Search Engine Marketing News - 2007-04-04

Hi Everyone,

Diane Aull (aka Torka in the forums) has joined our blogging family. Diane hit the ground running with her first post showing why she's such a valuable contributor. Check out "Are You Building a Business, or Just Chasing the Competition?" to see what I'm talking about.

Have a great week!

Robert Clough



Thanks to our sponsors for keeping this a free newsletter...

Create Yahoo Panama Campaigns In Minutes

Need help converting your Yahoo campaigns to Panama?

Use the Campaign Converter now available in SEM-in-a-Box to automatically and flawlessly build your Yahoo Panama PPC campaigns from existing ad content.

Get access to this service FREE with a subscription to SEM-in-a-Box, the self-service PPC software from Adapt. Sign up today!

 

Search Engine Marketing Articles

Visitor Tracking: Your Ticket to Better Website ROI
by Erin Walker - This month, companies all over the world will throw away a collective hundreds of thousands of dollars on pay-per-click advertising campaigns that bring in zero leads, zero purchases, and zero return buyers. Could your company be one of them?

How To Sell That Thing You Sell
by Stoney deGeyter - The other day I went to a local seminar on "internet marketing". I honestly didn't expect a whole lot; it was one of those "how to make money on the internet" things, which promised to tell you tips on how to use the search engines to your advantage, yada, yada, yada. But I have to say I was surprised, at least from the first 30 minutes of the 90 minute seminar.

Audience Targeting Equals Online Success
by Scottie Claiborne - The goal of any marketing campaign is to reach potential customers and minimize exposure to people who are not interested, not qualified, or out of your area. The Web is the ideal marketing medium because you can really target the people who will be interested in what you have to offer.

YouTube Looks to Further Engage Users
by Jennifer Laycock - One of the darlings of social media, Google owned YouTube is allowing users to play around with some beta features that have been added to their experimental "TestTube" area. The features are designed to further engage users, which is sort of funny when you think about it. (YouTube already has an average visit length of 28 minutes.) The question becomes, how will creative marketers manage to use these new tools to further promote their brands?

Google AdWords: Local Advertising
by Richard Ball - Search engine advertising is beneficial for local advertisers as well as national advertisers. Google's advertising system, AdWords, offers the option to target ads to searchers in a specific geographic region. Due to the method Google uses to identify the location of these searchers, though, it's imperative for local advertisers to run national ads as well.

How Little Information Can Provide Accurate Expectations
by Stoney deGeyter - Providing a little (or a lot) of information can go a long, long way to building a good relationship with your visitors. That, in turn, can lead to more sales and significant business growth. Unfortunately, many online businesses go with the less is more philosophy. As such, this leads to less user satisfaction and in turn, fewer sales.

Advertising IS Content
by Scottie Claiborne - Does advertising ruin credibility? It certainly can. But what many people don't realize is that advertising can be a draw and a benefit to a site, if done correctly. Selling text ads for link popularity may earn some cash, but it certainly won't impress your site visitors.

Copywriting With Google's Dynamic Keyword Insertion Tool
by Karon Thackston - In case you're unfamiliar with dynamic keyword insertion (DKI), it's a feature of Google's AdWords program. It is often used for large campaigns in order to automatically insert the keyword into the headline of an ad. Truly, it's a lifesaver for many pay-per-click (PPC) ad managers who have to stay on top of thousands of ads every day.

The Search Engine Marketing Advantage
by Marie Howell - Search engine marketing consists primarily of search engine optimisation and pay-per-click search advertising strategies. These two online marketing methods should be used in tandem in order to leverage the particular advantages of each and maximise results, profits and your ultimate return on investment (ROI).

 

Search Engine Guide Blog Posts

Lisa Barone Say Link Bait is Useless!
Ok, ok, so she actually says that it's useless without analytics, but my title is much more engaging. She's spot on though... While link baiting is a great tactic for building up new links to your site, it's important not to get so caught up in the linking excitement that you forget to do some analysis of those links and the traffic they provide.

