Search Engine Marketing News - 2008-01-09

Hi Everyone,

The whole Search Engine Guide family sends out a hearty congratulations to long time friend and blogger David Wallace on the birth of his first grandson, Andrew Joseph yesterday afternoon. Yay!

Have a fantastic week!

Robert Clough




Thanks to our sponsors for keeping this a free newsletter...

Free Webinar - Affordable Pay-Per-Click Help

Adapt SEM

Learn how to manage PPC better with Adapt SEM from Adapt Technologies! Our affordable PPC management platform saves you time & money. Automate your manual PPC work at a low, flat monthly fee. Starting at $199/mo. with no long term commitments.

Free Webinar Register Today.

 

Search Engine Marketing Articles


Video: Would your company be missed if it closed today?
by Sage Lewis - Sage highlights an article by Search Engine Guide's Jennifer Laycock that asks vital questions of small businesses in 2008. "Would your company be missed if it closed today?" and "Is your business able to keep its promises?"


Video: Ask Listens and Wikia Launches
by Sage Lewis - Sage uncovers the pros and cons of Ask's new voice activated mobile device for driving directions and Wikia's new search engine launch. With ease of usability is a concern for both releases, Sage extols the virtues of a free Internet design "Best Practices" report found on Matt Bailey's accessibility website.

Want More Comments on Your Blog?
by Mack Collier - Have you ever read a blog and noticed that every post had several comments? It's almost as if the post was just the beginning of a fascinating discussion that carried over to the comments. But how can you create such a vibrate community on your blog?

Join Us in Houston for Small Business Marketing Unleashed
by Jennifer Laycock - It's the new year and registrations are starting to roll in for Search Engine Guide's upcoming Small Business Marketing Unleashed event. If you've been thinking about joining us in Houston this April, you may want to think about reserving your spot son. Registration is limited and there aren't many on site rooms left.

Making the Most of Your Social Media Time
by Jennifer Laycock - On the heels of my own post about the social media time sink, I ran across one by Chris Winfield over at Search Engine Land offering up some advice on the best use of your time when it comes to social media.

Avoiding Information and Conversation Overload from Social Media
by Jennifer Laycock - Here's the problem with social media: it takes a lot of time. There are only so many hours in the day and if you're a small business owner, you need to spend most of them working. The challenge for any small business owner when it comes to social media is figuring out how to leverage it without letting it destroy your productivity. That's why it's essential to stop worrying so much about missing something and start focusing more on using what works for you.

Do You Know if You're Ticking Off Your Best Customers?
by Jennifer Laycock - Every now and then, your company makes a decision that has a pretty big impact on your customers. Sometimes that impact is positive, sometimes it does a pretty good job of ticking those customers off. How that decision is received can make a big difference in the ongoing success of your business. If you aren't watching the Internet to gauge the reaction to these decisions, you're making a big mistake.

New Online Marketing Blog for Global Marketing
by Jennifer Laycock - Search Engine Guide blogger Manoj Jasra just dropped me a note to let me know about the launch of a new "global marketing" blog that aims to offer up some specific advice for marketers reaching out in ten different countries. Knowing we have quite a few non-U.S. readers, I thought this was something worth passing along.

Video: Flipping the 80/20 Business Rule
by Sage Lewis - The business landscape is changing and the longtail-esque small business is gaining power.

Searching for Better On-Site Search Usability
by Stoney deGeyter - Not every site needs, nor should have, an on-site search feature. But those that do must be sure that the search isn't just an after-thought. It needs to be more than something to add because you think visitors want it. Adding a search function is not necessarily good for on-site usability. Implementing a search function improperly is often a greater source of frustration than not having one altogether.

How To Tell if a Link is NoFollowed
by Jennifer Laycock - We've seen a couple of posts popping up in our Small Business Ideas forums asking if links from a specific site are being nofollowed or not. With that in mind, I thought a quick tutorial on how to find out if a link is nofollowed might be handy for some of our readers.

How to Set Yourself up as a Viral Success
by Jennifer Laycock - As we head into the new year, small businesses across the web will be looking to boost their presence by sparking conversation, attracting links and driving new sales. If you're looking for to walk the path to viral success, consider two statements made by popular marketing bloggers this week.

