Search Engine Marketing News - 2008-03-06
Hi Everybody
First off, welcome home Jennifer! We're glad that Italy was fun, but of course we missed you. Secondly, we only have a little bit of ad inventory left to fill on our new and improved site design. Contact me if you'd like to set up a campaign. Last but definitely not least, keep an eye out for a special edition of the newsletter about our quickly approaching conference.
Hope your week just keeps getting better!
Only 9 days left to save with Early Bird Registration for our conference! Not only will you save $125, you'll have the opportunity to learn directly from, and pick the brains of, the hottest search, social and viral marketers. Register today!
Thanks to our sponsors for keeping this a free newsletter...
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| From Our Writers |
Featuring: Jennifer Laycock, Stoney deGeyter, Diane Aull, Debra Mastaler, Paul Jahn, Manoj Jasra, Liana Evans, David Wallace, Sage Lewis and Mack Collier.
Practicing What We Preach: A Social Media Marketing Lesson
by Jennifer Laycock - We've always been pretty open here at Search Engine Guide about how we do things. Partly because that's just who we are, but mostly because we like the challenge of doing things on a budget (like our readers) and ending up with examples that can help inspire them in their own marketing goals.
Using Differentiators in Keyphrases: What Every Search Engine Optimization Company Needs to Know
by Scott Buresh - As any good search engine optimization company knows, in search, more so than any other medium, you have a very short window of opportunity in which to engage your prospect. The only way to get a solid competitive advantage in this arena is to utilize various techniques in order to make sure that you are giving a prospect exactly what it is that he or she is looking for. Otherwise, your prospect will simply click the back button and visit one of your competitors - a process that only takes seconds.
Need Your Votes for Charity Fundraiser at SES NY
by Jennifer Laycock - If you haven't heard, the teams from Best of the Web and the Internet Marketers of New York are throwing their third charity party later this month during Search Engine Strategies New York. This time around, they've decided to let the Internet marketing community decide which charity the event should benefit. They asked four industry folks to back a charity and they're asking YOU to cast your vote. I'm one of the four and as you can imagine, I'm pushing for the event to benefit the HMBANA Milk Banks.
Tis the Conference Season
by Jennifer Laycock - I remember when there was this nice lull between December and April where I didn't have to book flights, write presentations or find someone to watch my kids. These days, it feels like one conference blends into the next. On the plus side, that means you have tons of options to choose from if you're looking to attend a search marketing or online marketing conference.
Social Media Marketing is Branding
by Stoney deGeyter - Think of all the ways that companies use branding to build awareness of themselves or to promote their social awareness and customer service values. A few things come to mind such as greeters at the entrance of your my...
| Video Casts |
Video: A Pallet of Soda, 54 rolls of Toilet Paper, and Some SEO
by Sage Lewis - Scott Buresh receives top honors this week with his article "Sam's Club Wants to Be Your Search Engine Optimization Company-Should You Let It?". He explains that Sam's Club is partnering with a company called Innuity to provide small businesses with...
Video: Google's Subscribed Link Feature and Webmaster Tools Gadget
by Sage Lewis - Sage packs this video full of everything from a new gadget on Google’s Webmaster Tools to a free website service provided by Google Sites, which was formerly the Jot Spot. Matt Cutts also gets air time this week for his...
| Readers Respond... |
In response to Practicing What We Preach: A Social Media Marketing Lesson
"... we work with alot of small businesses who don't have huge budgets. I've been trying to tell them how great and inexpensive video can really be. Thanks for showing a practical example of how this can be done."
Martin Bowling
In response to Social Media Marketing is Branding
"Actually there are measurable, trackable immediate results. Everyone knows the moment they've been StumbledUpon if they watch their stats.
Likewise, the measurement of getting on the Digg front page is whether your site even stays up during the onslaught.
Other measurements are links from other blogs who pick you up specifically because they saw your story on Digg, Propeller, or other news sites and mention that fact in their post.
The biggest misconception, especially among some SEOs, is that social media marketing is not viable because it's not trackable. I track everything that happens in my social marketing efforts. It's just a matter of knowing what to look for and noticing a different cause/effect situation in social marketing results than people are used to with search marketing and other marketing efforts.
Walmart and Target cannot track branding efforts because those are TV commercials. On the web, the only way to be in the dark is not knowing how to track social marketing efforts.
Video on the web is the hardest thing to track results for due to how video sites restrict us, but even that is somewhat measurable in terms of links, number of views, and popularity (can't get that on TV)."
Jack Humphrey
The Friday Traffic Report
"Social Media Tracking is beginning to form as a discipline. It's true that it does not have the same input/output as one gets with PPC or other forms of direct advertising, but tools from Nielsen and others are beginning to track activity based on key terms or on conversations. Also new tools are out that can identify "influencers" and track linkages among participants within communities.
This is an exciting time to be in Social Media."
The New Group
Tom Bennett
In response to Sam's Club Wants to Be Your Search Engine Optimization Company - Should You Let It?
Return to the Top of this Page"I think everybody needs to pass through to the actual Innuity site. What you'll find is they're selling a profile page which is then submitted. Not, a listing service. So, the profile page is hosted in their system and then is submitted to local engines. It's a similar product to LocalLaunch and a dozen others. The only benefit is they've got Sam's club pricing.
Innuity is an old name. 10 years ago they were a commodity web site builder and they've had several incarnations since then. So, stop paying and they shut down your profile page to which Google, Yahoo and the others are driving traffic.
It ain't SEO. It's an online phone book ad."
Will Scott
Website Promotion is not Voodoo
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| Recent Conversations In Our Small Business Forum |
Weekly Wrap of the Hottest Small Business Threads
http://www.smallbusinessbrief.com/forum/showthread.php?t=18153
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Free Webinar: Get Help Managing PPC |
Need to improve your PPC campaigns, while you save time on bid management and optimization tasks?
Attend our Webinar to learn how to manage PPC better with Adapt SEM software.
More than just bid management, Adapt SEM helps you:
- research competitors
- track progress
- test & optimize ads
Become a more effective paid search manager. Register today!
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