Search Engine Marketing News - 2007-05-02

Hi Everyone,

Debra Mastaler from Alliance-Link has joined our all-star blogger lineup. Debra is the leader of the linkerati and she's got a great post this week called "The Quest for Authority Links".

Have a great week!

Robert Clough



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Search Engine Marketing Articles

Creators, Critics and Collectors - Creating Social Content
by Jennifer Laycock - When it comes to viral marketing and social media, there's often talk of a group of people known as "key influencers." These are the people that serve as a sort of ambassador to the people online when it comes to marketing campaigns. What's often overlooked though, is an understanding of the sub-groups of people within the overall key influencer category.

Making Link Bait and Viral Marketing Work - Part Four
by Jennifer Laycock - In this ten part series, I'll be covering many of the things that you need to take into consideration when planning a link baiting or viral marketing campaign. Today we'll find out how to use existing networks to make sure the word spreads to the right audience quickly.

Small Businesses Should Know Their Place Online
by Stoney deGeyter - The Internet allowed many mom and pops to move out of mom and pop status and develop a new kind of corporate identity. But as the e-marketplace began to grow, driving traffic to a new online business became increasingly difficult. While starting a business on the internet today is still relatively easy compared to doing so off-line, it has become more expensive and time consuming than ever.

Making Link Bait and Viral Marketing Work - Part Three
by Jennifer Laycock - In this ten part series, I'll be covering many of the things that you need to take into consideration when planning a link baiting or viral marketing campaign. Today, I'll be helping you understand how to find and exploit motivating factors in order to get more people interested in your product or service.

Raising Flags Over Google's Newly Inherited SEO Firm
by Ross Dunn - Google is treading in dangerous waters right now. The prolific company will inherit its own search engine optimization (SEO) company called Performics after purchasing the online advertising giant DoubleClick on April 13th (takeover due to complete at the end of the year) and so far there is no sure indication of the company's future.

 

Search Engine Guide Blog Posts
Jennifer_Laycock Stoney_G_deGeyter Diane_Aull Debra_Mastaler
Featuring: Jennifer Laycock, Stoney deGeyter, Diane Aull and Debra Mastaler

Top 500 Search Engine Keywords Of The Week
by Robert - Jump directly to this week's list of the top 500 most frequently searched keywords.

Creators, Critics and Collectors - Creating Social Content
by Jennifer Laycock - When it comes to viral marketing and social media, there's often talk of a group of people known as "key influencers." These are the people that serve as a sort of ambassador to the people online when it comes to marketing campaigns. What's often overlooked though, is an understanding of the sub-groups of people within the overall key influencer category. (skip to "Creators, Critics and Collectors - Creating Social Content" by Jennifer Laycock)

7 Essentials to Search Marketing
by Jennifer Laycock - Dean DeBiase, CEO of Fathom Online has an article over at SmartBiz.com right now that lays out seven search marketing principles that will help your online business succeed. DeBiase covers issues like dayparting, pay per call, click fraud, bidding rates and more. They're quick tips, but they're certainly a good starting point to help you decide what you need to learn more about.

How Much Would You Pay to Get Visitors to Leave Your Site?
by Stoney G deGeyter - If you're paying for marketing that will drive traffic to your website but have not spent any time or money providing a better customer experience on your website, then you might as well be paying your visitors to leave.

Are Search Engines the New News Boys?
by Jennifer Laycock - If you've ever seen an old American movie, chances are good that at some point you saw the front page of a newspaper spinning toward the screen followed by a young boy shouting "EXTRA! EXTRA!" Newspapers are hardly sold that way these days. Instead, newspapers and online news outlets are increasing turning toward search engine marketing to drive readers to their web sites. The Wall Street Journal covers this issue today in an article that examines the growing cost of keyword advertising for media outlets.

The Quest for Authority Links.
by Debra Mastaler - No matter what type of link building you implement, securing relevant links from "authority" sites is the one variable all linking tactics share and recommend for success. If you're buying links, dangling linkbait, submitting to directories or swapping shrubbery, links from authority sites are considered the Holy Grail of linking and what everyone looks for.

Committing Social Media Suicide
by Jennifer Laycock - Sure, it's easy to drink the "I've got to market via social media" kool-aid, but the truth is that if you are going to play, you'd better know the rules. While a little bit of common sense and respect for the social community can take you a long way, Online Marketing Blog's Lee Odden offers up five quick tips to help you avoid committing social media suicide when it comes to marketing your business.

