Week of 2008-06-18 Hi Everyone, I think we all have visions of summer being about sipping lemonade, lounging in the hammock and taking naps, but then we wake up, right? Because we know you're busy working just as hard as we are, take a few minutes, put your feet up, and watch some "TV". Check out Sage's videos for a nice break in the day's monotony; he'll keep you current on what's happening in the industry. Have a great week!
Featuring: Jennifer Laycock, Stoney deGeyter, Diane Aull, Debra Mastaler, Paul Jahn, Manoj Jasra, David Wallace, Sage Lewis, Mack Collier, Karri Flatla, Jackie Baker, Ross Dunn, Scott Allen and Diana Adams. Puppy's Picks - 06/18/08by Jennifer LaycockA round-up of interesting posts, resources and articles from around the web today. From a common marketing missteps to the paid search content network to a fantastically creative post on Twitter, find out what stories I thought were interesting enough to share with you today. There's No Shortcut for Link Building: A Case for Relationship Buildingby Jennifer LaycockWhen it comes to building links and generating coverage of your web site and products online, there's a skill that often gets overlooked. Relationship building gets a lot of lip service these days, but I sometimes wonder how many small businesses really, truly understand how much work goes into it. Relationships go beyond reading a single blog post or scanning a Facebook page...it means investing time in someone. Internal Linking, Nofollow and Link Blocking Strategies That Provide Maximum Impact On Your SEO Campaignby Stoney deGeyterIn-site link implementation can make a considerable difference in how effective your optimization campaign is. Or isn't. While your site's primary and secondary navigation is extremely important, you shouldn't make that the only way for visitors to get around your website. Here are some inter-site linking strategies that will help your visitors while also assist with your search engine optimization efforts. Puppy's Picks - 06/17/08by Jennifer LaycockA round-up of interesting posts, resources and articles from around the web today. From a super comprehensive post on local search tactics to some common sense copywriting advice, find out what stories I thought were interesting enough to share with you today. The Glory of Absolute Linking (As Opposed to that Relative Linking Crap!)by Stoney deGeyterThere are advantages and disadvantages to using both absolute and relative links. Here I will explore the differences between the two, outline some pros and cons and also provide some additional information on how you can create hyperlinks in your site that will ensure that all links to your content remain in tact and properly functioning. Puppy's Picks for 06/16/08by Jennifer LaycockA round-up of interesting posts, resources and articles from around the web today. From site maps to link bait to the Google/Yahoo deal, find out what stories I thought were interesting enough to share with you today. Website Architecture Questions Answered, Part VIby Stoney deGeyterThis is a continuation of the questions I was asked during a webinar presentation on website architecture. Before and during he presentation I was submitted over 70 question and each week I've been answering a handful of them. This article covers questions about Wordpress, password protected pages, iframes, multiple paths to content, and filenames. The Importance of Internal Linking, and How to Do it Rightby Scott AllenOne of the elements of site development and SEO that often gets overlooked is internal linking. When done right, you can kill two birds with one stone, and improve both search rankings and usability. Puppy's Picks for 06/13/08by Jennifer LaycockA round-up of posts, resources and articles from around the web. From a monster list of webmaster blogs for and by women to a satirical warning about misusing social media to a David and Goliath story that will make your blood boil, find out what Jen is reading today and why. Everything You Need to Know About The Meta Keyword Tagby Stoney deGeyterYesterday I posted some thoughts on When, Why and How to Construct a Meta Description Tag. While it's relevance in terms of rankings is rather limited, there is still some intrinsic value to implementing a good description that will appear in the search results. Return to the Top of this Page 
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In response to... The Importance of Internal Linking, and How to Do it RightThanks for the concrete and easy to follow advice. As a wearer of many hats, only one of which is SEO, it's always nice to get helpful advice that is easy to understand and implement. Carrie Thanks for the tips Scott, it's always nice to bring up some points that are usually forgotten or never learned in the first place. A very nice tool to build internal linking into your wordpress blog is the related posts plugin, which I'm using on my blog. Besides that plugin, I always link manually to pages that are related to the post I've written. And a self written "Top Posts" widget is also a very easy and useful tool to give linklove to some of your better posts. MrCooker In response to... When, Why and How to Construct a Meta Description TagEnjoyed your article. The one recommendation that I would add is that your description tag should include facts. It's not a place to wax poetic and try to impress your reader with jargon, big words, or meaningless fluff. Get to the point and prove to the searcher that your site has the information he/she is seeking. Susan Greene Return to the Top of this Page 
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SEARCH ENGINE OPTIMIZATION Most Useful SEO Tools SEO Basics: Good Link, Bad Link Getting On Left Side (Organic Results) Of Google Should I Put Commas In Keywords Meta TagONLINE MARKETING Affiliate Marketing With Amazon Does Blog Commenting Work Are Forum Signatures HelpfulNEWSLETTER & EMAIL MARKETING Will Video In Email Be A Problem With Spam FiltersWEB DEVELOPMENT Website GeneratorSALES What Is The Easiest Way To Get SalesPRINT ADVERTISING Newspaper Ads - Simple Change With Big Results Classified Advertising In Newspapers Pharmacy BagsWHAT TYPE OF BUSINESS SHOULD I START Business Ideas For Internet Entrepreneurs My Own Template ShopPREVIOUS WEEK Small Business Forum Update For May 31, 2008 (If you like our search engine news, you'll love our small business news.) Return to the Top of this Page
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