Search Engine Marketing News - 2007-06-20

Hi Everyone,

More good news... Manoj Jasra has joined our blogging family. Manoj has been in the search marketing industry since 2002 with Enquiro Search Solutions, where he is the Director of Technology. Welcome aboard Manoj!

Have a great week!

Jennifer Laycock



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Search Engine Marketing Articles

Hide and Speak: Have a Unique Selling Proposition
by Jennifer Laycock - In the last article before we move into site development and marketing mode, I'm going to give you the final bit of background on how we decided to set up the business. After all, the basis of your business is often the basis of your marketing message...it's not the type of thing that can serve as an after thought.

Mmmm! Tasty Search Goulash: Weighing in on Universal Search
by Stoney deGeyter - Google realized that very few people were using their individual search areas such as images, video, news, etc, and universal search is their one-size-fits-all fix to that. The result is a bunch of, what I would consider to be, irrelevant search results. I understand what Google is trying to accomplish, I'm just not convinced this is the best approach.

Diversity: Good in Life, Good in Search Marketing
by Matt McGee - Judging from the discussion that takes place at many Webmaster / marketing forums and mailing lists, you'd be excused if you thought Google was the only search engine on the web. But if you're in the "Google is all that matters" camp, I think you're making a potentially dangerous mistake.

Hide and Speak: Stumbling Into Opportunity
by Jennifer Laycock - While I know that most readers are just itching for me to get to the "good stuff" known as marketing, the first few articles in this series are going to focus on the creation of the business with some explanation of why we've set things up the way we have.Just as you can't optimize a web site that lacks a search engine friendly design, you can't successfully market a bad idea.

Summarized SEO Tips from SMX Advanced - Part 2
by Ross Dunn - The SMX Advanced conference was jam-packed with info that I know many site owners and webmasters who could not make the show are dying to see. In part one of the SMX Advanced summary I discussed duplicate content issues and some other tips that I felt deserved immediate attention. In part two, I will tackle tips for efficient marketing and search engine optimization and a list of the top SEO tools including my own favorites.

 

Search Engine Guide Blog Posts
Jennifer_Laycock Stoney_G_deGeyter Diane_Aull Debra_Mastaler Paul_Jahn Manoj Jasra
Featuring: Jennifer Laycock, Stoney deGeyter, Diane Aull, Debra Mastaler, Paul Jahn, and Manoj Jasra


VisiStat Analytics Busy with Enhancements in June
by Manoj Jasra - Analytics provider, VisiStat, has been busy improving its web analytics software with enhancements over the last month. If you haven't used VisiStat before, I actually compared it against Google Analytics late last year.


What's the Best Way to Communicate With Your Clients?
by Stoney G deGeyter - We once had a client complain that they didn't know if we were doing anything for them. I guess the ranking improvements they were seeing wasn't enough of a clue. That complaint only happened once. We realized then that there was a breakdown in communications between us and our clients and instituted measures to insure that it would never happen again.


Hide and Speak: Have a Unique Selling Proposition
by Jennifer Laycock - In the last article before we move into site development and marketing mode, I'm going to give you the final bit of background on how we decided to set up the business. After all, the basis of your business is often the basis of your marketing message...it's not the type of thing that can serve as an after thought. (skip to "Hide and Speak: Have a Unique Selling Proposition" by Jennifer Laycock)


Mmmm! Tasty Search Goulash: Weighing in on Universal Search
by Jennifer Laycock - Google realized that very few people were using their individual search areas such as images, video, news, etc, and universal search is their one-size-fits-all fix to that. The result is a bunch of, what I would consider to be, irrelevant search results. I understand what Google is trying to accomplish, I'm just not convinced this is the best approach. (skip to "Mmmm! Tasty Search Goulash: Weighing in on Universal Search" by Stoney deGeyter)


Seven Deadly Sins of Social Media
by Jennifer Laycock - For some reason people think I dislike social media. I don't, I'm actually a huge fan of social media and social media marketing. I simply dislike the way most people DO social media or promote social media. That's why I found Catherine Toole's post seeking to define the seven deadly sins of social media to be a worthwhile read.


You Can't Stumble Into Opportunity if You Don't Watch For It
by Jennifer Laycock - Unlike the big crack in the sidewalk that you stumble over because you failed to look, the business opportunities that we tend to stumble into show up only when we take the time to watch for them. I made that point in part two of my new Hide and Speak series and now Mack Collier makes it at Marketing Profs Daily Fix.


Where Have all the Online Sales Gone?
by Stoney G deGeyter - A recent New York Times article has pointed out a trend showing the slow down in the growth of online shopping. The article points out a few previously hot industries are starting to show a slowing in growth.


Yes, You're Number One on Google, Who Cares?
by Jennifer Laycock - Ok, lots of people care...if you are ranking number one for the right phrases. Unfortunately, as Lisa points out, some people still think in terms of number one rankings and lots of traffic without considering the need to focus on the right rankings or the right traffic. While that may be nice in terms of bragging rights, it doesn't pay the bills.


