Search Engine Marketing News - 2007-11-15

Hi Everyone,

Yay, it's Thursday!

Have a great week!

Robert Clough


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Search Engine Marketing Articles


Designing the Perfect Small Business Marketing Conference
by Jennifer Laycock - In the last five years, I've attended dozens of marketing conferences, events and seminars. During each of those shows, I've spent time talking to the small business owners who've come to try and learn a little more about how to market their business online. Time and time again, the message I hear is the same. "The information is incredible, but I have no idea where to start!" It was that line that caused Robert and I to sit down several months ago and brainstorm all the things we'd do if we were planning a marketing conference for small business owners. It was Stoney deGeyter who said "so why don't you do it?"


Does Registering Your Domain for Longer Periods Help You Rank Better?
by Jennifer Laycock - There's a conversation going on in our Small Business Ideas forum about domain registration and the impact it has on search engine rankings. Generally, when I hear small business owners ask about this, they want to know if the age of a domain has any impact on their rankings. In the case of this thread, the original poster is asking if the length of domain registration has anything to do with rankings. I've heard this question pop up more often in the last few months, so I thought it might be worth throwing down a few thoughts on the issue.


5 Ways Small Business Can Benefit From Social Media/Networking Sites
by David Wallace - I recently wrote a piece demonstrating how companies can use social media and networking sites to help control their online reputations. I want to take this a step further and describe some of the benefits social media sites are providing...


See How Landing Page Tweaks Can Double Your Conversions
by Jennifer Laycock - If you've done any reading about paid search campaigns at all, you know good landing pages are essential to conversions. Of course you may be asking yourself what actually makes a "good" landing page. You're not alone. That's why the team at Marketing Experiments offers up two great case studies this week.


Deliver the Goods to Sway "Social Researchers"
by Jennifer Laycock - According to new data released by the e-tailing group and PowerReviews, nearly two-thirds of online shoppers now spend a significant amount of time reading consumer reviews before making a purchase. Dubbed "social researchers," these shoppers rely on advice and feedback from others to help them decide which products or services to buy. 86% claim these reviews are "extremely important" to their buying decisions.


Top 500 Search Engine Keywords Of The Week
by Robert Clough - This week's list of the top 500 most frequently searched keywords.


How Tony Bennett Inspired a User Experience Experiment
by Patrick Schaber - With all the "advice" we've been receiving from search engines on how to manage our site and provide the right user experience, I was thrilled to happen upon a little experiment. I recently had the opportunity to do a little user experience testing on the various search engines. I was surprised by the result.


Google's Paid Search vs. Organic Results - A Rickety Wall of Separation
by Scott Buresh - The good people at Google have long maintained that there is a Chinese Wall between paid search results and organic results - that is, the department responsible for advertising is completely separate from the department responsible for organic search engine placement. The company insists that Google Adwords is a completely separate entity than the Google search engine, and never the twain shall meet. This all sounds very good, in theory.


4 Tips and 11 Resources for Increasing Subscribers
by Manoj Jasra - Feed subscribers are quite possibly your most loyal readers therefore it's important to grow your subscriber community as much as possible. With Google's purchase of FeedBurner as well as their own proprietary subscriber calculating technology don't be surprised to see...


You Don't Have to Build Your Own Tools to go Web 2.0
by Jennifer Laycock - As businesses get more and more obsessed with building community and leveraging Web 2.0 techniques, a lot of small businesses are finding themselves wondering if they can afford to get into the game. What these small businesses often miss is the fact that they don't need to invest a ton of time and money into fancy new technologies. Sometimes, it's about finding what already exists and leveraging it for your brand. That's something I've noticed more and more companies doing with Flickr, my favorite social media site.


Big Picture SEO vs Small Detail Obsessions
by Stoney deGeyter - While looking at every last minute detail of SEO is advantageous, it is effective only to a point. One can't get mired into trying to get every last little detail right all of the time. To do so often comes at the expense other important things. Instead of focusing on the big picture, you're mired in the little things that don't provide the return you may have imagined.


Video: Sage Lewis Tells Us What's In the News - Monday, November 12
by Sage Lewis - Radiohead moves should open your eyes to possible changes in other industries. Verizon debuts Web 2.0 marketing campaign. AOL acquires Quigo for $300 million. Google at your gas pump. Tapping into social networks.


Full RSS or Summary Feed?
by Stoney deGeyter - I'm not the first one to chime in on this topic, mostly because I've gone both ways and I can make pretty valid arguments from either side. But I've finally settled it in my mind which is "best". Full RSS feeds are better than summary feeds. Let me tell you why...


Current and Future Search Trends: What the Top Internet Search Engines Are Doing
by Scott Buresh - The future of search is unclear - what is clear is that change is rapidly happening for all of the top Internet search engines. Google as always is the front runner for many of these search trends, but even little guys like Ask.com are making waves. In this article, I will attempt to cover some of the more interesting search trends that are occurring today with the top Internet search engines - but I am by no means being comprehensive about the subject. Things are changing on a weekly, or sometimes even daily, basis, and future articles will cover additional developments in depth.

 

Search Engine Guide Blog Posts
Jennifer Laycock Stoney de Geyter Diane Aull Debra Mastaler Paul Jahn Manoj Jasra Liana Evans David Wallace Patrick Schaber Sage Lewis
Featuring: Jennifer Laycock, Stoney deGeyter, Diane Aull, Debra Mastaler, Paul Jahn, Manoj Jasra, Liana Evans, David Wallace, Patrick Schaber and Sage Lewis
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Readers Respond...

In response to Google's Paid Search vs. Organic Results A Rickety Wall of Separation, Debbie Baus from Blue Spider Creations wrote:

"Interesting post, Scott, but saying 'Google's favoritism toward larger paid search customers regarding organic search engine placement' seems a bit premature and harsh. Trying to stir the pot a bit?

"Having Google provide special consulting services to high-paying customers goes along with every other corporation out there. As long as they don't give away proprietary secrets which give those customers a distinct advantage within organic search, they're well within the OK zone.

"If they did give away secrets to give advantages, they'd be cutting off their nose to spite their face. Whenever an engine serves up less than relevant results, they lose credibility. Google has to understand that any compromise on relevancy will be the beginning of their demise. I really don't think they're that stupid. (Of course, they've been acting pretty stupid lately...)"

In response to 4 Tips and 11 Resources for Increasing Subscribers, Michael Beck wrote:

"Repeating the subscription option on the footer of each individual post is a great idea that I never thought of before. Thank you for this information!"

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Video Recap of Weekly News

Sage Lewis

Video: Sage Lewis Tells Us What's In the News - Monday, November 12
Radiohead moves should open your eyes to possible changes in other industries. Verizon debuts Web 2.0 marketing campaign. AOL acquires Quigo for $300 million. Google at your gas pump. Tapping into social networks.

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Recent Conversations In Our Small Business Forum
(If you like our search engine news, you'll love our small business news.)

Weekly Wrap of the Hottest Small Business Threads
Chris Logan shares the buzz from our small business forum.

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