Search Engine Marketing News - 2008-02-06

Hi Everyone,

Hope the post-superbowl hoorays or boohoos brought you into the new week with renewed vigor, because you'll need some extra energy to keep up with our editor in chief, Jennifer Laycock's new article series about Twitter.

Also, we have 300x250 inventory available. Give me a shout if you want to make a splash on Search Engine Guide.

Rachel Phillips



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Search Engine Marketing Articles

Part Four: From Twits to Tweeple, Why I Embraced Twitter and You Should Too
by Jennifer Laycock - By now I'm hoping you've either signed up for Twitter and started playing around to see what you can learn or are at least giving it some thought. Of course if you already have enough friends or never leave your house, I probably haven't convinced you to give it a go yet. I'll aim to change that today by convincing you of the power of Twitter in terms of driving traffic and launching viral buzz.

12 Privacy and Security Issues Your Customers Care About
by Stoney deGeyter - Your website's privacy information and security settings can be significant hurdles when it comes to gaining trust with your visitors. Establishing trust is paramount to enticing visitors to make that final commitment, whether that be making a purchase, choosing to provide their info, or simply making initial contact with you. Your job is to make sure your visitors feel confident that their information is kept safe and will not be used for nefarious means, or anything other than what they fully expect. While providing assurances are nice, those assurances only go so far as what actually happens. Be sure that your small print reinforces what your visitors already expect to find in regards to how their information is used.


Search Marketing Bootcamp: What's a Keyword?
by Jennifer Laycock - To some, it sounds incredibly simple. To others, it's somewhat mind boggling. Search marketers toss around lingo like "keywords" and "keyword phrases" as if they're part of everyone's vocabulary. While it's true the words are nothing special, the concept can be foreign to someone new to the industry. This article offers up a quick and simple primer on the concept of keywords and keyword phrases in regards to organic search engine optimization.

Video: And the Award Goes to. . . Analytics and Rand Fishkin
by Sage Lewis - Analytics are everywhere this week with the release of Google's Urchin 6.0 and the entry of analytics player Crazy Egg. Urchin 6.0 is expensive for the average user at $2,995 after beta and geared more towards large companies that are protective of their analytics data; Crazy Egg offers some standard features but is trying to capitalize on their "visualize your visitors" approach, in which their Heat Map allows you to see where people are clicking on your site. Last but definitely not least, are the SEMMY Awards, where Rand Fishkin walks away with the big win for his SEO article, "Search Engine Rankings Factors 2.0."

As Google Maps Grows, is Your Business Being Left Behind?
by Jennifer Laycock - Matt McGee offers up a post over at Small Business SEM that makes it pretty clear Google Maps is on the way up in terms of usage. Despite my love of Yelp for local reviews, I find myself turning to Google Maps more and more often for brick and mortar business info. It's the integrated option on my iPhone and the simple navigation on the web version of the site let's me find specific types of stores near certain locations.

The "Middleman" of Social Media is Your Friend
by Jennifer Laycock - Listen to any commercial from a warehouse style store and they'll tell you all about how you have to "cut out the middleman." The middleman is bad, bad, bad. He mucks things up, he makes them more expensive and he keeps you from getting the absolute best deal on your appliances, mattresses and even your insurance. In the world of social media marketing however, the middleman is your friend. In fact, he or she could become one of your most valuable assets.

How to Uncover the Fundamental Information Necessary To Plan A Strategically Successful SEO Campaign, Part I
by Stoney deGeyter - Every SEO campaign has to start somewhere. Any good plan; whether you're building a home, preparing for a family vacation or looking to optimize your website for search rankings, starts with research. Before you are ready to optimize your first piece of code you need to understand the landscape around you, which means you need to know the condition of your site as it currently is, and the goals you wish to achieve over the course of your campaign.

Republish or Not to Republish?
by Manoj Jasra - Writing and promoting unique content on your own blog is great but there are times when you can leverage more authoritative sites within your vertical by republishing the same content to in order get an even higher lift the second...

Part Three: From Twits to Tweeple, Why I Embraced Twitter and You Should Too
by Jennifer Laycock - Ok, so chances are good quite a few of you have Twitter accounts already. At some point, you wondered what the hype was all about, went and signed up and followed a few people. Then you got bored, asked yourself why you were wasting your time on this "crazy Twitter stuff" and left your account for greener pastures. For some of you, it was a good choice. After all, you DO have a business to run. For others...well, maybe you just need a little perspective on when and how Twitter comes in handy.

Part Two: From Twits to Tweeple, Why I Embraced Twitter and You Should Too
by Jennifer Laycock - There's no denying that opening up a Twitter account is easy stuff. Five minutes out of your day and you're ready to be up and running. There's also no denying that Twitter is a lonely, lonely place if you don't have any friends. Today, we'll dive into the Twitter "followers/following" system and learn how you can really use Twitter to communicate with people.

 

Search Engine Guide Blog Posts
Jennifer Laycock Stoney de Geyter Diane Aull Debra Mastaler Paul Jahn Manoj Jasra Liana Evans David Wallace Patrick Schaber Sage Lewis Mack Collier
Featuring: Jennifer Laycock, Stoney deGeyter, Diane Aull, Debra Mastaler, Paul Jahn, Manoj Jasra, Liana Evans, David Wallace, Patrick Schaber, Sage Lewis and Mack Collier.
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Video Casts

Sage Lewis

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Readers Respond...



In response to How to Write Blog Posts That Will Grow Your Readership, and Your Business

"This is a perfect, concise, guide on how a business should go about creating a successful, worthwhile blog. It is so hard for many to grasp the no-self-promotion idea, but it's really necessary to get interest in what you have to say."

Jestep
The Ecommerce Blog



In response to From Twits to Tweeple, Why I Embraced Twitter and You Should Too

"Forgive me...but all this 'tweeple', 'twoosh', 'twitterbait' is just embarrassing. It's the kind of stuff that reminds me of a certain clique of students when I was at university 15 years ago who invented their own language."

"They were all terribly clever, of course, but it was all a pointless, self-referential waste of time."

"Very much like Twitter, in fact."

Mark
Just Accountants


"I just joined Twitter last week (yes, I know, what took me so long) and I can not believe how useful it has already been. I am still learning all the tricks, terms and techniques for getting the most out of it, but it has definitely changed the way I do things already."

Char
Essential Keystrokes


"Twitter is like taking what is the most interesting part of social networking and focusing on it. Productivity business-wise takes patience, but it's definitely there. Nice job on the series Jennifer."

Lee Odden
TopRank
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Recent Conversations In Our Small Business Forum
(If you like our search engine news, you'll love our small business news.)

Weekly Wrap of the Hottest Small Business Threads
(ED. NOTE: Chris had some family issues to attend to so we are re-running last week's list of hot threads.) Chris Logan shares the buzz from our small business forum.

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