Search Engine Marketing News - 2007-05-23

Hi Everyone,

Mom's advice to "just be yourself" comes to mind today after reading Jennifer's article responding to a piece about trying to make your site appeal to social media visitors. I have to ask, why try to hide who you really are, and what your business really is about, just to please a group of visitors who apparently don't want to know the real you? Check out Jennifer's article and let us know if you think it's better to be yourself or to try to fit the expectations of people who aren't likely to be your customers anyway.

Have a great week!

Robert Clough



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Search Engine Marketing Articles

A Rebuttal to Neil Patel's Social Media Landing Page Article
While I've always found Neil Patel's insight into the Social Media landscape to be pretty insightful, I think his latest Search Engine Land article about social media landing pages completely misses the mark. While Neil's proposed social media style landing pages may go a long way toward making social media visitors happy, I have to ask... at what cost to your business?

Making Link Bait and Viral Marketing Work - Part Nine
by Jennifer Laycock - In this ten part series, I'll be covering many of the things that you need to take into consideration when planning a link baiting or viral marketing campaign. Today we'll take a look marketing the unexpected.

Managing your "Inbox Tasks"
by Stoney deGeyter - Our company has built our own custom task management system that integrates with our SEO and Marketing client reporting system. It's great. In fact, I'm a big fan of task management. But having a task management system in place, and even when used properly, still does not take care of all of my task management issues.

Understanding Yahoo's Paid Inclusion Program
by Jayme Westervelt - Yahoo! currently offers two flavors of their paid inclusion program: Search Submit Express and Search Submit Pro. Your needs and the amount of control you want over your submissions will determine which program, if any, is best for you.

StepForth Tutorial: Blogs 101, Part 2
by Ross Dunn - Blogs 101 is a resource to provide our clients and readers with a clear concept of what a blog is, why a blog might be a positive addition to their website or marketing campaign, and how to implement, optimize and promote a blog. Today, I will explain blog feeds and how to optimize a blog.

Making Link Bait and Viral Marketing Work - Part Eight
by Jennifer Laycock - In this ten part series, I'll be covering many of the things that you need to take into consideration when planning a link baiting or viral marketing campaign. Today we'll take a look at the need to be able to act quickly when it comes to link bait and viral marketing campaigns.

SEO Basics: "Click Here" is Evil
by Jennifer Laycock - There is no denying the power of link text when it comes to search engine optimization. Whether it's your internal link structure, your outgoing links or your incoming links, the anchor text that gets used can have a strong impact on your search engine rankings. That's why if you are new to search engine optimization and you can fit just ONE thing on to your "linking to do" list this week, it should be banning the text "click here" from your web site.

 

Search Engine Guide Blog Posts
Jennifer_Laycock Stoney_G_deGeyter Diane_Aull Debra_Mastaler
Featuring: Jennifer Laycock, Stoney deGeyter, Diane Aull and Debra Mastaler

A Rebuttal to Neil Patel's Social Media Landing Page Article
by Jennifer Laycock - While I've always found Neil Patel's insight into the Social Media landscape to be pretty insightful, I think his latest Search Engine Land article about social media landing pages completely misses the mark. While Neil's proposed social media style landing pages may go a long way toward making social media visitors happy, I have to ask... at what cost to your business? (skip to "A Rebuttal to Neil Patel's Social Media Landing Page Article" by Jennifer Laycock)

Three Basic SEM Mistakes You Should Avoid
by Jennifer Laycock - Matt Bailey has put up a great blog post this week that not only summarizes three common search marketing related mistakes made by big businesses, but also features a 48 slide Power Point Presentation that he delivered at the Direct Marketing Association's ACCM conference for catalog retailers in Boston yesterday. While the PowerPoint doesn't have quite the punch that it would with Matt narrating it, there's still some great information in there worth considering.

It's Not High School Anymore - Stop Trying to be Just Like Everyone Else
by Jennifer Laycock - One the credos that I harp on in my articles and while teaching seminars is "be creative." In fact, I've often pointed out that creativity and common sense are probably the two greatest equalizers on the Web. While I'm generally talking about marketing plans when I tell companies to "be creative," Steve Woodruff at Small Business Marketing & Branding reminds us this week that you also need to be creative when coming up with your business name and tag line.

Top 500 Search Engine Keywords Of The Week
by Robert - Jump directly to this week's list of the top 500 most frequently searched keywords.

Control Your Title Tags in Blogger
by Jennifer Laycock - It's no secret that about the single most important on-page factor in terms of search engine rankings is your Title Tag. After all, it's what humans often use to categorize your site, so why shouldn't search engines pay attention as well? If you use Google's free Blogger service to power your web blog, you may have been frustrated with the default settings that allow you very little control over your title tag. The good news is that all it takes is a quick and simple edit to your code for you to gain some power over your unruly title tags.

