Search Engine Marketing News - 2008-01-31

Hi Everyone,

I'm Rachel Phillips, the new Business Development Manager here at Search Engine Guide. We needed to free Robert up to handle the administrative work so I'll be handling the opening remarks for the newsletter each week. I'm so excited to be a part of the team and I'd absolutely welcome emails from anyone. If you're curious to see who I am you can find a picture of me with Jennifer at the SES conference in San Jose.

Thanks for the warm welcome!

Rachel Phillips




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Search Engine Marketing Articles

Behavior-Based Internet Advertising: Who Is Watching You?
by Scott Buresh - Have you ever been surfing the web and come upon Internet advertising that provides a direct solution for something that you've been researching lately? Did you think that it might be related to your computer cookies, or did you chalk it up to serendipity?

SEOs Fight Fat - A Different Kind of SEO Contest
by Jennifer Laycock - SEO contests are nothing new. Every few months someone pops up with some randomly generated phrase and a pile of prizes so aspiring search engine optimizers can go head to head in a race for top rankings. But when Donna Fontenot (DazzlinDonna) approached me about her latest idea for an SEO contest, I couldn't resist. This time around, Donna has recruited about a dozen search marketers to go head to head in a two-month, live blogged weight loss competition a la' "The Biggest Loser." The cool part? It's all about raising money for charities.

Part One: From Twits to Tweeple, Why I Embraced Twitter and You Should Too
by Jennifer Laycock - I've spent the last month playing around with Twitter. Now that I've had time to really dive into the service, experiment with it and learn some of the finer details, I figured it's about time I wrote a Search Engine Guide style guide to the service. This multi-part series will cover everything from how to get an account and get people following you to the finer points of twitter marketing and networking. It's not a service that will be worth the time to everyone, but it's certainly proven itself to have practical application for me.

How to Write Blog Posts That Will Grow Your Readership, and Your Business
by Mack Collier - When a business starts blogging, there is usually a huge temptation to use this newly-minted blog as a tool to directly promotion the business and its products and services. Unfortunately, this is the quickest way to guarantee that your blog will be totally useless and irrelevant to visitors. So what should your blog focus on? Providing value to your readers, of course!

14 Usability Tips for Login and My Account Pages
by Stoney deGeyter - Sites that require users to log in to access certain information and/or purchase products add an additional layer of potential complication to the usability process. To avoid potential visitor confusion and the possibility for errors, it is important that any login process requires little or no thought on the part of the site visitor. Once logged in, you must be sure that visitors are able to find the information they want and expect to find. My Account pages need to provide visitors with access and ability to view and change personal information, as necessary.

Most Public Relations Firms Are Not Online Marketers
by Liana Evans - If you are a small business and you are looking to hire an online marketer, be weary of public relations firms that claim "we can do that" or "we'll bundle that with our services".  Public Relations companies that truly understand...

You Say You Want Some Resolutions
by Diane Aull - So, here it is almost the end of January. How are y'all doing with your New Year's Resolutions? Still going strong? Or have you found yourself starting to "backslide" just a little bit?...

34 Google Local Maps Sources For Hospitality Industry Reviews
by Miriam Ellis - Today, I sat down and looked at approximately 1000 reviews listed in Google Maps for hospitality industry businesses. The following is the list of sources I found Google currently pulling this data from, in addition to their own Google Reviews source.

Google AdWords: Geotargeting Options
by Simon Heseltine - So you're running an AdWords campaign for your business, but you only want to target specific locations. How can you do that? Simon Heseltine offers up a walk through Google's geotargeting features to help you get a feel for the best way to narrow down your campaigns.

How I Increased My Blog's Subscriber Count By Over 1000% In Less Than a Year
by Mack Collier - One of the most common questions I hear from bloggers and businesses that blog, is 'How can I grow my blog's traffic?' This is a valid question, but bloggers shouldn't forget to focus on their blog's subscribers as well. Over the last year, I have seen first-hand what can happen when you focus on growing your blog's subscriber count.

Video: Want to Double Conversions? I have two words for you... multivariate testing
by Sage Lewis - Sage spotlights an article by Marketing Sherpa that reveals the results of multivariate landing page testing on SEM conversion rates. With little initial investment, companies have the potential to double their conversion rates. The article also points out four major lessons to learn from multivariate testing, such as remembering that site redesign is crucial and to expect organizational barriers.

Video: Making It Personal, Ask if Google Cares
by Sage Lewis - This week's "In the News" video talks about advancements that companies like Southwest airlines and Ask.com are making to enhance personal touches for their uses; Southwest is adding internet access on some of their planes, and Ask is now offering customized skins on their search tools. Also, Google expands its local search results, making more options available to users but SEO harder for other sites.

An Additional 4 Tips for Video and Image
by Manoj Jasra - Image optimization and video optimization are not secondary organic strategies anymore, they are essential in creating a well-rounded online presence. There are numerous resources you can turn to help perfect your strategy but I wanted to take a look at...

 

Search Engine Guide Blog Posts
Jennifer Laycock Stoney de Geyter Diane Aull Debra Mastaler Paul Jahn Manoj Jasra Liana Evans David Wallace Patrick Schaber Sage Lewis Mack Collier
Featuring: Jennifer Laycock, Stoney deGeyter, Diane Aull, Debra Mastaler, Paul Jahn, Manoj Jasra, Liana Evans, David Wallace, Patrick Schaber, Sage Lewis and Mack Collier.
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Video Casts

Sage Lewis

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Readers Respond...



In response to 34 Google Local Maps Sources For Hospitality Industry Reviews

"What an outstanding article and I hope folks realize the amazing potential of what you just wrote. From a local link building perspective you just gave certain local business owners a blueprint for the best possible chance at inclusion above the organics. If used discreetly and wisely, this is absolutely golden. Thank you for it."

Eric aka LinkMoses
EricWard.com



In response to When is Usability More Important than SEO?

"Stoney, I still think SEO professionals and people in general still don't get that SEO is a subset of Web site usability. They are not separate issues. They are actually the same issue."

"Somehow, SEO (in some circles) has come to mean designing for machines or software only, even though ultimately it is human beings who use those machines and software."

"It's been an HCI (human/computer interface) issue for ages: people designing computer interfaces that are confusing to end users."

"I think many people do not understand usability, particularly those in the SEO industry, computer sciences, and Web design/development. There is only one SEO blog where I read information about usability because the moderator IS a usability professional. The others? Usability parrots. It is really easy to quote Jakob Nielsen and Jared Spool to support your beliefs. It is another to validate their findings through your own scientific analyses. People who are usability professionals actually usability test. A lot of them (like me) continually get education and training in the field."

"IMHO, usability has become a hot sales term to use (like long tail SEO, social media optimization, etc.) so that people can make a sale. In reality, I do not believe most SEO professionals understand Web site usability or even practice it."

Shari Thurow
Omni Marketing Interactive
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Recent Conversations In Our Small Business Forum
(If you like our search engine news, you'll love our small business news.)

Weekly Wrap of the Hottest Small Business Threads
Chris Logan shares the buzz from our small business forum.

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