Search Engine Guide
Search Engine Marketing News

2008-10-16

Hi Everyone!

Hiring? - Talented, reliable and lovely videographer/editor seeking fun stable job!

A good friend of ours, Miss Kamilla Olsen, is looking for her next new adventure. Kamilla and Abby Prince covered our first Small Business Marketing Unleashed in Houston for WebPro News. In addition to being an all-round quality gal, Kamilla has mad skills ;) when it comes to videography and video editing.

Here are a couple of samples of her work in which she was the videographer, editor and did all of the graphics as well.

Kamilla Video Work Sample 1

Kamilla Video Work Sample 2

Kamilla also has a LinkedIn Profile you can view.

If you would like to get in touch with Kamilla you can reach her at this email address: kamilla@smallbusinessanswers.com

Have a great week!

Rachel Phillips
Check out the Small Business Newsletter

Learn About Web Conference Learn About Web is a conference designed to provide you with the information and technology to promote your business through the web in a secure and successful manner.

The conference caters to small and medium sized businesses seeking to utilize web technologies to communicate with customers and advance their business.
Three Rivers Convention Center, Kennewick, Washington. November 7, 2008
From Our Writers
Jackie Baker

Site Clinic: When "Free" Actually Costs More

by Jackie Baker

We've all heard the phrase "You get what you pay for" and deep down we all know it is true. But as small businesses operating on a low budget, it's easy for us to get into the habit of going for what's free when it comes to our websites. The problem is "free" or "cheap" for hosting and other foundational resources comes with major limitations that are costing you much more than you are saving....

Jennifer Laycock

The Easiest Links You'll Ever Get

by Jennifer Laycock

Anyone who has ever spent time on a link building campaign knows how much work it is to create content, build a pitch list and contact people to see about getting the link. Nonetheless, links are essential currency in the land of search engine optimization. I'm willing to bet if you had a chance to pick up links without much more than a friendly email you'd jump on it, right?

Stoney deGeyter

A Case Study of SEM Campaign Failure and Client Refunds

by Stoney deGeyter

I ran into a couple of unique situations a few months that really challenged me. Both had to do with unsatisfied customers demanding that we give them money back. Each situation was different and therefore handled differently with a different result. In one case, money was returned, in another it wasn't.

Jennifer Laycock

Still Trying to Understand Twitter? Think of Post-it Notes...

by Jennifer Laycock

Last month at fall SBMU here in Columbus, I was trying to explain Twitter to some folks in my social media session who weren't familiar with it. Since I'm a big fan of analogies, I spent the week before the show trying to come up with a quick and easy way to explain Twitter. The thing that kept popping into my head was the idea of a wall of Post-it notes. If you're still having a hard time understanding Twitter, hear me out for one more explanation.

Stoney deGeyter

Comprehensive Guide to Keyword Research, Selection & Organization, Part I

by Stoney deGeyter

A start to finish guide on how to find, analyze, prioritize and organize your keywords. How to create a solid keyword foundation for your SEM campaigns, whether SEO or PPC, that puts you in a stronger position for success and gives you a significant advantage over your toughest competition.

Stoney deGeyter

Comprehensive Guide to Keyword Research, Selection & Organization, Part II

by Stoney deGeyter

Because keyword research is so crucial, a more organized approach to it is essential. Instead of starting the research process looking for words you essentially already know but are just in an unknown order, you must start the process looking for what is unknown. In order to find those unknown phrases, you have to start with a foundation that will guide you from where you are to what it is that you're trying to find, a list of keywords that can be optimized into your site.

Stoney deGeyter

Comprehensive Guide to Keyword Research, Selection & Organization, Part III

by Stoney deGeyter

Today I'll show you the research steps involved in finding good, strong core terms that will be the basis for the rest of our research, and provide us some actionable intelligence that will be used throughout the keyword research process.

Stoney deGeyter

Comprehensive Guide to Keyword Research, Selection & Organization, Part IV

by Stoney deGeyter

Site owners often begin the research process by first going to the available tools. But you can't really use these tools effectively--or to their fullest potential--until you have some information in which to actually research out. In this step we want to take core terms that we've already discovered and plug them into the tools to help us find core terms that have still remained elusive.

Stoney deGeyter

Comprehensive Guide to Keyword Research, Selection & Organization, Part V

by Stoney deGeyter

There are four different factors that you need to analyze in determining the relative importance of each core term:

Manoj Jasra

Campaign and Goal Tracking from Clicky

by Manoj Jasra

Clicky web analytics has just released their own campaign and goal tracking. But these aren't your grandmother's campaigns and goals. No, there are two things that make their implementation very unique...

