Search Engine Guide
Search Engine Marketing News

2009-01-21

Hi Everyone,

Hopefully everyone isn't having to shovel snow today. Ick! Enjoy the newsletter!

Rachel Phillips
Check out the Small Business Newsletter

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From Our Writers
Manoj Jasra

Need Help with Google Analytics Filters?

by Manoj Jasra

Google Analytics filters allow you manage and segment your incoming data giving you increased insight for your website. Google Analytics filters can be created for internal traffic, capturing sub domains, rewriting URLs within your reports, gaining a better understanding of referring keywords and even the exact page on Google where your traffic came from....

Stoney deGeyter

Are You Guilty of Crimes Against Usability? Let the Jury Decide

by Stoney deGeyter

Your website is being judged. If presented before a jury of your peers, would you be found guilty of gross marketing misconduct or absolved of all charges of crimes against usability? Let the jury decide.

Miriam Ellis

GetListed or Weep!

by Miriam Ellis

In a Local climate where failure to claim your business listings can result in competitive hijacking, loss of income and damaging misrepresentation, there is no time to lose in getting listed and getting listed right. Sexton and Mihm have just made this vital task incredibly elegant and oh-so-easy with what I believe is the most noteworthy tool yet created for the Local Search industry....

Jennifer Laycock

Social Media Reminder: Think Before You Speak...

by Jennifer Laycock

I ran across several interesting posts yesterday on the social media conversation front. Some of them made me nod my head in agreement, but one of them made me absolutely cringe. Once again, watching someone's mistakes reminds us all of the need to listen to our mothers when it comes to how we interact with social media.

Beth Harte

Social Media...it's about the tools right?

by Beth Harte

There seems to be a school of thought among marketers and businesses that social media is just about the tools like Twitter, Facebook, LinkedIn, other social networks and that's it. It's like saying nail, hammer, wood, and ruler....

Karri Flatla

Twitter as Target Market Research Tool (and the Twitterization of Clayton Makepeace)

by Karri Flatla

Clayton Makepeace recently revived an old copywriting post titled "8 Ways to Spot Dominant Emotions Your Prospects Already Have That Could Drive Your Response Rates Through the Roof." In that post, Makepeace explains uncomplicated yet effective methods for researching your target market. By the end of the post you realize there really is no excuse for leaving out this critical step. While the copywriting techniques outlined are indeed timeless, I'd like to "Twitterize" some of Makepeace's points for the social web....

Eric Brown

Just Call It Marketing

by Eric Brown

Confused by all of the stuff swirling about surrounding Social Media and how to market your Small Business. Apparently, we can't yet even figure out what to call all this stuff. As Small Business owners and operators, perhaps we can simplify it as just "Marketing"...

Jennifer Laycock

A Content Case Study: Kraft Plays to Their Audience

by Jennifer Laycock

Every now and then it's fun to take a company who is doing things right and make an example of them. This week, that company is Kraft foods. I've been meaning to write about a content idea of theirs for awhile now, one that does an excellent job of serving their target audience and also opening the door to draw a new audience.

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Video Cast

Sage Lewis

Sage will be back next week.

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Readers Respond

In response to... Social Media Reminder: Think Before You Speak...

Clearly, we always should consider our thoughts before we utter them, not so much to avoid offense as to avoid confusion or misunderstanding. It has been the reluctance to speak truth (as perceived by the speaker) that has led to so much mealy-mouthed, feel-good babble that masquerades as communication but ends up as "nothing". Say what you think. Think first, but say it. You will always offend someone anyway.

William
Wisdom of the Ages
Politics and policy as unusual - tested by time and maturity



In response to... Social Media Reminder: Think Before You Speak...

I understand that social media is a minefield of opportunities to hang yourself - but James' comment wasn't one of them.

The very fact that social media is so spontaneous and public is the very reason people should be more forgiving of some of the comments found there.

He did not direct his comment at an individual - it was an opinion, and one that he's free to have; and he did not use bad language.

The world is slowly being strangled by political correctness, lack of humor, and people who take everything too seriously.

There are dozens of places I would not like to live in, and naming them is probably one of the least offensive things I could do on Twitter.

Caro



In response to... Twitter as Target Market Research Tool (and the Twitterization of Clayton Makepeace)

Hi Sharon - I appreciate your concerns re spending too much time on Twitter if you use it for marketing related activities. You have to be judicious with who/what/how you "tweet", much like any other social networking tool.

However, Twitter and other social web tools are fast becoming must have tools for many businesses trying to deliver value to audiences that would otherwise be difficult if not impossible to reach.

