Search Engine Marketing News - 2007-01-17

Hi Everyone,

We have a really cool sponsor this week. Chris Sherman, Danny Sullivan and the rest of the gang at Search Engine Land have been hard at work after leaving Search Engine Watch. They are rolling out an online search marketing webcast covering the topic of Social Search Marketing and how to use it to grab more customers. The webcast is free but you need to register first. Here is some info about the webcast:

"Tagging...click-through tracking...search history features. These are just some of the ways that search engines are now following human behavior on the web. It's the latest development in search marketing - and successful marketers have already figured out how to drive new traffic from it."

"Find out why Social Search is the hottest thing on the web these days - and how you can reach new markets and opportunities using social search strategies."

Be sure to register now so you are able to participate.

Thanks to Chris, Danny and the Search Engine Land crew for the webcast and for supporting our newsletter!

Have a great week!

Robert Clough



Thanks to our sponsors for keeping this a free newsletter...

Free Webcast! - January 25, 1 PM EST/6 PM GMT

Social Search: New Marketing Opportunities
Speaker: Chris Sherman

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Click here to register!

Sponsored by iProspect®, the Original Search Engine Marketing Firm®

 

Search Engine Marketing Articles

Vertical Search Engines Give B2B Firms Pinpoint Targeting
by Jason Prescott - General search engines rely strongly on the popularity theory that rewards sites with authoritative inbound links. Website popularity and keyword relevancy (among other variables) help determine rankings. However, general Internet search engines were not designed to be used as business tools.

Don't Miss Opportunities - Act Quick on Big Time Links
by Jennifer Laycock - Find out why you sometimes need to act fast to take advantage of "big time" incoming links. You know the ones I mean...when you score a front page listing on Digg, or when Yahoo! features you as an "expert" link next to a story or when the Washington Post gives you a little link loving.

Tackling Click Fraud
by Daniel Jupp - “I know half of the money I spend on advertising is wasted. I just don’t know which half”. Daniel Jupp, the founder and managing director of PPC management consultancy Top Position, looks at how search portals monitor click fraud and how you can avoid becoming a statistic…

Wordtracker or KeywordDiscovery?
by Jill Whalen - I notice you always promote both KeywordDiscovery and WordTracker. I am trying to decide which one to subscribe to. Do you have a preference? I noticed that KeywordDiscovery promotes the fact they use data going back at least 12 months, which I guess is good if you have a seasonal business pattern.

SEO Copywriting 101
by Lisa Barone - With SEO Copywriting, not only do you have to write expert content that will appeal to your reader, but you also have to make it appeal to the search engines. This includes using targeted keywords to effectively deliver your message. Not sure how to do that? Well then, keep reading!

Search Marketing 2.0 – Beyond Traffic and Conversions
by Scott Orth - As sophisticated businesses and marketing agencies embrace the world of Internet Marketing, Search Engine Marketers are being asked to deliver a level of strategy and value never before expected. With the bar raised, we must now focus on targeted business goals to prove ROI.

Retail Bonanza Starts With Search – Part 2
by Paul Bruemmer - Last month, we talked at length about how online search triggers offline sales and the mechanics of latent search buying. We brought you up to date on the state of ecommerce and talked about preparing for the holiday season. Then we promised to let you know how paid search compares to organic listings when it comes to conversions.

What Happens When Blog Posts Become a Commodity
by Jennifer Laycock - Advertisers are realizing that there's good money to be made from the blog reading public. The problem is, they've also realized that that same public is learning to tune out the ads that run along side good content. The solution? Pay the bloggers to write the ads into the text of their blog posts.

How to Maintain Rankings after a Redesign
by Scott Van Achte - If your site ranks very well in the search engines, or even has 1 or 2 key positions that you would not want to lose, it's an entirely different story. The following rules assume that there are current rankings you are trying to watch out for.

 

Search Engine Guide Blog Posts

What Were You Doing the Day After?
What were you doing the day after Christmas? If you were like many folks, you were online. According to Nielsen//NetRatings online shopping for the day after Christmas rose 35% over 2005.

Great Starter Advice for Wanna-Be Bloggers
Thinking about claiming your own little corner of the blogosphere? If so, you might want to take a few moments to read Rajesh Setty's "Blogging Starter Checklist" on Squidoo. Broken down into sections like what to do on your blog, what to do off your blog and where to register your blog, Rajesh gives easy to digest tips that will go a long way toward helping you successfully launch your blog.

