Search Engine Guide
Search Engine Marketing News

Week of 2008-05-29

Hi Everyone,

I'm excited because this September we are going to get another chance to meet you in person! This time it will be in Ohio at Small Business Marketing Unleashed - Columbus! Jennifer has the details in her post below.

And what fun would it be if we didn't have a video?!

Have a great week!

Rachel Phillips

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From Our Writers
Jennifer Laycock Stoney de Geyter Diane Aull Debra Mastaler Paul Jahn Manoj Jasra Liana Evans David Wallace Sage Lewis Mack Collier Karri Flatla Jackie Baker Ross Dunn Scott Allen Diana Adams

Featuring: Jennifer Laycock, Stoney deGeyter, Diane Aull, Debra Mastaler, Paul Jahn, Manoj Jasra, Liana Evans, David Wallace, Sage Lewis, Mack Collier, Karri Flatla, Jackie Baker, Ross Dunn, Scott Allen and Diana Adams.

Small Business Marketing Unleashed Part Deux: Fall in Columbus

by Jennifer Laycock

If you missed the first Small Business Marketing Unleashed event in Columbus and have spent the last month kicking yourself, it's ok! We wouldn't be us if we didn't try to do everything we could to take care of you! So, Jen, Rachel, Robert and Vickie have spent the last three weeks with our nose to the grindstone to line up a second, BONUS edition of Small Business Marketing Unleashed this fall in Columbus, Ohio.

I Want a Viral Video!

by Mack Collier

Don't you? Have you ever heard a client say they wanted a viral video? Have you ever told someone to make you a viral video? There's just one problem; you can't make a viral video.

Website Architecture Questions Answered, Part II

by Stoney deGeyter

Last week I answered some questions related to my Website Architecture webinar that I'll be conducting today. More questions were submitted in the last week and I've provided my answers to a few here.

Website Architecture Questions Answered, Part III

by Stoney deGeyter

More website architecture questions answered including questions on website submission, viral marketing, content and moving a website.

Knowing the Rules of the (Social Media) Road

by Mack Collier

At the first Small Business Marketing Unleashed, one of the case studies I explored was how Stormhoek involved bloggers in the marketing of their wine. Stormhoek now has its sights on Twitter users as marketing partners, and small businesses looking to explore social media should pay attention to their efforts.

Deep Links: Web Users Want What They Want and They Want it Now!

by Jennifer Laycock

One of the most common mistakes I see being made by folks who are new to search engine optimization is a lack of focus on attracting deep links. These people will work hard to gain new links to their sites by submitting to directories, joining organizations and filling out profiles on social networks, but they often fail to focus on getting good quality links to the inner pages of their web sites. But new data released by Jacob Nielsen shows just how important those deep links are.

5 Reasons to Leverage Google's Custom Search

by Manoj Jasra

More and more each day you probably see Google's custom search engine functionality appear on site's across the Internet. If you are looking for a simple way to enhance your users' engagement level on your site then I recommend you...

Site Clinic: Professional Looking Design Drives Conversions

by Jackie Baker

This week's site clinic is focused on making sure visitors like what they see when they come to your website. Studies have shown that one of the key reasons visitors spend time on or buy from a site is a...

Has the Internet Made a Believer Out of You? Maybe This Will Rock Your Religion

by Karri Flatla

Let's get one thing straight: much as we like to play God, Internet marketers are not the omnipotent beings some people think we are. The Earthly truth is that we're just some really driven people with a lot of knowledge...

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Video Cast

Sage Lewis

C-Levelers Go Online, Google Up, Get Cashback for Searching

by Sage Lewis

C-Level people are spending more time on line. Historically consumers of traditional media, C-Level people are now incorporating online media into their daily routine. Comscore data is out and it shows Google going up, up, up and Yahoo going down,...

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Readers Respond

In response to... Deep Links: Web Users Want What They Want and They Want it Now!

"Another home run - thanks!"

"I'm working on an affiliate program for a client as part the marketing efforts and just yesterday began concentrating on creatives that will link directly to inner category pages. The site owner was resistant to this approach saying no one else in his industry does that - they all just link to the front page and leave it go at that."

"Your article provided the backup I needed to justify my approach."

Karen


"Jennifer, you make a great point. The million dollar question, though, is...how do you get links to deep pages? If you've got a repository of informative articles or a really cool free tool, sure, that's easy. But what about commercial sites that have 20 pages of content in a 'products' section, with each page optimized for a different search term. How do you get links to those pages? (I don't actually expect you to have an answer to this -- I don't think there is one -- but wanted to raise the issue.) Thanks!"

Stacy Williams
Prominent Placement



In response to... Book Review: Landing Page Optimization

"Hi Mike,

"Thank you for your kind words about my book!"

" I really put a lot of deep background information into it that should be helpful to all online marketers."

"If your readers want more information about the book (or would like to get an autographed copy), they can visit

http://LandingPageOptimizationBook.com "

"Looking forward to seeing you at Search Engine Strategies in San Jose!"

Warmest Regards,

Tim Ash
http://SiteTuners.com



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