Week of 2008-03-14 Hi,
Featuring: Jennifer Laycock, Stoney deGeyter, Diane Aull, Debra Mastaler, Paul Jahn, Manoj Jasra, Liana Evans, David Wallace, Sage Lewis and Mack Collier. 28 Resources For Paid Search Strategiesby Manoj JasraPaid search is much more than bid management and click-throughs, it's about devising a strategy that compliments your overall online marketing program and providing ROI based on performance which has been quantified at the keyword level. Below are 25 paid search resources... 11 Ways Fill Your Shopper's Cartby Stoney deGeyterSince the "purchase" is the ultimate conversion, it is imperative that you remove as many obstacles from the customer's research-to-buy cycle as possible. Providing your visitors the key ingredients in their shopping experience creates a smooth and worry-free transaction process. The easier it is to shop and buy the more customers will overcome the natural hesitations that many feel before they commit by hitting the final "complete order" button. Four Social Media Lessons from SXSW's Mark Zuckerberg Interviewby Jennifer LaycockIf you read technology and marketing blogs or follow Twitter, chances are good you've heard some of the fuss about Sarah Lacy's interview of Facebook CEO Mark Zuckerberg at yesterday's South by Southwest (SXSW) conference in Austin. I spent the afternoon watching Twitter users unleash an absolute tirade against Lacy during the interview, which left me wondering what was going on. After having read numerous blog posts, news stories and watching several video clips, I realized what the fuss was all about. As always, there's something to be learned from failure. Sometimes Fixing a Site Means Breaking It Firstby Stoney deGeyterWhile it has taken many years for SEO to be considered a marketing function within the business community, I sometimes wonder if the pendulum has swung now too far away from SEO being a function of the IT department. SEO is very different from traditional marketing. What Do An English Pub and Social Media Have in Common?by Jennifer LaycockQuite a bit! After a trek across the pond and some time spent in a pub in Northeastern England, Site Logic Marketing's Matt Bailey offers up an excellent article this week that draws a poignant analogy between social media marketing and the traditional English Pub. Return to the Top of this Page 
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In response to... Using Differentiators in Keyphrases: What Every Search Engine Optimization Company Needs to KnowI totally agree with the basics of the concept being offered. I have used it in various forms for many years now to help my clients, however, what I see that I either missed or what was missed in the theory is, IMHO, that the searcher must be using these "Differentiators" in their search don't they? If these terms are not being used by searchers then while you may rank well for them, what traffic will be gleaned from a high ranking? I am a firm believer in progessively searched Stemmed Terms, that is terms that have a Demonstrated record of actually being searched. With the average buyer searching at least 5 times prior to commitment and with each search thereafter being stemmed further, I find it most effective to after Actual Stemmed terms from the base term. The rest of the theory applies very well having personally used it with success in many cases, however, again, there is no substitute for doing your homework to find those stemmed terms that are from a real lead, much close to converting. OFJ In response to... 11 Ways to Fill Your Shopper's CartOne thing that will encourage me to shop AND buy is to keep the stuff I put in my shopping cart IN THERE. If I have to I want to be able to continue shopping where I left off, even if I'm not necessarily "logged in." 6pm.com is a good example - that way I dont have to start over if I get back to what I was doing, which can be a pain. Good Tips! Carrie Hill Return to the Top of this Page 
Skaffe.com Directory: Show off your website Express Submit today.Quality directories like Skaffe.com offer you strong search engine exposure. Sporge Directory from Skaffe.comUnder new management! All new with low submission prices. WoW DirectoryPowerful and affordable directory marketing services. Submit your website today! New! Team Skaffe Directory from the editors of Skaffe.comUp to 4 links for every submission. Free submission for non-commercial websites. Free SEO ToolsThinking of buying SEO software? Then try the best SEO tools free first! Return to the Top of this Page 
(If you like our search engine news, you'll love our small business news.) Weekly Wrap of the Hottest Small Business ThreadsChris Logan shares the buzz from our small business forum. Return to the Top of this Page
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