Search Engine Marketing News - 2007-12-13

Hi Everyone,

Please vote for Jennifer in the GSINC Christmas Charity Poll so she can donate the $500 to the Human Milk Banking Association. It's a fun little contest that can be used to help fund an important cause.

Have a great week!

Robert Clough




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Search Engine Marketing Articles

Video: Letting Spiders Back Into Bento Yum
by Sage Lewis - What are the lessons to be learned from someone crazy enough to block search engine spider from her site?

Video: Search Engine Guide - Thursday, December 13
by Sage Lewis - Sage discusses AskEraser, Matt Cutts' take on sub-directories versus sub-domains and record breaking online sales this year.

Video: Buying Links Gets Riskier
by Sage Lewis - If you are running a link building campaign that includes purchasing paid links, Sage has provided some insight into why this is becoming more and more risky.

Will 2008 Be The Year of Mobile Media?
by Jennifer Laycock - There's no doubt 2007 will be remembered as the year social media exploded. Wikipedia, Facebook, YouTube, Digg, Flickr and quite a few other social media sites entered the mainstream as companies scrambled to figure out how to approach this new form of marketing. There's no doubt 2008 will see continued growth of social media, but you have to wonder what the "big" explosion for 2008 will be. Logic + Emotion's David Armano thinks 2008 may be the year of mobile media.

Don't Give Up on the Newspaper Yet...
by Jennifer Laycock - It's no secret bloggers are the hot new target of new media savvy public relations professionals. Everyone wants to get coverage on the hot blog in their industry. What may be overlooked, however, is the continued power of newspapers when it comes to sparking a trickle-down conversation through the most popular blogs. Joe Mandese at MediaPost shares data on a new Millward Brown study showing that individuals who read online newspapers are more likely to be top "influencers" in the blogosphere than non-newspaper readers.

Hide and Speak: Letting the Spiders Back in to Bento Yum
by Jennifer Laycock - Had an email this week from Kalena Jordan asking me for an update on the Bento Yum "blocking Google" series I started earlier this year. I'd launched the project back in May as a new series about a building a business without the benefit of search traffic. The goal of the series was to rely on word of mouth, blogging and social media to build a successful web site. While the project had serious potential, I only managed to get five or six articles out of it before I had to call it quits. That doesn't mean there weren't valuable lessons learned though.

Be Nice - You Never Know Who That Email is From
by Jennifer Laycock - Last week at Search Engine Strategies I finally had the pleasure of meeting up with Wendy Piersall from eMoms at Home. Wendy and I have been emailing since last April when she first contacted me to interview me for a feature she was running on her site. As we sat and chatted about some of the things we've worked on together and some things that are coming up, it reminded me of just how important it is to take the time to reply to your emails.

9 Paths of SEO Enlightenment, Part II
by Stoney deGeyter - A properly built web site will ensure that the search engine spiders are able to access all pages of your site with more importance placed on the more important pages. It will also insure that the human visitors are able to accomplish their goals, either finding the information they came for and/or purchasing your product or service.

Changing URLs
by Jill Whalen - Another reason why people wrongly assume that keyword phrases in URLs are a factor in getting a page to show up in the search results is because the top results do indeed often use keyworded URLs! But (and this is a big but) websites that use keyword-rich URLs are using them because someone, somewhere is attempting to optimize the pages to show up in the search results - which means they are doing a lot more than simply putting keywords in URLs as part of their website optimization.

Santa Claus Isn't the Only One Watching...
by Jennifer Laycock - Around this time of year millions of children around the world start behaving just a little bit better. Why? Because they have parents who remind them on a regular basis that "Santa Claus is watching..." The not-so-subtle threat is to behave, or risk not getting any Christmas presents. Drew McClellan points out the same holds true for business owners. He uses an example of his own trip to a local Jiffy Lube to remind companies of the need to act as if someone is always watching.

