Search Engine Marketing News - 2007-06-13

Hi Everyone,

Can an online business succeed without Google? Jennifer plans to find out. :-)

Have a great week!

Jennifer Laycock



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Search Engine Marketing Articles

I've Come to Your Web Site To Do Nothing
by Kim Krause Berg - It's not every day I come across a business need that shies away from generating conversions, making money or being found in search engines. But, it happens. Don't just let your web site sit on the Web taking up space. It can surprise you with many rewards, if you just unbind the noose around its neck.

Make Your PDFs SEO-Friendly
by Matt McGee - A couple years ago, a client was launching a new product -- but they weren't the only company doing so. One of their main competitors was launching the same product, sourced from the same manufacturer. The product didn't have much search history. It also didn't have much competition for the relevant keywords.

Hide and Speak: Google, We Don't Need No Stinkin' Google!
by Jennifer Laycock - One point that I continue to hear over and over (and OVER) from businesses? That they are "forced" to rely too heavily on Google. Well, to address that issue I'm going to be writing a new article series in the style of the 30 Day Series that follows the creation of a new business. The difference is that this time, I'm kicking Google (and Yahoo and Windows Live and Ask) to the curb and telling the world that you CAN build a business, increase traffic and drive sales all without the major search engines.

Summarized SEO Tips from SMX Advanced - Part 1
by Ross Dunn - Today marks my first day back from a short road trip through Oregon and from Danny Sullivan's inaugural SMX Advanced Expo in Seattle. There were two 'tracks' within this seminar series; paid and organic. I stuck to the organic track but even this covered a whole host of topics so please bear with me as I provide the first of a couple rundowns on the most interesting facts from the range of seminars and discussions I witnessed.

What's the Best Use of Keyphrases?
by Karon Thackston - There has been a debate about the use of keywords for years. Many SEO copywriters will tell you that using keyphrases in their entirety is the best practice for getting high rankings. Others insist it really doesn't matter - that as long as all the individual words within the phrase are used, your copy will do its job.

 

Search Engine Guide Blog Posts
Jennifer_Laycock Stoney_G_deGeyter Diane_Aull Debra_Mastaler
Featuring: Jennifer Laycock, Stoney deGeyter, Diane Aull and Debra Mastaler

The Ins and Outs of Short Term Blogging
by Jennifer Laycock - You read that right, it says "short term blogging." While people tend to think about blogging in terms of starting it, rather than setting an end date, Rohit Bhargava at the Influential Marketing Blog offers up some interesting advice about short term blogging. If you've been thinking about dipping your toes in the blogging waters but have been hesitant to make a long term commitment, this article might help you come up with some scenarios that would let you take blogging for a test drive.

I've Come to Your Web Site To Do Nothing
by Jennifer Laycock - It's not every day I come across a business need that shies away from generating conversions, making money or being found in search engines. But, it happens. Don't just let your web site sit on the Web taking up space. It can surprise you with many rewards, if you just unbind the noose around its neck. (skip to "I've Come to Your Web Site To Do Nothing" by Kim Krause Berg)

Make Your PDFs SEO-Friendly
by Jennifer Laycock - A couple years ago, a client was launching a new product -- but they weren't the only company doing so. One of their main competitors was launching the same product, sourced from the same manufacturer. The product didn't have much search history. It also didn't have much competition for the relevant keywords. (skip to "Make Your PDFs SEO-Friendly" by Matt McGee)

Top 500 Search Engine Keywords Of The Week
by Robert - Jump directly to this week's list of the top 500 most frequently searched keywords.

Blogger Face Off : Wendy Piersall and I
by Jennifer Laycock - When Wendy Piersall asked me to go head to head with her in the Blogger Face-Off, my first thought was "she's going to cream me!." Sure, I've got more readers, but having spent some time at Wendy's blog, I know that her readers absolutely adore her. Then again, she gives them good reason to! So for a little fun and a little insight, check out this week's Blogger Face-Off between eMom's Wendy Piersall and I.

Ask Blows it Again
by Jennifer Laycock - You can probably hear me sighing all the way through the intraweb. Not even a full week after I posted about Ask's fantastic new Ask3D search interface, they go and do something stupid again. So let me start by saying "Ask, I want to like you...I REALLY want to like you...but then you go and make a commercial that basically says you're the search engine of choice for creepy guys with a fetish for Xena and it makes me say 'ick.'"

