Search Engine Guide
Search Engine Marketing News

Week of 2008-03-14

Hi,
So, what do you think? Like the new newsletter design? You got a preview of the layout with our special mailer about Unleashed. Now, let me know what you think of the "real thing." Jennifer and I are on our way to SES New York next week (with a little luck o' the Irish) so if any of you are there, please look me up and introduce yourself. I love meeting people in person even more than I do online! :) Have a great week and Happy St. Patrick's Day!

Rachel Phillips

Adapt SEM

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From Our Writers
Jennifer Laycock Stoney de Geyter Diane Aull Debra Mastaler Paul Jahn Manoj Jasra Liana Evans David Wallace Sage Lewis Mack Collier

Featuring: Jennifer Laycock, Stoney deGeyter, Diane Aull, Debra Mastaler, Paul Jahn, Manoj Jasra, Liana Evans, David Wallace, Sage Lewis and Mack Collier.

28 Resources For Paid Search Strategies

by Manoj Jasra

Paid search is much more than bid management and click-throughs, it's about devising a strategy that compliments your overall online marketing program and providing ROI based on performance which has been quantified at the keyword level.  Below are 25 paid search resources...

11 Ways Fill Your Shopper's Cart

by Stoney deGeyter

Since the "purchase" is the ultimate conversion, it is imperative that you remove as many obstacles from the customer's research-to-buy cycle as possible. Providing your visitors the key ingredients in their shopping experience creates a smooth and worry-free transaction process. The easier it is to shop and buy the more customers will overcome the natural hesitations that many feel before they commit by hitting the final "complete order" button.

Four Social Media Lessons from SXSW's Mark Zuckerberg Interview

by Jennifer Laycock

If you read technology and marketing blogs or follow Twitter, chances are good you've heard some of the fuss about Sarah Lacy's interview of Facebook CEO Mark Zuckerberg at yesterday's South by Southwest (SXSW) conference in Austin. I spent the afternoon watching Twitter users unleash an absolute tirade against Lacy during the interview, which left me wondering what was going on. After having read numerous blog posts, news stories and watching several video clips, I realized what the fuss was all about. As always, there's something to be learned from failure.

Sometimes Fixing a Site Means Breaking It First

by Stoney deGeyter

While it has taken many years for SEO to be considered a marketing function within the business community, I sometimes wonder if the pendulum has swung now too far away from SEO being a function of the IT department. SEO is very different from traditional marketing.

What Do An English Pub and Social Media Have in Common?

by Jennifer Laycock

Quite a bit! After a trek across the pond and some time spent in a pub in Northeastern England, Site Logic Marketing's Matt Bailey offers up an excellent article this week that draws a poignant analogy between social media marketing and the traditional English Pub.

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Video Cast

Sage Lewis

Ask.com Sings a Sad Song and Nine Inch Nails' Album on Internet

by Sage Lewis

Whether you're a hard-core newspaper reader or an avid obtainer of news on the Internet, results from a Reuters' study show that 70% of people are disillusioned with traditional journalism and that 50% of them are turning to Internet news...

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Readers Respond

In response to... Using Differentiators in Keyphrases: What Every Search Engine Optimization Company Needs to Know

I totally agree with the basics of the concept being offered. I have used it in various forms for many years now to help my clients, however, what I see that I either missed or what was missed in the theory is, IMHO, that the searcher must be using these "Differentiators" in their search don't they?

If these terms are not being used by searchers then while you may rank well for them, what traffic will be gleaned from a high ranking?

I am a firm believer in progessively searched Stemmed Terms, that is terms that have a Demonstrated record of actually being searched.

With the average buyer searching at least 5 times prior to commitment and with each search thereafter being stemmed further, I find it most effective to after Actual Stemmed terms from the base term.

The rest of the theory applies very well having personally used it with success in many cases, however, again, there is no substitute for doing your homework to find those stemmed terms that are from a real lead, much close to converting.

OFJ

In response to... 11 Ways to Fill Your Shopper's Cart

One thing that will encourage me to shop AND buy is to keep the stuff I put in my shopping cart IN THERE. If I have to I want to be able to continue shopping where I left off, even if I'm not necessarily "logged in."

6pm.com is a good example - that way I dont have to start over if I get back to what I was doing, which can be a pain.

Good Tips!

Carrie Hill
Blizzard Internet Marketing

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Recent Conversations In Our Small Business Forum

(If you like our search engine news, you'll love our small business news.)

Weekly Wrap of the Hottest Small Business Threads

Chris Logan shares the buzz from our small business forum.

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Adapt SEM

Free Webinar: Get Help Managing PPC

Need to improve your PPC campaigns, while you save time on bid management and optimization tasks?

Attend our Webinar to learn how to manage PPC better with Adapt SEM software.

More than just bid management, Adapt SEM helps you:

  • - research competitors
  • - track progress
  • - test & optimize ads

Become a more effective paid search manager. Register today!

Archive of Popular Forum Conversations:
Small Business Forum Update | December 16, 2009
Small Business Forum Update | December 9, 2009
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Small Business Forum Update | November 18, 2009
Small Business Forum Update | November 4, 2009
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Small Business Forum Update | June 17, 2009
Small Business Forum Update | June 10, 2009
Small Business Forum Update | June 4, 2009
Small Business Forum Update | May 28, 2009
Small Business Forum Update | May 20, 2009
Small Business Forum Update | May 13, 2009
Small Business Forum Update | May 6, 2009
Small Business Forum Update | April 22, 2009
Small Business Forum Update | April 15, 2009
Small Business Forum Update | April 8, 2009
Small Business Forum Update | March 31, 2009
Small Business Forum Update | March 25, 2009
Small Business Forum Update | March 18, 2009
Small Business Forum Update | March 4, 2009
Small Business Forum Update | February 24, 2009
Small Business Forum Update | February 11, 2009
Small Business Forum Update | February 4, 2009
Small Business Forum Update | January 28, 2009
Small Business Forum Update | January 21, 2009
Small Business Forum Update | January 13, 2009
Small Business Forum Update | January 5, 2009
Small Business Forum Update | December 9, 2008
Small Business Forum Update | December 1, 2008
Small Business Forum Update | November 18, 2008


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