Search Engine Marketing News - 2007-06-27

Hi Everyone,

Another week and we've added another talented blogger to the line up. Liana "Li" Evans is the search marketing manager at Commerce360 and Li get's things rolling with her Search Engine Strategies Latino 2007 in Miami Wrap Up. Welcome to the fun, Li!

Jennifer is in Colorado for the High Rankings Search Engine Marketing Seminar being held tomorrow and Friday. She'll be back next week continuing her latest article series on surviving without the major search engines.

Have a great week!

Robert Clough



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Search Engine Marketing Articles

Are You Using Google Coupons?
by Jennifer Laycock - What's that, you say? Google offers a coupon option? Why yes they do. Google announced the service last summer but hasn't done much in the way of promoting it since then. So if you'd like a way to differentiate your business on Google Maps listings, here you go.

Updating Your Google Maps Business Listing
by Jennifer Laycock - Now that I've told you how to use Google Coupons to market your small business, I realize that I haven't bothered to tell you how to update your business listings on Google Maps and Google Local. Since it's hard to get the egg without the chicken (and vice versa) here's a quick tutorial on customizing your information on your Google Maps listing.

 

Search Engine Guide Blog Posts
Jennifer_Laycock Stoney_G_deGeyter Diane_Aull Debra_Mastaler Paul_Jahn Manoj Jasra Liana Evans
Featuring: Jennifer Laycock, Stoney deGeyter, Diane Aull, Debra Mastaler, Paul Jahn, Manoj Jasra and Liana Evans

Top 500 Search Engine Keywords Of The Week
by Robert - Jump directly to this week's list of the top 500 most frequently searched keywords.

Shut Up and Listen to Your Audience for a Change
by Stoney G deGeyter - Having the right message is critical to the success of any business. The number one key to business growth is crafting a message that speaks to your target audience.

Advanced Search Advertising Curriculum now Available at SEMPO Institute
anoj Jasra - Marketing professionals who need to know how to leverage pay-per-click (PPC) campaigns for maximum effect and return on investment will benefit from the SEMPO Institute's new, intensive distance learning class: Advanced Search Advertising, the third class in SEMPO's (Search Engine Marketing Professional Organization) new series of online classes designed to help marketers better understand the intricacies and dynamics of search-based marketing.

Don't be Afraid to Try and Err
by Stoney G deGeyter - Though already successful, Pepsi understands that long-term success and company growth means always being willing to attempt new ideas and strategies. Marketing online has proven that rule time and time again.

5 Reasons to Incorporate Eye Tracking into your SEM Strategy
by Manoj Jasra - If you're looking for a great way to pinpoint conversion issues or test landing pages then consider Eye Tracking. Here are 5 reasons why you should incorporate Eye Tracking into your search marketing strategy.

Updating Your Google Maps Business Listing
by Jennifer Laycock - Now that I've told you how to use Google Coupons to market your small business, I realize that I haven't bothered to tell you how to update your business listings on Google Maps and Google Local. Since it's hard to get the egg without the chicken (and vice versa) here's a quick tutorial on customizing your information on your Google Maps listing. (skip to "Updating Your Google Maps Business Listing" by Jennifer Laycock)

Are You Using Google Coupons?
by Jennifer Laycock - What's that, you say? Google offers a coupon option? Why yes they do. Google announced the service last summer but hasn't done much in the way of promoting it since then. So if you'd like a way to differentiate your business on Google Maps listings, here you go. (skip to "Are You Using Google Coupons?" by Jennifer Laycock)

Taking Google Map Matters Into Your Own Hands
by Jennifer Laycock - Anyone that has gone hunting for an address on Google Maps knows that they tend to be a little off. By that, I mean that the markers often show up a few houses down, or across the street, or someplace else that isn't exactly where they should be. Granted, being off by less than one hundred feet isn't bad when we're talking about satellite images around the world, but it can be frustrating if you are the business that keeps having people sent across the street, or down the road. On the other hand, what do you do if you are moving your location and you need to make sure people can find you? Well, if you are Robert Sollis, you get a little creative.

You Can't Build Relationships if You Always Interrupt...
by Jennifer Laycock - I've explained in the past how much link building resembles relationship building. It's also fairly obvious that all forms of social media marketing require some level of relationship building. But what happens if your idea of relationship building is interrupting someone else's relationship building? Matt Bailey explains.

SES Latino 2007 in Miami Wrap Up
by Liana Evans - Miami was the place to be this past Monday and Tuesday (June 18th, 19th 2007) if you wanted to get the scoop on search marketing for the Latin American market. Nacho Hernandez, of iHispanic, headed up a great 2-day conference by Search Engine Strategies at the Inter-Continental Hotel. Conference goers from all over Latin America, the United States and Canada spent the time in sessions that covered the basics of keyword research and linking dealing with Spanish and Portuguese languages to broader site issues such as whether to create original content or just translate existing content.

Top 500 Search Engine Keywords Of The Week
by Robert - Jump directly to this week's list of the top 500 most frequently searched keywords.

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Search Engine Books & Services (Classifieds)

How to get top 10 rankings on Google and Yahoo!
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Skaffe.com Directory: Show off your website Express Submit today.
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Discussion Threads of the Week
(Links to search engine forum discussion threads that deal with search engine marketing topics. Each listing provides the topic, the source, and a brief snippet from the discussion.)

Google AdSense New Rounded Ad Units
Webmaster World - "We've heard from publishers that the square corners don't always complement the look or feel of their sites, so we're hoping this new option will allow for greater flexibility and blending on a wider variety of pages."

Web Analytics An Hour A Day
Search Engine Watch Forums - "Web Analytics is one of the most overlooked areas of Search Marketing, and you don't have to be Google in order to find out all there is to know about your visitors. Forum member NewKidOnTheBlock discusses a book by Avinash Kaushik on the subject called 'Web Analytics An Hour A Day'. How long do you spend studying your website analytics?"

What Does A Normal Person Call A URL?
Cre8asite Forums - "On my site I have a form where user's fill in the URL of a website they visit regularly (i.e. www.google.com). I'm having trouble deciding what to label the input. Should it be URL, address, web address, link?"

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Recent Conversations In Our Small Business Forum
(If you like our search engine news, you'll love our small business news.)

Publish Articles In Newspapers
"I have a question to those of us who published articles or columns in newspapers or magazines. What process did you follow to do that?"

Gotta Stop The Spammers!
"My contact form on my website has again came under spam attack and it's driving me insane. ... I've thought about putting a fill-in box on my contact form to weed out the bots, but really, I shouldn't have to do this. I would like to track this person or company down and find out exactly who it is. Any suggestions?"

How Much Should I Sell For?
"When selling an established Internet business, how much should one ask for? Is there some sort of 'rule' of 3 times the profits generated in a year or something like that?"

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