Search Engine Guide
Search Engine Marketing News

Week of 2008-06-04

Hi Everyone,

With the true onset of warmer weather, we're ready to dive into what summer has to offer. For us, that means starting preparations for our fall Small Business Marketing Unleashed Conference. But what does that mean for you? Email me and let me know if there's any exciting new developments you think we should know about.

In the meantime, check out Jen's article on what's truly important in business and Stoney's series on website architecture.

Thanks and have a great week!

Rachel Phillips


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From Our Writers
Jennifer Laycock Stoney de Geyter Diane Aull Debra Mastaler Paul Jahn Manoj Jasra David Wallace Sage Lewis Mack Collier Karri Flatla Jackie Baker Ross Dunn Scott Allen Diana Adams

Featuring: Jennifer Laycock, Stoney deGeyter, Diane Aull, Debra Mastaler, Paul Jahn, Manoj Jasra, David Wallace, Sage Lewis, Mack Collier, Karri Flatla, Jackie Baker, Ross Dunn, Scott Allen and Diana Adams.

Announcing the SBMU Keynote: Anita Campbell

by Jennifer Laycock

I'm pleased to announce that Anita Campbell, CEO and editor of Small Business Trends will be joining us in Columbus, Ohio this fall to serve as keynote at the second Small Business Marketing Unleashed Conference. If you aren't familiar with Anita, you should be. When it comes to small business, she's one of the most respected sources on the web.

Website Architecture Questions Answered, Part IV

by Stoney deGeyter

More Q&A regarding website architecture. Questions answered regarding books for beginners, SEO techniques and how they have changed, pro's and cons of CSS, different types of architecture and favicons.

Targeting Niche Audiences - AOL's New Branding Strategy

by Scott Buresh

AOL, once considered a pioneer in internet technology, has fallen on hard times over the years, unable to devise an effective branding strategy. A failed merger with Time-Warner, a non-focus on search while Google built an empire (the AOL search engine eventually began serving up Google results on its portal site), and declining dial-up business are all contributing factors to the ongoing difficulties of AOL and its search engine.

How Social Media (Didn't) Change Business

by Jennifer Laycock

I'm continually amazed at how people go barreling into social media sites like a bull in a china shop and then wonder why they aren't well received. They hear social media is changing the way people do business and they make the mistake of thinking it's changing it to something "new" instead of simply changing it back to the way things used to be. (Yes, I know Twitter is new, I mean in spirit.)

SEO is a Fusion of Relevance and Authority

by Scott Allen

With all the hot topics in SEO these days, it's easy for newcomers to miss out on the basics, or for those more experienced to forget about them. As long as there is a need for search engine optimization, the core elements will always be Relevance and Authority, and it's important for us to understand what these mean.

Still Confused by Social Media?

by Jennifer Laycock

While we're starting to see a shift toward more and more people understanding and embracing the idea of social media, there are still quite a few folks out there that simply don't get it. That's not to say they don't understand what it is, it's that they don't understand why it's so important and how it can impact their business.

Securing your Brand and Minimizing the Competition Through Alternative Domain Names

by Stoney deGeyter

Buying up alternative domains can help people find you when they type in the wrong domain in inadvertently, or when they are just randomly typing in keywords in the address bar.

Simple Advice, Better Local Search

by Jennifer Laycock

Sometimes it's the really simple advice that can have the most impact on how you do business. That's the basis of Tim's advice over at Convert Offline this week. Tim harkens back to his Yellow Pages days and offers up some great suggestions on building a better local search presence. Now some people might find it odd to learn SEO lessons from something as old school as the Yellow Pages, but Tim offers up some good advice on improving your site.

Bloggers Need to Accept Responsibility Too

by Jennifer Laycock

I've read a lot of posts lately tearing down the public relations industry for what a poor job they do when pitching bloggers. I've also read (and written) quite a few posts about what a terrible job companies do relating to bloggers and having conversations with them. While there's no doubt companies and PR firms have a long way to go, a blast from my past reminded me that bloggers need to share some responsibility in all this.

