Search Engine Marketing News - 2007-05-16

Hi Everyone,

If you are looking for a good book to read I've just finished "Marketing Outrageously" by Jon Spoelstra and it's great for sparking creative marketing ideas. It's not new so you can find it used on Amazon.com for $4.50. Just look for the book with a Sumo wrestler doing a slam dunk on the front. :-)

Have a great week!

Robert Clough



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Search Engine Marketing Articles

Making Link Bait and Viral Marketing Work - Part Seven
by Jennifer Laycock - In this ten part series, I'll be covering many of the things that you need to take into consideration when planning a link baiting or viral marketing campaign. Today, we'll look at the need for scalability.

Don't Risk Your Rankings With Unethical SEO
by Susan Esparza - With over 100 million Web sites on the Internet, it is more important than ever to achieve high rankings for visibility. While reputable SEO companies use ethical SEO practices, there are others who will try to trick the engines into high rankings by using questionable techniques.

Making Link Bait and Viral Marketing Work - Part Six
by Jennifer Laycock - In this ten part series, I'll be covering many of the things that you need to take into consideration when planning a link baiting or viral marketing campaign. Today I'll explore the idea of using other people's resources to help you spread the word about your product or your web site.

Search Engine Friendly is NOT Search Engine Optimized
by Stoney deGeyter - When we are quoting development work for prospective clients we are often asked to develop a website that is search engine optimized. This usually brings me into a long-winded explanation on how developing a website to be search engine friendly is not the same thing as optimizing that website for search performance. Kind of like how building a car is not the same as making it ready to compete in the Indy 500. Those are two different tasks altogether.

StepForth Tutorial: Blogs 101, Part 1
by Ross Dunn - StepForth's Blogs 101 is a resource to provide our clients and readers with a clear concept of what a blog is, why a blog might be a positive addition to their website or marketing campaign, and how to implement, optimize and promote a blog. In Part 1 of this series I will discuss the basics of a blog and some of the necessary steps to take before starting one.

Internal Departments & Your SEO Firm - A Play
by Scott Buresh - Many companies are not aware of the different roles that various departments in their organization will fill when they begin to work with an outside SEO firm. What follows is a demonstration, in play form (bear with me), of which internal departments are involved in a typical SEO campaign and why. It also demonstrates some of the resistance that may be felt by those departments as well as what valuable contributions a company can make to help its SEO firm craft a successful campaign.

Best Practices for 50 Micro-sites
by Jill Whalen - I wanted to discuss the possibility of developing a best practice/checklist guide for our company to follow. Our new initiative will be to launch 50 or so micro-sites focused on our key product categories. These sites will need to be rolled out quickly.

 

Search Engine Guide Blog Posts
Jennifer_Laycock Stoney_G_deGeyter Diane_Aull Debra_Mastaler
Featuring: Jennifer Laycock, Stoney deGeyter, Diane Aull and Debra Mastaler

Sometimes Copying the Big Companies is a Good Idea...
by Jennifer Laycock - While small businesses often hold an advantage over big business in terms of how quickly they can react to new online trends, there's no denying the fact that big business holds the advantage when it comes to the time and money to pull off ground-breaking ideas. That's why Matt McGee suggests that small business look to big players, players like Amazon.com to gather up idea for improving their own site's search marketing strategies.

Top 500 Search Engine Keywords Of The Week
by Robert - Jump directly to this week's list of the top 500 most frequently searched keywords.

Buying Your Way to Good Reviews
by Jennifer Laycock - It's nothing new really...showering people with gifts in the hopes that they'll mention you...but for mainstream journalists, it's a practice that's considered taboo. With journalists being bound to stringent ethics guidelines on what they can and cannot accept, television and film studio's are turning their attention to a new group of writers that aren't bound by such constraints. Bloggers.

A Collection of Great SEM Articles
by Jennifer Laycock - Andy Beal has posted the five finalists in the Marketing Pilgrim SEM Scholarship finals. If you haven't already read them, it's certainly worth your time. I'm on the panel of judges and Andy will be announcing the winner before too long, but there's still time to get in and read through the wide range of thoughts and ideas presented by the content entrants.

