Search Engine Marketing News - 2008-02-28

Hi Everyone,

Have you seen the video we put together to promote our conference? We made it to show how no budget and a little creativity can be used to make a YouTube video for marketing. It's an example of the type of tactics you'll learn at our conference that we utilize ourselves.

I also want to say thanks to our conference sponsors for their support:

ADP Small Business Services, Advanta, Superpages.com, Lyris HQ, Search Influence, ezilon.com

Have a great week!

Rachel Phillips


Only 2 weeks left to save with Early Bird Registration for our conference! Not only will you save $125, you'll have the opportunity to learn directly from, and pick the brains of, the hottest search, social and viral marketers. Register today!



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From Our Writers

Jennifer Laycock Stoney de Geyter Diane Aull Debra Mastaler Paul Jahn Manoj Jasra Liana Evans David Wallace Sage Lewis Mack Collier
Featuring: Jennifer Laycock, Stoney deGeyter, Diane Aull, Debra Mastaler, Paul Jahn, Manoj Jasra, Liana Evans, David Wallace, Sage Lewis and Mack Collier.


Sam's Club Wants to Be Your Search Engine Optimization Company - Should You Let It?
by Scott Buresh - If the buzz is to be believed, Sam's Club is now a search engine optimization company that is targeting the local search market aggressively. The fact is, this isn't something new; it's just recently come to the forefront. Sam's Club...


Video: Ask and Ye Shall Receive, Except on Flickr
by Sage Lewis - This week's "In the News" brings disappointment to the SEO world as Flickr goes Nofollow with its links, preventing the use of Flickr for personal link gain. Ask.com uses Compete to add new pop up stats when you roll over...


Video: Spinning Sphinn - Sage Gives Us the Skinny
by Sage Lewis - Sage puts a fresh spin on Sphinn, highlighting several stories instead of focusing on just one. Unlike Digg, which is a more general social media site, Sphinn is strictly an Internet marketing site. Sage extols the virtues of using Sphinn...


Searching for Better On-Site Search Usability
by Stoney deGeyter - Not every site needs, nor should have, an on-site search feature. But those that do must be sure that the search isn't just an after-thought. It needs to be more than something to add because you think visitors want it....


"Your Company + Sucks" is Your Worst Enemy, or Best Friend
by Mack Collier - As the dynamic CK points out, "Your Company" + SUCKS is the new Google barometer for how well you are satisfying your customers. And sometimes, it's not very pretty.


Why Do The (Good) SEOs Cost So %&*# Much?
by Diane Aull - If SEO isn't exactly rocket science (and I don't believe it is), then why are people willing to pay so much for site optimization services?...


Make Your Blogging Lists and Check Them Twice
by Mack Collier - Have you taken the time to sit down and put your blog's goals on paper? Do you know why you are blogging and what you want to accomplish from your efforts? Excellent. But don't fool yourself into thinking that all you need is a plan, that's just your starting point.


Video: Search Engine Guide Gets Props and SEO Stays Hot
by Sage Lewis - Sage gives a thumbs up to Search Engine Guide for the site redesign! Search engine optimization continues to gain popularity according to Marketing Sherpa's latest survey; it's low cost and high return keep SEO as one of the best online...

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Video Casts

Sage Lewis

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Readers Respond...



In response to Why Do The (Good) SEOs Cost So %&*# Much?

"Great article, Diane. I couldn't agree more, and I actually wrote something similar on my blog about remembering to charge for the advice you give! So many SEOs forget that the time they have spent learning everything they know shouldn't be overlooked when it comes to charging for that short consultation."

Don't Forget to Charge!

pratt
Gonzo SEO


"I'm not certain that I have found the good one that this article references. I've found many that thought that they were that good, but when push came to shove they took out the cook book and did what an average or below average SEO would have done but charged higher prices.

I have asked very pointed questions of several SEOs and all that they proved was that the algorithms used by Google are so complicated and change so frequently that the only recourse is the old standard, more content and more links. Both can be obtained by hiring a high school student and setting them on the task of building content and links.

How about this for an analogy -- Paying the best surgeon in the world to cure your headache doesn't make much sense if all you need is asprin."

Gary Helwig
WigJig Beads


"Absolutely fantastic analogy and input. Working at an agency we get this question(s) posed time and time again and, even worse, we are often 'laid off' after achieving initial results (as the story goes). I think it is important for sales people, upper management and SEOs alike to be able to explain their fees in such a simple and non-jargon filled manner."

"Kudos for the post! You have a new follower. :)"

pratt
Jon Clark


"This post really hits the nail on the head as do the comments. My experience is in the UK only.The public hasn't grown with online marketing at all. When it comes to small business awareness of SEO and PPC is very low. It's also very difficult to educate potential clients who automatically assume everything on-line should be cheap if not free. The thing is if its hard enough to explain what SEM is to friends and family then its even more difficult to explain that spending a small part of your marketing budget with me is going to get you far more returns than spending thousands buying mailing lists and sending mail shots."

Kaya PPC London
Optimised Media
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Recent Conversations In Our Small Business Forum
(If you like our search engine news, you'll love our small business news.)

Weekly Wrap of the Hottest Small Business Threads
Chris Logan shares the buzz from our small business forum.

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