Miriam Ellis

User Reviews As Local Activism

by Miriam Ellis

Discover how clearly written user reviews give you the power to shape your local economy. This article provides specific instructions for styling your reviews powerfully and describes the real-life incentives for doing so....

Jennifer Laycock

Blogs Help Search, Search Helps Blogs

by Jennifer Laycock

One of the biggest benefits of building a blog for your company is the increased traffic that comes from new content and new search listings in the search results. In fact, extra listings in the search results is one of the best selling points if you are trying to convince your company to launch a blog. Especially if you're dealing with someone who thinks people don't read blogs.

Mike Moran

Marketing Feedback Keeps Speeding Up

by Mike Moran

Those of you who know me realize that I am a big fan of feedback. The very title of my book Do It Wrong Quickly is a snarky way of saying that most of what we do is wrong, and that only by looking for feedback from customers can we realize what is wrong and what actually worked. So, I should be very excited about the announcement today of Yahoo!'s new analytics tool. And mostly, I am. But I am also starting to wonder when fast gets fast enough....

Jennifer Laycock

A Little Primer on Latent Semantic Indexing

by Jennifer Laycock

Ever heard of Latent Semantic Indexing? If you're a search marketer, the answer is probably yes. If you're a small business owner, there's a good chance the answer is no. That's ok...it's not a magic term that will turn your optimization efforts upside down, but it is a concept you need to know a little something about.

Jennifer Laycock

Yahoo! Analytics Rolling Out

by Jennifer Laycock

Spotted a post by Michael Stebbins over at Market Motive about the roll out of Yahoo! Web Analytics to some Yahoo! store owners, developers and advertisers. While I'm still not a huge fan of analytics from the search engines, I (and most small business owners) are still pretty big fans of "free."

Jennifer Laycock

Why Social Media Outreach is the Key to Marketing in a Recession

by Jennifer Laycock

If you aren't already barricaded in your basement with a wing stove, a supply of food and water and a small arsenal, chances are good you're wracking your brain trying to figure out how your small business will weather the economic storm. The talking heads have been telling us the bottom is about to drop out for months and with eleventy billion dollars about to get dumped into a mysterious "bailout" package, the rest of us are picking up our buckets so we can start bailing out ourselves and our businesses.

Stoney deGeyter

What Should You Expect From Your SEO?

by Stoney deGeyter

Keeping the client's expectations is no longer the job of the salesman but instead becomes the job of the project manager and/or SEO. And it has to be done throughout the life of the optimization campaign. No matter how many times an SEO tries to keep the client's expectation in order there are always clients want and expect more than they are currently getting.

Jennifer Laycock

Tweaking Your Copy for SEO Purposes? Tweak it for Message too!

by Jennifer Laycock

One of the things you should be doing on a fairly regular basis for your web site is running a quick check on your keyword phrases so you can make tweaks to your copy. Just because a word or phrase was popular when you first optimized your site doesn't mean it is now and regular keyword research can help you spot "holes" in the search results that you can fill by creating new content.

Scott Buresh

The Evolution of Online Advertising Technology - More Targeting, Less Privacy (Part One)

by Scott Buresh

Please bear with me as I go through a brief history of basic online advertising. The evolution of targeted online advertising is interesting, because I believe the perceived harmlessness of early advertising technology and targeting tactics lulled many people into a sense of complacency or perhaps even false security.

Jennifer Laycock

Dig Deep With Your Research When Building Pitch Lists

by Jennifer Laycock

One of my favorite tips when I'm talking about bloggers is sending folks off to Technorati to do a topical search in an attempt to build a new pitch list. It's easy for marketers to focus in on finding the topical bloggers who focus on our vertical. Unfortunately, this can lead us down too narrow of a path and causes us to miss opportunities to expand our reach. That's why it's essential to look beyond the most common stops when building your pitch list.

Mack Collier

Can You Still Afford to Ignore Blogs and Social Media?

by Mack Collier

So is all this blogging and social media stuff really just a fad? Is it going away? Or will most companies need to invest in the coming years in using these tools to better connect with their customers? Thanks to many recent surveys and studies, the future of social media for businesses is becoming much clearer...

Jennifer Laycock

Bloggers Really ARE Talking About Everything...

by Jennifer Laycock

I've been having a grand time reading through Technorati's 2008 State of the Blogosphere. I absolutely love their annual release of information because as both a marketer and a communicator, I love to find out what sends people scrambling for their blog to share their thoughts. This year's report is pretty thorough and has a lot of juicy bits of info that give us insight into the communicators of the web. In this post though, I want to dive into the section that talks about what gets people blogging.