Google Indexing Even Faster?
by Manoj Jasra - Over the last year I have really noticed a decrease in the time it takes Google to index pages, specifically articles and blog posts.  Pages being indexed used to take days and then hours and now I am noticing minutes. ...

Search Engine Spam - What You Don't Know Can Hurt You
by Jennifer Laycock - If you are a small business owner, you may have spent a fair amount of time learning about the generally accepted ways to improve your search rankings. What you probably glossed over or skipped all together was reading about the tactics used to game or "cheat" your way up the search engines. You may be thinking "but I'm not planning to spam the search engines!" That's great, but are you absolutely positive the SEM firm you're thinking about hiring feels the same way? If you know nothing about those tactics, how can you be certain your company or your SEM firm aren't using them.

Are Outdated Policies Squashing Your Brand Evangelists?
by Jennifer Laycock - This past week I had the pleasure of speaking to a group of business professionals at Search Engine Strategies Chicago about Flickr and the ways it can be used to create, build and leverage brand evangelism. Based on conversations I had with audience members after the show, it seems quite a few companies are interested in learning more about how sites like Flickr fit into the conversation taking place online. That's why a post by John Moore of Brand Autopsy has me scratching my head at the short-sightedness displayed by one of the top niche food retailers in the country.

Around the Industry in 50 Posts
by Jennifer Laycock - The year is coming to a close and it's time for "best of 2007" lists to start popping up in your feed reader. While there are some great ones out there, I wanted to make sure to draw your attention to Evan Carmichael's "Top 50 SEO Posts of the Year." Evan has put together one of the most comprehensive lists of great posts you'll see this year. In fact, he's done it without any writer overlap. That means he's offering up fifty articles from fifty different writers.

Using Paid Search For Branding
by Patrick Schaber - Admittedly, I never looked at paid search as a tool to give your brand more exposure. I simply looked at it like many others - clicks and conversions. But, over the last few years, I've come to realize that PPC can be about branding.

 

Search Engine Guide Blog Posts
Jennifer Laycock Stoney de Geyter Diane Aull Debra Mastaler Paul Jahn Manoj Jasra Liana Evans David Wallace Patrick Schaber Sage Lewis
Featuring: Jennifer Laycock, Stoney deGeyter, Diane Aull, Debra Mastaler, Paul Jahn, Manoj Jasra, Liana Evans, David Wallace, Patrick Schaber and Sage Lewis
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Video Casts

Sage Lewis

Video: Letting Spiders Back Into Bento Yum
by Sage Lewis - What are the lessons to be learned from someone crazy enough to block search engine spider from her site?

Video: Search Engine Guide - Thursday, December 13
by Sage Lewis - Sage discusses AskEraser, Matt Cutts' take on sub-directories versus sub-domains and record breaking online sales this year.

Video: Buying Links Gets Riskier
by Sage Lewis - If you are running a link building campaign that includes purchasing paid links, Sage has provided some insight into why this is becoming more and more risky.

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Readers Respond...

In response to Don't Give Up on the Newspaper Yet...

"Great reminder Jennifer not to pass up on traditional media. Earlier this year my LA based small business was featured in a national publication which came as a result of doing what you suggest.

"Increased traffic is nice but full page printed stories look great on office walls."

Michael D
Chiropractic Blogs



In response to Are Outdated Policies Squashing Your Brand Evangelists?

"...I wish more companies understood the power of letting go of their message. There are still so many people in Corporate America now that don't truly understand the power of wom, social media, blogging, etc. but would still love to expand their marketing efforts. Quite ironic, isn’t it? :) I hope blog posts like this help change that...and soon!"

Glenn Gabe
The Internet Marketing Driver



In response to Hide and Speak: Letting the Spiders Back in to Bento Yum

"Thanks so much for updating the series Jen. It proved your point to the skeptics and taught you some things along the way, which is always a good thing. Bento Yum is an inspirational example of how you can build a business online with a tiny budget, a lot of passion, a bit of time and sheer determination."

Kalena Jordan
Ask Kalena
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