Search Engine Guide
Search Engine Marketing News

2008-11-28

Hi Everyone,

Hope you are having a great week. Let's get to the good stuff...

Rachel Phillips
Check out the Small Business Newsletter

$100 in FREE Text Link Ads!

Check out our new Link Buying Starter Kit and get:

1. A Free Link Buying Guide

2. $100 in Free Text Link Ads

Get started today!

From Our Writers
Manoj Jasra

Interview: Yahoo's Larry Cornett on Universal Search

by Manoj Jasra

One of the most interesting sessions at this upcoming Search Engine Strategies in Chicago is going to be Universal & Blended Search. Dr. Larry Cornett, VP, Consumer Products, Yahoo! Search is one of the top experts in the world on this subject and is also a panelist at this session in SES Chicago. Last week I had the opportunity to chat with Dr. Cornett to get his insight on blended search and to get a better understanding of Yahoo's future in this area....

Stoney deGeyter

10 Questions that Guarantee SEO Success, Part I

by Stoney deGeyter

Businesses don't succeed on the basis of a product alone. Those products have to be developed, marketed and sold using sound business principles. Similarly, SEO doesn't succeed solely by what you do on the technical front, but what you do internally to build a platform that will allow SEO success to happen.

Stoney deGeyter

10 Questions that Guarantee SEO Success, Part II

by Stoney deGeyter

This is part two of a two-part series outlining ten questions that must be asked by both SEOs and clients in order to ensure a successful SEO campaign. While these questions can be asked of just about any one in any area of life, sometimes it helps to make them applicable to specific situations. In this case the situation is SEO and running a successful online business.

Beth Harte

Twitter for Business: 10 Things to Consider Before You Get Started

by Beth Harte

Thinking about starting up a Twitter account for your business? Or considering allowing employees to use Twitter? Here are 10 tips to consider before getting started....

Stoney deGeyter

How to Make Decisions That'll Rock Your SEO Campaign, Part I

by Stoney deGeyter

I want to take a set of guidelines about making good decisions and apply them to the SEO and business success environment. Every day SEOs and business owners looking for ways to improve their online exposure are faced with dozens of decisions. Any one of these decisions can breath life into a dying SEO campaign, push a successful campaign to greater success, or cause a site to crash and burn in the search results. Here are the first five of ten decision-making guidelines that'll help you rock your SEO and SEM campaigns to success.

Stoney deGeyter

How to Make Decisions That'll Rock Your SEO Campaign, Part II

by Stoney deGeyter

Success is a path that must be paved by each person making wise decisions. Search engine optimization isn't an instant path to victory. There are still dozens of daily decisions that have to be carefully considered and thoroughly before action is taken. But once you have a history of making good SEO decisions, success becomes much easier.

Jennifer Laycock

Puppy's Picks - 11/25/08

by Jennifer Laycock

I scan hundreds of feeds and read dozens of articles each day so you don't have to. From the new "Twitter-bite" to small businesses turning to the web for cheap marketing, find out which articles I dubbed as must-read for the small business crowd today.

Mack Collier

Remember, Social Media Are PERSONAL Communication Tools!

by Mack Collier

Plenty of companies and small businesses are curious now to learn how they can use social media to grow their businesses. Unfortunately, far fewer businesses are willing to invest the time to understand what these tools are, and why people are so excited about using them.

Karri Flatla

Are You Fighting the Etailer Price War or Circumventing it?

by Karri Flatla

According to the New York Times article Websites Wage Holiday Price Wars (Nov. 19, 2008), small and large etailers alike are facing some tough choices this holiday season. It would seem that in the end, everything really does come down to price. And if you're not willing to fight the good fight--or if your bottom line simply can't survive the battle--your ecommerce business is doomed. Or is it?

Jennifer Laycock

All Links Are Not Equal: Why Twitter Links Grow Conversation

by Jennifer Laycock

This morning I found myself in the middle of an interesting chat with Mack Collier on Twitter. It started when I joined in a conversation Mack was having about the metrics he measures when estimating the value of blogs. We kicked around the common ones like traffic, subscribers, links and number of comments. Then Mack made mention of how high his comments jump when he Tweets one of his own posts.

Eric Brown

Create Your Own Virtual Lobby

by Eric Brown

There are all sorts of ways today to connect with, participate and enjoy a conversation with your customer. There have been numerous posts about starting and maintaining a company blog, which is an excellent tool. Another favorable venue is to create a Ning site. It is a very easy application and can create a pretty cool place to have conversation and engage your customers. It is sort of like having your own My Space site, and very easy to update and foster community with your brand. ...

Mack Collier

Wal-Mart Says No to Black Friday Ads on Internet, Goes After Sites and Search Engines

by Mack Collier

Failing to get the memo that it's 2008, Wal-Mart has decided to get even more aggressive in battling the 'pre-mature' leakage of their Black Friday circular ads.  The Bentonville, AR retailer is not only going after the sites that post the circulars, but the search engines that link to and index the sites....

