Search Engine Marketing News - 2006-12-06

Hi Everyone,

Search Engine Strategies Chicago is in full swing and Search Engine Land has some great pictures to go along with their roundup of coverage.

Have a great week!

Robert Clough



Thanks to our sponsors for keeping this a free newsletter...

You will absolutely love our ebook!

If you don't, I'll give you 100% of your money back with no questions asked.

"I'm finally reading your book, and it is amazing. You have done a marvelous job of explaining SEM in general, SEO, keyword research, copywriting, linking -- damn, you're good."

Claudia Bruemmer - Former Managing Editor, ClickZ



Yes, it's that good. Get your copy today.

 

Search Engine Marketing Articles

13 Ways to Lose ROI on Your SEO Campaign
by Stoney deGeyter - Whether you have outsourced your SEO campaign or are performing it in-house, here is a quick list on how to lose ROI and create diminishing returns for your business. Why 13? Well, because that's your lucky number!

SEMPO’s Snapshot of Search
by Gord Hotchkiss - In something as dynamic as Search, it’s tough to keep your bearings. Obviously, year over year sizing of the markets is one yardstick, but there are a lot of other factors that we like to keep an eye on.

The Ten Minute Optimization REDUX - A StepForth White Paper
by Ross Dunn - In April 2003 I wrote an article called “The 10 Minute Optimization” which outlined a 10 minute process to optimize a web page for top search engine rankings. Well, a few things have changed since then so I thought a redux (revision) would be a good idea.

Interview With SEMpdx President Kent Lewis
by Todd Mintz - SEMpdx President Kent Lewis recently sat down with SEMpdx Board Member Todd Mintz and answered questions about the organization, its upcoming events & the world of search.

 

Search Engine Guide Blog Posts

13 Ways to Lose ROI on Your SEO Campaign
Whether you have outsourced your SEO campaign or are performing it in-house, here is a quick list on how to lose ROI and create diminishing returns for your business. Why 13? Well, because that's your lucky number! (skip to "13 Ways to Lose ROI on Your SEO Campaign" by Stoney deGeyter)

SEMPO’s Snapshot of Search
In something as dynamic as Search, it’s tough to keep your bearings. Obviously, year over year sizing of the markets is one yardstick, but there are a lot of other factors that we like to keep an eye on. (skip to "SEMPO’s Snapshot of Search" by Gord Hotchkiss)

Not at SES Chicago? That's Ok...
Even if you weren't able to head to Chicago this week for the winter Search Engine Strategies conference, you don't have to miss out on all the great tips and information that will be shared during the sessions. Once again, Barry Schwartz has put together a fantastic team of bloggers that will be writing detailed recaps of nearly every single session of the show.

Staying Ahead of the Big Boys
I've written warning posts before about the ever increasing flood of large companies finally understanding the value of search marketing. What that means to small business owners is that even those lucky few that are still doing business in areas that are relatively non-competitive are about to see a shake-up in terms of competition. Just last year, SEMPO's annual survey showed that less than half of senior management was either "moderately" or "very" involved in search marketing. This year, that number has climbed to 90%. Even still, that doesn't necessarily spell trouble for small businesses...

I'm baaaaaaaaaaaack....
After almost ten weeks, I'm finally back from maternity leave. It was a fantastic couple of months and my new little guy is growing like a weed. As you can imagine...leave didn't really mean "not working" for me, it simply meant a shift of focus for a little bit.

Promote Your Business Locally (5 of 5)
Even if your business sells products and services nationally (or globally), you should still reach customers in your own backyard. Today, we wrap up our week-long series about local search marketing by providing instructions for submitting your site – at no cost - to business data aggregators and Internet Yellow Pages (IYPs).

Promote Your Business Internationally (4 of 4) – The Payoff: Two Months, $2 Million in Revenue Potential
During the past three days, we’ve covered the opportunity, campaign development and market-specific challenges of attempting to reach non-U.S. customers through search. Today, we’re going to share specific results of our program.

Still More Cool (& Free) SEO Tools
We wrote about some of our favorite tools provided by We Build Pages on Wednesday. Coincidentally, they released several new (and just as cool) tools later that same day.

Leveraging Digg for Search Marketing Purposes
Todd Malicoat (stuntdubl) has written and compiled The Search Marketer’s Guide to Digg, which includes everything from statistics on why Digg’s becoming more of a player, to how to get your articles posted on Digg, to Digg tools. For anyone wanting to leverage Digg (which describes itself as a “user-driven social content website”), this is a must-read.