Hide and Speak: Google, We Don't Need No Stinkin' Google!
by Jennifer Laycock - One point that I continue to hear over and over (and OVER) from businesses? That they are "forced" to rely too heavily on Google. Well, to address that issue I'm going to be writing a new article series in the style of the 30 Day Series that follows the creation of a new business. The difference is that this time, I'm kicking Google (and Yahoo and Windows Live and Ask) to the curb and telling the world that you CAN build a business, increase traffic and drive sales all without the major search engines. (skip to "Hide and Speak: Google, We Don't Need No Stinkin' Google!" by Jennifer Laycock)

Summarized SEO Tips from SMX Advanced - Part 1
by Jennifer Laycock - Today marks my first day back from a short road trip through Oregon and from Danny Sullivan's inaugural SMX Advanced Expo in Seattle. There were two 'tracks' within this seminar series; paid and organic. I stuck to the organic track but even this covered a whole host of topics so please bear with me as I provide the first of a couple rundowns on the most interesting facts from the range of seminars and discussions I witnessed. (skip to "Summarized SEO Tips from SMX Advanced - Part 1" by Ross Dunn)

What's the Long Term Impact of Social Media on a Person?
by Jennifer Laycock - I grew up in a small town and I now live in an even smaller town. My mother always told me "If you don't want me to hear about it, don't do it," and she was right. It didn't lead me to live life in fear, but it did teach me at an early age to think about the long term consequences of my actions. These days, a whole new generation is growing up online without considering that very valuable advice. While it may not be the neighbor tattling on you these days, Google serves the exact same purpose.

Does Your Site Advertising Engage Your Customers?
by Jennifer Laycock - Have you ever had a conversation with someone that finished your sentences incorrectly every time? How about with the person that you just *know* is thinking about what they'll say next rather than what you are saying now? Doesn't impress you much, does it? Well what do you think happens when you, as a business, do that to your potential customers?

Learn From My...er...eMom's Blogging Mistakes
by Jennifer Laycock - The best way to avoid making a mistake in life or in business, is to watch and learn from the mistakes made by other people. That's why I found it refreshing to see Wendy Piersall make a post outlining her ten biggest blogging mistakes from her first year of posting. Some are big, some are small, but all are things that you can easily avoid when you decide to launch your own blog.

A Good Title Tag Can Balance Lower Rankings
by Jennifer Laycock - It's no secret that the title tag is one of the most important on-page factors when it comes to search marketing since the engines give it quite a bit of credence in their algorithms. What many people forget, however, is that a great title tag could actually help you get more traffic than the sites that rank better than you. How? Liana Evans has the scoop.

What's the Best Use of Keyphrases?
by Jennifer Laycock - There has been a debate about the use of keywords for years. Many SEO copywriters will tell you that using keyphrases in their entirety is the best practice for getting high rankings. Others insist it really doesn't matter - that as long as all the individual words within the phrase are used, your copy will do its job. (skip to "What's the Best Use of Keyphrases?" by Karon Thackston)

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Search Engine Books & Services (Classifieds)

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

ROI Tracking Between Lead And Sale
High Rankings Forum - "I can easily figure out where our leads are coming from, but determining which leads actually become sales is proving very tricky. Sometimes we'll have a client purchase the product months after the initial lead came through the website. Sometimes we'll have a client say they found us through Google, but they called instead of filling in the form on the site. It seems really hard to figure out whether the money we're spending is working for us."

PayPal and The Find Shopping Engine
Webmaster World - "TheFind, Inc. (www.thefind.com) today announced the launch of paypal.thefind.com, a new shopping search engine built specifically to enable consumers to browse products exclusively from merchants who accept PayPal payments."

Updated Google Webmaster Guidelines
Cre8asite Forums - "This kind of 'oh we love you so help us give you better results' tone is hypocritical and naive (which Google certainly isn't). Google actually knows this as the only people who have Webmaster Tools accounts are webmasters. So Google is asking your competitors to rat you out and asking you to rat out your competitors. Do no Evil?"

Supplemental Pages, PageRank not yet assigned
High Rankings Forum - "I changed my sites URL 7 months ago from asp to .html G has indexed some of the pages but all the new pages are listed as supplemental . I have a xml sitemap in place and don't understand what Google is telling me in my account (PageRank not yet assigned) what exactly does this mean. Do I need to do anything to the new pages other than link internally to them?"

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Recent Conversations In Our Small Business Forum
(If you like our search engine news, you'll love our small business news.)

Hide And Speak: Google, We Don't Need No Stinkin' Google!
"I'm kicking Google (and Yahoo and Windows Live and Ask) to the curb and telling the world that you CAN build a business, increase traffic and drive sales all without the major search engines."

Twitter - Useful Or Passing Fad?
"...while I can see unique ways to market through it, I just find it absolutely ridiculous that anyone cares that someone else 'saw some guy that I think used to be famous while walking through the upper east side' or 'want McDonalds, but the line is just sooooooooooooooooooooo long!'"

The Growing Trend Of "Green" Business
"...I agree with the article's suggestion that the reason for this is due to the passion that is behind the entrepreneurial spirit driving green business. In addition to that, I feel another reason for the heavily driven word-of-mouth marketing regarding green products is that those seeking them possess a strong, personal interest in the matter."

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