Search Engine Guide
Search Engine Marketing News

2008-12-17

Hi Everyone,

No newsletter next week as we'll be celebrating Christmas next week. See you all in January! :-)

Rachel Phillips
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From Our Writers
David Wallace

Can Twitter Be Useful For Business?

by David Wallace

If you have yet to hear about Twitter, I might ask you if you have been living in a cave and for how long. The micro-blogging platform that few knew about a year ago has now gone mainstream with over 6 million users - a number that is growing daily. Even major news outlets such as Fox News, CNN and others are using Twitter on a daily basis to get viewer reaction and create discussion around breaking stories and issues. This leads me to question whether Twitter can be useful for business or is it simply an outlet to waste...

Wordtracker

Top 500 Search Engine Keywords Of The Week - December 17, 2008

by Wordtracker

This week's list of the top 500 most frequently searched keywords....

Beth Harte

Are you keeping tabs on brand experience?

by Beth Harte

There's been a power shift and the first mistake many companies make is believing that they do and can control the brand experience. That's no longer the case. It's the people on the other end of that experience that control it. Today, customers sharing brand experiences happen every day, everywhere without being edited or seeking a company's approval....

Stoney deGeyter

5 Search Engine Ranking Killers You Want to Avoid at All Costs

by Stoney deGeyter

For as many factors there are that you can manipulate to give you better ranking performance, there are other things that when not properly addressed will do a fantastic job of preventing your site from performing as well as it could and should. While this is not a conclusive list of search engine ranking killers, these five issues can, cause serious damage to your site. Fixing these five rank-killing issues will undoubtedly clear the way for better optimization performance.

Jennifer Laycock

Puppy's Picks - SES Coverage 12/15/08

by Jennifer Laycock

I scan hundreds of feeds and read dozens of articles each day so you don't have to. From building a slow and natural link profile to the ethics of sponsored blog posts, find out which articles I dubbed as must-read for the small business crowd today.

Mike Moran

Why Small Businesses Need Search

by Mike Moran

I often talk to small business people who lament at how the marketing deck is stacked against them. The big guys have the connections, the money, and the brand name. "How can I compete," I hear them asking. I always have the same answer--Internet marketing, especially organic search marketing. But when I tell them this, often I get disbelief. These small business owners have painfully learned over the years that marketing is for big companies, not for them. They're wrong....

Stoney deGeyter

What I Want for Christmas from the Search Engines: The Sequel

by Stoney deGeyter

Six years ago I wrote a post about what I wanted from Christmas from the search engines. I thought it would be a good time to revisit what I asked for back then, whether it happened or not, whether I really wanted it (20/20 hind site) and perhaps ask for a few new things.

Diana Adams

How To Create a Negative Keyword List

by Diana Adams

Last week's Top 10 ways to save money with PPC was a bit tongue in cheek, but I hope you came away with the the very solid point I was making. Negative keywords are the best way to save money on unwanted clicks. When you're after the lowest cost per conversion (as most ecommerce websites would be, right?) you watch where your ad spend is going very carefully....

Stoney deGeyter

Traffic Is Cool and All, But How Do You Turn That Into Conversions?

by Stoney deGeyter

Rankings are just one way to generate traffic. There are literally countless ways in which you can drive traffic to your website, via both on- and off-line marketing efforts. Unless you sell advertising by the impression, traffic isn't the end-all, be-all of website performance. For many sites there has to be a conversion.

Stoney deGeyter

Rankings Are Cool and All, But How Do You Turn Them Into Traffic?

by Stoney deGeyter

Rankings, without traffic are pointless. In fact, while rankings can be a significant factor in growing your traffic numbers, traffic itself is not reliant on rankings. You can be in the number one spot and still get less traffic than your competitor in the number three spot. And even beyond that, you can often get better traffic (higher conversion percentages) not being in that top spot.

Manoj Jasra

Leveraging Blogs and Feeds for SEO

by Manoj Jasra

SES Chicago 2008, is happening this week and features a session on the topic of "SEO Through Blogging and Feeds." Lee Odden, CEO of TopRankMarketing.com, is an expert on this topic and is a panelist at this session at SES Chicago. I had a chance to catch up with Lee, to get his insight on SEO through blogging and feeds...