What if Search Engines Could Read Images?
by Jennifer Laycock - One of the biggest stumbling blocks for many small business sites (well, any site, really) when it comes to search engine optimization is the lack of text on their web sites. After all, it's well known among SEO's that search engines cannot read the text in an image. Or can they? Bill Slawski walks us through a few new Google patent filings today that may point to a change in this long standing rule of SEO.

Small Biz Turns to Social Networks for Referrals
by Jennifer Laycock - While many small business owners are flocking to social media and social networking sites, others are scratching their heads and wondering why they should waste their time. Those head scratchers might want to take a look at an article out today over at eWeek that explores the trend of small businesses using social networks as sounding boards and referral services.

Ask SEMpdx: What are the Benefits of Attending / Speaking at Search Engine Conferences?
by Todd Mintz - Todd Mintz and the members of SEMpdx share what motivates them to attend search engine and online marketing conferences. From networking to knowledge to increased credibility with clients, you'll find a wide range of responses that may convince you to attend one of the many upcoming online marketing events in 2008.

Considering Becoming an AdSense Partner?
by Jennifer Laycock - If you've been wondering about adding AdSense to your blog or web site to boost your revenue, but haven't been quite sure how to get started, you might want to check out "Newbie Central." Designed to help site owners get a better understanding of how the AdSense publishing system works, Newbie Central was introduced yesterday on the Inside AdSense blog.

Get Up to Speed on the Paid Links Debate
by Jennifer Laycock - Last fall, the paid links debate was raging across the Internet as nearly every industry blog and forum focused in on what Google was demanding and how it would impact everyone's bottom line. I wrote a five part series on the nofollow controversy to bring small business owners up to speed. There's been even more news since then, so you may want to check out an excellent recap by Vanessa Fox over at Search Engine Land.

Are Your Social Networking Connections Hurting YOUR Reputation?
by Jennifer Laycock - It's been well over a year since I first wrote about how the social networking frenzy is impacting the personal and professional reputations of Internet users. Since then, we've continued to see stories about how many companies are now running Google searches before hiring applicants. In fact, it's becoming more and more common for companies to decide not to hire someone based on what they've found in a potential hire's online profile.

Another Boring Product Made Fun With Social Media
by Jennifer Laycock - Back before the holidays I made two posts about how a church and a bank put a new spin on an old idea and created something with great viral potential. Today, I want offer up another example of how a company that creates a pretty boring product (a blender) put a David Letterman style thinking cap and created a viral video sensation.

Top Web Analytics Posts of 2007
by Manoj Jasra - Dennis Mortensen, COO of Index Tools and author of the blog Visual Revenue, has summarized the 18 most popular posts of 2007.  His list includes posts from 6 different authorities in the Web Analytics industry including: Occam's Razor, Web Analytics...

Developing Exciting Copy that Speak Your Visitor's Language
by Stoney deGeyter - There is a distinct difference between editing a site for search engines and making edits for visitors. Traditionally in SEO, adding keywords to a web page falls under the category of editing for search engines. But many don't realize that adding keywords to your copy can and should be a function of making the site function better for visitors. The copy of your website falls very distinctly into the marketing realm of website management. Yes, search engines look at copy too, and adding certain keywords can help you achieve search engine rankings rankings, but each page needs to appeal to your readers first.

 

Search Engine Guide Blog Posts
Jennifer Laycock Stoney de Geyter Diane Aull Debra Mastaler Paul Jahn Manoj Jasra Liana Evans David Wallace Patrick Schaber Sage Lewis Mack Collier
Featuring: Jennifer Laycock, Stoney deGeyter, Diane Aull, Debra Mastaler, Paul Jahn, Manoj Jasra, Liana Evans, David Wallace, Patrick Schaber, Sage Lewis and Mack Collier.
Return to the Top of this Page

 

Video Casts

Sage Lewis

Return to the Top of this Page

 

Readers Respond...



In response to Avoiding Information and Conversation Overload from Social Media

"A byproduct of spending so much time on social media is to begin believing that the tools are more important than they really are. A social media junkie begins believing that Facebook is the answer to all the marketing questions, or that every person should be twittering.

"In reality most normal people cannot devote 4-6 hours per day on social media. I would venture to say that half the population has no clue as to the meaning of the term "social media." And these are the people to whom we are supposedly marketing."

