I was pleasantly surprised. As I went deeper, my jaw opened wider. No way -- this is sweet! (skip to "Snap For Relevancy" by Paul Bruemmer)

Questions to Ask Your Potential Search Engine Optimization Company- Part 2
Last month, I went over questions that you should ask your potential search engine optimization company regarding its tactics. That set of questions is critical, as before moving forward with any of the myriad of search engine optimization companies out there, you should always determine whether or not they will put your site at risk of penalization in the major search engines (leaving your website worse off than when your campaign started). (skip to "Questions to Ask Your Potential Search Engine Optimization Company- Part 2" by Scott Buresh)

Search Gets Passionate in Vegas
That's what I love about search, especially where it sits today. It breeds passion. It demands passion. It grabs you by the throat and makes you realize that it could change everything. (skip to "Search Gets Passionate in Vegas" by Gord Hotchkiss)

Google Adds Local Search Click to Call
Earlier this week Justin Uberti spotted "Click to Call" function on Google Maps. Today, the Google Blog has more info on Google adding Click to Call to their local search and map results. In traditional Google style ... they are providing the 'call' link as a free service to all businesses.

Danny Sullivan to Launch Search Engine Land
With Danny Sullivan's transition from SEW, we are all keeping an eye on things to see where he lands. Today, Danny announced ...

13 Ways to Lose ROI on Your SEO Campaign
Whether you have outsourced your SEO campaign or are performing it in-house, here is a quick list on how to lose ROI and create diminishing returns for your business. Why 13? Well, because that's your lucky number! (skip to 13 Ways to Lose ROI on Your SEO Campaign" by Stoney deGeyter)

New Sitemaps Protocol Announced by Google, Yahoo & Microsoft
Google, Yahoo & Microsoft have announced an effort to provide a commonly accepted standard for search engine inclusion via sitemaps. A new search engine protocol is born!

Microsoft forms Alliance with Sprint Mobile
As the battle for search on mobile devices moves forward, alliances continue to be formed. The latest is a deal between Microsoft and Sprint to provide Microsoft's search engine on Sprint's mobile phones.

IAB Reports Internet Advertising Growth for Q3 2006
"The 2006 third quarter revenues represent a 33 percent increase over $3.1 billion in Q3 2005 and a 2 percent increase over the Q2 2006 total of nearly $4.1 billion."

Las Vegas Conference Coverage
If you are looking for coverage of the WebmasterWorld Conference sessions taking place in Las Vegas this week, Barry Schwartz and others at SE Roundtable are providing full coverage.

Yahoo Deal: Mobile Ads In Exchange For Phone Services
News is out that Yahoo has struck a deal with Vodafone to provide ads on UK mobile phones in lieu of customer's being charged less for phone services. Would you accept advertising if it meant reduced costs on your mobile phone bill?

Eric Ward Launches Link Bait Strategy Service
Eric Ward's link bait strategy service utilizes his experience to determine what role link baiting can to play in your online marketing strategy.

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Search Engine Books & Services (Classifieds)

How to get top 10 rankings on Google and Yahoo!
Internet Marketing experts and computer magazines recommend this tool.

Skaffe.com Directory: Show off your website Express Submit today.
Quality directories like Skaffe.com offer you strong search engine exposure.

Sporge Directory – from Skaffe.com
Under new management! All new with low submission prices.

WoW Directory
Powerful and affordable directory marketing services. Submit your website today!

New! Team Skaffe Directory from the editors of Skaffe.com
Up to 4 links for every submission. Free submission for non-commercial websites.

Free SEO Tools
Thinking of buying SEO software? Then try the best SEO tools free first!

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Wikipedia
SEO Chat Forums - "Wikipedia must get a ton of backlinks from people using their information. They're the ultimate example of creating content people want to link to."

How To Optimize For Large Retail Sites
Webmaster World - "Are there some basic do's and dont's I should be aware of?"

Why Am I Banned?
Search Engine Watch Forums - "...this is a very interesting case to me- the word banning is probably a little strong, and I'd have to assume at first that this is simply a case of a technical issue of some sort. And as you know, the recent change to MSN Live Search may have something to do with it."

MSN Dumb Decision on Unrelevant Links
WebProWorld Forum - "I know some here at WPW have been complaining about MSN results. Now we can start looking here, at some websites to see if they have to many unrelavant links pointing to them. No wonder even some incredibly popular websites I have worked on don't seem to rank as well as they should, no matter what I try. Dumb."