Making Link Bait and Viral Marketing Work - Part Seven
by Jennifer Laycock - In this ten part series, I'll be covering many of the things that you need to take into consideration when planning a link baiting or viral marketing campaign. Today, we'll look at the need for scalability. (skip to "Making Link Bait and Viral Marketing Work - Part Seven" by Jennifer Laycock)

Don't Risk Your Rankings With Unethical SEO
by Jennifer Laycock - With over 100 million Web sites on the Internet, it is more important than ever to achieve high rankings for visibility. While reputable SEO companies use ethical SEO practices, there are others who will try to trick the engines into high rankings by using questionable techniques. (skip to "Don't Risk Your Rankings With Unethical SEO" by Susan Esparza)

Do the Google Shuffle
by Jennifer Laycock - I've warned small business owners before about relying too heavily on any one source of traffic to keep their business afloat citing the fact that all it takes is one bad algorithm shift to destroy a Google-dependant site. While Google shuffles still happen every now and then, you generally don't hear about them because they're resolved fairly quickly. Nonetheless, Eric Ward addresses the issue over at Search Engine Land this week.

Making Link Bait and Viral Marketing Work - Part Six
by Jennifer Laycock - In this ten part series, I'll be covering many of the things that you need to take into consideration when planning a link baiting or viral marketing campaign. Today I'll explore the idea of using other people's resources to help you spread the word about your product or your web site. (skip to "Making Link Bait and Viral Marketing Work - Part Six" by Jennifer Laycock)

Search Engine Friendly is NOT Search Engine Optimized
by Jennifer Laycock - When we are quoting development work for prospective clients we are often asked to develop a website that is search engine optimized. This usually brings me into a long-winded explanation on how developing a website to be search engine friendly is not the same thing as optimizing that website for search performance. Kind of like how building a car is not the same as making it ready to compete in the Indy 500. Those are two different tasks altogether. (skip to "Search Engine Friendly is NOT Search Engine Optimized" by Stoney deGeyter)

A Great Source of Fresh Content Ideas for Your Website or Blog
by Diane Aull - Fresh, timely and informative content is a great way to entice visitors to come back and visit your website time and time again. For me, at least, the hardest part of writing is often simply coming up with the idea. Are you having trouble coming up with ideas for articles to include on your website or blog, too?

StepForth Tutorial: Blogs 101, Part 1
by Jennifer Laycock - StepForth's Blogs 101 is a resource to provide our clients and readers with a clear concept of what a blog is, why a blog might be a positive addition to their website or marketing campaign, and how to implement, optimize and promote a blog. In Part 1 of this series I will discuss the basics of a blog and some of the necessary steps to take before starting one. (skip to "StepForth Tutorial: Blogs 101, Part 1" by Ross Dunn)

Is Your Business Success Worth 500 Words?
by Jennifer Laycock - They say a picture is worth a thousand words, but I'd ask if the potential marketing success of your small business is worth just 500? The team at Yahoo wants to know as well, and they're putting together quite a prize package as incentive to get you to write those 500 words. In their Ultimate Connection Contest, they're aiming to find three small businesses that have clear goals but lack the means to achieve them. Impress the judges and you could find yourself sitting on a prize package worth tens of thousands in free advertising and marketing advice.

Can't Get Enough on Social Media?
by Jennifer Laycock - It's the topic du jour right now, but people just can't get enough of it. Apparently with people thinking that there's little new left to say about organic search or even paid search, social search is where all the fun conversation lies. So if you just can't get enough, you'll be happy to hear that Kevin Gibbons of SEOptimize has put together a pretty extensive list of articles and resources on the social media, many of which you might not have already read.

R.I.P. Search Engine Rankings?
by Jennifer Laycock - Well over a year ago I wrote an article here on Search Engine Guide that talked about the need for both search marketers and clients to start looking beyond simple rankings and to place a heavy focus on increased traffic and conversions. After all, in no other area of marketing does "success" equal being one of the top ten of anything in the entire world. Lee Odden has tackled that same subject this week over at his blog and asks if search engine rankings are dead.

Forbes Writes on Search Marketing for Small Business
by Jennifer Laycock - There's a good article over on Forbes this week that talks about small businesses and whether or not they should be outsourcing their search marketing or hiring a search marketing consultant. They cover the common concern of how much (or how little) time really needs to be spent to keep a small business afloat in the online marketplace and offer up words of advice from a variety of well known search marketers.

Discount on High Rankings Seminar
by Jennifer Laycock - Earlier this week I posted to announce that I would be joining Jill Whalen in Denver next month for the next installment of her High Rankings seminar. If you've been thinking about attending, here's the little kick that you'll need to make you decide to go.