Jay Ehret
The Marketing Spot



In response to Ask SEMpdx: What are the Benefits of Attending / Speaking at Search Engine Conferences?

"Yes, networking is one of the main benefits of attending conferences! In fact, it was great meeting you and several of the other contributors to this article at PubCon 2007.

"There are a couple of other benefits I'd like to add:

1. After attending a conference, I feel re-energized about what I do every day and re-committed to my profession.

2. I can often find validation for theories among the panelists and attendees, which sends me home with new confidence in what I know.

3. Those of us who labor away from the centers of commerce (I live in the mountains of Colorado) need to connect with our peers in person once in while - meet the people behind the emails, if you will.

4. I've also found that in person, it's easy to become friends with people who are competitors online. This can unexpectly open a lot of doors.

"Thanks for the insight!"

Mary Bowling
Optimized! Mary Bowling's SEO Blog



In response to Want More Comments on Your Blog?

"...The more comments I see, the more credibility I give to the publisher. Paid blogs rarely get any feedback and people who blog for the reason of providing information usually have people who return and contribute.

"I may have to post about this topic as well since it got my brain churning this morning. I wonder if Google takes comments into its algorithm when determining blog strength. They have slowly been reducing the power of blogs thanks to paid linking campaigns. Perhaps community involvement would boost your authority. You never know what those guys have up their sleeve. What do you think Mack?"

Brian McDowell
Return to the Top of this Page

 

Search Engine Books & Services (Classifieds)

Free SEO Tools
Thinking of buying SEO software? Then try the best SEO tools free first!

Return to the Top of this Page

 

Recent Conversations In Our Small Business Forum
(If you like our search engine news, you'll love our small business news.)

Weekly Wrap of the Hottest Small Business Threads
Chris Logan shares the buzz from our small business forum.

Return to the Top of this Page

 

Free Webinar - Affordable Pay-Per-Click Help

Adapt SEM

Learn how to manage PPC better with Adapt SEM from Adapt Technologies! Our affordable PPC management platform saves you time & money. Automate your manual PPC work at a low, flat monthly fee. Starting at $199/mo. with no long term commitments.

Free Webinar Register Today.

Archive of Popular Forum Conversations:
Small Business Forum Update | December 16, 2009
Small Business Forum Update | December 9, 2009
Small Business Forum Update | December 3, 2009
Small Business Forum Update | November 18, 2009
Small Business Forum Update | November 4, 2009
Small Business Forum Update | October 28, 2009
Small Business Forum Update | October 21, 2009
Small Business Forum Update | October 7, 2009
Small Business Forum Update | September 24, 2009
Small Business Forum Update | September 17, 2009
Small Business Forum Update | August 26, 2009
Small Business Forum Update | September 9, 2009
Small Business Forum Update | August 12, 2009
Small Business Forum Update | August 5, 2009
Small Business Forum Update | July 29, 2009
Small Business Forum Update | July 22, 2009
Small Business Forum Update | July 15, 2009
Small Business Forum Update | July 7, 2009
Small Business Forum Update | July 1, 2009
Small Business Forum Update | June 24, 2009
Small Business Forum Update | June 17, 2009
Small Business Forum Update | June 10, 2009
Small Business Forum Update | June 4, 2009
Small Business Forum Update | May 28, 2009
Small Business Forum Update | May 20, 2009
Small Business Forum Update | May 13, 2009
Small Business Forum Update | May 6, 2009
Small Business Forum Update | April 22, 2009
Small Business Forum Update | April 15, 2009
Small Business Forum Update | April 8, 2009
Small Business Forum Update | March 31, 2009
Small Business Forum Update | March 25, 2009
Small Business Forum Update | March 18, 2009
Small Business Forum Update | March 4, 2009
Small Business Forum Update | February 24, 2009
Small Business Forum Update | February 11, 2009
Small Business Forum Update | February 4, 2009
Small Business Forum Update | January 28, 2009
Small Business Forum Update | January 21, 2009
Small Business Forum Update | January 13, 2009
Small Business Forum Update | January 5, 2009
Small Business Forum Update | December 9, 2008
Small Business Forum Update | December 1, 2008
Small Business Forum Update | November 18, 2008


 

NEWSLETTER INFORMATION:

Need more search engine news? Try our DAILY Search Engine News.

Current and Archived News

This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2008 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095