Visitor Tracking: Your Ticket to Better Website ROI
This month, companies all over the world will throw away a collective hundreds of thousands of dollars on pay-per-click advertising campaigns that bring in zero leads, zero purchases, and zero return buyers. Could your company be one of them? (skip to "Visitor Tracking: Your Ticket to Better Website ROI" by Erin Walker)

55 Keys to Improving Your Rankings
Rand Fishkin and the SEOMoz team have put together an updated version of their popular SEO Ranking Factors document. This time around they've cut the data from more than 100 factors to just 55, but there's still plenty of easy to digest opinion and input from nearly three dozen search marketers.

Are You Building a Business, or Just Chasing the Competition?
Sometimes people take the concept of keeping an eye on the competition to excess. When sound business decisions take a back seat to the thrill of feeling you're beating the competition, it may be time to step back and think about why you're in business in the first place.

Why You Need More Friends to Build Your Business
Relationships are the key to good marketing. From serving as a starting point for a viral launch to allowing word to spread from consumer to consumer, a good relationship is the foundation of many types of marketing. Alice Seba hits this idea on her blog today. Seba points out that before you begin making your plan for your next product launch or your new viral marketing campaign, you need to stop and ask yourself if you've taken the time to make inroads with your target audience.

How To Sell That Thing You Sell
The other day I went to a local seminar on "internet marketing". I honestly didn't expect a whole lot; it was one of those "how to make money on the internet" things, which promised to tell you tips on how to use the search engines to your advantage, yada, yada, yada. But I have to say I was surprised, at least from the first 30 minutes of the 90 minute seminar. (skip to "How To Sell That Thing You Sell" by Stoney deGeyter)

bBy bCentral
Years after having any sort of relevance in the search engine landscape, Microsoft has finally chosen to close down their bCentral Submit It service. Yesterday I received an email from Microsoft explaining, in that Microsoft sort of way, what's happening.

YouTube Looks to Further Engage Users
One of the darlings of social media, Google owned YouTube is allowing users to play around with some beta features that have been added to their experimental "TestTube" area. The features are designed to further engage users, which is sort of funny when you think about it. (YouTube already has an average visit length of 28 minutes.) The question becomes, how will creative marketers manage to use these new tools to further promote their brands? (skip to "YouTube Looks to Further Engage Users" by Jennifer Laycock)

Improve Your Blog Karma
For years now I've been beating the drum of "relationship building" when it comes to gaining respect (and links) for your web site. Bloggers, perhaps more so than any other web site owner, stand to benefit immensely from putting that idea into action. So how do you improve your karma when it comes to blogging? Well, you could start by checking out what Rohit Bhargava of Influential Interactive Marketing has to say.

Official SES NYC Party Schedule
Once again chief party man Joe Morin has put together a full schedule of the after-hours fun for Search Engine Strategies New York next week. If you're headed that way, or already live in the area and want to do a little networking, it's worth checking out the list to see where and when the action is.

Is Microsoft Buying Their Way to the Top?
What do you do if you've spent tons of money over the last few years attempting to build a product that will compete with the recognized leaders of the industry only to find that no one wants to use it? If you're Microsoft, you apparently start writing checks. The New York Times reports today on Microsoft's decision to pay companies that install the Microsoft search tool as the default option on their office computers.

Google Taking Heat for Satellite Images of New Orleans
As news spreads of Google's decision to swap current satellite imagery of the New Orleans area with images that were taken before Hurricane Katrina, questions are popping up. The story started popping up last week on blogs and in an article on the Washington Post and has now caught the attention of The House Committee on Science and Technology's subcommittee on investigations and oversight.

Audience Targeting Equals Online Success
The goal of any marketing campaign is to reach potential customers and minimize exposure to people who are not interested, not qualified, or out of your area. The Web is the ideal marketing medium because you can really target the people who will be interested in what you have to offer. (skip to "Audience Targeting Equals Online Success" by Scottie Claiborne)

What Are You Gonna Do...Bleed on Me?
It's not just Monty Python fans that find it amusing to hear threats and conditions being levied by those who have no power to levy them. A few years back when some big name web sites tried to limit who (and how) could link to them, I laughed at their foolishness. Today, yet another group stands by the side of the Internet playing the part of the Black Knight.

The Week in Images
Barry has put together a fun blog post that shows the "week in search" via Flickr images that capture life at three of the top search engines. From Googlers playing the Wii to giant smiley images on the walls of Yahoo Singapore, it's kind of an interesting set of images to look through.

