Search Engine Guide
Search Engine Marketing News

Week of 2008-08-28

Hi Everyone,

After a week in sunny California for SES San Jose, I'm glad to be home but sad that I can feel fall in the air already. I love the fall, but it's arrival means two things, one of which I like and the other I don't. First off, leaves falling from the trees means that winter is soon to follow, which I don't like. Secondly, it means that our second SBMU conference is quickly approaching, which I DO like!

I'd better get busy putting the final touches on our Columbus goody bags for attendees. Please, drop me a line if you're interested in attending but have questions. I'm happy to help. :)

Rachel Phillips
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From Our Writers
Mack Collier

Social Media is NOT a Silver Bullet

by Mack Collier

For many businesses, social media can seem to be this mysterious black box that they don't really understand.  But a recent conversation with my friend Tim Jackson reminded me that social media really isn't as mysterious as many companies think....

Jennifer Laycock

The First Commandment of Viral Marketing - Thou Shalt Know Thy Customer

by Jennifer Laycock

Perhaps the biggest misconception about viral marketing is that it's a style of pushing your message. Companies convince themselves it's like launching a blog or running a paid search campaign...it's simply something you decide to do. In this three part series I'll dig beyond the hype of Viral Marketing and look at three key lessons companies need to learn before diving into this style of outreach.

Jennifer Laycock

The Second Commandment of Viral Marketing - Thou Shalt Be Remarkable

by Jennifer Laycock

We all know the viral campaigns that travel the furthest and carry the most impact tend to be the ones that leave the greatest impressions. Viral campaigns are, by their very nature, remarkable. Otherwise they wouldn't carry the emotional impact required to make us pass them on.

Jennifer Laycock

The Third Commandment of Viral Marketing - Thou Shalt Try, Try Again

by Jennifer Laycock

My mother always said "nothing worth doing is easy." Generally good words to live by, but especially practical when it comes to viral marketing. While some of the most talked about viral marketing successes appear to have happened effortlessly, chances are high you'll need to put a lot of time and effort into yours. That's why it's absolutely essential to understand the adage "if at first you don't succeed, try, try again."

Stoney deGeyter

How Well Do Search Marketing Speakers Brand Themselves?

by Stoney deGeyter

Since it seems everybody does their own recaps of the sessions they attended at Search Engine Strategies, I like to take a different approach. Last year I ran a two-part series covering just a handful of the session speakers. I looked at how well each branded themselves in the search results of Google. This year I wanted to start with the list of SES's Featured Speakers.

Stoney deGeyter

How Well Do Search Marketers Brand Themselves?, Part II

by Stoney deGeyter

This week I've been looking at the speakers from Search Engine Strategies in San Jose. I first covered a handful of featured speakers and then moved on to the search marketers themselves. Here are four more search marketers and an quick review of how well they brand themselves in the search results.

Stoney deGeyter

How Well Do Search Marketers Brand Themselves?

by Stoney deGeyter

Monday I discussed several of the featured speakers from Search Engine Strategies and looked at their search results branding for their names and businesses. It turned out not to be as enjoyable as I had hoped as all of them have very high visibility. Not that I wanted to point out anybody's faults, but hey, that's kinda the fun. Today I want to look at several of the search marketers themselves.

Simon Heseltine

Is it time for Social Media yet?

by Simon Heseltine

In early 2007 the University of Massachusetts Dartmouth Center for Marketing Research ran a study on the adoption and usage of various types of social media by the 2006 Inc. 500 list of companies (the 500 fastest growing private US companies for that year). The numbers were interesting, but not necessarily astounding. However, this year the University went back to do a follow up study with the same questions asked to the same companies

Jackie Baker

Site Clinic: Incorporating A Blog On Your Company Website

by Jackie Baker

Blogging for business is huge these days. When done well, it's a great tactic for engaging your visitors, facilitating conversation with your audience, attracting links, and getting more pages to rank in the search engines for relevant terms. But there are some key functionality areas you need to address when incorporating a blog with your main website....

