Search Engine Marketing News - 2008-01-16
Two quick notes this week.
First, I wanted to welcome aboard our new Business Development Manager, Rachel Phillips. More info on Rachel next week.
Second, long time advertiser Adapt is offering a free test drive of their PPC management software. If you've been curious about their software now is the time to check it out. This is the full version, not a demo. More details in their ad below or you can go here to give it a run.
Have a fantastic week!
Thanks to our sponsors for keeping this a free newsletter...
Search Engine Marketing Articles|
So Does Blogging Really Work? Here's the Proof.
by Mack Collier - For a few years now, companies have heard that blogs are great tools to better reach and understand their customers. But at some point, the rubber needs to meet the road, and actual bottom-line results need to be examined. So...
Video: Get Your Social (Media) Life on Track for 2008
by Sage Lewis - In a world of information and conversation overload, here is some advice on how to focus on quality instead of quantity in regards to your social media endeavors. Sage focuses on learning how to balance reaping the rewards of social media while still being actively social yourself.
Video: Watch YouTube on Your Google TV
by Sage Lewis - Flat panel television sets will allow you to watch YouTube videos and view your Picassa pictures without even going to your computer. 60 Minutes interviewed Facebook owner Mark Zuckerberg about possible privacy problems surrounding its Beacon software.
4 Copywriting Steps that Will Sell Ice to Eskimos
by Stoney deGeyter - For many business owners, writing can be a daunting task. Sure we know our products and services inside and out and putting what we know into words is easy enough, but that's about as far as it gets. Is that enough to sell? Sure. Could more be done to sell better? You bet!
Top 500 Search Engine Keywords Of The Week
by Robert Clough - This week's list of the top 500 most frequently searched keywords.
Three Key Points for SEM Success
by Jennifer Laycock - Every now and then you have to get back to the basics. You may be learning the ropes and turning in some pretty good results with your search engine marketing efforts. You might be seeing higher rankings, more traffic and tons of links. Of course you might not be seeing an increase in sales. If that's the case, there's a good chance you've made one of three common mistakes with your search marketing campaign.
Four Quick Ways to Improve Your HELP and FAQ Pages
by Stoney deGeyter - Depending on the nature of your site, Help and FAQ's (Frequently Asked Questions) can span a few or many pages. Building up these sections of your site can greatly enhance your visitor's experience with your website. These pages are often sought out by shoppers who are looking for just a bit more information to help them feel confident about their purchase.
Building comprehensive Help and FAQ pages gives your visitors confidence that you're there to provide them the information and help they need to be comfortable purchasing from you. Solidly built pages can often reduce visitor confusion, lessen support call frequency, and create higher conversion rates as more shoppers are satisfied and confident that you can meet their needs.
Which is a Better Use of Your Time, a Blog or Email Newsletter?
by Jennifer Laycock - If you've spent any time reading online marketing blogs or sites like this one, you're probably either blogging or thinking about blogging. Of course you also might be wondering about more traditional online marketing options like the ever popular email newsletter. But if your time is limited, which one should you get your focus? That's the question being answered by Rich Brooks at the Flyte Blog today.
Understanding the Value of a Link
by Jennifer Laycock - With all the talk about link these days, it's no wonder folks get confused about what types of links they should go after. From reciprocal links to directories to the Google nofollow controversy, it's getting tough for the average web site owners to know what makes up a solid link building plan. With that in mind, Debra Mastaler offers up a great post at Search Engine Land called "There's No Such Thing as a Worthless Link."
2008 SEMMY Nominees Announce
by Jennifer Laycock - If the writer's strike has left you feeling like you're missing the best of awards season, Matt McGee is here to rescue you. He's announced the launch of the SEMMYs, a new award that aims to honor the best online marketing posts of the year in more than a dozen categories. The initial list of nominees was compiled by Matt, but more than two dozen industry types (myself included) will be working to narrow the field before Matt opens it up to votes.
All Search Engines Love Spiders: How Meta Commands Can Help You Love Them Too
by Scott Buresh - Nearly all search engines utilize spiders (which are also known by their original name, robots) to go out and scour the web looking for web pages. These search engine spiders then bring the data back to be indexed by the engine.
In House SEO Salary Survey Results
by Manoj Jasra - The Search Engine Marketing Professional Organization (SEMPO), http://www.sempo.org/, today announced this and other top line findings from its first-ever survey of in-house SEM job salary compensation. I had a chance to chat with Duanne Forrester, co-chair of SEMPO's in house...
I Said Empower Your Fans, Not Enrage Them!
by Jennifer Laycock - I've written quite a few articles about companies who have trouble dealing with the way social media has changed conversation. Big, old school companies and organizations who are used to "controlling the message" tend to have a hard time letting go of that control. Unfortunately for them, social media is pushing the conversation forward whether they want it to or not. That's why I was surprised, but really not surprised at the NCAA's new blogging policies.
A Great Round-up of Blog Ad Networks
by Jennifer Laycock - Wendy Piersall offers up an excellent post about blog ad networks this week over at eMoms at Home. Whether you're looking for a network to join or one to buy ads through, this post is a worthwhile read.
Five Link Building Challenges to Overcome
by Jennifer Laycock - Last year brought about quite shake-up to the way many sites were used to building links. Google's decision to take on link buyers left quite a few folks feeling a little paranoid about both seeking links and linking out. With that in mind, Justilien Gaspard tackles the Top 5 SEO and Link Building Challenges for 2008 in a column at Search Engine Watch today.
How to Get More Comments on Your Blog, By Leaving It
by Mack Collier - Yesterday I wrote about some of the things you can do on your blog to encourage your readers to comment on your posts. But that's only half the battle, the real key to getting more comments on your blog, is to leave it!
SEG Bootcamp: Robots.txt File
by Jennifer Laycock - Robots.txt files are often mentioned as being an important foundation of a search friendly web site. To site owners and small businesses who are new to search marketing, the robots.txt file can sound daunting. In reality, it's one of the fastest, simplest ways to make your site just a little more search engine friendly.
Search Engine Guide Blog Posts|
Featuring: Jennifer Laycock, Stoney deGeyter, Diane Aull, Debra Mastaler, Paul Jahn, Manoj Jasra, Liana Evans, David Wallace, Patrick Schaber, Sage Lewis and Mack Collier.
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In response to Want More Comments on Your Blog?
"Another thing that can help encourage comments is to actively participate in your niche and comment on other blogs. If you comment on someone else's blog regularly, the owner of that blog is likely to have a look at yours and will probably return the favor."
Brisbane SEO Blog
In response to Are Your Social Networking Connections Hurting YOUR Reputation?
"Boy, Jennifer, you have made some very interesting points and I would have to agree that it is important to be wary of the "network" of friends you keep when it comes to your online profile. And you are so right about Facebook when you say, "isn't "mixing business with pleasure" exactly what sites like Facebook are doing?" It is a tough call when some are using these platforms strictly for "fun" and someday they might need them for business and it could come back to bite them in the a**."
"I agree with Mark, the topic of "reputation management" should be addressed and I hope I find more quality posts like yours this year about this very topic."
Social Media Mom
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"OK, here's what I agree with ... I understand that your own social profile should be kept clean, and you should never let yourself be in a questionable photo (that could show up on someone else's page). I also agree with the fact that you should at least know the people who you add as "Friends." And, if you're worried at all, definitely set that profile to "private."
"But the fact that you should analyze what's on your friends' profiles? I think that's too far. After all, most people know that most of your contacts aren't really "friends." They're acquaintances ... but that is a little too long and boring of a word for MySpace or Facebook."
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