Search Engine Guide
Search Engine Marketing News

Week of 2008-08-14

Hi Everyone,

I'm trying something new this week. Free case of beer to the first 10 people to email me after they get this!

OK, so I'm clearly kidding. I'm just checking to see if anyone actually reads this and to remind you I love getting feedback. I can't send you any beverages but I do want to hear from you if you have any comments or ideas for improving the newsletter or our sites. :-)

Cheers!

Rachel Phillips
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From Our Writers
Stoney deGeyter

Why I Don't Obsess About Google

by Stoney deGeyter

So many people are obsessed with Google. And as far as that goes, there is good reason to be. Google is the largest search engine that gets the most searches and delivers far more traffic than any other engine. But I'm not one to watch Google on a hyper-obsessive level.

Debra Mastaler

I'll Take Links And 11 Gold Medals Please

by Debra Mastaler

Do you do any link building planning?  Planning as in mapping out locations you want to get links from and developing strategies around upcoming events? If you're not, you may want to take a look at what one company has done to capitalize on anticipation.  The goodwill, media attention and inbound links they generated from one small commercial is priceless and worth it's weight in gold....

Manoj Jasra

Interview: VisiStat Analytics CTO

by Manoj Jasra

In the current economy, many Small Business, Small Enterprise, and Marketing professionals are watching their Web spend more closely than ever. I caught up with Stephen Oachs, CTO at VisiStat Inc and got his take on how important Web analytics is today for effective online advertising and direct impact on a business's bottom line....

Jennifer Laycock

Small Business Can Step Back from the Bleeding Edge of Social Media

by Jennifer Laycock

Yesterday at BarCamp Ohio I sat listening to a conversation among people who were trying to balance the need to be involved in social media outreach with the need to run their businesses. Their frustration was based on the fear that as they finally embraced a social network or site, the masses would move some place new. For a company focused running a business instead of playing in the social media sphere, it's a valid concern.

Stoney deGeyter

Why I Still Won't SEO Flash Websites

by Stoney deGeyter

Google indexes flash, but so what? There is still not much there that can be optimized with any kind of effectiveness.

Stoney deGeyter

An End To Ranking Reports Is An End to Analysis

by Stoney deGeyter

Recently Google started blocking several of the big-name rank checking software used by many in the SEO industry. This, of course, sparked the debate on whether SEO firms should be bothering with providing ranking reports to their clients. I have to say, I'm conflicted on that issue.

Jennifer Laycock

One Pet Peeve Viral Marketing and Search Engine Optimization Have in Common

by Jennifer Laycock

While my roots rest firmly in the camp of search engine optimization and search engine marketing, I've spent the last year or two leaning more heavily toward the blogging, social media, viral marketing side of things. I'm often struck at the similarities between these methods. For instance, knowing your audience and creating content that makes them happy is generally the key in all four areas. Yesterday, I also realized the similarities in terms of pet peeves.

Manoj Jasra

Interview: Peter Hutto of Local.com

by Manoj Jasra

This past week I had the chance to catch up with Peter Hutto, Vice President, Business Development and Sales at Local.com to get some insight on his session regarding Local 2.0 at Search Engine Strategies in San Jose....

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Video Cast

Sage Lewis

Cartier Goes Slumming While Google Adds Insights

by Sage Lewis

What do Google, SERPs and Cartier all have in common? They are all "In the News" this week. Sage encourages us to check out Google's new tool Google Insights as well as Cartier's My Space page. Google Insights allows you to search for what people are well, searching for and then see both a geographic breakdown and time line of of popularity by percentage. Cartier's appearance on My Space adds credibility to an online community that was previously viewed as the "slums." Sage also highlights several SERP-related studies and articles, discussing the importance of being in the top ten while...

The End Is Here! No More SERP Reports?

by Sage Lewis

Stoney deGeyter is in the hot seat this week with his article "An End To Ranking Reports Is An End To Analysis." Stoney discusses the pros and cons of Google's ban on Web Position Gold's SERP reports....

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Readers Respond

In response to... I'll Take Links And 11 Gold Medals Please

Debra

So true! (LOVE that commercial by the way). I have a hobby blog on horses, and I started covering the Olympics about a month and a half before they started, which was also a month before any of the other major equestrian sites did. I saw nobody was doing it, and decided to position myself ahead of time as the number one resource for Olympic equestrian information. So far I've gotten tons of links (some from major news media), saw a 5,000% increase in traffic, a 1,000% increase in subscriptions, have seen days where I was getting comments every 10 minutes, have connected with people all over the world and some who know the Olympic riders personally, and have made a lot more money from my Google ads. I have better search engine visibility for Olympic equestrian related searches than NBC, the official Olympic equestrian site, and the other major horse sites. All from planning ahead and getting started early! That wouldn't have happened if I'd only written about the Olympics as they were happening. And the best thing is, I did it on purpose.

Moral of the story: if you've got a major event in your niche, cover it often and early, and plan ahead like Debra said. It will pay off in a major way.