Robert Clough

Make Your Business Image Pop With A Twitter Profile Makeover

by Robert Clough

Want to be ignored? Be boring. Simple.But, if your business is ignored, you may end up living in a van down by the river. Not Good.So how can we be, um, not boring?  Well, there isn't a one size fits all quick fix, but one step everyone can take is improving how we present our business to the public....

Mack Collier

What Blogs Should You Be Reading?

by Mack Collier

Whenever I speak to small businesses that are considering launching their own blog, there are always a few people that want to know which blogs I think they should be reading to stay up to date on the ever-changing world of social media. If you are just getting started exploring blogs, here are some of my favorite ones that should help you quickly get up to speed on blogging and social media.

Mack Collier

Everything You Think You Know About Social Media and Measuring ROI is Wrong!

by Mack Collier

One of the biggest 'criticisms' of social media that companies have, is the difficulty in measuring the return on investment for their efforts. Many believe that widespread business adoption of social media won't happen until a clear benefit to the company's bottom line can be measured. Of course, these people are totally missing the point of what social media is, and why it works.

Jennifer Laycock

Maximize Your Paid Search Budget with Better Ads

by Jennifer Laycock

With the holiday shopping season already in full gear online, paid search prices are going to be going up. After all, more competition equals higher prices. That means you'll need to make sure every ad you create has the best shot at landing you a conversion. To do that, you really need to understand how to write great ads.

Debra Mastaler

Guilty (in a good way) By Link Association

by Debra Mastaler

If you're looking for ways to increase the visibility of your small business and build links, submitting videos to your local government cable channel may be an option.  Local cable as well as network television affiliates look for content filler at certain times.  Here's a couple of ways you may be able to take advantage of those needs and expand the reach of your small business!...

Beth Harte

Social Networks, Your Way

by Beth Harte

I have rules about my social networks and I am sure most people who are comfortable utilizing social networks do too. When someone is just starting to get involved in building up their social network it's hard to know or recognize when and where to set boundaries. As well, there seems to be a bit of a challenge when it comes to being completely professional or being yourself.  Luckily, the rule of being "you" is winning out and those folks who think they are being "professional" in sending blog links, promotional introductions, and other spammy items are turning into "professional...

Miriam Ellis

Why Wikipedia Accuracy Won't Cut It For Google Local

by Miriam Ellis

Almost everyone with an interest in Local Search is trying to get a message through to the large minds at Google, in a variety of ways. The message concerns the real-life effects of inaccurate data in Google's One Box, 10-pack and Maps on the public. While a major percentage of Internet users have grown to trust the Google brand and will take Google's local data at face value, few will understand that Google views its own local applications as a wiki, community project. Let me explain why this is seriously problematic....

Mack Collier

Need More Blog Posts? Then Start a Series!

by Mack Collier

At one point or another, every blogger struggles to find new content ideas for their blog. For some of us, ideas for posts come easily, but if you're a blogger that's constantly wracking your brain for the next post idea, launching a blog post series could be your solution!

Manoj Jasra

Interview: Bruce Clay on SEO Tools

by Manoj Jasra

One of the presenters at this year's SES Chicago is Search Marketing Veteran, Bruce Clay. Bruce will be leading a session on the topic of SEO tools: "tools that will help you to accomplish your tasks including indexing, competitive analysis, site ranking, diagnosing and remedying problems, page level information, site level information, on-page optimization and much more." I had a chance to ask Bruce a few questions about his session and how he leverages SEO Tools for his own strategies....

Mike Moran

Do I need a shopping cart or a content management system?

by Mike Moran

Someone recently asked me how he knows whether to use shopping cart software or a full-blown content management system for a Web site. Does it depend on how large your site is? Does it depend on what kind of content you have? And, most importantly, which one is better for search marketing? These are good questions, so they deserve good answers....

Beth Harte

Blogs, Vlogs and SEO

by Beth Harte

Have you decided to take your blog to the next level by including video? Hooray! Video logs (vlogs) can help communicate in a lot of different ways and they also add a "real" voice to your blog posts....

Return to the Top of this Page

Video Cast

Sage Lewis

Sage Lewis

Wal-Mart Puts the Kabosh on Links to Black Friday Ads

by Sage Lewis

Search Engine Journal reports that Wal-Mart is telling the search engines no links to their black Friday ads; their legal team is even taking action against sites attempting to publish related content. Sage speculates whether Wal-Mart is really that stupid or if this is just some kind of weird marketing ploy. Also in the news are Google and Yahoo....

Sage Lewis

Is Yahoo Really a Moral Pygmy?

by Sage Lewis

This week's story of the week revolves around Jerry Yang, the former Yahoo CEO who agreed to quit after increasing criticism in his leadership abilities arose for not accepting the Microsoft deal.  Sage provides some history and insight as to why there's more than the failed Microsoft deal behind Yang's less than stellar leadership role. ...

