Search Engine Marketing News - 2006-11-30

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Hi Everyone,

Our final guest bloggers are Stacy and Matt Williams from Prominent Placement. Jennifer will be back from maternity leave next week so a big thanks goes out to everyone that pitched in while Jennifer was away!

Have a great week!

Robert Clough



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Search Engine Marketing Articles

Ross Dunn Answers SEO Questions – Edition #6
by Ross Dunn - Ross Dunn answers reader questions on topics like dynamic web sites and maintaining a good site design while retrofitting for search engine optimization needs.

Should Writers Be Held Accountable for Web Page Performance?
by Nick Usborne - Ask print direct response copywriters if they are held accountable, and they'll say yes. That was my own life for 15 years. I wrote direct mail packages and was judged not on my past reputation, but on the performance of each piece I wrote, one mailing at a time.

 

Search Engine Guide Blog Posts

Center for the Digital Future Finds Major Shifts in Internet Usage
The Center for the Digital Future (at the Annenberg School for Communication at the University of Southern California) has released their 2007 Digital Future Report, which provides a broad year-to-year exploration of the influence of the Internet and online technology on Americans.

Promote Your Business Locally (3 of 5)
We’re right smack in the middle of a series about ensuring your site can be found in local search engines, Internet Yellow Pages (IYPs) and other locally-oriented resource sites. Today, we’ll focus on off-site factors – specifically, submitting your business profile to all the key sites out there. (Did we mention it’s free?) The first step is to compile all the information you’ll need for your almighty business profile.

Promote Your Business Internationally (2 of 4) – Developing the Campaign
Yesterday we pointed out the phenomenal growth U.S.-based businesses are experiencing within international markets. Today, let’s talk about the nuances of developing an international search marketing campaign.

Free Competitive SEO Research Tool
Do you ever wish there was an easy way to analyze other sites that outrank yours in the organic search engine results (so you can emulate their success)? The people at We Build Pages have granted your wish with their free Top Ten Analysis SEO Tool. While this tool has been available for some time, it was recently enhanced to provide even more information.

Ross Dunn Answers SEO Questions – Edition #6
Ross Dunn answers reader questions on topics like dynamic web sites and maintaining a good site design while retrofitting for search engine optimization needs. (skip to "Ross Dunn Answers SEO Questions – Edition #6" by Ross Dunn)

Should Writers Be Held Accountable for Web Page Performance?
Ask print direct response copywriters if they are held accountable, and they'll say yes. That was my own life for 15 years. I wrote direct mail packages and was judged not on my past reputation, but on the performance of each piece I wrote, one mailing at a time. (skip to "Should Writers Be Held Accountable for Web Page Performance?" by Nick Usborne)

SEO/SEM Trivia - Can You Recognize Its Stars?
Many of the prominent SEOs/SEMs in the world of search have specific recognizable traits that they are well known for. These may involve their taste in fashion, what they like to drink or even things they have done at trade shows and conferences. I have put together a fun trivia game that contains pictures which participants are to identify who the photo represents. You can post your answers in the comments section of the post. Read on for link and a look at first photo.

Promote Your Business Internationally (1 of 4) – Recognizing the Opportunity
For many U.S.-based companies, international commerce is at an all-time high. And while many of these companies are operationally equipped to sell to other geographies, their online marketing strategies often are solely focused domestically. Yet, there is low-hanging fruit to be had. Search marketing offers a quick-to-market opportunity to further penetrate these markets.

Search Marketing Training & Certification Available
For small businesses, the biggest challenge in search marketing is often figuring out how to do it, where to learn what you need to know, and separating good advice from bad. For search marketing firms, the biggest challenge is usually not finding clients – it’s finding trained staff to hire. Fortunately, three separate and credible entities are launching training and certification courses for search marketers – whether you’re in-house or at an agency.

Promote Your Business Locally (2 of 5)
Yesterday we talked about why it’s important for every business to be visible in local search engines and Internet Yellow Pages (IYPs). Today, let’s talk about one easy way to ensure that every search engine is crystal clear about your geographic location.

SES Chicago Live Coverage
As usual, the folks from Search Engine Roundtable are planning to have bloggers sit in on nearly every session at Search Engine Strategies in Chicago next week, posting notes from the sessions as they unfold. More info.

Promote Your Business Locally (1 of 5)
It’s important that every company promote itself in its own local area. Even if your business sells products and services nationally (or globally), you should still reach customers in your own backyard. Local search expert Greg Sterling comments on a recent WebVisible study that reported 70% of consumers had used the Internet to search for a local service business in the past 90 days. So how do you ensure that your website is found for all these local searchers? Our five-part series will give you the tactical steps you need every day this week.