Too Lazy for a Top Ten List?
by Jennifer Laycock - It's no secret that "top x" lists are popular with bloggers. They're a good way to draw attention and to pull in links from other blogs. If you're anything like me though, you often find yourself with 9 good items or 11 good items, but have trouble hitting that supposedly magic number ten. No worries! As it turns out, a "Top Seven" list could score you more links and requires you to do 30% less thinking.

On Fire, or Going Down in Flames?
by Jennifer Laycock - I'm a big fan of Ask.com. They're sort of like the little engine that could. I like what they stand for, I love their people and I really want to see them succeed. At the same time, I sometimes find myself worrying that they may be headed for a crash. If the new search market share data released by Nielsen//NetRatings is any indicator, they're leaning more toward the "going down in flames" side of things than the "on fire" side of things right now.

Making Link Bait and Viral Marketing Work - Part Nine
by Jennifer Laycock - In this ten part series, I'll be covering many of the things that you need to take into consideration when planning a link baiting or viral marketing campaign. Today we'll take a look marketing the unexpected. (skip to "Making Link Bait and Viral Marketing Work - Part Nine" by Jennifer Laycock)

Managing your "Inbox Tasks"
by Jennifer Laycock - Our company has built our own custom task management system that integrates with our SEO and Marketing client reporting system. It's great. In fact, I'm a big fan of task management. But having a task management system in place, and even when used properly, still does not take care of all of my task management issues. (skip to "Managing your "Inbox Tasks"" by Stoney deGeyter)

Latest Study Pegs Click Fraud at 10% to 15%
by Jennifer Laycock - Information Week reports on new data from Fair Isaac Corp. that pegs click fraud rates at 10% to 15% of billed paid search clicks. If you remember though, that number doesn't exactly mesh with Google's claim that less than 2% of clicks are fraudulent and that Google screens most of those before the customer ever sees a bill, but it does match up with Click Forensics claim of 14.2% earlier this year.

Understanding Yahoo's Paid Inclusion Program
by Jennifer Laycock - Yahoo! currently offers two flavors of their paid inclusion program: Search Submit Express and Search Submit Pro. Your needs and the amount of control you want over your submissions will determine which program, if any, is best for you. (skip to "Understanding Yahoo's Paid Inclusion Program" by Jayme Westervelt)

StepForth Tutorial: Blogs 101, Part 2
by Jennifer Laycock - Blogs 101 is a resource to provide our clients and readers with a clear concept of what a blog is, why a blog might be a positive addition to their website or marketing campaign, and how to implement, optimize and promote a blog. Today, I will explain blog feeds and how to optimize a blog. (skip to "StepForth Tutorial: Blogs 101, Part 2" by Ross Dunn)

Making Link Bait and Viral Marketing Work - Part Eight
by Jennifer Laycock - In this ten part series, I'll be covering many of the things that you need to take into consideration when planning a link baiting or viral marketing campaign. Today we'll take a look at the need to be able to act quickly when it comes to link bait and viral marketing campaigns. (skip to "Making Link Bait and Viral Marketing Work - Part Eight" by Jennifer Laycock)

How to NOT Win Friends and Influence Journalists
by Diane Aull - What happens when you take a basically good idea -- the press release -- and get carried away? Even major companies sometimes engage in tactics that backfire. How can you make sure you don't make a similar mistake?

The Long Tail is....PEOPLE!
by Jennifer Laycock - The long tail is a theory that's been pretty well played and discussed in search circles over the past few years. From the keyword long tail to the linking long tail, people have analyzed it's impact on everything marketing related. That's why I thought it was interesting to see a new take on the concept.

Local Search: Which Hat Shall I Wear?
by Paul Jahn - Actually, this isn't between white or black hat search marketing. It's between SEM and flat-out marketing. When it comes to local search, it winds up I'll set aside my SEM hat and trade it in for that regular ol' marketing hat.

Riding the Ranking Roller Coaster
by Jennifer Laycock - One of the challenges to those new to the world of search engine optimization is learning to to ride the ups and downs of search engine rankings without losing your stomach. Fluctuation is a natural part of search indexes and few sites maintain their exact positions without a little bit of jostling now and then. That said, for those that haven't experienced these bumps, it can be difficult to understand what's going on. Stoney deGeyter addresses that issue today in his Small is Beautiful column at Search Engine Land.