The Power of a Title
It's long been said that a good title is an essential part of search marketing. While that usually refers to the title tag of your web site, it's also true about the content of an article or blog post. Michael Gray offers up some thoughts at Search Engine Land on not just why a good title can help draw in readers...but also on how to write that good title.

Google AdWords: Local Advertising
Search engine advertising is beneficial for local advertisers as well as national advertisers. Google's advertising system, AdWords, offers the option to target ads to searchers in a specific geographic region. Due to the method Google uses to identify the location of these searchers, though, it's imperative for local advertisers to run national ads as well. (skip to "Google AdWords: Local Advertising" by Richard Ball)

7 Fast Tips for Small Business Social Media Marketing
Matt McGee has put together a great list of options for small businesses that are looking to market their businesses via social media in his Small is Beautiful column over at Search Engine Land. I've long been a fan of Matt's common sense approach to all things online marketing related and this post offers up yet another collection of easy to understand (and put into action) tips

This is Why You Should Treat People Right
David Wallace has an amusing post on his blog that talks about the problems with "borrowing" (re: stealing) things like templates and images without asking permission. Apparently, Senator John McCain's web staff used a popular template and failed to credit the designer. Apparently, the site that was still hosting many of the images was not amused.

Link Building Despite NoFollows
Debra over at The Link Spiel offers up some excellent (and practical) advice about how do adapt your link building tactics now that popular sites are tagging outgoing links with nofollows. So what do you need to change? Well, nothing really. (and that's why I was so happy to read her post!)

29% of Fortune 100 Companies Need Online Reputation Management
Andy Beal points out that 29 of the Fortune 100 companies have negative search results showing up on Google. Some of them won't surprise you (Walmart and Exxon) but others might (Tyson and Best Buy). Turns out they all need a little help...

How Little Information Can Provide Accurate Expectations
Providing a little (or a lot) of information can go a long, long way to building a good relationship with your visitors. That, in turn, can lead to more sales and significant business growth. Unfortunately, many online businesses go with the less is more philosophy. As such, this leads to less user satisfaction and in turn, fewer sales. (skip to "How Little Information Can Provide Accurate Expectations" by Stoney deGeyter)

Did You Miss the ClickTracks Social Media Class?
If you weren't able to attend the Social Media webinar that I put on with Matt Bailey earlier this week, all is not lost. The great folks at ClickTracks have gone ahead and set it up as an archived event that you can listen to whenever you've got a bit of free time. (Yes, I know you don't have free time, that's ok, listen to it in the background while you send emails or something...)

More on Kathy Sierra
The Kathy Sierra incident has made it into Technorati's Buzz TV clip again today. In fact, today's Buzz TV includes a reference to Search Engine Guide and my own comments on the incident. Kathy Sierra has become the most popular search on Technorati as more and more people look to find information about the mess.

Advertising IS Content
Does advertising ruin credibility? It certainly can. But what many people don't realize is that advertising can be a draw and a benefit to a site, if done correctly. Selling text ads for link popularity may earn some cash, but it certainly won't impress your site visitors. (skip to "Advertising IS Content" by Scottie Claiborne)

MSN Says Don't Use Our Search for Research
Yesterday MSN posted on their blog that they have turned of certain advanced search queries because, (gasp!) people are using it for research!

When Blogs Attack (and I don't mean that lightly)
The great thing about the Internet and blogs is that people can connect with other people they've never met. Some of my most interesting relationships are with people that I met online and have exchanged emails or blog comments with for years. The horrific thing about the Internet is that you never know who is reading your work. People know that and sometimes it makes them feel "safe" to say anything they want, even if it's something that should NEVER be said.

An Argument for Website Validation
What does valid code have to do with SEO? Honestly, not a whole lot. But it can help you quickly and easily spot potential coding problems that can effect your SEO efforts.

More Search Engine Marketing Training
There seems to be no shortage of great search marketing training options these days...especially if you're willing to cough up a little bit of moolah for it. There are two options coming up that I've not written about yet. If you're in Australia (or feel like taking a nice vacation) you can check out the upcoming Search Engine Bootcamp events. If you're here in the states, you can head to New York City in a few weeks and catch the Incisive training prior to the Search Engine Strategies conference.