Tracking Your Online ROI by Tracking Phone Calls
If you've got an ecommerce site then you are probably aware of where your online sales come from and where people hear about your site. Like many online merchants use Pay Per Click (PPC) advertising as well as other online and offline advertising options such as print, radio, or television advertising. Do you have a toll free phone number on your web site? If you have a toll free phone number, did you know that you can track your PPC campaigns as well?

Growing Pains with Your Business?
Facing growth challenges in your business? Thinking of breaking-out on your own? Then consider contacting your local Small Business Development Center (SBDC) to help you construct an effective plan. The U.S Small Business Administration (SBA) administers the SBDC Program to provide management assistance to current and prospective small business owners (companies with less than $50 million annual revenue). They’ll help you work ON your business, not IN it! And best of all – these services don’t cost you a dime!

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Search Engine Books & Services (Classifieds)

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Up to 4 links for every submission. Free submission for non-commercial websites.

Free SEO Tools
Thinking of buying SEO software? Then try the best SEO tools free first!

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Strategy Needed for New International Site
High Rankings Forum - "The product has international reach and the market for each country has very different ideas on how to search for this product. There is some overlap in core keyword phrases but I need to have pages dedicated to either US or UK searchers (and in due course translated pages) as to merge them would become a copywriting / usability weakness."

Software For Starting Up A Search Marketing Agency
High Rankings Forum - "What software packages would you suggest I purchase to assist me with helping small businesses take advantage of SEO and PPC opportunities? Also, if I wanted to get into web design work as part of this, what software package would you recommend?"

Did-It's President Takes ANOTHER Shot at SEO
Search Engine Watch Forums - "It seems that Did-It's President is taking another shot at SEO. This time though he's answering his critics. According to him, apparently SEO is near death."

How Much Does SEO Cost?
Small Business Ideas Forum - "What is the goal for hiring an Internet Marketer? Do you want them to write good ads for PPC that convert really well into sales? Do you want them to analyse your web traffic to make sure your sitemap and content are connecting with your visitors? Do you want to rank well for a particular phrase, or do you need them to tell you what phrases you should even try and rank for?"

Microsoft bCentral No Longer Accepting Submissions
Webmaster World - "Tried to submit a site small business directory today, and the message reads: 'As of November 15, 2006 Microsoft will no longer accept new sign-ups for select Microsoft Online Small Business Services. These services, previously marketed under the bCentral™ brand, include Appointment Manager, Banner Network Ads, Commerce Manager, Customer Manager, FastCounter Pro, List Builder, Sales Leads, SharePoint®, Submit it!, Traffic Builder, and Web Hosting Packages.'"

.mobi SEO?
High Rankings Forum - "It seems to me that the .mobi domains will soon take off and become more mainstream... I have a couple of questions?"

Yahoo Integrates Answers Into Search Results
Search Engine Watch Forums - "With Yahoo officially announcing the integration of Answers into search results (after BETA testing), we discuss the advantages and disadvantages that Q&A results could bring."

Press Release Services For Links Or Publicity
Webmaster World - "On many occasions I have noticed such press releases show up only if I have a Google alert on them. What in case I do not have an alert on such press releases? Will they still show up and popularize us in the requisite market or should we all sit and say hey press release = link building."

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Recent Conversations In Our Small Business Forum
(If you like our search engine news, you'll love our small business news.)

Task Management
"Does anyone have a favorite task management software they use and like? I am looking for a simple "to do" list kind of format, but I would like the ability to share it with a team in different locations--so I would like it to have a server or online feature. I want to be able to assign tasks to members of my team in different locations. I would like to be able to see progress on the tasks assigned and ideally have them track their time for the tasks..."

Should Writers Be Held Accountable For Web Page Performance?
"There are so many more elements at play with web copy than with offline copy that it is virtually impossible to make guarantees of performance unless you have control over every single aspect of the site from hosting to design to SEO to payment gateway to delivery."

Does Marketing Create Needs?
"Marketing creates the perception of needs. How many times have you gone into a store and left with more than you intended to buy? And didn't those free-standing displays and the end-caps offer goods that suddenly you just had to have?"

Writers Block?
"I think for some, writers block doesn't have anything to do with the availability of ideas but the availability of ideas that one has enough interest in to put pen to paper and/or to be able to adequately put down good words on that topic. There is plenty to say but sometimes we feel as if we've said it all. There are plenty of good ideas but no passion behind them when it comes time to write."

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If you don't, I'll give you 100% of your money back with no questions asked.

"I'm finally reading your book, and it is amazing. You have done a marvelous job of explaining SEM in general, SEO, keyword research, copywriting, linking -- damn, you're good."

Claudia Bruemmer - Former Managing Editor, ClickZ



Yes, it's that good. Get your copy today.

 

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