Mack Collier

Keep Your Comments Organized With BackType!

by Mack Collier

I've said it time and time again, but the best way to grow your blog, is to leave it. And that means leaving a LOT of comments on other blogs! But if you do this, it can be difficult to keep track of all the blog posts that you have commented on. Difficult that is, until BackType came along.

Jennifer Laycock

Six Keys to a Viral Message that Sticks - Part Four: Carry Credibility

by Jennifer Laycock

Anyone who knows anything about viral marketing knows one of the primary reasons it's so effective is because the message carries the credibility of those who share it. While we may not be willing to listen to a message from an advertiser, we're nearly always willing to listen to a message from friends and family. Of course there's a challenge in getting your viral campaign to pick up the credibility that comes with being passed from one person to another. You have to get that first person to pass it along.

Jennifer Laycock

Six Keys to a Viral Message that Sticks - Part Five: Tap into Emotions

by Jennifer Laycock

We all do it. We fight the battle between our hearts and our minds as we try to decide which one is right. Some days we try to bury our emotions and think with logic, other days we cast aside reason in favor of following our hearts. It should come as no surprise then that consumers are the same way about making buying decisions. Logic and data has it's place in marketing, but ultimately consumers tend to spend more when they let their emotions lead them.

Stoney deGeyter

Typo SEO is a No Go Unless You Know the Flow

by Stoney deGeyter

There are times when optimizing for typos is necessary. This is never more true if there are significant searches for your brand name spelled incorrectly. You want and need these people to find you. Using these strategies can help you target the typos that are truly important.

Scott Buresh

How Yahoo! Walked Away from $44.6 Billion

by Scott Buresh

When we last left Yahoo!, Jerry Yang (CEO) and the rest of the board had just spurned Microsoft's $44.6 billion takeover bid for the supposedly greener pastures of potential deals with AOL, News Corporation, and/or Google. The rejection of Microsoft's bid also put the current board on a collision course with Carl Icahn in what looked to be a battle for control of Yahoo!'s board of directors.

Paul Jahn

Managing by Objectives and Impressions - Redefining the Face of Amendment Campaigns

by Paul Jahn

Last week, I had lunch with Mike Rynchek, President of Spyder Trap Online Marketing. We wound up talking quite a bit about social media and managing-per-objectives and impressions rather than the cost-per-conversions avenue many of us are used to. Mike was gracious enough to be interviewed on how to measure results of different objectives.

Stoney deGeyter

SEO Sales Spammers Make the Rest of Us Look Bad But We Should Keep Marketing Anyway

by Stoney deGeyter

I'm not for blind cold calling or email spamming. Good marketing via direct mail is highly targeted, not just sent to random addresses. The same holds true for cold calling and email marketing. Good and proper marketing rules must be followed if you want your business to succeed long term.

Diana Adams

Top Ten Ways To Save Money With Paid Ad Campaigns

by Diana Adams

Over the previous weeks I have made a deliberate point of talking about important it is to use Keyword negatives to save money in your paid ad campaigns. I thought I would put together a quick lists of these top ten ways for saving money.

Mack Collier

How Do You Decide Who to Follow on Twitter?

by Mack Collier

In yesterday's post, I looked at some ways that I have used to get more followers on Twitter. Now I wanted to spin it around and look at some of the criteria I have for who I decide to follow on Twitter.

Stoney deGeyter

Not Another SEO Checklist Post!

by Stoney deGeyter

Recently my team and I (mostly my team) have been doing a lot of cool research with some of the free online tools that are available. We find we often use a tool on whatever site we are working on and then somehow forget about it as we move onto other tools and other sites. Eventually we remember and start working with it again but there is no consistency. So what's the solution? Another list.

Jennifer Laycock

Knowing Your SEO Certification Options

by Jennifer Laycock

On a fairly regular basis, I get emails from readers asking me about SEO Training and SEO certification. While there's no shortage of options out there for in-person training, (including our own SBMU conferences) it can be difficult to get yourself or your team to the right place at the right time. Thankfully, quite a few options are springing up for people who are looking to expand their knowledge without leaving their office.