Copywriting With Google's Dynamic Keyword Insertion Tool
In case you're unfamiliar with dynamic keyword insertion (DKI), it's a feature of Google's AdWords program. It is often used for large campaigns in order to automatically insert the keyword into the headline of an ad. Truly, it's a lifesaver for many pay-per-click (PPC) ad managers who have to stay on top of thousands of ads every day. (skip to "Copywriting With Google's Dynamic Keyword Insertion Tool" by Karon Thackston)

The Search Engine Marketing Advantage
Search engine marketing consists primarily of search engine optimisation and pay-per-click search advertising strategies. These two online marketing methods should be used in tandem in order to leverage the particular advantages of each and maximise results, profits and your ultimate return on investment (ROI). (skip to "The Search Engine Marketing Advantage" by Marie Howell)

Return to Top

 

Search Engine Books & Services (Classifieds)

How to get top 10 rankings on Google and Yahoo!
Internet Marketing experts and computer magazines recommend this tool.

Skaffe.com Directory: Show off your website Express Submit today.
Quality directories like Skaffe.com offer you strong search engine exposure.

Sporge Directory from Skaffe.com
Under new management! All new with low submission prices.

WoW Directory
Powerful and affordable directory marketing services. Submit your website today!

New! Team Skaffe Directory from the editors of Skaffe.com
Up to 4 links for every submission. Free submission for non-commercial websites.

Free SEO Tools
Thinking of buying SEO software? Then try the best SEO tools free first!

Return to Top

 

Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Google Announces TV Ads Trial
Webmaster World - "At Google, we are constantly looking for ways to improve user experience and bring value to advertisers, publishers and partners. Users spend a lot of time watching TV so improving the relevance of advertising information on that medium is important. That's why today we are excited to announce our trial to deliver Google TV ads."

Do Google Checkout Badges Help or Hurt?
Search Engine Watch Forums - "It does not show a significant increase in conversions. However, I do see an increase in click-throughs from the ad to the site since adding the Google Checkout icon to the AdWords listings. So more exposure but same conversion rates."

What Is Usability Optimization?
Cre8asite Forums - "It ain't rocket science, but there are a few tricks to the trade, and I for one would be delighted if my prospective clients could get these concepts down before they walk in my door. The more of this they can accomplish on their own, the faster I can proceed past usability issues to the marketing stuff, which is my real bread and butter."

How Important Is the Domain Age?
V7N Forum - "I've heard that Google considers the domain age as an important SEO factor, as that works filtering some spammy domains. How important do you think this is?"

Chasing The Latest Link Strategy
Small Business Ideas Forum - "With all of us trying to find the best way to get backlinks, does anyone feel that the search engines will find something else for us to focus on next - other than links?"

Radio Advertising In Google AdWords
Small Business Ideas Forum - "So far from what I am hearing everything from the avails they secure (lousy times..overnights which many adv's do not want) to high pricing has meant this acquisition has not gone as Google has planned."

Getting Started With Digg
Cre8asite Forums - "Successfully leveraging Digg can lead to thousands upon thousands of visitors to your website, hundreds (sometimes thousands) of natural links, increased brand awareness and yes – even sales. This thread is aimed at people who aren't currently using Digg and would like to get involved."

Most Overlooked Linking Tips
V7N Forum - "What do you think of sponsored/buying footer links that are placed in Wordpress themes? Do they have any SEO/PR value? I'm asking because I've seen several websites that rank very well and have really high PRs simply through buying links in Wordpress themes."

Outsourcing Link Development for SEO Purposes
Webmaster World - "...we decided about 6 months ago that our current link development was inadequate and that we would try to outsource it. Our goal was *not* to do blog and directory spamming, but the goal was to do link development for SEO purposes, i.e. search engine rankings. I put a project into one of the outsourcing systems requesting link development. I defined very clearly my parameters in order to avoid directory spamming."

Improved Conversion +400% With SEO Heres How
Small Business Ideas Forum - "There is a reason why the SEO topic is number one in this forum. It's that critical to the success of an online business. If your not technical wizard like me this post is for you. I've increased my conversion rate over 400% in my (and most retailers) most difficult period the 1st quarter. ...Here is what I did and it takes more hard work but if your an entrepreneur your already accustom to it."