SEM Boot Camp - Alphabet Soup and PPC

by Diana Adams

If you're new to working with PPC, you may be like every other newbie in the world and be confused by the jargon often used. PPC, CPC, CTR, DKI ... It doesn't take long to figure it all out, but in the beginning it would have been nice to have someone lay out the soup for me, so I thought I'd lay it out for you. The obvious ones are: PPC = Pay Per Click; CPC = Cost Per Click; CTR = Click Through Rate; and lastly and maybe not so obvious, DKI = Dynamic Keyword Insertion.

Site Clinic: Crafting Persuasive Web Content

by Jackie Baker

Quality content is one of the key ingredients for improving search engine placement, gaining links, and driving conversions. If your content isn't written well, doesn't answer visitor needs, isn't asking for the conversion, and is hard to read, you're losing...

Is Web Design the Next Search Marketing Battleground?

by Mike Moran

I'm old, so I have seen many different battlegrounds come and go in search marketing. Keywords, Links, Content. Multi-media is the one raging now. But which one is next? It could be personalization. It could be mobile. It could also...

A Little Favicon Goes a Long, Long Way

by Stoney deGeyter

I remember when favicons first started to appear, it was like, hey, how cool is that. But now they are so common that I hardly notice them anymore. Well, no, that's not exactly true. I do notice them, and like them, it's just that I'm not surprised to see them anymore. But I AM surprised when I don't see them.

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Video Cast

Sage Lewis

Jennifer Laycock Brings Business Back to the Basics

by Sage Lewis

Sage highlights Jennifer Laycock's article "How Social Media (Didn't) Change Business," in which she uses her grandfather as an example of what business is really all about, and that's PEOPLE. Jennifer's grandfather was an insurance agent who delayed his retirement for a year to personally take care of all his clients' claims after a major tornado struck the area.

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Readers Respond

In response to... How Social Media (Didn't) Change Business

Very nicely done .. I try to constantly remind myself that being in business doesn't mean you have to be ruthless to succeed. Hard working, compassionate, intelligent, and forward thinking can indeed lead to some level of prosperity. Hearing stories like your granddad's helps confirm that for me.

If today's tools can bring us closer to functioning within community relationships like during your grandfather's time, while expanding the geographic boundaries of our impact zone, then I'm all for it.

Thanks for sharing. Some days it seems a particular post hits the spot precisely .. and today this was the one for me.

Joe Magennis

Baseballisms.com
Wisdom From the Diamond


I agree with you one some level, but disagree on another. You can't look at how business was done during your grandfather's time and expect the same principals to work today. People today are much more price conscious and cynical about business. There is also a level of sterility that exists where people do not want emotional attachment with the person they are doing business with.

Social Media is being abused as a marketing channel, but to say that insurance would do better by having their agents wake up in the middle of the night to check on a client it ridiculous.

Alex Tsatkin

Tsatkin
Thoughts on Online Marketing and Life


Jennifer, this is one of the best posts I have read on social media actually taking us BACK to a previous era. My dad was a great salesman who never pressured anyone to buy. He found out what they wanted and helped them get it, even if it meant sending them somewhere else. He loved people, and they were naturally drawn to him. From Canada to Mexico, I never went anywhere with my father that somebody didn't come up to us and say, "Well, Von, how are you doing?" When I think that social media gives me the opportunity to have a similar impact -- well, I get excited. :-)

Connie Reece

Every Dot Connects
A social media consortium


Many thanks for reminding all of us why social networking sites exist, and that is to deepen the relationship we all have with each other. Community boards and even before then, BBS's served the same purpose. Just because there is new whizbang technology doesn't mean you have to forget your roots. Keep the great articles coming.

Warm Regards,

Rob Lawrence

Battlecall.Com: Loan Officer Mortgage Training for Warriors


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