Search Engine Guide
Search Engine Marketing News

2008-09-11

Hi Everyone,

We are LITERALLY counting down the days till the next SBMU! That doesn't mean we've forgotten about you though. The content keeps coming, like Stoney's amazing series of web marketing checklists. Make sure you check them out.

Believe it or not, we're also looking ahead to next year. Some of the 2009 Newsletter ad spots are already sold, so let me know if you'd like to lock in your spot and see your ad displayed below my wonderful and witty opening remarks.

Have a great week!

Rachel Phillips
Check out the Small Business Newsletter

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From Our Writers
Jackie Baker

Site Clinic: The Most Important Question You Need To Answer

by Jackie Baker

When I ask for website submissions for this column, the very first thing I want to know is what is your goal for your website? "My daughter says I need to have one", or "everybody has one so I should too" definitely don't count. I'm talking tangible, profitable goals. And these goals ultimately come down to just one question: what do you want people to do on your website? This is the most important question you need to ask yourself when building a new site or revamping an old one....

Jennifer Laycock

Turning the Gears in the Viral Machine

by Jennifer Laycock

I've written a lot about the thought process that goes into creating a viral marketing campaign. I've also written quite a bit about how to form your actual pitch when you get ready to seed the message. What I probably haven't focused on near enough is the need to understand the concept of interlocking gears and how it relates to viral marketing.

Miriam Ellis

When This Industry Is One Of The Helping Professions

by Miriam Ellis

Marketing discussions can be kind of grim sometimes, with one cynical voice proving to all the others that you can sell literally anything to anybody with the right tricks. If you hear yourself saying things like this frequently these days, and something inside of you doesn't like it, maybe now is a good time to pick some new projects....

Mack Collier

10 Steps to Creating the Perfect Small Business Blog

by Mack Collier

While many small businesses are curious about blogging, few understand the steps necessary to get a solid effort off the ground.  Here's the steps you should consider to create the perfect blog for your small business....

Miriam Ellis

Google, Germany, Gore and an Assault On Reason

by Miriam Ellis

Gore is warning Americans to wake up, stop being so numb about their runaway government, their privacy, their ability to maintain a free press and an open market. But Gore works for Google. And Germany thinks Google is becoming a threat to one of the basic rights which the United States Constitution and most state Constitutions make much of - privacy....

Stoney deGeyter

The Best Dang Web Marketing Checklist for the Contact Us Page

by Stoney deGeyter

Those who land on this page are showing clear intent in wanting to to get in touch with you. Providing only a few ways to contact you can alienate visitors who have a particular preference. Providing robust contact options and information ensures that you capture as many would-be customers as possible.

Stoney deGeyter

The Best Dang Web Marketing Checklist for the About Us Page

by Stoney deGeyter

Studies have shown that conversion rates for visitors who have visited the About Us page increase measurably. Those who visit here are looking for a few extra elements of trust that will help them decide whether to continue on or move on. What they find can mean the difference in a conversion or the visitor leaving your site for a competitor's.

Stoney deGeyter

The Best Dang Web Marketing Checklist for the Home Page

by Stoney deGeyter

The home page is often the single largest entry-point. It is the page that gives the visitor the sense of who you are and what they can expect. Go wrong here and it can be all over before it begins.

Stoney deGeyter

The Best Dang Web Marketing Checklist for Links and Buttons

by Stoney deGeyter

Links and calls to action are a great way to allow visitors to navigate from page to page, finding the information they feel is important to helping them make the purchase decision. Without these calls to action many visitors will simply not know what they are expected to do next.

Stoney deGeyter

The Best Dang Web Marketing Checklist for Content Appearance

by Stoney deGeyter

Great content can get lost if it's not easy to read thrown into an otherwise cluttered page. Ensuring that your content fits visually into the site is just as important as having good content to begin with. If you want the sales message to get across, your visitors will need to read it.

Stoney deGeyter

The Best Dang Web Marketing Checklist for Website Content

by Stoney deGeyter

Content is an essential part of the persuasion process. Pretty, image-based sites may be appealing to the eye, but it's the content that appeals to the emotional and logical centers of the brain. The inclusion of content as well as the effectiveness of the writing are all crucially important to the sales process.

Stoney deGeyter

The Best Dang Web Marketing Checklist for Website Navigation

by Stoney deGeyter

A strong, user-friendly and search engine friendly navigation is essential in helping people and bots through your site. You visitors need to find information quickly with minimal hunting and the search engines need to be able to follow the navigation to reach all site pages with the fewest number of jumps (clicks) necessary. If the navigation is broken or doesn't get people (or search engines) where they need to go, the performance of a site will suffer.

Stoney deGeyter

The Best Dang Web Marketing Checklist for Website Architectural Issues

by Stoney deGeyter

Website architecture can make or break the performance of a website in the search engines. Poor architectural implementation can create numerous stumbling blocks, if not outright roadblocks, to the search engines as they attempt to crawl your website. On the other hand, a well-implemented foundation can assist both visitors and search engines as they navigate through your website, therefore increasing your site's overall performance.

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Video Cast

Sage Lewis

Sage Lewis

Name Dropping Knows No Limits

by Sage Lewis

Do Bill Gates and Jerry Seinfeld in a Shoe Circus store make for a good viral campaign or just a really bad commercial? YouTube wants you to decide. Meanwhile, CNBC and LinkedIn are partnering to report each other's information, and JP Morgan analysts are reporting that search advertising will suffer in the economic downturn, just not as much as traditional media and display ads. Search Engine Watch announces AOL's PlatformA as having an iPhone ad optimization solution, and Google can now boast about it's new face recognition "name tag" feature for Picassa....

Sage Lewis

Things That Suck, A Revolutionary Take on Brand Management

by Sage Lewis

Sage uses Scoble of Scobleizer.com as an example of a revolutionary approach to brand management. Scoble launched a fairly scathing review of all the DEMOfall '08 start up companies, stating how much they sucked and how he couldn't believe they won $18,000. Scoble's readers did not like this, so they launched they're own attack on Scoble himself....

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Readers Respond

In response to... Google, Germany, Gore and an Assault On Reason

Al Gore is an advisor to Google but I would not say that he "works for Google".

Scott McNealy of SUN Microsystems is the originator of the phrase 'There isn't any privacy; get over it." I think his use and mine were somewhat tongue in cheek but considering how much content pours into the net each day, one really does have the sense that privacy is going to be in short supply in the long term.

Vint Cerf



In response to... 10 Steps to Creating the Perfect Small Business Blog

Concise, clear, easy to follow. This post is gold. Way to knock it out of the park, Mr. Collier.

(psst - hey businesses. You'd be well advised to hire Mack and get your blog off on the right foot. Dig?).

Amber Naslund
The BrandBox Blog
Making business sense of marketing and social media.



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Recent Conversations In Our Small Business Forum
A list of popular small business forum threads from the last week SMALL BUSINESS ISSUES
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PREVIOUS WEEK
Small Business Forum Update For September 2, 2008

(If you like our search engine news, you'll love our small business news.)

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PPC Summit
Hear From World Renown Industry Experts During 20+ Sessions Covering:
* Better Keyword Development * Winning Conversion Strategies * Top Quality Score & Page Rank * Money Making Ad Copy * Improved Web Site/Landing Pages * B2B/B2C Advertiser Issues

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