Stoney deGeyter

Do SEO Guarantees Protect the SEO or the Client?

by Stoney deGeyter

If SEOs can't guarantee rankings, what can they guarantee? That's a tough question, especially if one is trying to be truly honest with their clients. The prospect of offering guarantees means that everybody must be in cahoots as to what that guarantee actually means, and who it really protects.

Karri Flatla

In Blogging You Need Only Think Small to Get Big Results

by Karri Flatla

When I started a blog on my website a few months ago I felt overwhelmed by the sudden responsibility to post fresh content often. It was as if the minute I created a section on my website called "Blog" I was inaugurated into a writer's hell where I felt both stumped and compelled to write all at the same time, all of the time. Then I realized that I was missing the point of blogging, which is to keep a lively conversation going (even if it's sometimes only between you and the WordPress Dashboard). And if you're a decent conversationalist,...

Stoney deGeyter

Making Site Search Work for Your You (and Your Visitors)

by Stoney deGeyter

The problem with site search on a lot of sites is that they often don't really work all that well. They'll produce good results for some searches but not for others. I've been on a number of sites testing their search only to find that there are "no matches" for exact searches on products they clearly sell. This is a problem.

Mike Moran

Is Your Copywriting a Detective Story?

by Mike Moran

Ever see a billboard on the side of a bus for a new movie? "Wow" or "Amazing" is a typical quote. But you've heard the occasional story that the full reviewer's quote was actually "Wow, this is the worst musical I've seen in 20 years." or "It's amazing that a studio even released this movie." The people reading our marketing claims often treat them like detective stories, trying to figure out what's really going behind the florid prose. Does that sound like your company?...

Stoney deGeyter

The Best Damn Web Marketing Checklist for Site Maps

by Stoney deGeyter

Site maps provide a one-click path to any destination within the site and a way for the search engines to quickly find and index all site pages. Ensuring that your site maps function properly is an important part in ensuring your visitors can find what they want quickly and all site pages get properly indexed.

Stoney deGeyter

The Best Damn Web Marketing Checklist for Privacy and Security Issues

by Stoney deGeyter

While most visitors won't read Privacy and Security pages, they do provide necessary assurances that visitors look for in terms of being able to trust you. However, when visitors do click into these pages need certain information needs to be presented to them to ensure their needs are met.

Stoney deGeyter

The Best Damn Web Marketing Checklist for Site Search

by Stoney deGeyter

Site search is an important element of on-site usability. Both in its ability to help visitors find the information they are looking for, or by being absent if it doesn't produce accurate results. Site search must be able to improve the visitor's experience in your site, otherwise it does more harm than good.

Manoj Jasra

MySpace Maintains Over 65% Market Share

by Manoj Jasra

MySpace.com received 67.54 percent of the market share of U.S. visits in August 2008 among a custom category of 56 of the leading social networking websites according to Hitwise. The market share of U.S.visits to the social networking custom category decreased 2 percent in August 2008 to 6.40 percent of all U.S. visits compared to July 2008. Visits to the category decreased 17 percent year-over-year....

Miriam Ellis

Google's Local Migraine

by Miriam Ellis

Listen up and you'll hear the cries and groans of citizens everywhere as they interact with Google's Local entity and come away bruised and confused. What happens when you release a demi-god product into civilization, with the power to change common people's daily lives in terms of their earnings, their activities and the use of their time, and then you fail to back up that super power with adequate support? The past few weeks on the Local scene give a bird's-eye-view answer to that question....

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Video Cast

Sage Lewis

Sage Lewis

Hell In A Schmidt-Basket At Google

by Sage Lewis

Google CEO Eric Schmidt is in a somewhat steamy situation since calling the internet a "cesspool" and saying "We don't actually want you to be successful. . .The fundamental way to increase your rank is to increase your relevance." Sage takes the cesspool analogy a step farther, saying that Schmidt views himself as the heaven to the internet hell, that it's his job to "cleanse" the internet. What Schmidt fails to realize is that he lives in "hell" and makes his money there, so "Stop being a jerk!" says Sage....

Sage Lewis

Live Search Is Livin' It Up

by Sage Lewis

MSN steals the show this week with two juicy pieces of news. First, Facebook and MSN join to integrate Live Search into Facebook's search options. Secondly, Live Search is now paying you for searching through them. You can sign up for Search Perks to earn points for prizes like frequent flier miles, notebooks, etc. Lastly, if you're searching for professionals related to the real estate industry, check out Zillow's new Professional Directory; the best part is it's free to get listed in the directory....

