Search Engine Marketing News - 2007-04-18

Hi Everyone,

We've added a new "Reviews" category to our forum where you can request and provide reviews on just about anything related to your business. Members have reviewed blogs, logo design, direct mail pieces, site design, etc. It's open to all forum members with at least five posts so jump in if you'd like to get or give some feedback.

Have a great week!

Robert Clough



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Tired of pay-per-click advertising that doesn’t work? Here’s how to discover best practices, client tactics, testing results and management strategies used by top advertisers – PPC Summits.

PPC Summits offer 2 days of how-to instruction for every type of PPC advertiser, whether you need the basics … or you’re ready for advanced strategies. Learn how to identify your best keywords, write powerful ads, bid properly, what to track, how to properly manage programs customized to the different PPC search engines, and more – you choose the workshops that best fit YOUR needs.

Click here for full details, or call 1-360-554-9683 ext 703 today.

 

Search Engine Marketing Articles

Persuasive Copywriting: Writing for the Web Instead of Your CEO
by Erin Walker - The purpose of writing for the web is to convince your prospects that your company has something to offer them that will solve a problem or fill a need. There are a lot of ways to get them to your home page, but once they are there, you want them to take the next step - fill out your form, download your free trial, or even just sign up for your newsletter.

How to Make Fridays Productive Again
by Stoney deGeyter - Fridays are typically the most unproductive day of the week, with the exception of the occasional Monday doldrums. By Friday everybody is ready for the weekend and its often just difficult to get into the work rhythm of the first four days of the week.

Making Your Online Marketing Tactics Count
by Erin Walker - Do you know how many potential customers, ready and willing to buy or inquire, left your website because they were unable to find the information they were looking for - information you probably have available and could have given them - today?

Small Businesses Should Know Their Place Online
by Stoney deGeyter - The Internet allowed many mom and pops to move out of mom and pop status and develop a new kind of corporate identity. But as the e-marketplace began to grow, driving traffic to a new online business became increasingly difficult. While starting a business on the internet today is still relatively easy compared to doing so off-line, it has become more expensive and time consuming than ever.

 

Search Engine Guide Blog Posts

Persuasive Copywriting: Writing for the Web Instead of Your CEO
The purpose of writing for the web is to convince your prospects that your company has something to offer them that will solve a problem or fill a need. There are a lot of ways to get them to your home page, but once they are there, you want them to take the next step – fill out your form, download your free trial, or even just sign up for your newsletter. (skip to "Persuasive Copywriting: Writing for the Web Instead of Your CEO" by Erin Walker)

How to Make Fridays Productive Again
Fridays are typically the most unproductive day of the week, with the exception of the occasional Monday doldrums. By Friday everybody is ready for the weekend and its often just difficult to get into the work rhythm of the first four days of the week. (skip to "How to Make Fridays Productive Again" by Stoney deGeyter)

Cookie Crumblers Corrupt Conclusive Counts
Have you ever been suspicious that your traffic stats are overinflated? Well, you should be, especially if you use cookies to track user analytical data. According to a new press release by comScore cookie-based counting overstates the size of a web site's audience.

Making Your Online Marketing Tactics Count
Do you know how many potential customers, ready and willing to buy or inquire, left your website because they were unable to find the information they were looking for – information you probably have available and could have given them - today? (skip to "Making Your Online Marketing Tactics Count" by Erin Walker)

Small Businesses Should Know Their Place Online
The Internet allowed many mom and pops to move out of mom and pop status and develop a new kind of corporate identity. But as the e-marketplace began to grow, driving traffic to a new online business became increasingly difficult. While starting a business on the internet today is still relatively easy compared to doing so off-line, it has become more expensive and time consuming than ever. (skip to "Small Businesses Should Know Their Place Online" by Stoney deGeyter)

It's What You Say AND How You Say It
Are you and your customers speaking the same language? Here's how your choice of words in your web copy can affect your website's perceived relevance, and (ultimately) your sales.

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Search Engine Books & Services (Classifieds)

How to get top 10 rankings on Google and Yahoo!
Internet Marketing experts and computer magazines recommend this tool.

Skaffe.com Directory: Show off your website Express Submit today.
Quality directories like Skaffe.com offer you strong search engine exposure.

Sporge Directory from Skaffe.com
Under new management! All new with low submission prices.

WoW Directory
Powerful and affordable directory marketing services. Submit your website today!

New! Team Skaffe Directory from the editors of Skaffe.com
Up to 4 links for every submission. Free submission for non-commercial websites.

Free SEO Tools
Thinking of buying SEO software? Then try the best SEO tools free first!

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Competitors Question Google Buy of DoubleClick
Webmaster World - "So if this goes through & Google does indeed handle more than 80% of the ads served up, it seem more and more like a monopoly. It is also the same strategy MSFT used to get everyone to use their products and put people out of business. Give away what others charge for to get them locked in to using your products. Analytics, free, optimizer, free, DoubleClick PPC management, free?, DoubleClick ad serving, free? Do no evil?"

Google AdWords New Preferred Cost Bidding
Webmaster World - "Today, we are introducing a new bidding option called preferred cost bidding -- a feature designed to help you save time while achieving your advertising cost goals more consistently. Instead of setting a maximum cost-per-click (CPC) or cost-per-impression (CPM) bid, you can set a preferred CPC or CPM bid that represents the average price you want to pay."

Anyone Using Google Checkout For Digital Goods?
Cre8asite Forums - "We are putting together a little business idea and would like to use Google Checkout for this, and it would be such a help to speak to someone who is using this product for a similar type of situation."

Matt Cutts and Paid Links
Digital Point Forums - "Webmasters were already buying and selling links long before Google came into existence. Google has no authority what so ever to tell people what they should or shouldn't do. They created this mess by inventing PageRank and displaying it on the toolbar. With so many bright and educated people working for them please don't tell me that they didn't see PageRank manipulation coming... Google created the problem only Google can fix it. Remove PageRank for toolbars and webmaster panels, and don't tell people how they should or shouldn't run their business."

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Recent Conversations In Our Small Business Forum
(If you like our search engine news, you'll love our small business news.)

Got Approached Today With A Business Plan...
"I'm assuming I was approached because I'm know as the go to guy for computers and it sounds like a good idea but I'm not 100% sold (probably because I would be doing 90% of the work)."

Health Insurance
"I thought I may be introduced to some options here as to what some of you are doing for affordable/ alternative health insurance."

Advice On Our Start Up Magazine
"So far we have had a great response from potential advertisers about the magazines concept. Is there anyone out there willing to help me sort through our ideas & give your opinions?"

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Tired of pay-per-click advertising that doesn’t work? Here’s how to discover best practices, client tactics, testing results and management strategies used by top advertisers – PPC Summits.

PPC Summits offer 2 days of how-to instruction for every type of PPC advertiser, whether you need the basics … or you’re ready for advanced strategies. Learn how to identify your best keywords, write powerful ads, bid properly, what to track, how to properly manage programs customized to the different PPC search engines, and more – you choose the workshops that best fit YOUR needs.

Click here for full details, or call 1-360-554-9683 ext 703 today.

 

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