0 Search Engine Marketing News - October 23, 2008
Search Engine Guide
Search Engine Marketing News

2008-10-23

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Learn About Web Conference Learn About Web is a conference designed to provide you with the information and technology to promote your business through the web in a secure and successful manner.

The conference caters to small and medium sized businesses seeking to utilize web technologies to communicate with customers and advance their business.
Three Rivers Convention Center, Kennewick, Washington. November 7, 2008
From Our Writers
Manoj Jasra

More Updates to Google Analytics

by Manoj Jasra

Google continues its steady stream of updates to its Analytics product by unveiling numerous new features.  This time Google adds features that will be quite useful to enterprise level clients.  Google's intent was to add more flexibility into the reporting so that users have the ability to see data sliced & diced which ever they want...

Jennifer Laycock

Six Keys to a Viral Message that Sticks - Part One

by Jennifer Laycock

I've written quite a few articles about building and launching a viral marketing campaign over the past couple of years. In general, I write about the brainstorming process or how to put your pitches together. In this new series, I'll be looking at the six key components that make people remember a message and therefore, make it more likely they'll pass it on.

Mike Moran

Economy Down and Google Up

by Mike Moran

As we hear optimists tell us not to worry, it won't be as bad as the Great Depression, it seems clear that we're looking at very difficult economic times worldwide. And, as veteran marketers know, any economic downturn means lower advertising expenditures. And so, Google announced a huge gain (what?!) in revenue last week. What's going on here?...

Jennifer Laycock

Understanding Site Wide Links and Social Media Links

by Jennifer Laycock

Debra Mastaler has a great post over at Search Engine Land today that follows up on some questions posed at the Link Building Bootcamp at last week's SMX East conference. Debra fielded questions about both side wide links and the "quick links" that sometimes come with exposure on social media sites like Digg.

Jennifer Laycock

Where to Go for Keyword Ideas?

by Jennifer Laycock

If you've been enjoying Stoney's series of articles on keyword research and organization, you may have found yourself rethinking your own keyword strategy. If so, you might be looking for some more ideas on how to start building out those lists.

Diana Adams

Can You Make Sense Of Match Types?

by Diana Adams

We've previously looked at Paid Search Advertising Roadmap, Paid Search Rules and Alphabet Soup and PPC. Now let's start looking at keyword matching. How well do you understand match types?...

Jennifer Laycock

Embracing the Failure Metric

by Jennifer Laycock

With fears about the economy impacting everyone's bottom line, small business owners who don't already obsess about ROI are likely to find themselves digging deeper into their data in the coming months. Chances are good they'll start with metrics like conversion rate, cost per lead, time on site and pass along rates. Those are all good, but I can't help but think they're overlooking one that's absolutely essential.

Stoney deGeyter

Comprehensive Guide to Keyword Research, Selection & Organization, Part VI

by Stoney deGeyter

A core term and search phrase are similar in that both will be searched and both can provide potential traffic to your site. Core terms, represent a broader topic while the search phrases are simply core terms with added qualifiers, therefore representing a narrower focus. Both core terms and search phrases will be optimized into your website to drive traffic and hopefully, be instrumental in generating strong conversion rates.

Stoney deGeyter

Comprehensive Guide to Keyword Research, Selection & Organization, Part VII

by Stoney deGeyter

As you research out your core terms you'll notice that there are three types of results produced. The first will be a core term that returns a very small list of search phrases. Almost too small to do anything with. The second is one that produces a healthy list of phrases that you can easily organize for optimization. The third produces an extremely long list of phrases that can be broken up into several other sub-core terms and groups. We'll discuss this latter in detail.

Jennifer Laycock

Come Join Stoney, Matt, Mack and I in Washington Next Month

by Jennifer Laycock

If you've been wanting to attend a conference to learn more about online marketing, you've got another great shot coming up next month out west. Matt McGee, Mack Collier, Stoney deGeyter and I will be joining several other speakers at the Tri-Cities Convention Center on November 7th for the one day "Learn About Web" conference. If you've balked at conferences recently because you're tightening your belt, you might be happy to hear the show costs just $129, making it an absolute steal!

Manoj Jasra

'How To' White Paper on Mobile Advertising

by Manoj Jasra

Bango today published a practical, 'how to' white paper on mobile advertising for agencies and digital marketers who want to move into mobile but need some help. The "Mobile advertising for newbies" white paper provides hints and tips on running mobile advertising campaigns and analyzes the approach and results of three real campaigns....

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Video Cast

Sage Lewis

Sage Lewis

No Immunity for the Internet

by Sage Lewis

In the news this week, we learn that the internet is not immune from the effects of the economic downturn. According to Search Engine Watch, both Yahoo! and Zillow are cutting jobs. On the flips side, Marketing Pilgrim reports that 60% of marketers are increasing their online budget, while 80% are decreasing use of traditional media. Also, marketers are still learning how to harness the power of mom bloggers, and Google releases two new tools. You can now learn where you have dead links through Webmaster Central's Error URL report as well as build your own display ads in Google's...

Sage Lewis

Error! Error! Dead URLs!

by Sage Lewis

Google gains the spotlight with the story of the week. They added a new tool under diagnostics that shows you errors for URLs in your sitemaps. Sage walks you through his Webmaster Central account, showing you how to access these errors and explaining what they mean to you and why it's important to fix them....

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Readers Respond

In response to... Embracing the Failure Metric


Great Post! I couldn't agree more. I think that small businesses who are now engaging in Social Media need to realize that this type of campaign is meant for the long haul. The only way to be truly successful is to establish your goals for the campaign, create a strategic plan on how you can achieve those goals, and start doing it! Another thing is...be patient. Don't dismiss a certain idea or action, just because it isn't working. Figure out why its not working and then analyze whether or not its worth tweaking or getting rid of all together. However, its those ideas that will lead to bigger and better ones!

I look forward to reading more!

Eric Schechter
Social Media Man
Insight on Social Media, SEO, and Online Marketing



In response to... Can You Make Sense Of Match Types?

Diana,

Well said.

It is good to remind marketers that Paid Search Marketing is not just a plug and play campaign. To obtain the best return on investment, it requires understanding the match types.

Google AdWords is deceptively easy. So easy that marketers make the mistake of giving it the "set it and forget it" strategy. Just negative keywords alone can eliminate unwanted visitors and improve conversion.

In some cases, I even stay away from Broad match. Or at least use it long enough to gain exact match keywords, and then disable them.

John Ellis
John W Ellis
Online Marketing and SEM



In response to... Tweaking Your Copy for SEO Purposes? Tweak it for Message too!

Important point here...it's not always what you say but how you say it. In Jennifer's article she gave the example of a negative situation (the exasperation of the employees at the dry cleaners). With web copy (and of course any written and spoken communication), you really want to make the reader feel comfortable and welcome. Be aware of the tone and style you use. You might lure readers to your site with good keywords, then run them off with your approach.

Great article!

M. Bruce Abbott
Radio Lounge
Radio Advertising + Direct Response Advertising Agency



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Learn About Web Conference Learn About Web is a conference designed to provide you with the information and technology to promote your business through the web in a secure and successful manner.

The conference caters to small and medium sized businesses seeking to utilize web technologies to communicate with customers and advance their business.
Three Rivers Convention Center, Kennewick, Washington. November 7, 2008
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