Search Engine Marketing News - 2008-02-21
Hi Everyone,
Welcome back Sage and welcome to the new site design for Search Engine Guide! We hope you all love it as much as we do. Feedback is invited and so are those conference registrations. All our awesome networking events and fun fiestas are posted for your perusal. Check them out on our Networking page. Have a great week!
Thanks to our sponsors for keeping this a free newsletter...
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| From Our Writers |
Featuring: Jennifer Laycock, Stoney deGeyter, Diane Aull, Debra Mastaler, Paul Jahn, Manoj Jasra, Liana Evans, David Wallace, Sage Lewis and Mack Collier.
How to Uncover the Fundamental Information Necessary To Plan A Strategically Successful SEO Campaign, Part III
by Stoney deGeyter - When putting the framework for a solid optimization campaign you have to spend some time evaluating various aspects of your site. This evaluation gives you an idea of any shortcomings the site has, what will be required to overcome the competition, and will then allow you to map out an effective strategy for success. But there is more to the evaluation than just looking at how the website currently performs in the on- and off-page analysis.
5 Engaging Ways to Engage Your Audience
by Stoney deGeyter - How engaged a customer is with your website will determine whether they can be persuaded to buy, comment, download or submit their information for you to follow up on. Customer engagement goes beyond just getting the customer's attention, you must keep their attention. This can be done by providing your visitors near immediate gratification.
Are You Using Social Media to Improve Your Customer Service?
by Mack Collier - If you aren't, you should be. Here's a great example of how one of the country's biggest companies is using a very personal touch to provide excellent customer service, and create evangelists for their brand.
4 Tips For Your WordPress Strategy
by Manoj Jasra - WordPress is an excellent blog platform which provides complete customization which is both user and search engine friendly. Here are some of the tips, tricks and plug-ins that I use when I setup WordPress blogs....
Should You Really Care What Bloggers Are Saying About Your Business?
by Mack Collier - Believe it or not, you don't have to be a blogger to respond to and engage bloggers. All it takes is a willingness to monitor the blogosphere and respond when appropriate. Doing so can help you convert skeptics and naysayers into fans.blog
| Video Casts |
Search Engine Guide Gets Props and SEO Stays Sharp
by Sage Lewis - Sage gives a thumbs up to Search Engine Guide for the site redesign! Search engine optimization continues to gain popularity according to Marketing Sherpa's latest survey; it's low cost and high return keep SEO as one of the best online...
| Readers Respond... |
In response to Search Engine Guide Gets Props On New Design and SEO Stays Sharp
"Hear, Hear! The redesign is fantastic and I was just looking for a place to say so. All the best, Will"
Will Scott
Website Promotion is not Voodoo
In response to 5 Engaging Ways to Engage Your Audience
"Engaging an audience is so hard. When I make a landing page I try to put only enough content to keep the attention of the pre-qualified customer 6 seconds. After they see what they are looking for they select the text link."
"Granted landing pages and SEO are slightly different. But the principals still remain the same when it comes to a conversion."
Chris Estes
SEO by Chris Estes
"I would argue that the 'What's In It For Me?' point may be the most important. As a small business marketing guy, I deal with hundreds of entrepreneurs who want to talk about themselves in their brochures and web sites. Successful marketing begins with knowing what your customers want."
Scott Hepburn
PRstore
In response to Are You Using Social Media to Improve Your Customer Service?
"I truly believe blogging and being more personable is a great way to go in business. I just recommended my parents purchase their new pc from Dell too - so it is great to know I am supporting a company with this sort of attitude."
Tom Beaton
Technogumption
In response to Should You Really Care What Bloggers Are Saying About Your Business?
Return to the Top of this Page"The crazy thing is that blogging etc has had so much buzz in recent times, and SEO's love suggesting blogging as a tool, but they forget that it takes time, practice and patience to blog well and get the right voice which will help your brand."
Tom Beaton
Technogumption
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Free SEO Tools
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| Recent Conversations In Our Small Business Forum |
Weekly Wrap of the Hottest Small Business Threads
Chris Logan shares the buzz from our small business forum.
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|
Free Webinar: Improve PPC Campaigns |
Need to get better results from your PPC campaigns, while you save time on bid management and optimization tasks?
Attend our Webinar to learn how to manage PPC better with Adapt SEM software.
Manage your bids, research competitors, test & optimize ads, and track progress, all in one place.
Become a more effective paid search manager. Learn how in our next free Webinar!
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