Search Engine Guide
Search Engine Marketing News

Week of 2008-08-21

Hi Everyone,

I'm having fun at Search Engine Strategies this week in San Jose along with many of our bloggers. There aren't a lot of articles this week but I've made up for it by including extra reader feedback.

I'm still laughing and trying to dig through all of the responses from last week's opening remarks. One thing is for sure, we have no shortage of beer lovers among us! :)

Rachel Phillips
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From Our Writers
Stoney deGeyter

Why I Won't Grab Any Schwag from SES

by Stoney deGeyter

My list of reasons why I won't be bringing home any schwag from Search Engine Strategies.

Jennifer Laycock

Puppy's Picks - SES Coverage 08/18/08

by Jennifer Laycock

Rachel, Stoney and I are out here in sunny San Jose at Search Engine Strategies this week. While we're soaking up the info and crafting new content to send your way when we get back, I thought I'd provide a daily summary of the best posts recapping yesterday's show.

Stoney deGeyter

Why I Think SERPs Should Go Beyond 10 Results

by Stoney deGeyter

It seems to me that if the search engines are confident that they are providing strong, relevant results to a query, that they would want to provide more results than just 10 to each searcher.

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Video Cast

Sage Lewis

Sage is at Search Engine Strategies and will be back next week.

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Readers Respond

In response to... I'll Take Links And 11 Gold Medals Please

Yes, Debra, great point. This technique works with a lot of different things, including:

- newly passed legislation that goes into effect down the road ( 6 months from now when the law goes into effect, they will be reading your analyses and reference materials);

- advance book reviews

- new product releases

- hurricanes that are brewing (I remember one student who wrote about Katrina in advance as the storm was developing, and whose site then became a center for Katrina-related news)

You can even do it in a small way repeatedly with getting the scoop with embargoed press releases of news in your niche, if you develop relationships with PR firms.

The list goes on.

The results can be a nice small bump in traffic -- or phenomenal as Jackie's experience with the horse site shows.

Anita Campbell
Small Business Trends
"Small business success ... delivered daily"



In response to... Small Business Can Step Back from the Bleeding Edge of Social Media

Jennifer, as usual you make some great points. Personally, I think Social Media is 90% hype and 10% value. Jill Whalen recently said something along the lines of SM isn't new it is just what we called community in the past or "building community". I think the best approach for small business is to figure out what parts of Social Media fit with their site and do it themselves! For instance YouTube could be used to collect topical vids from users posted to YouTube and displayed on the site. There is a growing list that says promotion on SM sites has little payback in $. When Google writes off the mySpace spend as likely not material that says a ton about the payback. How many bizs can take that time away from the biz and see no return. No, it either has to be fulfilling on a personal level or be paying back with $'s.

The real value from SM is in branding and visibility. IMO, for small biz this is usually not a luxury they can afford or need to have as a priority. The money and time is often better used in other places. Don't do it because you feel you have to, to be cool. Do it because it works for you in achieving a goal. In short have a plan... and work the plan.

Terry Van Horne
desme
Chicago website design firm.



In response to... If you're not careful, Twitter could be your next newsreader!

I do follow over 200 people, but follow is a very general term. There are several people on twitter I pay close attention too, and others that I only see what they have to say when I happen to be on. My visits to twitter have been very infrequent. As a Small Business owner, I have a difficult time finding time to chat with everyone, but i love to see a few who I consider Tweet Friends around when I happen to get some time.

It can be difficult though, it is still very "clicky", and can be tough to communicate in any conversational mode with people following more than 50 users who only see you once in a blue moon. But that's just the nature of the game. Like anything in life, you get back what you put into it, no more no less. so it is all about your intent.

Craig Sutton
BrightWeb Marketing
Solutions to fit your goals - and your budget.



In response to... Why I Don't Obsess About Google

I think the tendency to obsess will depend on what's at stake for most people. If the stakes are huge and you're in a fiercely competitive arena, then it pays to obsess not just over google but also over getting your website right in all other respects. The pursuit of one objective (eg rankings) doesn't need to be at the expense of another (eg delighting your customers) so achieving all the objectives will provide the highest pay off. This year's olympic winner of the 100m sprint on the track will be obsessive about every aspect of his preparation from his shoes to his diet to his room security.