Google Charges Ahead, Tops $500 Mark
Webmaster World - "Shares of Web Search leader Google Inc. on Tuesday surged past the highly anticipated $500 milestone for the first time, continuing its strong climb since it became public company in August 2004."

Important SEO Tips from Pubcon
V7N Forum - "Many top SEOs were busy attending PubCon in Las Vegas this week. ...If any of you attended PubCon this year, please share what you learned in the conference."

'Created by' and 'SEO by' Links
Search Engine Watch Forums - "How does Google (and the other engines) view links on clients pages back to who designed or created the page, or who did SEO for it.....from a good SEO link standpoint?"

Yahoo! Cuts Deal With Newspaper Groups
Webmaster World - "Internet media company Yahoo Inc. said on Monday at least seven U.S. newspaper groups will use its technology to sell advertising and offer search functions on the Internet sites of more than 150 dailies."

What Annoys You the Most About "SEO" Firms?
Search Engine Forums - "What annoys me most about SEO firms is the rank amateurs who advertise themselves as "SEO experts" and then show up on forums like these and ask the most basic questions that anyone who earns a living from seo should know."

Natural vs. Un-natural - in SEO and the Google Algorithm
Webmaster World - "I'll offer my vision about what 'natural' versus 'un-nnatural' might mean to Google in the area of websites. This is educated conjecture. I've never been to the Plex, never looked over a Googler shoulder and had a peek at their special tools. But I do know such tools exist, and I have been in the room when their power was made clear."

What to Look for When Purchasing Links?
Webmaster World - "We are looking into buying links from sites that are within our niche. My question is what would count the most as a quality link?"

Flash Sites
Small Business Ideas Forum - "I'm interested to see where and how Flash develops. At the moment I wouldn't recommend someone make an all Flash site if search engine traffic is desired, but I'm sure in time either Falsh or search engines will develop to the point where the pages are spiderable."

MSN And Yahoo Join Google With Sitemaps
Cre8asite Forums - "The feature I think really makes all the work behind it worth while is that you can tell the crawler exactly which URLs have changed (or are new), letting them crawl those first, instead of having to recrawl the whole site to find them."

Hack Your Competition Out of Organic Search
Search Engine Watch Forums - "All the search engines have this problem with duplicate content caused by query strings, and yes, you can hack your competition off the page one SERPs using this technique, but I wouldn't want to be caught doing this by the search engines..."

AdWords: No Sales
Search Engine Watch Forums - "I've got good CTR for my keywords. ...I've used proper keywords and proper ads for my site. I'm using seperate landing pages for each keyword. The price of the products are similar to my competitors. ...Can you please help me?"

What Tools Does An SEO Guru Use?
Search Engine Watch Forums - "What tools should an above average SEO guru have in his toolbelt?"

How Local Search And SEM Relates
Small Business Ideas Forum - "I'm aware, to a degree, of a number of offline channels but besides inclusion in online yellow pages and the use of search engines that have a local offering I'm not aware of any others. If anyone has any thoughts, I'd appreciate it."

Site Has Just Been SEO'd and Traffic Is Down 40%
High Rankings Forum - "If you were getting a lot of untargeted traffic (i.e. people who weren't really looking for what you have to offer) and the SEO firm optimized your site so it better targets truly relevant terms, then your overall traffic might drop. In this case, though, you should see an increase in your conversion rate and potentially higher gross sales despite the lower overall traffic."

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Recent Conversations In Our Small Business Forum
(If you like our search engine news, you'll love our small business news.)

Credit Card Fraud - Merchant Side
"We may have a payment that was made with a stolen account number that the person was unaware of. What is our recourse? Merchandise shipped. Any experience and advice is greatly appreciated."

Coaching (Mentoring) Vs. Ebooks
"Let me ask you this... when trying to learn copywriting and SEO copywriting, would it be more helpful to you to learn from live coaching sessions or from books and ebooks?"

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MarketNet Meets All Your Online Needs

MarketNet helps clients reach the optimal online experience. As a full-service interactive design and development company, MarketNet specializes in:

  • marketing
  • strategy
  • creative services
  • web development
  • application development
  • search marketing, and
  • analytics and reporting
… innovative solutions for an online success! Call us at 972.739.1900

 

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