And indeed just about anything can be outsourced, including social media strategy and implementation. Though on Twitter I would suggest that if you have assistance with your "tweeting" you get involved personally to whatever extent possible. People want to feel like they are connecting with real people in real time and Twitter makes b2b marketing feel more authentic and real than it perhaps has been for a very long time online.

Just some thoughts to consider!
Cheers,
Karri

Karri Flatla
snap! virtual associates inc.
don't just outsource. outsmart



In response to... Twitter as Target Market Research Tool (and the Twitterization of Clayton Makepeace)

This is a great post and should be read by all marketers venturing into social media campaigns, in my view. On the 'friends' point - maybe there's a wider definition of 'friends, family, colleagues' than just ours. Many brands or companies have their own (not ours) friends - or at least potential friends - that they may or may not use effectively. Customers who are ultra loyal, or groups with an interest for some reason. (Years and years ago, I was involved in a huge promotion of a new roller coaster in a Florida theme park, and we recruited the Roller Coster Club of Great Britain to do the first reviews and spread the word for us in the early forums - what we'd now call a social media 'seeding' campaign, I suppose. They were sort of friends of the park and helped us get what now we'd call early adopters out to try the ride.) If a friend group doesn't already exist, I guess part of the job of PR could be to create them for the overall brand, before embarking on word of mouth campaigns against specific projects.

Avill
Provillus



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Recent Conversations In Our Small Business Forum
A list of popular small business forum threads from the last week

COPYWRITING
Subcontracting A Copywriter
Why Quality And Quantity Of Content Decides The Number Of Visitors
SOCIAL MEDIA & MARKETING
How To Write An Effective Forum Signature File
Getting Recent Posts In PhpBB Indexed
SEARCH ENGINE OPTIMIZATION
Terrific Keywords Tutorial
How To Get Organic Traffic
OTHER ONLINE MARKETING
Branding Your Emails For Marketing Growth
What About Arbitrage Programs
SMALL BUSINESS ISSUES
Business Partner Leaving
QUESTIONS ABOUT THE FORUM
How To Post Management Articles
How I Could Improve My Results By Means Of Posting In A Forum
PREVIOUS WEEK
Small Business Forum Update For January 13, 2008

(If you like our search engine news, you'll love our small business news.)

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ineedhits

Boost Your Website Traffic with Top 10 Exposure

Looking for affordable targeted search engine traffic?

Get a featured listing across 200+ search engines - live in just 48 hours. That's guaranteed top 10 exposure in a network that delivers 150+ million searches every month - all with NO CLICK FEES.

Top Up Traffic delivers you:
- Guaranteed Top 10 Featured Listing
- Flexibility to Change Your Keyword and Listing Anytime
- Exposure in 200+ Global Search Engines
- All for only $9.99/month - No Click Fees!

The keyword based listings are limited - so claim yours today!



Archive of Popular Forum Conversations:
Small Business Forum Update | December 16, 2009
Small Business Forum Update | December 9, 2009
Small Business Forum Update | December 3, 2009
Small Business Forum Update | November 18, 2009
Small Business Forum Update | November 4, 2009
Small Business Forum Update | October 28, 2009
Small Business Forum Update | October 21, 2009
Small Business Forum Update | October 7, 2009
Small Business Forum Update | September 24, 2009
Small Business Forum Update | September 17, 2009
Small Business Forum Update | August 26, 2009
Small Business Forum Update | September 9, 2009
Small Business Forum Update | August 12, 2009
Small Business Forum Update | August 5, 2009
Small Business Forum Update | July 29, 2009
Small Business Forum Update | July 22, 2009
Small Business Forum Update | July 15, 2009
Small Business Forum Update | July 7, 2009
Small Business Forum Update | July 1, 2009
Small Business Forum Update | June 24, 2009
Small Business Forum Update | June 17, 2009
Small Business Forum Update | June 10, 2009
Small Business Forum Update | June 4, 2009
Small Business Forum Update | May 28, 2009
Small Business Forum Update | May 20, 2009
Small Business Forum Update | May 13, 2009
Small Business Forum Update | May 6, 2009
Small Business Forum Update | April 22, 2009
Small Business Forum Update | April 15, 2009
Small Business Forum Update | April 8, 2009
Small Business Forum Update | March 31, 2009
Small Business Forum Update | March 25, 2009
Small Business Forum Update | March 18, 2009
Small Business Forum Update | March 4, 2009
Small Business Forum Update | February 24, 2009
Small Business Forum Update | February 11, 2009
Small Business Forum Update | February 4, 2009
Small Business Forum Update | January 28, 2009
Small Business Forum Update | January 21, 2009
Small Business Forum Update | January 13, 2009
Small Business Forum Update | January 5, 2009
Small Business Forum Update | December 9, 2008
Small Business Forum Update | December 1, 2008
Small Business Forum Update | November 18, 2008


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