Sage Lewis

Radian6 Shines New Light on Social Media Monitoring

by Sage Lewis

After attending SBMU Columbus, Sage discovers the true value of Radian6, a social media monitoring tool. Radian6 provides a pervasive and in-depth picture of social media conversations happening across the entire web. It allows you to track and do analysis on whatever keywords or phrases you choose, so you can monitor your company, your brands, your products and/or your competitors' brands, products, etc. As a higher end tool, Radian6 is not free nor cheap, but Sage feels that it is absolutely worth the value....

Sage Lewis

A Giant Goody Bag of Internet News

by Sage Lewis

Sage packs this week's In the News video full of Google, Facebook, MySpace, Microsoft and more. You'll have to watch the video for the full scoop, but here's some highlights. According to Coneinc.com Americans not only expect companies to have a social media presence but 60% of Americans already interact with companys on social media websites. Marketing Pilgrim reports that MySpace is still number one with its 67.5% market share to Facebook's 20.56%, even though Facebook showed a 50% growth. Look for great conversation and information about Google AdWords, Microsoft adCenter, dynamic vs. static URLs, audio indexing of videos and...

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Readers Respond

Reader feedback will return next week.

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Recent Conversations In Our Small Business Forum
SEARCH ENGINE OPTMIZATION
A Few Simple SEO Rules For E-commerce Web Sites
Does Freshness Of Links Matter
Backlinks And Other Search Engines
Back Links Language
Meta Tags.. Are They Really History
Article Writing For Higher PR
SEO And Flash
PAY PER CLICK
Google AdWords Tips From The Expert
Do I Need New Domains For Landing Pages
BLOGS & BLOGGING
Blog Tips From ProBlogger
Wordpress Or B2evolution
SMALL BUSINESS ISSUES
Should I Lower My Prices Because Of The Economy
What Type Of Insurance Do I Need
PREVIOUS WEEK
Small Business Forum Update For September 30, 2008

(If you like our search engine news, you'll love our small business news.)

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Learn About Web Conference Learn About Web is a conference designed to provide you with the information and technology to promote your business through the web in a secure and successful manner.

The conference caters to small and medium sized businesses seeking to utilize web technologies to communicate with customers and advance their business.
Three Rivers Convention Center, Kennewick, Washington. November 7, 2008
Archive of Popular Forum Conversations:
Small Business Forum Update | December 16, 2009
Small Business Forum Update | December 9, 2009
Small Business Forum Update | December 3, 2009
Small Business Forum Update | November 18, 2009
Small Business Forum Update | November 4, 2009
Small Business Forum Update | October 28, 2009
Small Business Forum Update | October 21, 2009
Small Business Forum Update | October 7, 2009
Small Business Forum Update | September 24, 2009
Small Business Forum Update | September 17, 2009
Small Business Forum Update | August 26, 2009
Small Business Forum Update | September 9, 2009
Small Business Forum Update | August 12, 2009
Small Business Forum Update | August 5, 2009
Small Business Forum Update | July 29, 2009
Small Business Forum Update | July 22, 2009
Small Business Forum Update | July 15, 2009
Small Business Forum Update | July 7, 2009
Small Business Forum Update | July 1, 2009
Small Business Forum Update | June 24, 2009
Small Business Forum Update | June 17, 2009
Small Business Forum Update | June 10, 2009
Small Business Forum Update | June 4, 2009
Small Business Forum Update | May 28, 2009
Small Business Forum Update | May 20, 2009
Small Business Forum Update | May 13, 2009
Small Business Forum Update | May 6, 2009
Small Business Forum Update | April 22, 2009
Small Business Forum Update | April 15, 2009
Small Business Forum Update | April 8, 2009
Small Business Forum Update | March 31, 2009
Small Business Forum Update | March 25, 2009
Small Business Forum Update | March 18, 2009
Small Business Forum Update | March 4, 2009
Small Business Forum Update | February 24, 2009
Small Business Forum Update | February 11, 2009
Small Business Forum Update | February 4, 2009
Small Business Forum Update | January 28, 2009
Small Business Forum Update | January 21, 2009
Small Business Forum Update | January 13, 2009
Small Business Forum Update | January 5, 2009
Small Business Forum Update | December 9, 2008
Small Business Forum Update | December 1, 2008
Small Business Forum Update | November 18, 2008


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