Jennifer Laycock

Puppy's Picks - SES Coverage 08/26/08

by Jennifer Laycock

I scan hundreds of feeds and read dozens of articles each day so you don't have to. From changes to Google AdWords' Quality Score to hyperlocal search to back to school viral videos, find out the six articles I dubbed as must-read for the small business crowd today.

Bill Hartzer

6 Unique Ways to Get Instant Links to Your Site

by Bill Hartzer

It seems as though everyone wants something done quickly, or nearly instantly. We want success quickly. We want to be successful online and we want to get links to our web sites quickly. We want traffic to our web sites quickly.

Manoj Jasra

5 Minutes and 4 Questions with Yodle's CEO

by Manoj Jasra

Lots of big news coming from Yodle this past week including a report of a 700% year over year increase in revenue and the addition of some experienced veterans Yodle's leadership. I got a chance to catch up with Yodle CEO, Court Cunningham to get his insight on some of the latest news....

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Video Cast

Sage Lewis

Sage Lewis

U.S. Dept. of State Loads the Social Media Bases

by Sage Lewis

The government is finally on the social media bandwagon. The U.S. Dept. of State not only has a blog with comments but it also has YouTube, Flickr, Twitter and Facebook accounts, plus RSS feeds. Also in the news, Yahoo launches their Buzz.com site, emulating other social bookmarking sites like Digg....

Sage Lewis

An Unleashed Attitude for an Unleashed Conference

by Sage Lewis

Sage unleashes his endorsement for Search Engine Guide's Small Business Marketing Unleashed conference that is coming to Columbus, OH this September 22-23. Day one is full of general sessions to get your feet wet in everything from site architecture to blogging for business and link building; day two dives you down deep into hands-on workshops such as viral marketing, copywriting and usability. Sage's favorite aspect about SBMU is how intimate the environment is. With only 100 attendees, everyone meets everyone and you learn more. Check it out at SBMU.com....

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Readers Respond

In response to... The First Commandment of Viral Marketing - Thou Shalt Know Thy Customer

This is an extension of what I learned at the 1st Small Business Marketing Unleashed hosted by these guys. The reason I went was to gain some understanding about Viral Marketing. I was so far left of center it wasn't even funny. I got a completely new correct view of how this works. You can NOT connect and sell at the same time. Viral marketing is more of an emotion than a pitch or anything I have seen yet. If you engage your community, and they find you engaging, then if you have something of value or interest, they will engage on their terms not yours. This target is moving so fast right now I am headed back to the next Small Business Marketing Unleashed next month to get the next best information. Thanks Matt - Wendy - Sage and of course Jennifer for the much needed course change..I coming back for more

Sam
UsedGolfBallDeals.com
Your source for used golf balls from the top golf ball companies.



In response to... The Second Commandment of Viral Marketing - Thou Shalt Be Remarkable

Jennifer, Great topic, thank you for your insightful posts.
Something for folks to consider, being remarkable requires courage, which shouldn't be underestimated. Even the simplest items require you to step out from the norm, be looked at as different, take a leap of faith, because your idea may fail, may cost money, yours or someone else's, may not be popular, may offend someone, may offend a lot of folks, but maybe, if you can drive back the fear long enough to be creative, to be remarkable, your idea may Break from the Pack of commodity. But, listen to the pundits too long and even the best of ideas become diluted mush.

Eric Brown
Urbane Apartments
Royal Oak, Clawson, Berkley, Troy, MI



In response to... Site Clinic: Incorporating A Blog On Your Company Website

I love the idea of having a blog navigation of "most popular posts." I never would have thought of that. I was asked to blog for my company's new startup online games for health subsidiary, Playnormous, LLC and have been slowly learning about corporate blogging best practices. It's a very delicate balance between content that is SEO savvy, useful to your loyal readers, and is still interesting to new readers. Some great tips here. Thank you!

Melanie
Monster's Blog
Free Kid's Games at Playnormous



In response to... How Well Do Search Marketers Brand Themselves?

Back in the old days new movie stars changed their names to fancier ones that smacked of glamour and success.

Maybe 'people branding' will have to include name changing too. After all, our names have become keywords haven't they?

Carolyn Price
EngineHounds
Affordable Web Site Optimization Service



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