SEO Basics - You Can't Optimize for Everything
by Jennifer Laycock - One of the mistakes that I still sometimes see people making when they are new to the world of online optimization, is attempting to focus on too many things at once. This might mean trying to optimize for too many keywords per page, trying to offer too many promotions or trying to draw the eyes to too many features. These people forget that when you try to make everything "the most important thing" you actually end up making nothing important at all.


Online Reputation Management: If You Mess Up, Admit It!
by Jennifer Laycock - Dell is not exactly known as the best example of how to manage your online reputation, so I suppose it should come as no surprise to hear they've messed things up once again. On the other hand, it's a bit refreshing to hear that this time around, they realized their error and reversed course fairly quickly. There are a few lessons to be learned here by smaller companies. First, don't screw up. Second, if you do, admit it and fix it quickly.


Diversity: Good in Life, Good in Search Marketing
by Jennifer Laycock - Judging from the discussion that takes place at many Webmaster / marketing forums and mailing lists, you'd be excused if you thought Google was the only search engine on the web. But if you're in the "Google is all that matters" camp, I think you're making a potentially dangerous mistake. (skip to "Diversity: Good in Life, Good in Search Marketing" by Matt McGee)


Hide and Speak: Stumbling Into Opportunity
by Jennifer Laycock - While I know that most readers are just itching for me to get to the "good stuff" known as marketing, the first few articles in this series are going to focus on the creation of the business with some explanation of why we've set things up the way we have.Just as you can't optimize a web site that lacks a search engine friendly design, you can't successfully market a bad idea. (skip to "Hide and Speak: Stumbling Into Opportunity" by Jennifer Laycock)


Interview with Me on Viral Marketing and Social Media
by Jennifer Laycock - If you didn't already catch it, Jill Whalen's High Rankings newsletter features an interview with me this week on the topic of viral marketing and social media. I'll be speaking on those topics at Jill's High Rankings Seminar later this month as well.


Summarized SEO Tips from SMX Advanced - Part 2
by Jennifer Laycock - The SMX Advanced conference was jam-packed with info that I know many site owners and webmasters who could not make the show are dying to see. In part one of the SMX Advanced summary I discussed duplicate content issues and some other tips that I felt deserved immediate attention. In part two, I will tackle tips for efficient marketing and search engine optimization and a list of the top SEO tools including my own favorites. (skip to "Summarized SEO Tips from SMX Advanced - Part 2" by Ross Dunn)


Fake User Reviews Can Really Hurt Your Brand
by Paul Jahn - I came across a local search result yesterday that makes the Internet cry. It's not because of the Web site that I found. The site itself is rather nice and gives me a feeling of trust. It's actually the multiple local submissions and the obvious fake user reviews that make me run away.


Google Officially Asks You to Tattle
by Jennifer Laycock - After years of giving searchers the option to report search results they are unhappy with, or sites that appear to be misrepresenting their content, Google has decided to add paid links to the list of acceptable things to tattle about. Vanessa Fox posts the details at the Official Google Webmaster Central Blog.


Is Ask.com the Target of Search?
by Jennifer Laycock - Ed Adkins at E-Marketing Performance makes a very interesting (and entertaining) observation this week. With the recent launch of Ask 3D, Ask.com has become the Target of the search engine world. That makes Google...you guessed it...Walmart.

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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Guiding the Future of Search Engine Strategies
Search Engine Watch Forums - "...we'd like to hear your ideas and suggestions for changes you'd like to see in the Search Engine Strategies conferences. We'd like to hear big ideas about the overall direction as well as small ideas about things we can fix."

Hiring a Full-Time SEO
Search Engine Watch Forums - "What qualities should you look for when hiring an In-House SEO? Are all the good SEOs working for themselves and what kind of salary could tempt them away?"

Google Penalty For Similar Backlinks?
High Rankings Forum - "Does Google really penalise a site for having many backlinks, just because they all consistently use the same keyword(s) in the anchor text?"

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Recent Conversations In Our Small Business Forum
(If you like our search engine news, you'll love our small business news.)

Distrust In Google Ads?
"I have just been reviewing my 'goal' conversions on Google Analytics and I noticed a worrying trend. It seems that although CPC is by far the greatest method of receiving visitors to my site, it is clearly one of the lowest in generation of sales (averaged out). I remember seeing somewhere that some people are a little wary of Google Ads and I wonder if this is proving true for me."

I Just Don't Get It...Why Blog If You Already Have A Site?
"Call me dense, but I just don't get it. If you already have a website, why create a blog? Aren't blogs subject to the same SEO tactics as a website? Shouldn't your website already have a lot of good content that someone would want to read? I get the concept of a blog creating traffic to your website, but doesn't someone actually have to find your blog in the first place?"

How Much To Charge For Ad Space?
"How do you calculate or figure out a fair price to charge for ad space? I typically look at the revenue an AdSense ad generates for me each month as guide or the very scientific if someone offers me money and I like them method ..."

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We feature accessible customer support for all advertisers no matter the size. Don't be bullied by the big guys and join the Pay-Per-Click revolution today. $50 in clicks to new advertisers.

 

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