Jackie Baker
Regarding Horses
Comprehensive Source For 2008 Olympic Equestrian Competition and Other Horse News and Issues



In response to... Small Business Can Step Back from the Bleeding Edge of Social Media

Jennifer,
Great article. Small businesses are really trying to decide how/when/where to embrace this.

You really summed it up well and I think put some anxiety to rest for those who just don't have the resources to spend on a full blown social media campaign.

I do think small niche businesses must pick one or 2 tho and get started. I am working for some great people who are still trying to decide if blogging is helpful!

I'm sending them the link to this article for inspiration! I think they can realize that you don't have to do it all, but you can benefit from using some of the tools that will reach out to their target market.

Phyllis
Entrepreneurs Wanted



In response to... Small Business Can Step Back from the Bleeding Edge of Social Media

Whether the bleeding edge or leading edge, it's important for SoMe directors or strategists to make sure clients/employers understand that SoMe is ever changing and needs to be constantly evaluated. You have to stay flexible in your strategy, experiment, shift focus. This isn't just a sound SoMe strategy but for many marketing strategies. Opportunistic marketing is important. The world moves way too fast to plan a strategy a year in advance. Some things can be laid out, leaving room for shifts in target audience behavior, company mission, technology, even social movements.

Michael Durwin
qtip



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Recent Conversations In Our Small Business Forum
A list of popular small business forum threads from the last week.

SEARCH ENGINE OPTIMIZATION
Do I Need Google
Why SEO Is Required
Google PR Update
BLOGS AND BLOGGING
Wordpress And Adsense
Video Comment Mod For WordPress - Seesmic
OTHER ONLINE MARKETING
10% Click Through Rate - Is This Possible
Internet Directories & Other Free Marketing Methods
Applying "Zero Dollars A Little Talent And Thirty Days"
How Did Spammers Get My Email Address
SMALL BUSINESS ISSUES
Unprofessional People
Resources For Starting & Running An Online Business
CHAT
Beijing Olympics
PREVIOUS WEEK
Small Business Forum Update For August 5, 2008

(If you like our search engine news, you'll love our small business news.)

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Attend PPC Summit LA, Sept. 25-26 and gain Search Engine Marketing strategies direct from Microsoft, Google and other industry experts! Walk away with insider knowledge to reach more customers, increase sales, lower ad costs, turn visitors into buyers and more!

"My sales are up 350% and cost-per-sale is down 48.3% after implementing the PPC Summit insider strategies." - David Wagner past attendee.
ppcsummit
Discover SEM Success During 20+ Training Sessions
Pay Per Click *PPC*Search Engine Marketing*SEM*Search Engine Optimization*SEO
Powerful Keyword Development/ Higher Conversions/ Web Site Analytics/ Click Fraud Alerts/ Better Quality Score & Site Rank/ Copywriting Tactics/ B2B & B2C Ad Techniques/ Improved Web Site & Landing Pages

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PPC Summit LA * The Omni Hotel (Sept. 25-26, 2008)
Archive of Popular Forum Conversations:
Small Business Forum Update | December 16, 2009
Small Business Forum Update | December 9, 2009
Small Business Forum Update | December 3, 2009
Small Business Forum Update | November 18, 2009
Small Business Forum Update | November 4, 2009
Small Business Forum Update | October 28, 2009
Small Business Forum Update | October 21, 2009
Small Business Forum Update | October 7, 2009
Small Business Forum Update | September 24, 2009
Small Business Forum Update | September 17, 2009
Small Business Forum Update | August 26, 2009
Small Business Forum Update | September 9, 2009
Small Business Forum Update | August 12, 2009
Small Business Forum Update | August 5, 2009
Small Business Forum Update | July 29, 2009
Small Business Forum Update | July 22, 2009
Small Business Forum Update | July 15, 2009
Small Business Forum Update | July 7, 2009
Small Business Forum Update | July 1, 2009
Small Business Forum Update | June 24, 2009
Small Business Forum Update | June 17, 2009
Small Business Forum Update | June 10, 2009
Small Business Forum Update | June 4, 2009
Small Business Forum Update | May 28, 2009
Small Business Forum Update | May 20, 2009
Small Business Forum Update | May 13, 2009
Small Business Forum Update | May 6, 2009
Small Business Forum Update | April 22, 2009
Small Business Forum Update | April 15, 2009
Small Business Forum Update | April 8, 2009
Small Business Forum Update | March 31, 2009
Small Business Forum Update | March 25, 2009
Small Business Forum Update | March 18, 2009
Small Business Forum Update | March 4, 2009
Small Business Forum Update | February 24, 2009
Small Business Forum Update | February 11, 2009
Small Business Forum Update | February 4, 2009
Small Business Forum Update | January 28, 2009
Small Business Forum Update | January 21, 2009
Small Business Forum Update | January 13, 2009
Small Business Forum Update | January 5, 2009
Small Business Forum Update | December 9, 2008
Small Business Forum Update | December 1, 2008
Small Business Forum Update | November 18, 2008


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