Week of 2008-05-29 Hi Everyone, I'm excited because this September we are going to get another chance to meet you in person! This time it will be in Ohio at Small Business Marketing Unleashed - Columbus! Jennifer has the details in her post below. And what fun would it be if we didn't have a video?! Have a great week!
Featuring: Jennifer Laycock, Stoney deGeyter, Diane Aull, Debra Mastaler, Paul Jahn, Manoj Jasra, Liana Evans, David Wallace, Sage Lewis, Mack Collier, Karri Flatla, Jackie Baker, Ross Dunn, Scott Allen and Diana Adams. Small Business Marketing Unleashed Part Deux: Fall in Columbusby Jennifer LaycockIf you missed the first Small Business Marketing Unleashed event in Columbus and have spent the last month kicking yourself, it's ok! We wouldn't be us if we didn't try to do everything we could to take care of you! So, Jen, Rachel, Robert and Vickie have spent the last three weeks with our nose to the grindstone to line up a second, BONUS edition of Small Business Marketing Unleashed this fall in Columbus, Ohio. I Want a Viral Video!by Mack CollierDon't you? Have you ever heard a client say they wanted a viral video? Have you ever told someone to make you a viral video? There's just one problem; you can't make a viral video. Website Architecture Questions Answered, Part IIby Stoney deGeyterLast week I answered some questions related to my Website Architecture webinar that I'll be conducting today. More questions were submitted in the last week and I've provided my answers to a few here. Website Architecture Questions Answered, Part IIIby Stoney deGeyterMore website architecture questions answered including questions on website submission, viral marketing, content and moving a website. Knowing the Rules of the (Social Media) Roadby Mack CollierAt the first Small Business Marketing Unleashed, one of the case studies I explored was how Stormhoek involved bloggers in the marketing of their wine. Stormhoek now has its sights on Twitter users as marketing partners, and small businesses looking to explore social media should pay attention to their efforts. Deep Links: Web Users Want What They Want and They Want it Now!by Jennifer LaycockOne of the most common mistakes I see being made by folks who are new to search engine optimization is a lack of focus on attracting deep links. These people will work hard to gain new links to their sites by submitting to directories, joining organizations and filling out profiles on social networks, but they often fail to focus on getting good quality links to the inner pages of their web sites. But new data released by Jacob Nielsen shows just how important those deep links are. 5 Reasons to Leverage Google's Custom Searchby Manoj JasraMore and more each day you probably see Google's custom search engine functionality appear on site's across the Internet. If you are looking for a simple way to enhance your users' engagement level on your site then I recommend you... Site Clinic: Professional Looking Design Drives Conversionsby Jackie BakerThis week's site clinic is focused on making sure visitors like what they see when they come to your website. Studies have shown that one of the key reasons visitors spend time on or buy from a site is a... Has the Internet Made a Believer Out of You? Maybe This Will Rock Your Religionby Karri FlatlaLet's get one thing straight: much as we like to play God, Internet marketers are not the omnipotent beings some people think we are. The Earthly truth is that we're just some really driven people with a lot of knowledge... Return to the Top of this Page 
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In response to... Deep Links: Web Users Want What They Want and They Want it Now!"Another home run - thanks!" "I'm working on an affiliate program for a client as part the marketing efforts and just yesterday began concentrating on creatives that will link directly to inner category pages. The site owner was resistant to this approach saying no one else in his industry does that - they all just link to the front page and leave it go at that." "Your article provided the backup I needed to justify my approach." Karen "Jennifer, you make a great point. The million dollar question, though, is...how do you get links to deep pages? If you've got a repository of informative articles or a really cool free tool, sure, that's easy. But what about commercial sites that have 20 pages of content in a 'products' section, with each page optimized for a different search term. How do you get links to those pages? (I don't actually expect you to have an answer to this -- I don't think there is one -- but wanted to raise the issue.) Thanks!" Stacy Williams In response to... Book Review: Landing Page Optimization"Hi Mike, "Thank you for your kind words about my book!" Tim Ash Return to the Top of this Page 
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Offline Marketing How To Use Current News Headlines To Increase SalesSearch Engine Optimization 13 Year Old Ranked Number One Popular TermBlogs & Blogging Setting Up A BlogSocial Media Hi5 Social NetworkPay Per Click Do Negative Keywords HelpOther Online Marketing Why Do So Few Blog Have A Advertising Rate CardSmall Business Issues Starting Your Biz In A NutshellPrevious Week Small Business Forum Update For May 17, 2008 (If you like our search engine news, you'll love our small business news.) Return to the Top of this Page
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