Search Engine Marketing News - 2008-01-24

Hi Everyone,

We all could use an extra $10,000 to grow our business so be sure and check out Jennifer's article about Ideablob. Each month $10k is given away to one entrepreneur with that business idea that is voted the best by the community members. One of this month's finalists is who drew Jennifer's attention because the contestant's business idea has to do with milk banks. So, go check out Ideablob and throw your hat in the ring for the $10k. And if you wouldn't mind, give our favorite contestant this month a vote.

Have a fantastic week!

Robert Clough




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Search Engine Marketing Articles

Video: Yahoo Cuts, Web Side Story Dropped, and Google Attacks!
by Sage Lewis - Concern spreads as Yahoo announces that profits are down and that it will be cutting hundreds of jobs this year. Web Side Story users find themselves in migration formation as the site gets acquired by Omniture, and Google remains in the headlines as they launch their attack on BlackBerries via Google's iPhone capabilities.

Video: Diversify or Die - Reasons to Invest in Multiple Marketing Venues
by Sage Lewis - Sage details an article by David Wallace, "Why You Should Not Place All Your Eggs in One Basket," in which David uses IncrediMail as an example of why it is important for small businesses to invest in multiple forms of marketing. He lists six different opportunities to project your business, including paid search, blogging, social media, web forums, word of mouth referrals, and even traditional marketing.

Are You Hiding on Your Blog?
by Mack Collier - Whether you are a consultant, a small business, or a Fortune 500 company, a blog can be a great tool to promote yourself. But the mistake that many blogs make is placing too much emphasis on promoting what they offer, and not enough focus on the people doing the selling.

Back to the Local Search Engines: Google Maps and Yahoo Local
by Paul Jahn - Since Google's been showing up to ten local results within their natural listings lately, it seems like a good idea to get back to the local search engines. They're now more visible than ever and are not going away. The search engines don't say (nor should they) how to get top local listings, and here are some basic steps and ideas to benefit from Google Maps and Yahoo Local listings.

When is Usability More Important than SEO?
by Stoney deGeyter - Every day we get businesses coming to us looking to improve their search engine rankings. They want to talk about an SEO campaign but one quick look at their site and we see that SEO may not be the right approach for them. Usually in these cases the site needs a complete usability makeover.

Search Engines, Wii, Gif Cards Top Holiday Shopping
by Manoj Jasra - Hitwise has just released their 2007 holiday report. Heather Dougherty, Research Director at Hitwise and author of the report does a great job covering the retail trends, traffic sources, uses of Social Networking/Email/Search, and the key findings. Below is a...

How Advanta is Leveraging Social Media for B2B
by Jennifer Laycock - How does a big stodgy business with a fairly boring product leverage social media? Easy. They create a new and growing social community of entrepreneurs. Ideablob is that community. Launched byAdvanta, one of the largest providers of business credit cards to small businesses, Ideablob is a great example of how B2B companies are leveraging social media to build a vibrant community of followers all while boosting the Advanta brands to their target audience.

Social Media Can Be a Great Way to Stretch Your Ad Budget
by Jennifer Laycock - Word is out that 30 second spots during this year's SuperBowl are going for a cool $3 million. That's unattainable cash for most small businesses. Even still, I have to wonder if it's a worthwhile investment for the companies that CAN afford it. Surely there's a better way to leverage $3 million to deliver a solid return and ongoing return.

Someone is Probably Blogging About Your Business RIGHT NOW!
by Mack Collier - Normally the first step a business takes in exploring the blogosphere is to start blogging themselves. But instead of diving in with a new blog, is it better to first understand what bloggers are currently saying about your business?

The SEO Fool's Errand for the SEO Fool
by Stoney deGeyter - The other day I received an email from a client noting that some of his Yahoo rankings have slipped as of late. They are still ranking strong on Google as well as MSN and heck, many of their Yahoo rankings are still very strong. But there was, in fact, some slippage and the client was concerned. So what do you do in this situation? I know for a fact that the client's business has seen 100-200% growth year over year since we started working with them oh-so long ago. They obviously see the big picture, but they still come back looking at rankings. And Yahoo rankings at that.

