Search Engine Guide
Search Engine Marketing News

Week of 2008-04-16

Hi Everyone,

Well, it's finally here. Small Business Marketing Unleashed has officially arrived, and we're pumped! We can't wait to meet those of you who are coming, and for those of you who haven't committed yet, there are still spots left. So, email me directly if you're interested in attending but haven't made that final push yet. Wish us luck and have a great week!

Rachel Phillips


"Never heard of them." - Don't let that be your company. Advertise.

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From Our Writers
Jennifer Laycock Stoney de Geyter Diane Aull Debra Mastaler Paul Jahn Manoj Jasra Liana Evans David Wallace Sage Lewis Mack Collier

Featuring: Jennifer Laycock, Stoney deGeyter, Diane Aull, Debra Mastaler, Paul Jahn, Manoj Jasra, Liana Evans, David Wallace, Sage Lewis and Mack Collier.

Is Your Small Business Website's Voice Honest and True?

by Miriam Ellis

Who are you? An individual? A family? A group of people sitting at desks in an office? An entity with a physical location where I'll be standing in a line to speak with someone behind a counter? A co-op of professionals that will come to me to perform a service? When I hit your website, one of my first efforts is going to involve trying to determine who you are, behind that screen, those images, those words on your pages.

What Makes a Great Company Blog? Part 1

by Mack Collier

As more companies and businesses enter the blogging waters, it's becoming easier to identify the characteristics of an outstanding company blog. Next week at the Small Business Marketing Unleashed conference in Houston, I'll be presenting on the topic of Blogging for Business. Part of my presentation will cover the elements of a great company blog, and I thought it would be a good idea to cover those areas here as well.

What Makes a Great Company Blog: Posting Schedule Part 2

by Mack Collier

In Part Two of my Elements of a Great Company Blog series, I'll look at how to create a posting schedule and why it's so important in growing your blog's readership.

3 Steps to a Stronger SEM Training Program

by Manoj Jasra

Recently I have been involved in creating a search marketing training program which some very clear objectives: help new search marketing strategists get up to speed quicker, allow them to work on billable client work sooner/more efficiently and get them...

Great Examples of Corporate Twitter Use

by Jennifer Laycock

I (along with the rest of the marketing world) have been writing more and more about Twitter in the last few months. How to use it, how to leverage it, and why you need to be part of the conversation. While there are now plenty of examples of why Twitter is valuable in terms of networking and driving traffic, David Armano has a great post this week exploring how two companies are using Twitter to interact with customers and to build their brand.

Trying to Get a Handle on Building Links?

by Jennifer Laycock

If so, Adam Audette has you covered. He has put together an exceptional (and incredibly comprehensive) post called "The Fundamentals of Link Building" over at his blog. The post is about a month old, but if you haven't already spotted it, it's well worth a read. Adam breaks link building down by topic and includes dozens of links to tools and resources aimed at helping you through the process.

Paid Search Advice That's 75 Years Old

by Jennifer Laycock

Yes, you read that right. Seventy-five years ago a team of brilliant marketing professionals offered up the type of advice you can use to get more out of your paid search campaigns. They may not have known sites like Google and Yahoo would pop up decades later, but the concepts and techniques they used and taught are timeless. Alan Rimm-Kaufman takes a look at this advice and how you can apply it in his Paid Search column at Search Engine Land today.

Spite is Not a Marketing Strategy

by Jennifer Laycock

Over the past few weeks, I've seen multiple instances of companies using spite and or attacks to try and push themselves ahead of their competitors. I imagine in their minds, painting the competition in a poor light makes their own products and services look that much better. Unfortunately for them, they've missed a key lesson in both life and marketing. If you have to make someone else look bad in order to make yourself look or feel good, you've got a long way to go.

Use Custom Tags to Track Your MSN and Yahoo PPC Campaigns

by Jennifer Laycock

If you're using the free Google Analytics as your stats solution, you probably already know that AdWords integrates into Google Analytics pretty seamlessly. If you're running campaigns on Yahoo or MSN, it takes a little more effort. Lucky for you, the folks at The Adventures of PPC Hero have created handy primers on how to get things rolling.

Five Reasons Twitter is an Essential Social Media Tool

by Jennifer Laycock

I've been using Twitter for roughly five months now and I'm finding more and more reasons to include it on my must-use list of social media sites. I go to thinking about my little love affair this week when Anita Campbell of Small Business Trends asked fifteen small business owners what their favorite social media site was and why. I was interviewed for the piece, as were Unleashed speakers Matt McGee and Wendy Piersall. The more I thought about it, the more I realized Twitter just might be the best all-around social network for small business owners.

Microsoft and Yahoo!, Search Engine Partners? How Mergers and Acquisitions May Change the Search Engine Playing Field - and Where Google Comes In

by Scott Buresh

Until recently, there were five major players in the search engine world: Google, MSN, AOL, Ask.com, and the Yahoo! search engine. These top Internet search engines quickly could be narrowed down to four, however; AOL uses the Google algorithm and will yield nearly identical results. Further narrowing is rapidly occurring - Ask.com seems to be stepping out of the spotlight to focus on specific markets, and in early March 2008, Microsoft began attempting to purchase the Yahoo! search engine. If there are just two top search engines with which to be concerned, what does this mean for your business and for SEO as a whole?

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Video Cast

Sage Lewis

Video: SEO Firm Slapped With $100,000 Fine

by Sage Lewis

Legal details are the name of the game this week. First up, Sage covers Search Engine Watch's story on Internet Advancement, the SEO agency slapped with a $100,000 scamming fine. Then it's on to Georgia's ruling on trademark infringement as...

Video: You Use YouTube? Learn How to Maximize

by Sage Lewis

Jiannis Sotiropoulos from the Pandemic Blog divulges his findings about how to maximize your YouTube results in his article, "Going Viral with YouTube."  Sotiropoulos studied four different videos, three of which were popular and one that wasn't.  Sage highlights five...

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Readers Respond

In response to... What Makes a Great Company Blog?

"Focusing on reader needs, rather than corporate news, provides many advantages. Patagonia, a great company on many levels from employee satisfaction, brand prestige, and social responsibility - seems apt. Their success with blogging should surprise few folks."

"Yet most of us can not reach those heights. I hope you provide more practical tips in the next essays. Please remember that some of your target audience includes small and medium businesses taking their first, tentative steps into the wild, wild web world of blogging."

Thanks!

Eric
Ask more. Know more. Share more.
Create compellingconversations.com



"My company has been running a corporate blog for about 18 months now and we've seen great success both in terms of search engine rankings and visitor numbers. The key for me is to refrain from overtly promoting the company. A well managed and interesting blog says everything you'd want to say about a company anyway."

"We even get criticism from readers when we put anything that promotes the company even a little bit!"

"Check us out http://www.dialaphone.co.uk/blog"

" We'd be happy to contribute if you wanted to do a case study or anything like that."

Nick Hibberd
Mobile Phone Blog - Mobile Phone news, reviews, pictures and more

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Recent Conversations In Our Small Business Forum

(If you like our search engine news, you'll love our small business news.)

Weekly Wrap of the Hottest Small Business Threads

Chris Logan shares the buzz from our small business forum.

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Adapt SEM

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Need to improve your PPC campaigns, while you save time on bid management and optimization tasks?

Attend our Webinar to learn how to manage PPC better with Adapt SEM software.

More than just bid management, Adapt SEM helps you:

  • - research competitors
  • - track progress
  • - test & optimize ads

Become a more effective paid search manager. Register today!

Archive of Popular Forum Conversations:
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