Search Engine Guide
Search Engine Marketing News

2008-09-18

Hi Everyone!

We've had a few comments from readers who don't appreciate the name of Stoney's "The Best Dang" (edited for email filters) series. We appreciate your feedback and wanted to help clarify why he chose the name. It's a play off the name of a popular sports television program - "The Best (Dang) Sports Show Period." If you don't appreciate the series name this probably won't change your opinion of it but we wanted to at least provide insight into where the name came from.

I'm so excited our SBMU Conference starts Monday! I can't wait to see some familiar faces and meeting readers who will be attending for the first time.

Have a great week!

Rachel Phillips
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From Our Writers
Mike Moran

Copywriting for the Busy

by Mike Moran

I'm constantly amazed by the folks in direct mail who send out these long letters asking me to sign up for one more credit card—I know they work, but it's not my style (and it doesn't work well on the Web). I am often reminded of a story from my youth—the 1960s—when a long-haired hippy was struggling to get a ride to his destination. The hitchhiker kept sticking out his thumb, but no one stopped. Finally, he scrawled on a piece of cardboard, "Going to the Barber" and he was picked up within minutes. Now, that's copywriting....

Stoney deGeyter

The Best Dang Web Marketing Checklist for Help and FAQ Pages

by Stoney deGeyter

If your customers are digging through your help and FAQ pages, chances are they are close to making a decision to purchase, they just need a little extra bump. These pages are essential to these visitors seek by providing answers to questions and other helps that will push them through the conversion process.

Stoney deGeyter

The Best Dang Web Marketing Checklist for Login and My Account Pages

by Stoney deGeyter

Ensuring visitors can easily login and find the information they need is essential to providing a good customer experience. Since this is your engaged audience you want to make sure that you can keep them engaged without additional frustrations.

Stoney deGeyter

The Best Dang Web Marketing Checklist for Shopping Checkout Processes

by Stoney deGeyter

If visitors only add products to the cart but abandon the cart or get confused in the checkout process conversions will be low as will profit. The more proper cues you can provide that give the shopper confidence and assurances about their purchase, the less likely they will be to dump the cart or lose interest before closing he deal.

Stoney deGeyter

The Best Dang Web Marketing Checklists for Mini Baskets

by Stoney deGeyter

Since mini-baskets are ever-present through the shopping experience, the information here can be vital to the visitor, helping them keep track of items, total costs and links back to products already added.

Stoney deGeyter

The Best Dang Web Marketing Checklist for Shopping Basket Pages

by Stoney deGeyter

Visitors place items in their online shopping basket for many reasons, one of which is with the intent to buy. But they don't always complete the purchase, often abandoning the cart with products left in it. Being able to close holes in the checkout process can increase conversion rates, getting more sales and higher return on investment.

Stoney deGeyter

The Best Dang Web Marketing Checklist for Product Pages

by Stoney deGeyter

The product page has a very singular focus: one product. It's job is to provide the visitor with the information about that product they need to be convinced that it is exactly what they are looking for. If you're product pages cannot convince visitors to buy, then you're simply dead in the water.

Stoney deGeyter

The Best Dang Web Marketing Checklist for E-Commerce Considerations

by Stoney deGeyter

Being able to convince the shopper to follow through on the purchase is essential to being profitable. The visitor looks for specific cues that help them assess the creditability of the site and the security of their information. Providing these cues will help you provide a better experience that leads to deeper customer satisfaction.

Scott Buresh

A Compatible E-Commerce Solution for Your SEO Campaign

by Scott Buresh

The most ambitious Internet retailers, hoping to emulate the style and online influence of Amazon.com and other recognized brands, tend to aim for sprawling electronic retail websites that may look pretty but accomplish little else. If all the push is towards what appears on the front end instead of a concerted effort in choosing a reliable e-commerce solution from the get go, these decisions can ultimately impact the long-term success of any SEO campaign.

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Video Cast

Sage Lewis

Sage Lewis

Web Equals Opportunity Equals Hope

by Sage Lewis

Sage opens with a rather depressing look at the Dow Jones, offering up examples of companies like Meryll Lynch and AIG that have taken some pretty serious hits. The tone lifts though as Sage infuses his typical optimistic attitude into the situation. He encourages people who might be struggling to consider using the web as a means to bring in income....

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Readers Respond

Reader feedback will return next week.

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Recent Conversations In Our Small Business Forum

Forum threads will return next week.

(If you like our search engine news, you'll love our small business news.)

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Last Chance! One Day Left to Save $300 on Pay Per Click (PPC) Summit LA

Learn the Best Kept Secrets of Successful Search Engine Marketers. Join Microsoft, Google & others for profitable strategies during 2 days of comprehensive training, inspiring keynotes, straight-talk Q&A, hands-on labs, networking... Learn campaign best practices for Google Adwords, Microsoft AdCenter, Yahoo! and more. REGISTER BY 9/18 AND SAVE $300! use code: SEG at: www.ppcsummit.com/overview.html?seg

PPC Summit
Hear From Search Engine Marketing Experts During 20+ Sessions:
* Better Keyword Development * Winning Conversion Strategies * Top Quality Score & Page Rank * Money Making Ad Copy * Improved Web Site/Landing Pages * B2B/B2C Advertiser Issues

REGISTER TODAY! SAVE $300 with Code SEG
PPC Summit LA * The Omni Hotel * Sept. 25-26
*$300 savings includes 10% plus $200 off two-day rates (expires Sept. 18).
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