SEO Basics: "Click Here" is Evil
by Jennifer Laycock - There is no denying the power of link text when it comes to search engine optimization. Whether it's your internal link structure, your outgoing links or your incoming links, the anchor text that gets used can have a strong impact on your search engine rankings. That's why if you are new to search engine optimization and you can fit just ONE thing on to your "linking to do" list this week, it should be banning the text "click here" from your web site. (skip to "SEO Basics: "Click Here" is Evil by Jennifer Laycock)

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Ask's Bizarre Bad Taste And Weird Ad Placement
Cre8asite Forums - "The ask.com advertisements are unusual. I'm not sure that invoking the unibomber in your commercials is really a wise move, regardless of how much he might have hated technology."

Google Hot Trends Combines Zeitgeist and Trends
Webmaster World - "Hot Trends, a list of the current top-100 fastest-rising search trends, will be refreshed several times daily, using data from millions of Google Web searches conducted up to an hour before each update, the company said."

Video: Shoemoney Comments On AdSense Arbitrage Scare
Small Business Ideas Forum - "I'm with shoemoney and the side of the skeptics. Google is doing something different - now there are two ways to get booted. The usual way, and a nicer/different way. I don't think it has anything to do with arbitrage though - I'm betting that they are looking at AdWords conversions provided by advertisers."

What Do You Think Of Memes?
Cre8asite Forums - "Are there memes you feel positive towards and others you think are a waste of time? All fun? Sick of being left out? Any specific, measurable SEM benefit to them?"

Reputation Management Advice
Cre8asite Forums - "We're doing some reputation management for a client, where we're trying to push an unfavorable search result off the front page of Google. The problem is that the unfavorable search result is from a site with only five links to that particular page, yet the result refuses to budge because it's ranking high due to the power of its domain."

Google 3.0 Rolling Out
High Rankings Forum - "The point of the redesign is to deploy Google Universal Search into the field. Their Web search will now integrate results from Google Book Search, Google Blog Search, Google Image Search, Google Local Search (Maps), Google News Search, and Google Video Search."

Why Would Bounce Rates Be Higher On Weekends?
Cre8asite Forums - "The overall bounce rate of one of my sites averages about 20% higher on weekends. During the week it's in the mid 40%'s for the site as a whole, but on the weekends it averages out at just under 60%. Why would this be?"

Google Analytics Is New
High Rankings Forum - "I think the new interface looks great. I'm finding some views much easier to get actionable info from. That said why does google need to kill the old interface which I find to be good too, although it is hard to navigate sometimes? God knows they have the horsepower to run both with room to spare."

Anchor Text Question
High Rankings Forum - "Due to the long name of my website (keyword), a couple of my backlinks are anchor text as 'thisisme', instead of 'this is me.' Just wondering, does Google see the backlink anchor text as 3 words too?

Predictive Search Goes Live On Google
Cre8asite Forums - "...it's integrating related results from all Google services - news, youtube, blogger, images, products, the lot. There is also a new toolbar at the top of SERPs to narrow your search vertically to those from your preferred service. ...I believe the new algorithm incorporates AI and personalization (thanks Toolbar stats!) to determine what you are *really* seeking."

Add To Cart Buttons, What do you look for?
Cre8asite Forums - "Nice gallery of 111 ecommerce buttons here... How many of them do you recognize? What do you like in a submit button?"

Matt Cutts Reignites Some Simmerring Embers
High Rankings Forum - "...the issue is more one of Google's place on the Web, IMO it's fine that Google choose how to implement their own ranking algo. What's not fine is Google telling Web publishers how to create content. I'm very uncomfortable with the notion that people (are encouraged by Google to) create content in Google's image. That's completely the wrong way round, and sets a precedent which, taken to its extreme, results in cloaking (creating content in Google's image, purely for Googlebot to see). I'm much more comfortable with the idea that Google adapts to the Web, rather than vice versa. But then, I am a white hat. Is Google?"

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Recent Conversations In Our Small Business Forum
(If you like our search engine news, you'll love our small business news.)

Marine Leadership Skills And Small Business
"...the U.S. Marines are known and respected the world over for their leadership ability. The featured guest in this episode is Wally Adamchik, a former U.S. Marine. Much has been written and chronicled about the leadership success associated with the U.S. Marine Corps. Walley shares the essential characteristics of good leadership that will earn you the respect and trust of your employees."

Boy Do I Need Some Help With My Web Site's Conversion Rate
"I've had my site for around 5 years...it is a yo-yo. Sales have always been sporadic. ...I have improved my rankings in the search engines, but my conversion rate stinks!"

Dell Faces Consumer Lawsuit Over Service Issues
"Other than their customer service however, I must say that Dell is the first choice for me when it comes to computer purchases. Any other horror stories out there either with customer service, their products or both?"

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We feature accessible customer support for all advertisers no matter the size. Don't be bullied by the big guys and join the Pay-Per-Click revolution today.

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