Recapping SEW Live: Columbus
by Jennifer Laycock - You may have noticed a bit of a break in blogging here the last two days. That would be due to some time spent talking to a class of Internet marketing students at Ohio State and then heading on to SEW Live: Columbus to teach a morning training class on social media with Matt Bailey and then an afternoon of panels with other SEW Live speakers. It was interesting to get the perspectives that came from both groups and to spend a little time outside of the traditional "search conference" environment.

Internal Departments & Your SEO Firm - A Play
by Jennifer Laycock - Many companies are not aware of the different roles that various departments in their organization will fill when they begin to work with an outside SEO firm. What follows is a demonstration, in play form (bear with me), of which internal departments are involved in a typical SEO campaign and why. It also demonstrates some of the resistance that may be felt by those departments as well as what valuable contributions a company can make to help its SEO firm craft a successful campaign. (skip to "Internal Departments & Your SEO Firm - A Play" by Scott Buresh)

Best Practices for 50 Micro-sites
by Jennifer Laycock - I wanted to discuss the possibility of developing a best practice/checklist guide for our company to follow. Our new initiative will be to launch 50 or so micro-sites focused on our key product categories. These sites will need to be rolled out quickly. (skip to "Best Practices for 50 Micro-sites" by Jill Whalen)

Linking In A Real World
by Debra Mastaler - Trying to figure out the best and most lucrative linking strategy for your website isn't easy, some are better than others and some are best avoided. Over the next several weeks we'll take a look at both the traditional and more controversial linking tactics as well as answer some of the most frequently asked questions about links. We'll also look at what the published search patents tell us about linking, discuss linking comments being made by the search engine reps, look at the linking tools available and ask a handful of industry experts to weight in on their topics of link expertise for a balanced perspective. Let's start this week with an explanation of link popularity, why you need it, and why it doesn't always flow freely.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

AdSense: What is Quality Content in Relation to Smart Pricing?
Webmaster World - "Another factor that's seldom discussed here, but ought to be considered, is whether the type of content plays a role in what share of net revenue from an ad goes to the publisher. If Google wanted to discourage junk sites and encourage content that's useful to visitors (and to Google searchers), one obvious way of doing that would be to use a 'quality score' of some kind based on type of content, readership statistics (e.g., whether users leave a page immediately or stick around), and--conceivably--'TrustRank' or 'authority' data from Google Search."

Phrase Based Multiple Indexing and Keyword Co-Occurrence
Webmaster World - "How do the six recent 'phrase based' patents build on earlier ideas that used a semantic approach? Let's take a look at some of the principles these patents include."

Who's using AdWords Negative Suggestion Tool?
Search Engine Watch Forums - "...the tool is effective for those using broad match and the more general the term, the better. You are still going to need to use common sense when using this to figure out which negatives to add. This saves me a ton of time and takes out a lof of steps of adding negative keywords to my ad groups or campaigns."

Pros and Cons of Redirecting Various Typins to Root
Webmaster World - "Redirection from /index.html to /. Example if someone types http://www.example.com/index.html we will take them to http://www.example.com/. ...What is your opinion about it?"

How Do Search Engines Treat Constantly Rotating Content?
Webmaster World - "Some forums and content management systems have 'newsflash' type content. For example one tool I use has the option to paste in three or four (unlimited in theory) short items of news that rotate each time the page is reloaded. ...If, for example, there are 4x rotating news items with 250 words per piece, what would be the effect on the indexing process? Any positives/negatives? Should this be avoided?"

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Recent Conversations In Our Small Business Forum
(If you like our search engine news, you'll love our small business news.)

Site To Connect People Who Want To Start A Project?
"I'm looking for a website that connects people with different talents together on one project. Like, say I'm a developer I can go search projects that need one and people who are designers, authors, marketers, etc can all join as well. Any sites like this?"

Separate Blog Vs. Blog On My Site
"I have a Yahoo store that has been open for business for about a month. I have been wanting to start a blog that can drive some traffic (via my original content/articles) but I read or heard that it would be better to have the blog as part of your website (I guess like an additional page)...not separate like one from blogger.com or wordpress. So I have several questions..."

Article Writing - Quality Control - Flooded Market, Etc...
"I'm curious whether there is any real quality control in place for all these free article submission websites. Since most articles are written as a means to raise linkage and ranking, is the market flooded with poor quality flotsam? Considering this is the case, does it some how look unprofessional to have your articles appear on one of these article submission websites?"

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