Mack Collier

How Do You Get More Followers On Twitter?

by Mack Collier

As Twitter just continues to grow in popularity, more people are wanting to know how to expand their Twitter networks, and get more people to follow them. There are several different ways to do this, depending on how you use Twitter. Here's some of the things that have worked for me.

Beth Harte

Facebook: Are they really your friends (or customers)?

by Beth Harte

Are all those people on Facebook really your friends (or customers)? ...

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Video Cast

Sage Lewis

Sage Lewis

Do The Needful

by Sage Lewis

Life isn't all "puppy dogs, roses, ice cream and cake," as Sage says. Despite all the hype and increase in internet traffic for Cyber Monday, Search Engine Watch still reports a decrease in projected online advertising from 14.5% to 8.9%...

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Readers Respond

In response to... Are You Fighting the Etailer Price War or Circumventing it?

I have been reading your articles and find they are very informative.. I have a fairly new online womens clothing store that I run as a part time business and am stuggling with sales due to lack of potential customers. I agree with the info in some of your articles about not running to the stockroom to get the pricing gun and drop prices as that will just throw away my investments in inventories.. Plus - I know my items are price competitive. Its tuff when you are not known. I have a blogsite, but its hard to keep it fresh as our products are not turning over.. and its hard to find new things to write about, plus it takes a lot of time..

I'm trying to get known out there and was wondering if you have any simple ways that might be good for me to try..

My store is at www.ohwhatanightonline.com

Thanks for your time. !

Melissa Levesque
Oh What A Night
Womens Name Brand Designer Fashion Dresses Jackets and Coats at affordable prices



In response to... 5 Search Engine Ranking Killers You Want to Avoid at All Costs

Great tips Stoney. We deal with man eTailers and find that duplicate content is rampant and a cause for many ranking woes. For large sites on legacy platforms, duplicate or template title tags, poorly constructed URL's, and lackluster site architecture just add to their problems. It's often a good idea for these types of businesses to conduct either an in-house or third-party professional SEO audit. Many of these challenges can be identified supported by custom solutions to give the site increased potential to rank for both long tail and head keywords. While Google came out a few months back saying not to worry so much about rewriting URLs and on-site duplicate content issues, you hit the nail on the head in suggesting that site owners lose control over which URLs are being preferred by the SE's when duplicate content is a root cause.

Scott G
Triangle Direct Media
New Media Marketing and Social Media Marketing



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Recent Conversations In Our Small Business Forum
A list of popular small business forum threads from the last week

SEARCH ENGINE OPTIMIZATION
Repeating Keywords Too Much
Re-Submitting A Sitemap To Goolge Creates Problem
Time Of Day Changes My Google Ranking
Google SearchWiki Initiative
OTHER ONLINE MARKETING
What Did You Do Today
How To Boost Sales
Do I Need My Own Website To Blog
Free Or Paid Press Releases And How Many Times
The Relevancy Of Paid Directory Submission
Free Auto Directory Submission
Twitter? Can It Help
Need Suggestions On Selecting A SSL Certificate Provider
SMALL BUSINESS ISSUES
Help! New Business Partner Wants Out
Is The Economy Helping Or Hurting You
PREVIOUS WEEK
Small Business Forum Update For December 1, 2008

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Archive of Popular Forum Conversations:
Small Business Forum Update | December 16, 2009
Small Business Forum Update | December 9, 2009
Small Business Forum Update | December 3, 2009
Small Business Forum Update | November 18, 2009
Small Business Forum Update | November 4, 2009
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Small Business Forum Update | September 9, 2009
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Small Business Forum Update | June 4, 2009
Small Business Forum Update | May 28, 2009
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Small Business Forum Update | May 6, 2009
Small Business Forum Update | April 22, 2009
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Small Business Forum Update | March 25, 2009
Small Business Forum Update | March 18, 2009
Small Business Forum Update | March 4, 2009
Small Business Forum Update | February 24, 2009
Small Business Forum Update | February 11, 2009
Small Business Forum Update | February 4, 2009
Small Business Forum Update | January 28, 2009
Small Business Forum Update | January 21, 2009
Small Business Forum Update | January 13, 2009
Small Business Forum Update | January 5, 2009
Small Business Forum Update | December 9, 2008
Small Business Forum Update | December 1, 2008
Small Business Forum Update | November 18, 2008


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