Danny Sullivan Says Goodbye to Search Engine Watch
Yesterday, Danny Sullivan posted a farewell message on Search Engine Watch after more than 10 years as its Founder and Editor-in-Chief. He emphasized that he will continue to link to and be inclusive of content at Search Engine Watch and that there’s absolutely no “us versus them” attitude going on. Search Engine Watch Managing Editor Elisabeth Osmeloski will stay on at that site.

Promote Your Business Locally (4 of 5)
People search online for local businesses by going to a variety of sites – regular search engines, local-only search engines, review sites, Internet Yellow Pages, and more. Today and tomorrow, we’ll wrap up our week-long series by giving you specific information about how to ensure your company is listed in all the major players.

Danny Sullivan Launches New Newsletters
In case you’ve been living under a rock, Danny Sullivan will formally launch a new search news blog, Search Engine Land, on December 11. However, the first issue of their daily SearchCap newsletter will launch early -- tomorrow, Friday, December 1.

Promote Your Business Internationally (3 of 4) – Overcoming Market-Specific Challenges
Yesterday we talked about creating optimized in-language content for our client’s international search marketing campaign, as well as the in-language PPC campaigns and online press releases. But before we get to that, learn about some of the challenges you might face when reaching out to non-U.S. customers.

The Ten Minute Optimization REDUX - A StepForth White Paper
In April 2003 I wrote an article called “The 10 Minute Optimization” which outlined a 10 minute process to optimize a web page for top search engine rankings. Well, a few things have changed since then so I thought a redux (revision) would be a good idea. (skip to "The Ten Minute Optimization REDUX - A StepForth White Paper" by Ross Dunn)

Interview With SEMpdx President Kent Lewis
SEMpdx President Kent Lewis recently sat down with SEMpdx Board Member Todd Mintz and answered questions about the organization, its upcoming events & the world of search. (skip to "Interview With SEMpdx President Kent Lewis" by Todd Mintz)

Return to Top

 

Search Engine Books & Services (Classifieds)

New version 9.5: Get top 10 rankings on Google
Get top rankings on all major search engines with this proven SEO tool.

Skaffe.com Directory: Show off your website Express Submit today.
Quality directories like Skaffe.com offer you strong search engine exposure.

Sporge Directory – from Skaffe.com
Under new management! All new with low submission prices.

WoW Directory
Powerful and affordable directory marketing services. Submit your website today!

New! Team Skaffe Directory from the editors of Skaffe.com
Up to 4 links for every submission. Free submission for non-commercial websites.

Free SEO Tools
Thinking of buying SEO software? Then try the best SEO tools free first!

Return to Top

 

Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

MySpace Page Helps When Site Is In 300's On Google
WebProWorld Forum - "Now I have a great doorway on google and I am hoping that it will help my main site advance over the next couple of months. Has anyone else seen a MySpace page help with exposure on google?"

What's Your Top Tip for Running a Directory?
Digital Point Forums - "Got a top tip for running a directory? Techniques for processing links? Ways of tackling spam?"

I've Been Using Duplicate (stolen) Content
High Rankings Forum - "I've been using stolen content since more than 1 year. A freelance copywriter sold it to me as original content and I was dumb enough to not check it online for authenticity. I have 10 articles like this on my website, Copyscape sees 50% of the content in each article as stolen. They are all optimized for my targeted keyword. What can I do now? I'm afraid to simply remove the pages because they are all being ranked by Google and that will leave me with almost no content."

Matt Cutts On Having Lots Of Sites
Webmaster World - "At Las Vegas PubCon, Google's Matt Cutts stirred up a few questions by quickly identifying 50 other sites owned by one webmaster in a site review session."

Click Fraud from Competitors?
Search Engine Watch Forums - "Couldn't Google make it so that you could only get charged for one click per day from the same URL? Wouldn't that help eliminate click fraud from competitors?"

Internet Advertisers Want Sales Not Branding
Webmaster World - "The report also states that organic search SEO is still the preferred way to spend marketing budget dollars, with 9 out of 10 senior managers either moderately or heavily involved in SEM."

Internet Search Needs A Code Of Conduct
Webmaster World - "Remember, the SE's are in the game for the revenue. Exchange listed companies do not follow "codes of conduct" with their competitors, they only follow "government regulated legislation". And no, I'm not saying regulate them, I'm just saying they won't agree to do it voluntarily."

