Search Engine Marketing News - 2007-05-09

Hi Everyone,

Today is a big day for our forum. We hit the 15,000 registered members mark. Yay! If you haven't already, come join the fun. :-)

Have a great week!

Robert Clough



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Search Engine Marketing Articles

Are You Saying What You Think You're Saying?
by Stoney deGeyter - When you think that your employees just don't listen or follow directions very well perhaps its time to sit down and start listening to yourself for a change. Get out of your own head for a second and hear your directions from the standpoint of someone who doesn't already know what you want.

Site Design for the Vision Impaired
by Danielle Sahiner - If you've been in the search engine optimization business for any length of time you've heard the saying that, "search engines are blind, deaf and dumb," meaning that your web site should be designed so that the spiders can easily crawl through the site's pages and determine what the site is about. In other words, in order to be highly ranked organically, a web site needs to be crawlable and have excellent content; it does not need to look pretty.

Online Reputation Management Begins Offline
by Todd Mintz - Reputation management is critical for all businesses. Even the most customer-friendly companies have likely upset a few people who have vented their frustrations on the web. However, businesses with foresight have strategies to reach out to the affected in a way that will mend the relationship and allow for future commerce to occur.

Making Link Bait and Viral Marketing Work - Part Five
by Jennifer Laycock - In this ten part series, I'll be covering many of the things that you need to take into consideration when planning a link baiting or viral marketing campaign. Today, I'm going to look at the issue of building relationships and why relationships are necessary to launching viral marketing and link baiting campaigns.

Keyword Use That Goes Beyond the Search Engines
by Karon Thackston - It seems to be a single-sided debate. When you mention keyword use, all thoughts normally go to the search engines. Copywriting, however, is more about your human visitors than it is the engines. If you want truly effective SEO copy, you'll take time to learn that keyword use goes beyond the search engines.

 

Search Engine Guide Blog Posts
Jennifer_Laycock Stoney_G_deGeyter Diane_Aull Debra_Mastaler
Featuring: Jennifer Laycock, Stoney deGeyter, Diane Aull and Debra Mastaler

Top 500 Search Engine Keywords Of The Week
by Robert - Jump directly to this week's list of the top 500 most frequently searched keywords.

Are You Saying What You Think You're Saying?
by Jennifer Laycock - When you think that your employees just don't listen or follow directions very well perhaps its time to sit down and start listening to yourself for a change. Get out of your own head for a second and hear your directions from the standpoint of someone who doesn't already know what you want. (skip to "Are You Saying What You Think You're Saying?" by Stoney deGeyter)

Site Design for the Visualy Impaired
by Jennifer Laycock - If you've been in the search engine optimization business for any length of time you've heard the saying that, "search engines are blind, deaf and dumb," meaning that your web site should be designed so that the spiders can easily crawl through the site's pages and determine what the site is about. In other words, in order to be highly ranked organically, a web site needs to be crawlable and have excellent content; it does not need to look pretty. (skip to "Site Design for the Visualy Impaired" by Danielle Sahiner)

Join Me in Denver at the High Rankings Seminar
by Jennifer Laycock - If you're looking for a search related conference to head to this year, but feel a bit intimidated by the size of the big shows like PubCon and Search Engine Strategies, you might want to check out Jill Whalen's High Rankings seminar. The next seminar is at the end of June in Denver, Colorado and I'll be joining Jill's speaker line-up to talk about viral marketing and social media.

Keeping Social Media Going
by Jennifer Laycock - There are two primary complaints about the long-term viability of social media sites. The first is how to monetize them. The second is how to keep your best content producers from heading off to another site. After all, as goes the content, so go the users. It seems that YouTube has decided to address this issue by not only monetizing popular content with ads, but also by finally putting a revenue share option in place to help keep popular video producers at the site.

Is Linkbaiting Making Directories Useless?
by Jennifer Laycock - Now here's a debate that's probably a little bit overdue. Lyndon over at CornwallSEO.com asks if social media sites and link baiting tactics are going to spell the death of directories. The answer (in my mind) is no, but the debate is more complicated than that. In fact, I'd argue that even if your mind is already made up on the issue, there's some very valuable things to be learned from the debate.

Sure it Sends Traffic, but What Do the Visitors Do?
by Jennifer Laycock - Three months after I found myself embroiled in a blogging firestorm with the National Pork Board on my hobby site, Matt Bailey has sat down and taken the time to put together an excellent article that explores the traffic, engagement rates and conversion rates from the site's social media hits. Since the story spread far and wide through the blog world and made the front page of popular social bookmarking sites like Digg, the data files made for some pretty good digging.

Got a Little Free Time and a Favorite Charity?
by Jennifer Laycock - The team over at Bruce Clay are offering up yet another SEO contest. Thankfully, this one ditches the idea of ranking a page for some made up term and instead focuses on helping a non-profit learn more about search marketing so that their web site can have a better impact online. If you've got a favorite charity and some free time, I'd highly suggest that you check it out and consider entering.

Because It's All About Me...
by Jennifer Laycock - I know, I know, you sit around day in, day out thinking to yourselves "gee...I wish I knew more about Jennifer Laycock." (After all, I quite often find myself thinking "gee...I wish I knew more about Matt McGee.") Sure, some things are easy to guess...I like chocolate. I don't like dirty diapers. I don't believe in the Google sandbox. But what about all the other good stuff. How did I get into this industry? What advice would I give a new blogger? Do I own a Hermione Granger style time turner necklace? Well here's your chance to find out.