Ewan Kennedy
AdJuice
Internet Marketing Solutions



In response to... Interview: Peter Hutto of Local.com

Hi all,

Local.com works well my clients here on the east coast. Many local newspapers in this area power their local listings via local.com - the client kind of gets a "two for one" for being listed there.

Patti Fousek
CreativeMind Search Marketing
Boston Search Engine Optimization and Social Media Strategies



In response to... Hard (but Important) Lessons About Viral Marketing

Great Article, I admit I clicked on your article to find out how to go viral, but found something even more inspiring.... the truth.

Calvin Cox
Styleapple
Creative Design With an Emphasis on Internet Marketing and Effective Portfolio Design



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Recent Conversations In Our Small Business Forum
A list of popular small business forum threads from the last week


WHAT TYPE OF BUSINESS SHOULD I START
Starting A Niche Auction Site.
SEARCH ENGINE OPTIMIZATION
Falling Off Of Google!! HELP!
Title::blocked
Google Blocking Webposition Gold
OTHER ONLINE MARKETING
Customer Testimonials
Woopra - New Web Analytics Program
OFFLINE MARKETING
Need Advice On Direct Marketing
Hard Times - Should I Try Print Advertising
SMALL BUSINESS ISSUES
Has Anybody Setup A Group Life Plan For Your Company
PREVIOUS WEEK
Small Business Forum Update For August 11, 2008

(If you like our search engine news, you'll love our small business news.)

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Register Today Pay Per Click (PPC) Summit LA Save $300!

Learn Profitable Search Engine Marketing and Pay Per Click Strategies
Join the experts from Microsoft, Google and more at the Search Engine Marketing educational workshop of the year, PPC Summit LA, Sept. 25-26. SAVE $300.00 off registration with code SEG*!

PPC Summit
20+ Interactive Sessions To Maximize Your Online Sales Results
Powerful Keyword Development/ Higher Customer Conversions/ Web Site Analytics/ Click Fraud Alerts/Better Quality Score/ Increase Page Rank/ Copywriting Tactics/ Improved Web Site & Landing Pages/Must-Know Tips for Google Adwords, Microsoft adCenter, Yahoo! & more

REGISTER TODAY SAVE $300 Use Code SEG
PPC Summit LA * The Omni Hotel*Sept. 25-26, 2008 www.ppcsummit.com/overview.html?seg
*$300 savings includes 10% plus $200 off two-day rates (expires Sept. 2).
Archive of Popular Forum Conversations:
Small Business Forum Update | December 16, 2009
Small Business Forum Update | December 9, 2009
Small Business Forum Update | December 3, 2009
Small Business Forum Update | November 18, 2009
Small Business Forum Update | November 4, 2009
Small Business Forum Update | October 28, 2009
Small Business Forum Update | October 21, 2009
Small Business Forum Update | October 7, 2009
Small Business Forum Update | September 24, 2009
Small Business Forum Update | September 17, 2009
Small Business Forum Update | August 26, 2009
Small Business Forum Update | September 9, 2009
Small Business Forum Update | August 12, 2009
Small Business Forum Update | August 5, 2009
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Small Business Forum Update | July 22, 2009
Small Business Forum Update | July 15, 2009
Small Business Forum Update | July 7, 2009
Small Business Forum Update | July 1, 2009
Small Business Forum Update | June 24, 2009
Small Business Forum Update | June 17, 2009
Small Business Forum Update | June 10, 2009
Small Business Forum Update | June 4, 2009
Small Business Forum Update | May 28, 2009
Small Business Forum Update | May 20, 2009
Small Business Forum Update | May 13, 2009
Small Business Forum Update | May 6, 2009
Small Business Forum Update | April 22, 2009
Small Business Forum Update | April 15, 2009
Small Business Forum Update | April 8, 2009
Small Business Forum Update | March 31, 2009
Small Business Forum Update | March 25, 2009
Small Business Forum Update | March 18, 2009
Small Business Forum Update | March 4, 2009
Small Business Forum Update | February 24, 2009
Small Business Forum Update | February 11, 2009
Small Business Forum Update | February 4, 2009
Small Business Forum Update | January 28, 2009
Small Business Forum Update | January 21, 2009
Small Business Forum Update | January 13, 2009
Small Business Forum Update | January 5, 2009
Small Business Forum Update | December 9, 2008
Small Business Forum Update | December 1, 2008
Small Business Forum Update | November 18, 2008


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