A Good Sense of Humor for Online Reputation Management
by Jennifer Laycock - We all know that the team at Google has a sense of humor. It's been nearly a year since they sent a packet of acetaminophen to Marketing Pilgrim blogger Al Scillitani. Earlier this year, they sent the Ask blogging team a new pen when they complained that their's had broken. Now, they've coughed up a Superman cape for a blogger that was told to walk across an eight lane highway while using the Google Transit service.

Banished to the Google Underworld
by Jennifer Laycock - It seems funny that just after I wrote about the Ten Commandments of Search, I stumbled across a Forbes article called "Condemned to Google Hell" that examines the often confusing issue of Google's supplemental index. The article includes interviews with several businesses that have found themselves banished to the supplemental results and also features a few quotes from some well known search marketers.

The SEO Commandments
by Jennifer Laycock - Finally! A fresh take on search engine optimization and marketing. Some days it feels like we're all just rehashing the same thing over and over again, which is why it's so refreshing when someone throws it out there in a new way. That's why when I ran across SEO Refugee's "Ten Commandments of Search" I had a good chuckle and felt the need to pass it on to you. (Hat tip SEOlogs.)

Don't Overlook Reviews in Your Social Media Strategy
by Jennifer Laycock - There's a lot of buzz and hype right now about the need to reach out to potential customers via social media. Blog marketing, social news submission, YouTube videos and social bookmarking are all being promoted by social media marketers are the key to success in this new playing field. While it's true that companies need to learn how to utilize these new marketing channels, it's also important not to overlook one of the fastest, easiest ways to market via social media.

Making Link Bait and Viral Marketing Work - Part Four
by Jennifer Laycock - In this ten part series, I'll be covering many of the things that you need to take into consideration when planning a link baiting or viral marketing campaign. Today we'll find out how to use existing networks to make sure the word spreads to the right audience quickly. (skip to "Making Link Bait and Viral Marketing Work - Part Four" by Jennifer Laycock)

Small Businesses Should Know Their Place Online
by Jennifer Laycock - The Internet allowed many mom and pops to move out of mom and pop status and develop a new kind of corporate identity. But as the e-marketplace began to grow, driving traffic to a new online business became increasingly difficult. While starting a business on the internet today is still relatively easy compared to doing so off-line, it has become more expensive and time consuming than ever. (skip to "Small Businesses Should Know Their Place Online" by Stoney deGeyter)

The Value of Targeting the Tail
by Jennifer Laycock - Cat Seda has a great response about targeting the "tail terms" with your pay per click and organic search campaigns to a reader question on her blog today. In it, she talks about the heavy competition and low conversion rates for popular phrases and suggests that businesses take the time to dig a little deeper.

Conversation With Your Customers - Let Them Decide?
by Jennifer Laycock - Greg Sterling makes an interesting suggestion today over at Screenwerk. When it comes time to introduce your next site design, let your users make the decision. What sparked this idea? Well, AOL just introduced their new site design and apparently, the reception hasn't been all wine and roses.

If You Can Only Do One Thing in Search
by Jennifer Laycock - This isn't a new concept, but I'm going to say it anyway because 1.) it never hurts to go back to basics and 2.) there are always new readers. If you can only do one thing to your web site to try and increase your organic rankings, then make sure that one thing is the ability to edit your title tag.

Making Link Bait and Viral Marketing Work - Part Three
by Jennifer Laycock - In this ten part series, I'll be covering many of the things that you need to take into consideration when planning a link baiting or viral marketing campaign. Today, I'll be helping you understand how to find and exploit motivating factors in order to get more people interested in your product or service. (skip to "Making Link Bait and Viral Marketing Work - Part Three" by Jennifer Laycock)

The Definitive Guide to PageRank
by Jennifer Laycock - If you are new to the search engine optimization world you likely either know little about PageRank or know about little but PageRank. With that in mind, Danny has put together one of those fabulously comprehensive articles that answers tons of commonly asked questions about PageRank.

Seed Deeper for Strong Viral Growth
by Jennifer Laycock - Sage Lewis offers up some good advice in a column over at Search Engine Watch today. Lewis takes a look at the average pass-rate to find out how likely it is that a viral marketing campaign will last. His post will serve as a bit of a wake up call for small business owners that think they can toss a good idea on their blog and let it go from there.

Making Link Bait and Viral Marketing Work - Part Two
by Jennifer Laycock - Today, I'll be talking about the need to make your campaign easy to spread. While the benefit of both viral and link baiting campaigns is that they tend to take off and spread on their own, it's still essential to make sure that you've put plans in place to help things spread. (skip to "Making Link Bait and Viral Marketing Work - Part Two" by Jennifer Laycock)

Everything is Marketing
by Stoney G deGeyter - As a small business, everything you do has an impact on your marketing message and ability to get that message out clearly. This includes how (or whether) you answer your phones, how you reply to email messages, what you say in online forums, the comments you make in blogs the speed of your computers, the presentation of your website, and potentially even the car that you drive.

