Search Engine Guide
Search Engine Marketing News

2009-01-28

Hi Everyone,

Straight to the goodies this week. Have a great day!

Rachel Phillips
Check out the Small Business Newsletter

smx west


Search Marketing Expo - SMX West

Outstanding Content: More than 50 sessions for all skill levels. Check out the agenda!

Prestigious Keynotes: Search Engine Land editor-in-chief Danny Sullivan, Google's Vinton Cerf and author/journalist John Battelle - plus 150 other leaders in SEM. Look who's speaking.

Unrivaled Community: Network online before and on site at receptions and "Meet & Eat" lunches. Find out more about SMX Networking!

Attend SMX West Feb. 10-12 in Santa Clara, CA - Learn More!

From Our Writers
Wordtracker

Top 500 Search Engine Keywords Of The Week - January 28, 2009

by Wordtracker

This week's list of the top 500 most frequently searched keywords....

Jennifer Laycock

What My Kids Taught Me About Social Media

by Jennifer Laycock

I was sitting around this afternoon thinking about how we approach so many areas of our lives and how many things I'm having to teach my four year old and two year old on a daily basis. In the spirit of "All I Really Need to Know I Learned in Kindergarten," I'm offering up the first in a series of posts for online marketing. Leading off is the most obvious comparison to life as a child...social media.

Stoney deGeyter

SEO Selection Via Google Webmaster Guidelines

by Stoney deGeyter

Every now and then I find it useful to look and see what Google has to say to webmasters about their websites. I want to revisit Google's Guidelines for selecting an SEO provider.

Mike Moran

Does cleaning out cookies stop personalization?

by Mike Moran

Many marketers are asking me about personalized marketing, which you should expect to see more and more of in the next few years. We've already seen behavioral targeting in display ads and personalized search, and we'll see more personalized advertising emerge. But are we marketers just assuming that users will allow all this personalized marketing in? What if they clean their cookies regularly? Will that prevent those users from being exposed to personalized ads?...

Jennifer Laycock

Check Out Market Motive's Live Graduation Ceremony

by Jennifer Laycock

Remember back in the day when graduation was all about sitting in a stuffy auditorium while some Ben Stein clone in a robe read off a list of a few hundred (or worse, a few thousand) names? Booooooooooooring. These days, Web 2.0 has kicked it up a bit and made things more interesting. At least that's what the team over at Market Motive is telling me in regards to the upcoming graduation ceremonies for their first class of Master Level Consultants.

David Wallace

New Service For Small Businesses Launches - GetListed.org

by David Wallace

Officially launched on January 20th, 2009, GetListed.org is a fantastic new resource for small business owners that will help them learn more about the way their business is listed online. The main goal of GetListed.org is "to help small businesses claim and enhance their listings at major search engines."...

Mike Moran

How do I get links to my Web site?

by Mike Moran

The owner of a Web site that sells ski and snowboard equipment contacted me recently with a burning question, "How do I get links to my Web site?" His e-mail was filled with lots of geeky search jargon about reciprocal links and PageRank effects--enough that I suspected I wasn't dealing with someone clueless about search marketing. Instead, I think this business owner had done a lot of research on search marketing and was asking me about what he'd been told. He was gearing up for a big link campaign, targeting ski resorts and any other place he could find. I...

Jennifer Laycock

12 Marketing Minds, One Free eBook

by Jennifer Laycock

If you're trying to kick off your 2009 marketing plans with some new ideas, you may want to check out a new (free) ebook put together by Valeria Maltoni over at Conversation Agent. The book is a compilation of the thoughts of twelve online marketers from a variety of backgrounds and skips the usual start of the year prediction model in favor of sharing thoughts on tactics and strategy.

Manoj Jasra

Web Analytics Tips and Best Practices

by Manoj Jasra

In late December Web Analytics World featured a holiday contest where readers were asked to submit some of their favorite analytics tips/best practices. We received dozens of entries so I thought I would share some of my favorite submissions from our contest....

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Video Cast

Sage Lewis

Sage Lewis

Perfect Is The Enemy Of Good Enough

by Sage Lewis

Sage makes a point by filming with his cell phone that what you do doesn't have to be perfect, but you have to take action if you want to see results. Be bold!...