Sage Lewis

Flash, the iPhone and Facebook Format Followers

by Sage Lewis

Marketing Pilgrim gives us some good information this week regarding mobile phones and Motrin.  First, we learn how detrimental all Flash websites are to iPhone users, who only see a blank page when they try and visit a flash site.  Second, Sage talks about the mommy blogger outrage over the edgy Motrin YoutTube commercial.  Are YouTube and LinkedIn following Facebook's lead?  Now on YouTube, you will now see and can buy PPC ads, and LinkedIn has added demographic-specific Events to user's profiles in a similar fashion.  Lastly, check out WebPro News for a detailed translation of a live chat Q&A...

Sage Lewis

Can't Win For Losing

by Sage Lewis

There's some bad news but good tools in the news this week. Yahoo "can't win for losing" as Google terminates its advertising partnership with them and Yahoo shares drop significantly. While Google and Yahoo part ways, Yellowbook and YouTube join forces to distribute SMB videos. Wordtracker announces a new tool that anticipates the questions people are clicking on while searching based off keywords. Also, according to Search Engine Watch, the number of small businesses using social media is expected to double from 300K to 600K in the next twelve months....

Return to the Top of this Page

Readers Respond

Readers' responses back next week.

Return to the Top of this Page

Search Engine Books and Services

Free SEO Tools

Thinking of buying SEO software? Then try the best SEO tools free first!

Skaffe.com Directory: Show off your website Express Submit today.

Quality directories like Skaffe.com offer you strong search engine exposure.

Sporge Directory from Skaffe.com

Under new management! All new with low submission prices.

WoW Directory

Powerful and affordable directory marketing services. Submit your website today!

New! Team Skaffe Directory from the editors of Skaffe.com

Up to 4 links for every submission. Free submission for non-commercial websites.

Return to the Top of this Page

Recent Conversations In Our Small Business Forum
A list of popular small business forum threads from the last week

ONLINE MARKETING
Why Does Google Love This
SEO Content Questions
How To Use .Edu Links To Improve Your Site's Google Ranking
Social Media Success Depends On How Human You Are
What's A Name Worth To You
Google Analytics Vs Host Data
SMALL BUSINESS
Home Based Businesses - Wave Of The Future
Do You Think Salespeople Tend To Talk Too Much
Free Ebook About Creativity
Who Should I Read About
PREVIOUS THREADS
Small Business Forum Update For November 11, 2008

(If you like our search engine news, you'll love our small business news.)

Return to the Top of this Page

$100 in FREE Text Link Ads!

Check out our new Link Buying Starter Kit and get:

1. A Free Link Buying Guide

2. $100 in Free Text Link Ads

Get started today!

Archive of Popular Forum Conversations:
Small Business Forum Update | December 16, 2009
Small Business Forum Update | December 9, 2009
Small Business Forum Update | December 3, 2009
Small Business Forum Update | November 18, 2009
Small Business Forum Update | November 4, 2009
Small Business Forum Update | October 28, 2009
Small Business Forum Update | October 21, 2009
Small Business Forum Update | October 7, 2009
Small Business Forum Update | September 24, 2009
Small Business Forum Update | September 17, 2009
Small Business Forum Update | August 26, 2009
Small Business Forum Update | September 9, 2009
Small Business Forum Update | August 12, 2009
Small Business Forum Update | August 5, 2009
Small Business Forum Update | July 29, 2009
Small Business Forum Update | July 22, 2009
Small Business Forum Update | July 15, 2009
Small Business Forum Update | July 7, 2009
Small Business Forum Update | July 1, 2009
Small Business Forum Update | June 24, 2009
Small Business Forum Update | June 17, 2009
Small Business Forum Update | June 10, 2009
Small Business Forum Update | June 4, 2009
Small Business Forum Update | May 28, 2009
Small Business Forum Update | May 20, 2009
Small Business Forum Update | May 13, 2009
Small Business Forum Update | May 6, 2009
Small Business Forum Update | April 22, 2009
Small Business Forum Update | April 15, 2009
Small Business Forum Update | April 8, 2009
Small Business Forum Update | March 31, 2009
Small Business Forum Update | March 25, 2009
Small Business Forum Update | March 18, 2009
Small Business Forum Update | March 4, 2009
Small Business Forum Update | February 24, 2009
Small Business Forum Update | February 11, 2009
Small Business Forum Update | February 4, 2009
Small Business Forum Update | January 28, 2009
Small Business Forum Update | January 21, 2009
Small Business Forum Update | January 13, 2009
Small Business Forum Update | January 5, 2009
Small Business Forum Update | December 9, 2008
Small Business Forum Update | December 1, 2008
Small Business Forum Update | November 18, 2008


Newsletter Information

Current and Archived News

This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others.
© Copyright 2008 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095