Online Reputation Management Begins Offline
by Jennifer Laycock - Reputation management is critical for all businesses. Even the most customer-friendly companies have likely upset a few people who have vented their frustrations on the web. However, businesses with foresight have strategies to reach out to the affected in a way that will mend the relationship and allow for future commerce to occur. (skip to "Online Reputation Management Begins Offline" by Todd Mintz)

Making Link Bait and Viral Marketing Work - Part Five
by Jennifer Laycock - In this ten part series, I'll be covering many of the things that you need to take into consideration when planning a link baiting or viral marketing campaign. Today, I'm going to look at the issue of building relationships and why relationships are necessary to launching viral marketing and link baiting campaigns. (skip to "Making Link Bait and Viral Marketing Work - Part Five" by Jennifer Laycock)

Keyword Use That Goes Beyond the Search Engines
by Jennifer Laycock - It seems to be a single-sided debate. When you mention keyword use, all thoughts normally go to the search engines. Copywriting, however, is more about your human visitors than it is the engines. If you want truly effective SEO copy, you'll take time to learn that keyword use goes beyond the search engines. (skip to "Keyword Use That Goes Beyond the Search Engines" by Karon Thackston)

Spider-man 3 Bible-Study Guide (no joke!)
by Stoney G deGeyter - Finding biblical wisdom in a pop-culture geek film! I love it! (Oh, I love the marketing angle, too!)

Yahoo's new robots-nocontent attribute
by Diane Aull - Yahoo! has introduced a new class you can use in your page code to mark sections that are not related to the main content, such as navigation, menus, boilerplate text and/or advertising. Good idea? Bad idea? Something you could/should consider using on your pages? Let's take a closer look!

Putting Together a Blogging Series
by Jennifer Laycock - There's an excellent post on ProBlogger right now that talks about the challenges of writing a series for your blog. Having written quite a few series in my own career, I found the post to be full of honest, helpful suggestions that any blogger can put to use.

When Social Media Sinks it's Own Ship...
by Jennifer Laycock - Picture this. Your four year old and several of their little friends are having a play date. One of them finds a set of matches. They start to play with the matches and you notice. You immediately take the matches away. Suddenly, all of the kids start to scream at the top of their lungs. They drown out all other sound and they're giving you a pounding headache. What do you do? Well, if you're Kevin Rose you apparently give the matches back to them and put the fire department on speed dial.

Follow the Path, Not the Piece to Success
by Stoney G deGeyter - When we find something that works, it may not be for the reasons we initially thought. Only after thoroughly analyzing one success, and seeing the big picture we can realize that the strategy that we thought was the reason for success is really just one of many pieces. It was really all of the pieces together that formed the path which led to success.

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Search Engine Books & Services (Classifieds)

How to get top 10 rankings on Google and Yahoo!
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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Google Releases New Analytics Interface
Webmaster World - "Google says 'The new version of Google Analytics is easy enough for a layperson to understand, but also offers the sophistication experienced users need.'"

Do You Use And Have A Use For Google Web History?
Cre8asite Forums - "...I wonder if anyone is using Google Web History. And of course why or why not?"

Talking Characters
Cre8asite Forums - "Do you think that 'talking characters' on a website would be perceived positively by users?"

What Are Your Thoughts On The Digg Hd Dvd Scandal?
Cre8asite Forums - "Order has basically been completely restored but the coverage and speculation on Digg's future continues. Do you think Digg will ever be the same? Are they opening themselves up to a huge can of legal worms?"

Directories versus Linkbaiting
Digital Point Forums - "There have been a lot of attacks lately in the blogosphere against directories. ...If SEOs believe this nonsense, then submissions could dry up. I think it's important that people in the directory industry start taking a more vocal stand against this line of thinking and showing the benefits of directory submissions."

Is Google Heading Towards Internet Search Monopoly?
Digital Point Forums - "Google is acquiring big names. Youtube, DoubleClick to name but a few. Do you think Google is going to monopolize internet search market? If it does, do you think think that'll hurt us? Or will it benefit us, the webmasters?"

Google Showing Blog Posts In Regular Searches
Cre8asite Forums - "I haven't noticed this before today. Google is now showing blog posts at the bottom of the SERP for a regular keyword search."

Are Scrapers Exploiting Your sitemap.xml File?
Webmaster World - "Some people say they suffer ranking problems very soon after adding a sitemap for Google. Could it be that a sitemap.xml fle exposes them to widespread scraping?"

Selling Strategy - Migrating To New Domain
High Rankings Forum - "How to shift domains to make business sale more desirable..."

How To Add Company Profile In Wikipedia?
High Rankings Forum - "Wikipedia is allowing some companies to post their details, but not allowing others. What is the dividing line?"

Yahoo! Introduces "Robots-Nocontent" Tag
Webmaster World - "...webmasters can now mark parts of a page with a 'robots-nocontent' tag which will indicate to our crawler what parts of a page are unrelated to the main content and are only useful for visitors."

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Recent Conversations In Our Small Business Forum
(If you like our search engine news, you'll love our small business news.)

Advertising On Your Vehicle
"I'm trying to get an idea of how many people here, either with primarily online business OR offline businesses, advertise on their vehicle? In my opinion, I think every vehicle should have advertising on it."

Setting Up A Testimonial Page
"If you have testimonials on your website, I would appreciate it if you could tell us how you got it going?"

Learning HTML
"What is the best way to go about learning? I really don't know where to start, and also have a regular job, so it would have to be something I can look into in my spare time."

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With over 400 million searches daily, LookSmart will drive leads to your site with Pay-Per-Click and targeted banner options. Get better results with traffic sources that convert, reach prospects that match your customer profile and increase your advertising visibility across a quality partner network.

We feature accessible customer support for all advertisers no matter the size. Don't be bullied by the big guys and join the Pay-Per-Click revolution today.

$50 in clicks to new advertisers.

 

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