Search Engine Guide
Search Engine Marketing News

2009-01-15

Hi Everyone,

Have you visited our small business forum lately? If it's been a while you'll be surprised how much it has grown. I bring this up as a reminder that each week Chris Logan, the world's greatest forum admin, compiles a list of the best discussions from the past week and we include them at the end of this newsletter. It's a quick and easy way to keep tabs on the hot discussions at the forum.

And don't be shy about registering at our forum and asking questions. We are a very friendly bunch and would love to have you spend time with us there.

Rachel Phillips
Check out the Small Business Newsletter

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From Our Writers
Mike Moran

Is SEO no longer important?

by Mike Moran

Should you care about what kind of marketing is hot? I got a question recently from a small business owner on how important readable URLs are for a Web site. The reason he was asking is that his technical adviser told him that "SEO just isn't that important anymore." Is he right? Well, you probably wouldn't expect me to agree with that point of view, and I don't, but there is some truth in the idea that search engine optimization is not the be-all end-all of Internet success that it was a few years ago.

Jennifer Laycock

Six Lessons from a Wooden Boy: Lesson Four: Listen to Trusted Advice

by Jennifer Laycock

You don't need to get very far into the story of Pinocchio to realize that little wooden boy didn't have much sense of judgement rattling around in that hollow head of his. Trouble not only followed him, he turned around and became its friend every chance he got. That's why the blue fairy appointed Jiminy Cricket to help Pinocchio make good choices. When it comes to your online marketing plan, you'd be wise to find a Jiminy Cricket of your own.

Jennifer Laycock

Six Lessons from a Wooden Boy: Lesson Five: The Conversion is the Goal

by Jennifer Laycock

When you watch the story of Pinocchio, it's easy to get caught up in the drama of the moment. Whether he's skipping school and getting captured by a man who wants to put him in a sideshow, running off to Pleasure Island or getting swallowed by a whale...everything about Pinocchio screams "get me out of this jam right now." It's easy enough to get in the same cycle with your web site; facing down each individual area of marketing without seeing the bigger picture.

Jennifer Laycock

Six Lessons from a Wooden Boy: Lesson Six: It's All in the Attitude

by Jennifer Laycock

Perhaps this lesson comes more from Geppatto than it does from Pinocchio, but since the two are so closely related, I'm going to use it to wrap up the series. See, Geppetto makes a great analogy for small businesses who haven't quite reached their potential. He had skills and abilities, but he hadn't yet enjoyed the fruits of his labor. He worked hard, but he often fell short.

Mack Collier

What Jason Bourne Can Teach You About Social Media

by Mack Collier

If Jason Bourne did Social Media, the first thing he would do was assess the landscape. He would find out where his targets are, and figure out what they are doing and how they are communicating. Now you might not be able to take out two armed men in 1.4 seconds with your bare hands, but you can still learn something from Jason Bourne when it comes to YOUR social media initiatives.

Jennifer Laycock

Puppy's Picks - 01/12/09

by Jennifer Laycock

I scan hundreds of feeds and read dozens of articles each day so you don't have to. From insight into building trust online to local marketing to a roundup of Twitter posts, find out which articles I dubbed as must-read for the small business crowd today.

Jennifer Laycock

How to Kill a Blog in Ten Days...

by Jennifer Laycock

Ok, that may be a slight exaggeration, but anyone who has taken an extended break from their blog without scheduling a slew of guest writers to fill in knows just how quickly traffic and comments can drop off.

Mack Collier

How Do You Decide If Social Media is Right For Your Business?

by Mack Collier

You've heard the hype about social media for years now. Everyone is talking about it, and companies of all sizes are launching blogs and Facebook pages, and joining Twitter. You've heard enough and are ready to take the plunge into the social media waters. But there's one question left to answer; How do you know that social media is right for YOUR business?

Jennifer Laycock

Puppy's Picks - January 9th, 2009

by Jennifer Laycock

I scan hundreds of feeds and read dozens of articles each day so you don't have to. From Rachel's first true "Twitter rocks!" moment to the death of the blogroll to great tips on local blogging and paid search, find out which articles I dubbed as must-read for the small business crowd today.

Stoney deGeyter

Your Site is Keyword Optimized, But is it Search Engine Friendly? You Might Be Surprised!

by Stoney deGeyter

There is a big difference between optimizing your site for keywords and making it search engine friendly. While one of the first steps in the optimization process should be focused on ensuring the site is search engine friendly, sometimes we tend to want to jump right into the keyword optimization because that's how we "see results" in the search engines, leaving the site incompatible with the engines while we wonder when we'll get the results we wanted.