Don't Miss Opportunities - Act Quick on Big Time Links
Find out why you sometimes need to act fast to take advantage of "big time" incoming links. You know the ones I mean...when you score a front page listing on Digg, or when Yahoo! features you as an "expert" link next to a story or when the Washington Post gives you a little link loving. (skip to "Don't Miss Opportunities - Act Quick on Big Time Links" by Jennifer Laycock)

Some Tips on RSS Marketing
Excited about the potential of RSS feeds when it comes to marketing your site? That's great, but did you ever do anything more than simply adding an RSS feed? Didn't think so. (Don't feel bad, most people don't.) That's why Rok Hrastnik writes The RSS Diary over at Marketing Studies.

Vertical Search Engines Give B2B Firms Pinpoint Targeting
General search engines rely strongly on the popularity theory that rewards sites with authoritative inbound links. Website popularity and keyword relevancy (among other variables) help determine rankings. However, general Internet search engines were not designed to be used as business tools. (skip to "Vertical Search Engines Give B2B Firms Pinpoint Targeting" by Jason Prescott)

Originality is the Key
Not so much a search or even online marketing related post, but there's a post over at LiveDev that makes an essential point. What's the point that it's making? Be original.

Tackling Click Fraud
“I know half of the money I spend on advertising is wasted. I just don’t know which half". Daniel Jupp, the founder and managing director of PPC management consultancy Top Position, looks at how search portals monitor click fraud and how you can avoid becoming a statistic… (skip to "Tackling Click Fraud" by Daniel Jupp)

No Golden Triangle?
Most search marketers have become quite familiar with the concept of the "golden triangle" over the past couple of years. They recognize it as that magical area in the search results that users tend to concentrate their focus. It's long played a role in helping marketers decide how and where to focus their search optimization efforts. But what if it's wrong?

The Open Directory Project Appears to Be Active Again
It looks like the Open Directory Project is back up and running again. While editors were given notice that they could access their editing panels again back in December, submissions had been down for quite some time. I was able to successfully submit "The Lactivist" to a category, though there's obviously no telling how long it will take for an editor to find and review it.

Microsoft Looking to Offer Free Analytics
It looks like MSN is aiming to join the ranks of Google in the "we'll give you free analytics in exchange for access to your data" team. Rumors started buzzing last week about a possible MSN analytics tool. The news was then confirmed by two of the project team members on their personal blogs. MediaPost Publications has the story today.

The Fine Line Between Embracing and Enabling
Sounds like I'm about to post the story of an intervention with a friend, doesn't it? What I'm actually writing about is YouTube and the speculation over how things will iron out in regards to copyright issues over the next few years. There's an article in today's New York Times that looks at the issue as well.

Wordtracker or KeywordDiscovery?
I notice you always promote both KeywordDiscovery and WordTracker. I am trying to decide which one to subscribe to. Do you have a preference? I noticed that KeywordDiscovery promotes the fact they use data going back at least 12 months, which I guess is good if you have a seasonal business pattern. (skip to "Wordtracker or KeywordDiscovery?" by Jill Whalen)

SEM’s Seven Year Itch, Part One
There’s been a lot of speculation lately about the future of Matt Cutts. A few of Cutts’ posts and a recent interview have dropped the odd hint that the world of Google and the world of Mr. Cutts may not always be one and the same. While this is certainly noteworthy on many levels, it’s only one symptom of a much bigger issue, and one that will change the search landscape dramatically. (skip to "SEM’s Seven Year Itch, Part One" by Gord Hotchkiss)

The Problem With Syndicating Paid Search Ads
Richard Ball over at the Apogee Weblog has an interesting post this week that looks into the relationship that Google AdWords has with partner sites. In it, he claims that Google is colluding with spammers by feeding junk traffic from parked domains. He's upset because Google often lumps these domains in with the sites in their search network. That means that the only way to opt out of them is to decide to opt out of the valuable traffic that comes from some of Google's more mainstream search partners.

SEO Copywriting 101
With SEO Copywriting, not only do you have to write expert content that will appeal to your reader, but you also have to make it appeal to the search engines. This includes using targeted keywords to effectively deliver your message. Not sure how to do that? Well then, keep reading! (skip to "SEO Copywriting 101" by Lisa Barone)

Search Marketing 2.0 – Beyond Traffic and Conversions
As sophisticated businesses and marketing agencies embrace the world of Internet Marketing, Search Engine Marketers are being asked to deliver a level of strategy and value never before expected. With the bar raised, we must now focus on targeted business goals to prove ROI. (skip to "Search Marketing 2.0 – Beyond Traffic and Conversions" by Scott Orth)

What Happens When Blog Posts Become a Commodity
Advertisers are realizing that there's good money to be made from the blog reading public. The problem is, they've also realized that that same public is learning to tune out the ads that run along side good content. The solution? Pay the bloggers to write the ads into the text of their blog posts. (skip to "What Happens When Blog Posts Become a Commodity" by Jennifer Laycock)

Community Evangelists as Online Reputation Management
It's no secret that as consumer generated media continues to grow and search engines continue to index it, that your average joe consumer is going to have the chance to make a massive impact on big brands. Truth be told, it's even MORE likely that the average joe consumer is going to have an impact on small brands as well. That's why online reputation management should be a respected tool in any businesses' marketing arsenal. Marketing Profs has a post this week that serves as a great example of why these "community evangelists" are necessary as part of the online reputation management process.