Raising Flags Over Google's Newly Inherited SEO Firm
by Jennifer Laycock - Google is treading in dangerous waters right now. The prolific company will inherit its own search engine optimization (SEO) company called Performics after purchasing the online advertising giant DoubleClick on April 13th (takeover due to complete at the end of the year) and so far there is no sure indication of the company's future. (skip to "Raising Flags Over Google's Newly Inherited SEO Firm" by Ross Dunn)

It Ain't Just About Traffic
by Diane Aull - Many site owners seem to focus on increasing traffic to their site as a goal. More traffic is generally a good thing, but it isn't a cure-all. Are you doing everything you can to make the most of the traffic you get now?

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Search Engine Books & Services (Classifieds)

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Free SEO Tools
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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Best CMS For SEO?
Digital Point Forums - "I'm thinking about getting Joomla, PHP-Nuke or one of those famous CMS's. Just wondering if you know which one is more Google friendly?"

SEO Wordpress Plugin
Cre8asite Forums - "What other plugins are available or do you recommend using for the title & meta description tags for wordpress blogs?"

Slimming Down Site Structure
High Rankings Forum - "Mistake number one is thinking you had to have an individual page for each machine type for each product. It's totally unnecessary and is bound to look incredibly spammy. Not to mention having you end up with several different URIs when there should be only one for each product."

When Does 404 Error Page Fall Out Of Search Engine Listings?
Cre8asite Forums - "I told my client that I can't control what the search engines put in their listings, or can I? Is there some form I can fill out to ask them to remove this page from their index? At what point does a 404 error page fall out of the listings?"

In-house Vs. Outsourcing, Which is in the long term perspective?
High Rankings Forum - "It's one of those It Depends thing in my mind. If you consider the Real Cost of even one person to a corporation it can be pretty high. And SEO, like many things, isn't something you learn once and never have to update. I've not done a full accounting myself, but I would hazard to guess having even a single person on staff who does SEO is probably in excess of $150,000 pretty easily when you start to factor in Salary, Taxes, Insurance, Retirement Plan, Additionally Training Expenses, etc, etc."

Yahoo to Buy Ad Company Right Media
Webmaster World - "Yahoo plans to acquire Right Media, a privately held company that runs an advertising marketplace, in part to bolster its position as a seller and broker of ads outside its own sprawling network of Web sites, the companies' chief executives said yesterday."

Very Personalised Ads
Webmaster World - "It would be an interesting concept. A visitor lands on your site, and in your Google Ads, is displayed ads for their favorite topics. It seems like it would be a win-win-win-win for all parties involved."

Does STUMBLE Traffic Break AdSense Policy??
Digital Point Forums - "I'm wondering if traffic from stumble qualifies as genuine interest?"

Checking Stats, What do you look for?
Cre8asite Forums - "When you check your stats what do you look at first? How often do you check up on your sites? I check some of mine once or twice a day. The first things I look at are usually bounce rates and entry pages."

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Recent Conversations In Our Small Business Forum
(If you like our search engine news, you'll love our small business news.)

Get Transparent And Rule The World
"Obviously, for blogging to be effective, readers want to feel like they are getting inside information. But I'm questioning the role of transparency in a small business blog. For instance, do my readers (ultra-small business owners) want to hear me drone on and on day after day about my the successes and failures of my site? At what point does it seem too egocentric? On the other hand, I could easily argue that my readers would rather hear my honest confessions than hyped up rhetoric."

Selling My Business
"I would like to sell my business online. How do I do that? Are there good websites for placing my business up for sale?"

Getting My Business Offline
"I was wondering when would it be a good time to start trying to get my business running outside of the web. I wanted to build up to the stage of having it in a little shop or maybe some exhibitions of my work. How can I grow to this level and is there certain steps to take to make sure it gets to this level?"

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Tired of pay-per-click advertising that doesn’t work? Here’s how to discover best practices, client tactics, testing results and management strategies used by top advertisers – PPC Summits.

PPC Summits offer 2 days of how-to instruction for every type of PPC advertiser, whether you need the basics … or you’re ready for advanced strategies. Learn how to identify your best keywords, write powerful ads, bid properly, what to track, how to properly manage programs customized to the different PPC search engines, and more – you choose the workshops that best fit YOUR needs.

Click here for full details, or call 1-360-554-9683 ext 703 today.

 

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