Search Engine Marketing News - 2008-02-21

Hi Everyone,

Welcome back Sage and welcome to the new site design for Search Engine Guide! We hope you all love it as much as we do. Feedback is invited and so are those conference registrations. All our awesome networking events and fun fiestas are posted for your perusal. Check them out on our Networking page. Have a great week!

Rachel Phillips




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From Our Writers

Jennifer Laycock Stoney de Geyter Diane Aull Debra Mastaler Paul Jahn Manoj Jasra Liana Evans David Wallace Sage Lewis Mack Collier
Featuring: Jennifer Laycock, Stoney deGeyter, Diane Aull, Debra Mastaler, Paul Jahn, Manoj Jasra, Liana Evans, David Wallace, Sage Lewis and Mack Collier.

How to Uncover the Fundamental Information Necessary To Plan A Strategically Successful SEO Campaign, Part III
by Stoney deGeyter - When putting the framework for a solid optimization campaign you have to spend some time evaluating various aspects of your site. This evaluation gives you an idea of any shortcomings the site has, what will be required to overcome the competition, and will then allow you to map out an effective strategy for success. But there is more to the evaluation than just looking at how the website currently performs in the on- and off-page analysis.

5 Engaging Ways to Engage Your Audience
by Stoney deGeyter - How engaged a customer is with your website will determine whether they can be persuaded to buy, comment, download or submit their information for you to follow up on. Customer engagement goes beyond just getting the customer's attention, you must keep their attention. This can be done by providing your visitors near immediate gratification.

Are You Using Social Media to Improve Your Customer Service?
by Mack Collier - If you aren't, you should be. Here's a great example of how one of the country's biggest companies is using a very personal touch to provide excellent customer service, and create evangelists for their brand.

4 Tips For Your WordPress Strategy
by Manoj Jasra - WordPress is an excellent blog platform which provides complete customization which is both user and search engine friendly. Here are some of the tips, tricks and plug-ins that I use when I setup WordPress blogs....

Should You Really Care What Bloggers Are Saying About Your Business?
by Mack Collier - Believe it or not, you don't have to be a blogger to respond to and engage bloggers. All it takes is a willingness to monitor the blogosphere and respond when appropriate. Doing so can help you convert skeptics and naysayers into fans.blog

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Video Casts

Sage Lewis

Search Engine Guide Gets Props and SEO Stays Sharp
by Sage Lewis - Sage gives a thumbs up to Search Engine Guide for the site redesign! Search engine optimization continues to gain popularity according to Marketing Sherpa's latest survey; it's low cost and high return keep SEO as one of the best online...

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Readers Respond...



In response to Search Engine Guide Gets Props On New Design and SEO Stays Sharp

"Hear, Hear! The redesign is fantastic and I was just looking for a place to say so. All the best, Will"

Will Scott
Website Promotion is not Voodoo



In response to 5 Engaging Ways to Engage Your Audience

"Engaging an audience is so hard. When I make a landing page I try to put only enough content to keep the attention of the pre-qualified customer 6 seconds. After they see what they are looking for they select the text link."

"Granted landing pages and SEO are slightly different. But the principals still remain the same when it comes to a conversion."

Chris Estes
SEO by Chris Estes


"I would argue that the 'What's In It For Me?' point may be the most important. As a small business marketing guy, I deal with hundreds of entrepreneurs who want to talk about themselves in their brochures and web sites. Successful marketing begins with knowing what your customers want."

Scott Hepburn
PRstore



In response to Are You Using Social Media to Improve Your Customer Service?

"I truly believe blogging and being more personable is a great way to go in business. I just recommended my parents purchase their new pc from Dell too - so it is great to know I am supporting a company with this sort of attitude."

Tom Beaton
Technogumption



In response to Should You Really Care What Bloggers Are Saying About Your Business?

"The crazy thing is that blogging etc has had so much buzz in recent times, and SEO's love suggesting blogging as a tool, but they forget that it takes time, practice and patience to blog well and get the right voice which will help your brand."

Tom Beaton
Technogumption
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Search Engine Books & Services (Classifieds)

How to get top 10 rankings on Google and Yahoo!
Internet Marketing experts and computer magazines recommend this tool.

Skaffe.com Directory: Show off your website Express Submit today.
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New! Team Skaffe Directory from the editors of Skaffe.com
Up to 4 links for every submission. Free submission for non-commercial websites.

Free SEO Tools
Thinking of buying SEO software? Then try the best SEO tools free first!

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Recent Conversations In Our Small Business Forum
(If you like our search engine news, you'll love our small business news.)

Weekly Wrap of the Hottest Small Business Threads
Chris Logan shares the buzz from our small business forum.

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Adapt SEM

Free Webinar: Improve PPC Campaigns

Need to get better results from your PPC campaigns, while you save time on bid management and optimization tasks?

Attend our Webinar to learn how to manage PPC better with Adapt SEM software.

Manage your bids, research competitors, test & optimize ads, and track progress, all in one place.

Become a more effective paid search manager. Learn how in our next free Webinar!

Archive of Popular Forum Conversations:
Small Business Forum Update | December 16, 2009
Small Business Forum Update | December 9, 2009
Small Business Forum Update | December 3, 2009
Small Business Forum Update | November 18, 2009
Small Business Forum Update | November 4, 2009
Small Business Forum Update | October 28, 2009
Small Business Forum Update | October 21, 2009
Small Business Forum Update | October 7, 2009
Small Business Forum Update | September 24, 2009
Small Business Forum Update | September 17, 2009
Small Business Forum Update | August 26, 2009
Small Business Forum Update | September 9, 2009
Small Business Forum Update | August 12, 2009
Small Business Forum Update | August 5, 2009
Small Business Forum Update | July 29, 2009
Small Business Forum Update | July 22, 2009
Small Business Forum Update | July 15, 2009
Small Business Forum Update | July 7, 2009
Small Business Forum Update | July 1, 2009
Small Business Forum Update | June 24, 2009
Small Business Forum Update | June 17, 2009
Small Business Forum Update | June 10, 2009
Small Business Forum Update | June 4, 2009
Small Business Forum Update | May 28, 2009
Small Business Forum Update | May 20, 2009
Small Business Forum Update | May 13, 2009
Small Business Forum Update | May 6, 2009
Small Business Forum Update | April 22, 2009
Small Business Forum Update | April 15, 2009
Small Business Forum Update | April 8, 2009
Small Business Forum Update | March 31, 2009
Small Business Forum Update | March 25, 2009
Small Business Forum Update | March 18, 2009
Small Business Forum Update | March 4, 2009
Small Business Forum Update | February 24, 2009
Small Business Forum Update | February 11, 2009
Small Business Forum Update | February 4, 2009
Small Business Forum Update | January 28, 2009
Small Business Forum Update | January 21, 2009
Small Business Forum Update | January 13, 2009
Small Business Forum Update | January 5, 2009
Small Business Forum Update | December 9, 2008
Small Business Forum Update | December 1, 2008
Small Business Forum Update | November 18, 2008


 

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