What If You Turned the Tides and Googled Your Customers?
John Andrews offered up an interesting suggestion over at johnon.com yesterday. What if you went to the trouble to type your customer's names into a search engine in order to learn a little more about them? What would you learn? How could you use that information to offer better service?

Link Building As Relationship Building - A Great Example
Regular readers here at Search Engine Guide know that I often equate good link building with relationship building. Since a link basically serves as an online recommendation of services, site owners have to be willing to stake their own reputation on what their users will find after the click. That's why good link building goes beyond simply putting together great content or a great product. It focuses on securing a relationship between two individuals so that the link follows naturally.

Behold, the Power of the Consumer
What happens when a lawyer and a juggler mess around one weekend and create a viral sensation that results in a 15% spike in sales for a brand of mint? Apparently, they surpass the most recognized ad agencies in the industry and convince Advertising Age to name "The Consumer" as the ad agency of the year. Wait...what's that you say? Time Magazine already pulled that stunt? Well, that's true, but the folks at Advertising Age claimed that they'd made the selection before they heard about Time. We'll give them the benefit of the doubt.

Retail Bonanza Starts With Search – Part 2
Last month, we talked at length about how online search triggers offline sales and the mechanics of latent search buying. We brought you up to date on the state of ecommerce and talked about preparing for the holiday season. Then we promised to let you know how paid search compares to organic listings when it comes to conversions. (skip to "Retail Bonanza Starts With Search – Part 2" by Paul Bruemmer)

How to Maintain Rankings after a Redesign
If your site ranks very well in the search engines, or even has 1 or 2 key positions that you would not want to lose, it's an entirely different story. The following rules assume that there are current rankings you are trying to watch out for. (skip to "How to Maintain Rankings after a Redesign " by Scott Van Achte)

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Search Engine Books & Services (Classifieds)

How to get top 10 rankings on Google and Yahoo!
Internet Marketing experts and computer magazines recommend this tool.

Skaffe.com Directory: Show off your website Express Submit today.
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New! Team Skaffe Directory from the editors of Skaffe.com
Up to 4 links for every submission. Free submission for non-commercial websites.

Free SEO Tools
Thinking of buying SEO software? Then try the best SEO tools free first!

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Secure Your Websites
Cre8asite Forums - "It can be really good to have a plan for when things go wrong with your web site. I was hoping that we could put together some ideas for everyone here to think about to help them protect their online presense. What kinds of strategies and tactics do you employ to protect your web sites?"

#1 Organic And Also Sponsored Ads?
High Rankings Forum - "I have a number of KW that come up in the top 3 natural search results. I am also advertising on those KW (since before we made the natural results listing). Is there any benefit to having both?"

SEO Companies' Credentials
High Rankings Forum - "I am considering using the services of an SEO company, however there are so many horror stories about. Should I use a company who have a good placement themselves as this is the only real proof they know their stuff?"

Wordtracker Or KeywordDiscovery?
Small Business Ideas Forum - "I am trying to decide which one to subscribe to. Do you have a preference?"

How Will SEO Change In 2007?
Small Business Ideas Forum - "...it is getting much harder to get a new site ranked quickly. And more and more, there are complicated issues like 'trust rank' that we can't even measure. How do you see SEO work will change in 2007?"

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Recent Conversations In Our Small Business Forum
(If you like our search engine news, you'll love our small business news.)

Direct Mail List Sources
"I am working on creating [a mailing list] of garden nurseries in a 5 county area and at times create others - typically biz vs consumer though. To some extent I think it matters what your list parameters are, but I typically cobble together my lists by using search a lot. That works well for me because I'm very familiar with search and most of my lists are business listings versus consumers."

How to Overcome Fears of Selling
"Once you believe in your product, and believe that your client will be worse off for not buying from YOU, you WILL close more deals, it is as simple as that. When you believe in a product you become passionate."

Starting a Dog Walking Service
"I am wanting to start my own professional dog walking service in my area. I would also offer other services like daily grooming and would also schedule in home dog washing. ...I have [the] idea, but how can I get input from my area on my services before starting up?"

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Free Webcast! - January 25, 1 PM EST/6 PM GMT

Social Search: New Marketing Opportunities
Speaker: Chris Sherman

Click here for more information!

Click here to register!

Sponsored by iProspect®, the Original Search Engine Marketing Firm®

 

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