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Readers Respond

In response to... What My Kids Taught Me About Social Media

What's also important to remember is that whatever you do online, especially in the social media setting, is always part of who you are. Your reputation sticks. When I was in 1st grade, a boy named Mike threw up in class one day. For the rest of his grade, middle and high school life, his peers saw him as the kid who threw up in 1st grade. People (and the Internet) have long memories, and the minute you get a reputation for one thing, it's incredibly difficult to be seen in another way.

Cari McGee
Tri-Cities WA Homes



In response to... Social Media Reminder: Think Before You Speak...

I find it funny and a bit odd that many bloggers are taking this as a big company trying to censor free speech or Twitter in general. It's not about that.

Anyone is welcome to say whatever they want online or off (not including the "Fire!" in a crowded theater example). But just be ready to bear the consequences of those words. Andrew was well within his right to say Memphis sucked. And FedEx is well within their right to not utilize his services because of it.

Don't cry "victim" when your words come back to bite you. Say what you like - but take person responsibility for whatever may come of it. Simple as that.

Tim Bourquin



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Recent Conversations In Our Small Business Forum
A list of popular small business forum threads from the last week

WEB DEVELOPMENT
Payment Processing
Increasing Effectiveness Of Web Forms
Reader's Digest Is Not Just A Bathroom Book
COPYWRITING
Copywriting In Spanish
How Do You Record Interviews
What Is The Maximum Size An Article Should Be
SMALL BUSINESS ISSUES
Is The Economy Helping Or Hurting You
Do I Need 2 Business Bank Accounts
PREVIOUS WEEK
Small Business Forum Update For January 21, 2009

(If you like our search engine news, you'll love our small business news.)

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smx west


Search Marketing Expo - SMX West

Outstanding Content: More than 50 sessions for all skill levels. Check out the agenda!

Prestigious Keynotes: Search Engine Land editor-in-chief Danny Sullivan, Google's Vinton Cerf and author/journalist John Battelle - plus 150 other leaders in SEM. Look who's speaking.

Unrivaled Community: Network online before and on site at receptions and "Meet & Eat" lunches. Find out more about SMX Networking!

Attend SMX West Feb. 10-12 in Santa Clara, CA - Learn More!



Archive of Popular Forum Conversations:
Small Business Forum Update | December 16, 2009
Small Business Forum Update | December 9, 2009
Small Business Forum Update | December 3, 2009
Small Business Forum Update | November 18, 2009
Small Business Forum Update | November 4, 2009
Small Business Forum Update | October 28, 2009
Small Business Forum Update | October 21, 2009
Small Business Forum Update | October 7, 2009
Small Business Forum Update | September 24, 2009
Small Business Forum Update | September 17, 2009
Small Business Forum Update | August 26, 2009
Small Business Forum Update | September 9, 2009
Small Business Forum Update | August 12, 2009
Small Business Forum Update | August 5, 2009
Small Business Forum Update | July 29, 2009
Small Business Forum Update | July 22, 2009
Small Business Forum Update | July 15, 2009
Small Business Forum Update | July 7, 2009
Small Business Forum Update | July 1, 2009
Small Business Forum Update | June 24, 2009
Small Business Forum Update | June 17, 2009
Small Business Forum Update | June 10, 2009
Small Business Forum Update | June 4, 2009
Small Business Forum Update | May 28, 2009
Small Business Forum Update | May 20, 2009
Small Business Forum Update | May 13, 2009
Small Business Forum Update | May 6, 2009
Small Business Forum Update | April 22, 2009
Small Business Forum Update | April 15, 2009
Small Business Forum Update | April 8, 2009
Small Business Forum Update | March 31, 2009
Small Business Forum Update | March 25, 2009
Small Business Forum Update | March 18, 2009
Small Business Forum Update | March 4, 2009
Small Business Forum Update | February 24, 2009
Small Business Forum Update | February 11, 2009
Small Business Forum Update | February 4, 2009
Small Business Forum Update | January 28, 2009
Small Business Forum Update | January 21, 2009
Small Business Forum Update | January 13, 2009
Small Business Forum Update | January 5, 2009
Small Business Forum Update | December 9, 2008
Small Business Forum Update | December 1, 2008
Small Business Forum Update | November 18, 2008


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