Why You Should Not Place All Your Eggs in One Basket
by David Wallace - IncrediMail, an Israeli based a company that develops software to customize e-mails, has provided business owners an incredible lesson as to why you should not place all your eggs in one basket. Last week, they discovered that their Google AdSense...

You Don't Have to be Groundbreaking to Be Successful
by Jennifer Laycock - I've spent years working with small businesses to help them improve their online marketing efforts. In that time, I've seeing companies falling into one of two traps. They either begin to obsessively focus on the latest and greatest or they go into panic mode and avoid trying anything new for fear of making a mistake. That's a point Mike Moran addresses beautifully in his latest post over at Biznology.

PPC Tip: Search Terms Tell You Loads About Intent
by Jennifer Laycock - The folks over at PPC Hero are doing a new series this week on paid search advertising called "Learn to Think and Search Like Your Customers." Their goal is to break down the different areas of paid search campaigns and to help you learn how taking the time to really consider your customer can help you position your product to be THE answer to their search.

Target Buries Its Head in the Sand
by Jennifer Laycock - You would think that in 2008, it would be hard for a mainstream retail outlet to ignore the potential impact of blogs. You would think that, but you would be wrong. I caught Jim Tobin's tweet about Target's decision not to interact with "non-traditional media" and found myself just shaking my head at the news.

Google Local (Maps) Listings... and Listings... and More Listings
by Paul Jahn - Thanks to Clint from ThinkSEM for pointing this out to me - Google is showing (at least today) up to ten local listings within their natural results. I'll use the standard "pizza" local search query, but this applies across many industries.

Is There Any Real Value to Twitter?
by Jennifer Laycock - Maki thinks so. He's put together a great post sharing seventeen different uses he's found for Twitter. It's a good post for those of you who have looked at Twitter with (justifiable) skepticism and wondered what it had to offer you. Some of you will find your skepticism confirmed, but others will spot some practical application that makes a little experimenting with Twitter worthwhile. Thus far, I fall into the latter group.

 

Search Engine Guide Blog Posts
Jennifer Laycock Stoney de Geyter Diane Aull Debra Mastaler Paul Jahn Manoj Jasra Liana Evans David Wallace Patrick Schaber Sage Lewis Mack Collier
Featuring: Jennifer Laycock, Stoney deGeyter, Diane Aull, Debra Mastaler, Paul Jahn, Manoj Jasra, Liana Evans, David Wallace, Patrick Schaber, Sage Lewis and Mack Collier.
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Video Casts

Sage Lewis

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Readers Respond...



In response to Are You Hiding on Your Blog?

"I agree with you that adding a picture of the author itself is probably one of the most important things any blogger can do. I even think it gives a bigger sense of comfort when I see their social media profiles like linked-in, facebook, and twitter as well. I have to admit though, I am guilty as I need to add some of those details to my blog too."

Joseph Stein
Area 1 Labs



In response to When is Usability More Important than SEO?

"As an SEO-sympathetic usability guy, let me just say: Amen, brother :)"

"I think it's especially true for PPC, where clients are paying directly for traffic. I've been amazed how many companies I've encountered that are throwing thousands/month at the AdWords slot-machine but balk at the idea of evaluating their campaigns or spending $500/month to fix them (and save $1000)."

Dr. Pete
User Effect



In response to Why You Should Not Place All Your Eggs in One Basket

"When I talk with business owners about all of the marketing strategies that can be utilized in addition to a Google SEO project, I always get tons of questions and statements of amazement. Frequently, the small business owner is so busy running their business that they are not able to keep up with the new marketing developments and opportunities. Any SEO that is not learning or doing all forms of marketing aside of SEO is missing the bigger trend and a significant income opportunity."

"One well optimized YouTube video can send more traffic in a month than some optimized keywords will in a year. Ultimately, it is about visitors, not ranks."

Terry Reeves
Affordable SEO
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Weekly Wrap of the Hottest Small Business Threads
Chris Logan shares the buzz from our small business forum.

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