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Video Cast

Sage Lewis

Sage Lewis

Stats, Scams and Suspects

by Sage Lewis

Marketing Pilgrim and Search Engine Watch give us some interesting statistics this week, reporting that paid search is up 12% for the fourth quarter of 2008 and that 77% of U.S. internet audience views online videos. We also get some good information regarding the four main groups to be wary of when it comes to click fraud, and Sage delivers a somewhat scathing report on what he calls Yahoo's "get rich quick" scam....

Sage Lewis

Communication Is The Key

by Sage Lewis

Sage ties together several real-life examples of unfortunate outcomes to emphasize how important communication is. He believes that communication is "the cause of and solution to all our problems" and that it can be the answer to helping small businesses through the recession....

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Readers Respond

In response to... How Do You Decide If Social Media is Right For Your Business?

I totally agree with you about monitoring, some of my clients (I do web design.. in addition to internet marketing) think that just because everyone else is participating in social media that they should too, regardless of if it's right for their business. I usually tell them to do a bit of research first, and don't encourage it unless it's well thought out.. great blog post!

Lindsey
Starting A Profitable Internet Business
The Novice's Guide To Starting A Profitable Internet Business



In response to... Six Lessons from a Wooden Boy: Lesson Four: Listen to Trusted Advice

Jennifer,

Enjoyed this installment. It's tempting to try and go out alone as most business owners march to the beat of a different drum anyway. The reality is that we can get things done much more effectively when we utilize the skills of people who are passionate about their field of expertise. When we utilize someone's passion and purpose to fill in a gap in our businesses it allows the business owner to focus on what they do best.

Thanks for the post,

Brandon

Brandon Allen
Build Your Soul Purpose
Bringing your gifts and talents effectively into the marketplace.



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Recent Conversations In Our Small Business Forum
A list of popular small business forum threads from the last week

COPYWRITING
Articles vs Press Releases
SALES AND MARKETING
Looking For Time Tracking Tools
Using LinkedIn To Establish Local Relationships
Customer Service Live Chat And Sales
Does Anyone Have Experience Marketing Using Door Hangers
Server Installed Email Software
SELLING AD SPACE
How To Improve Google Adsense Earnings
SEARCH ENGINE OPTIMIZATION
How To Create SEO Friendly Links
Google Webmaster Tool Random 404 Error
Search Engines Index The Images
PREVIOUS WEEK
Small Business Forum Update For January 5, 2008

(If you like our search engine news, you'll love our small business news.)

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Archive of Popular Forum Conversations:
Small Business Forum Update | December 16, 2009
Small Business Forum Update | December 9, 2009
Small Business Forum Update | December 3, 2009
Small Business Forum Update | November 18, 2009
Small Business Forum Update | November 4, 2009
Small Business Forum Update | October 28, 2009
Small Business Forum Update | October 21, 2009
Small Business Forum Update | October 7, 2009
Small Business Forum Update | September 24, 2009
Small Business Forum Update | September 17, 2009
Small Business Forum Update | August 26, 2009
Small Business Forum Update | September 9, 2009
Small Business Forum Update | August 12, 2009
Small Business Forum Update | August 5, 2009
Small Business Forum Update | July 29, 2009
Small Business Forum Update | July 22, 2009
Small Business Forum Update | July 15, 2009
Small Business Forum Update | July 7, 2009
Small Business Forum Update | July 1, 2009
Small Business Forum Update | June 24, 2009
Small Business Forum Update | June 17, 2009
Small Business Forum Update | June 10, 2009
Small Business Forum Update | June 4, 2009
Small Business Forum Update | May 28, 2009
Small Business Forum Update | May 20, 2009
Small Business Forum Update | May 13, 2009
Small Business Forum Update | May 6, 2009
Small Business Forum Update | April 22, 2009
Small Business Forum Update | April 15, 2009
Small Business Forum Update | April 8, 2009
Small Business Forum Update | March 31, 2009
Small Business Forum Update | March 25, 2009
Small Business Forum Update | March 18, 2009
Small Business Forum Update | March 4, 2009
Small Business Forum Update | February 24, 2009
Small Business Forum Update | February 11, 2009
Small Business Forum Update | February 4, 2009
Small Business Forum Update | January 28, 2009
Small Business Forum Update | January 21, 2009
Small Business Forum Update | January 13, 2009
Small Business Forum Update | January 5, 2009
Small Business Forum Update | December 9, 2008
Small Business Forum Update | December 1, 2008
Small Business Forum Update | November 18, 2008


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