Does Google penalize your site for using sub domains with same design?
Digital Point Forums - "Does anybody know if google will penalize or put your site into supplemental results even the direct homepage subdomain if you use sub domains that have the exact same design but with different content."

PPC V. Organic...are They Linked?
High Rankings Forum - "I've seen the claims before that people are more likely to click on the natural listing if there is a paid link. The report also says it's true the other way as well. There is a boost to click throughs on the paid ads if there is also a presence in the organic listings."

Ads Are Coming To Reddit
Cre8asite Forums - "One interesting thing to watch is they think they have found a way to track the ads so they can let Reddit users vote/comment on them (just like using the system)."

Return to Top

 

Recent Conversations In Our Small Business Forum
(If you like our search engine news, you'll love our small business news.)

Is There A Market for Term Paper Research?
"What if I could offer a website where I do all the research needed for term/research papers. I wouldn't write the paper for students but I would point them in the right direction based on how specific they are with their topic."

Radio Advertising In Google AdWords
"So far from what I am hearing everything from the avails they secure (lousy times..overnights which many adv's do not want) to high pricing has meant this acquisition has not gone as Google has planned."

Return to the Top of this Page

 

Create Yahoo Panama Campaigns In Minutes

Need help converting your Yahoo campaigns to Panama?

Use the Campaign Converter now available in SEM-in-a-Box to automatically and flawlessly build your Yahoo Panama PPC campaigns from existing ad content.

Get access to this service FREE with a subscription to SEM-in-a-Box, the self-service PPC software from Adapt. Sign up today!

 

NEWSLETTER INFORMATION:

Need more search engine news? Try our DAILY Search Engine News.

Current and Archived News

Change subscription settings: webmaster@searchengineguide.com

This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2007 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

News Navigation:
Sponsor
SE Marketing
SE Books & Services
Discussion Threads
Small Business Info

Need to reach the small business market? Advertise with Search Engine Guide.


Ebooks
Zero Dollars, a Little Talent and 30 Days

Small Business Guide to Search Engine Marketing


SEO Training & Events
Search Engine College
Search Engine Bootcamp


Business Services
Color Business Cards
Start an Internet Business
Press Release Service
Internet Marketing Forums
Marketing Articles


Website Design
Affordable Website Design


Content Management
Hot Banana Web CMS


SEO & SEM Firms
StepForth
1st On The List Promotion
Neutralize (*\*)
SEO Image
Customer Magnetism
SEO Friendly Site Design
Themed Search Marketing
SearchRank™
SEO Service - Chris Logan
SEO & eMarketing Services


SEO Tools & Services
SEO Elite
Google SEO Book
Free PPC Campaign Tool


Link Building
Search Engine Positioning
Text Link Ads
Free Directory Submission
Need Relevant Backlinks?
One Way Links
Directory Submission


PPC Advertising
Zero Click Fraud PPC
AMP your online sales


Keyword Tools
Wordtracker


Directories
Skaffe.com
Sporge
WoW Directory
Team Skaffe Directory
WoW Directory Articles
Best of the Web
The V7N Web Directory
dirSpace Web Directory
Arielis Web Directory
Aviva Web Directory
KwikGoblin Web Directory
Apahcinc Web Directory
Lead Generation-Sevenseek
Suurch
Beacon Post Directory
Directory Marker
Excellent Guide Directory
MingleOn Web Directory


Tech
Start A Search Engine


Domain Registration
Quick Domain Registration


Web Hosting
HostingMetro.com
Web Hosting Resources
Skaffe.com Blog Hosting
Web Hosting Providers


Website Stats
ClickTracks

 

Search Engine Guide
Web Site Info:

Home Page

Search Engine News

SE Marketing

SE Directory

Books & Services

Glossary

 

Free comprehensive search engine optimization ebook
Covers all important SEO topics, includes checklists, gets quick results.

Skaffe.com Directory: Show off your website Express Submit today.
Quality directories like Skaffe.com offer you strong search engine exposure.

Sporge Directory from Skaffe.com
Under new management! All new with low submission prices.

WoW Directory
Powerful and affordable directory marketing services. Submit your website today!

WoW Yellow Pages
Local and regional business directory. Quality GEO targeted website advertising you can afford.

Need to learn SEO?
Read the latest SEO news and learn SEO from the #1 ranked book.