New Yahoo Bidding Information
Search Engine Watch Forums - "Why, in the throes of the holiday shopping season, do they change the game on us like this? I realize it doesn't change the way ads are ranked, but without specific bid data, how can we manage to that system? Instead of getting that info at a glance (or via a bid management tool) so we can easily manage our holiday campaigns, now we'll have to look at their 'estimates' and guess where our ads might end up?"

Best Wishes, Search Engine Watch!
Search Engine Watch Forums - "A special note from Danny Sullivan to the Search Engine Watch community."

Return to Top

 

Recent Conversations In Our Small Business Forum
(If you like our search engine news, you'll love our small business news.)

Opening A Manhattan Cafe
"I would like to start my own cafe in Manhattan. Just a nice, little place to go for coffee and a bagel etc. What should I do to get started? I understand it's still early for me but what are the steps you have to go through to get your business started?"

People Want To Start A Business But Don't Know Where To Start
"What's worrying me about this sort of post is that a business is hard enough to start up when you have years of experience in an industry you love and the necessary skills to accomplish the task. So how can people hope to succeed by simply jumping with both feet without even really knowing the ins and outs of the field you want to join."

Ugly Sells - How Ugly Websites Can Still Sell
"Design has far more to do with usability, heirachy and branding than making it 'nice to look at'. If you can make a site more accessable and easier to use through the design (which is the true purpose of design) then you are only going to be adding to your site's sales."

Alexa Traffic Rank: What It Is And Why You Should Care (Or Not)
"I got a PM the other day on a forum from some angry person ... it went along the lines of 'If you're such a hotshot SEO, how come your rugby forum has such a low Alexa ranking?' (the site had a ranking of around 40,000 ) He went on to brag about how HIS Alexa ranking was 700,000 etc. I didn't have the heart to tell him."

Return to the Top of this Page

 

You will absolutely love our ebook!

If you don't, I'll give you 100% of your money back with no questions asked.

"I'm finally reading your book, and it is amazing. You have done a marvelous job of explaining SEM in general, SEO, keyword research, copywriting, linking -- damn, you're good."

Claudia Bruemmer - Former Managing Editor, ClickZ



Yes, it's that good. Get your copy today.

 

NEWSLETTER INFORMATION:

Need more search engine news? Try our DAILY Search Engine News.

Current and Archived News

Change subscription settings: webmaster@searchengineguide.com

This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2006 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

News Navigation:
Sponsor
SE Marketing
SE Books & Services
Discussion Threads
Small Business Info

Need to reach the small business market? Advertise with Search Engine Guide.


Ebooks
Zero Dollars, a Little Talent and 30 Days

Small Business Guide to Search Engine Marketing


Marketing Forums
Internet Marketing Forums


Business Services
Color Business Cards
Start an Internet Business


PR
Press Release Service


SEO & SEM Firms
StepForth
1st On The List Promotion
Neutralize (*\*)
We Build Pages
SEO Image
Guava
ineedhits.com
Customer Magnetism
SEO Friendly Site Design
SEO Tampa
Search Engine Positioning
Search Engine Optimisation
Themed Search Marketing
SEO Consultant
SearchRank™
SEO Service - Chris Logan


SEO Tools & Services
SEO Elite
A1 Bullet-Proof Cloaking
Search Engine College
Google SEO Book


Link Building
Search Engine Positioning
Text Link Ads


PPC Search Engines
guava
Zero Click Fraud PPC


Keyword Tools
Wordtracker


Directories
Skaffe.com
Sporge
WoW Directory
Team Skaffe Directory
WoW Directory Articles
Best of the Web
The V7N Web Directory
dirSpace Web Directory
Arielis Web Directory
Aviva Web Directory
KwikGoblin Web Directory
Apahcinc Web Directory
Lead Generation-Sevenseek


Tech
Start A Search Engine


Domain Registration
Quick Domain Registration


Web Hosting
HostingMetro.com
Web Hosting Resources
Skaffe.com Blog Hosting


Website Stats
ClickTracks

 

Search Engine Guide
Web Site Info:

Home Page

Search Engine News

SE Marketing

SE Directory

Books & Services

Glossary

 

Free comprehensive search engine optimization ebook
Covers all important SEO topics, includes checklists, gets quick results.

Skaffe.com Directory: Show off your website Express Submit today.
Quality directories like Skaffe.com offer you strong search engine exposure.

Sporge Directory – from Skaffe.com
Under new management! All new with low submission prices.

WoW Directory
Powerful and affordable directory marketing services. Submit your website today!

WoW Yellow Pages
Local and regional business directory. Quality GEO targeted website advertising you can afford.

Need to learn SEO?
Read the latest SEO news and learn SEO from the #1 ranked book.