Search Engine Guide
Search Engine Marketing News

2008-09-05

Hey Everyone!

We've got something special for you this week! Our good friend Craig Sutton from BrightWeb Marketing contacted us and generously offered to sponsor two free passes to this month's Small Business Marketing Unleashed Conference! Craig brought his team to our first show and is returning for our second this fall. He's also putting on his own show in the Kennewick, Washington area this fall featuring quite a few of the SBMU speakers. We're giving one of the passes away on Twitter and the other one here, so listen up.

Craig wants the pass to go to someone who is working on improving their business, but needs a little bit of help with the cost of admission. The catch is, you can't nominate yourself. That said, you can feel free to beg or coerce your friends, family members or blog readers into nominating you. All you need to do is have someone email Craig (craig@brightwebmarketing.com) telling them why you should get the ticket. (Or you should email to nominate someone else.) Craig will pick the lucky winner and will notify them next Tuesday. We simply ask that you check with your nominee first to make sure they have a way to get to the show and can pay for their hotel room.

If you want a shot at the other pass, you'll need to follow @jenniferlaycock on Twitter to get the details.

Warmly,

Jennifer Laycock

From Our Writers
Stoney deGeyter

The Best Dang Web Marketing Checklist, Period!

by Stoney deGeyter

My master website marketing checklist covering over 400 specific items through 23 topics. These topics include things such as website development, SEO, usability, accessibility, etc. This list doesn't cover any "how tos," which are an essential ingredient to successful online marketing, but sometimes you need to first know what to do so you can then discover how to do it.

Stoney deGeyter

The Best Dang Web Marketing Checklist for Domain Names and URLs

by Stoney deGeyter

The domain name is part of the identity of your business. The URL chosen can have a significant impact on brand identity and in a lesser extent, keyword ranking performance. However, how your site domain name and page URLs function can have significant impact on the crawlability of the site as well as overall visitor and traffic performance.

Stoney deGeyter

The Best Dang Web Marketing Checklist for Browser Issues

by Stoney deGeyter

The browser is (obviously) what we use to view websites. The goal is to give the visitor the best browsing experience possible, but we have to keep in mind that not all browsers are the same. We must make sure to accommodate different users, ensuring that they get the most value out of the site possible.

Stoney deGeyter

The Best Dang Web Marketing Checklists for Website Design Considerations

by Stoney deGeyter

The site design is essentially the first impression that someone gets when they land on your site. You may have all your usability and SEO elements in place, but if the design is lacking then your visitor's impression of you will be lacking as well. A visually appealing site can not only bolster trust and credibility, but it can make you stand out among other less-appealing sites in your industry.

Stoney deGeyter

The Best Dang Web Marketing Checklist for Your Site Logo

by Stoney deGeyter

The logo lends directly to brand identity and site identification. It also creates a certain element of appeal and professionalism in the mind of the visitor. It holds an important role in visitor assurance and navigation.

Diane Aull

Let Your Thank You's Do Double Duty

by Diane Aull

When a customer orders from you, does your confirmation email just say thank you? Did you know those emails can also help increase sales, get you more blog readers or help you improve your products and services? Here's how to make your thank-you's do double duty....

Jennifer Laycock

Four Good Reasons to Use the Alt Attribute

by Jennifer Laycock

The ALT attribute is one of those bits of code that's been abused since day one. People can't remember it's name, they stuff it full of keywords or they ignore it entirely. So with my tongue planted firmly in my cheek, I thought it might be fun to create a graphic that tells you what you need to know about using the ALT attribute....

Mack Collier

Putting Your Best Face(s) Forward on Your Blog

by Mack Collier

So often, we want to focus on writing great content in order to grow our blogs.  But we can sometimes forget why social media works so well; because it connects people....

Ross Dunn

10 Tips to Improve Ad Quality Score - Notes from SES San Jose

by Ross Dunn

Last week I was fortunate to enjoy the tutelage and company of some talented web marketers at the Search Engine Strategies conference in San Jose. After attending the informative session "Ads in a Quality Score World" I decided to compile the 10 top tips I noted from the presenters on improving and managing quality score....

Jennifer Laycock

Puppy's Picks - SES Coverage 08/29/08

by Jennifer Laycock

I scan hundreds of feeds and read dozens of articles each day so you don't have to. From hyperlocal blogging to Google AdWords "Automatic Match" to new ways to use Twitter and LinkedIn, find out the six articles I dubbed as must-read for the small business crowd today.

Jennifer Laycock

The Fourth Commandment of Viral Marketing - Thou Shalt Tie in Your Message

by Jennifer Laycock

Everyone wants to celebrate a viral success at some point in their marketing life. After all, who wouldn't be thrilled to have their message take off like a streak around the web? The problem comes when you get so focused on the spreadability of an idea you miss the marketing ability of an idea.

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Video Cast

Sage Lewis

Sage Lewis

Chrome Baby!

by Sage Lewis

One word says it all this week, Chrome! Will September 2, 2008 go down in history as the day Google launched not just a mere web browser but a new operating system? Sage thinks so. He foresees Google's Chrome as a complete departure from we have used and something that will one day come pre-installed on small computers, EPCs, etc....

Sage Lewis

Google Flashes Its Wares and Microsoft Ups the Keyword Ante

by Sage Lewis

According to Sage, the best things about Google's new web browser Chrome are how speedy it is and the ultimate usability of the address bar. Now, we're just waiting for the add ons and plug ins. Search Engine Roundtable talks about Google's increased ability to search Flash sites, and Microsoft updates their adCenter Keyword Research tool....

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Readers Respond

In response to... The Best Dang Web Marketing Checklist, Period!

To quote my favorite Everybody Loves Raymond line - HOLY CRAP! What an awesome checklist. Thanks so much for compiling that. I've already hit the print button and will begin implementation right away.

Kim Dushinski
MobileMarketingProfits.com
Mobile marketing education and consulting services.



In response to... The Best Dang Web Marketing Checklist, Period!

Now this is a comprehensive, print it out, keep it forever, staple it to your forehead kind of list. Thank you so much for this great resource!

Char
Essential Keystrokes
Tips, tools, reviews and commentary on web design, marketing, blogging, new media and related topics.



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Recent Conversations In Our Small Business Forum
A list of popular small business forum threads from the last week.

SEARCH ENGINE OPTIMIZATION
Don't Update A Website Too Much At Once
Why Page Rank Is Important In Building Traffic
Search Results Vary Widely By Search Engine
WEBSITE DEVELOPMENT
New Google Browser - Chrome
SMALL BUSINESS ISSUES
Thunderbird For E-mail Apps
Recommendation For Bill Software
Mandatory Email Address In Contact Form
Legal Question On Entity Setup
A Little Failure Can Be A Good Thing
REVIEW
Video Yellow Pages
PREVIOUS WEEK
Small Business Forum Update For August 26, 2008

(If you like our search engine news, you'll love our small business news.)

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Archive of Popular Forum Conversations:
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