Search Engine Guide
Search Engine Marketing News

2009-02-25

Bye Everyone!

Yes, I said Bye not Hi. I wanted to let you all know that I'm heading out to start a new chapter of my life at Kent State University, hopefully in their Accelerated Nursing Program. Thank you for welcoming me so warmly and being a part of my life. Robert will be back on the newsletter starting next week.

Wish me luck!!

Rachel Phillips
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From Our Writers
Miriam Ellis

Google's K-Pack Rocks Local

by Miriam Ellis

Google Maps gets sprinkled with thousands of little red dots - you get tons of new local business choices with the amazing new K-Pack!...

Stoney deGeyter

Dy-No-Mite Solutions to Dynamic Content Problems

by Stoney deGeyter

Years ago dynamic websites posed significant problems for search engines. While the engines have come a long way since the early days of dynamic website development, there are still some key problems that arise. When engaging in the battle of online visibility, you don't want to sit around while Google figures out how to plug the holes with their indexing spiders. You need to be proactive and fix the issues so you can be competitive today, not tomorrow.

Jennifer Laycock

Six Key Tactics for Organic Success

by Jennifer Laycock

Every time I come home from a conference, I'm reminded of just how many new people are streaming into the industry every day. While many of us have been optimizing web sites for a decade or longer, the greatest majority of site owners are just now finding their way into the world of organic optimization.

Manoj Jasra

Social Media Year over Year Stats

by Manoj Jasra

With so many different applications/websites popping up each day it's certainly interesting to watch the long-term trend to see which ones can continue to succeed month over month. I thought I'd check out some of Compete's stats for some of the most popular applications to see how they faired last year (in terms of visitors)....

Eric Brown

Social Media Or An Electronic Billboard

by Eric Brown

We are seeing more and more business entering into the euphorically messy space known as Social Media. The first order of business seems to be to put up a facebook page and start a blog. The problem here is this, no one is participating in a conversation. If there are no comments on you blog and nothing on your facebook wall except from posts from you, You have an electronic billboard, Which is NOT Social Media....

Stoney deGeyter

Dominating Your SEO Competition Through Competitive Knowledge

by Stoney deGeyter

Knowing who your competitors are and what kind of time and monetary investment they are making into their online marketing is nearly as essential as implementing your own marketing strategy. If you have a good idea of what you're up against can make better decisions about where and how to invest your own time and money. You will also have a decent indicator of how quickly you might be able to see results from your efforts.

Eric Brown

Advertising, A Horrific Waste of Money

by Eric Brown

I set off a small firestorm the other evening when I Re-Tweeted the following tweet; "RT @KathySierra: "Wondering how it is that we can be horrified by the financial crisis yet not see most advertising as a horrific waste of money" For those not familiar with Twitter, a RE-Tweet is just that, you re-tweet someone else's tweet. A tweet is a 140 character or less statement you type for anyone who follows you on twitter  to read.  So, I didn't originate the phrase, "Wondering how it is that we can be horrified by financial crisis yet not see most advertising as...

Miriam Ellis

The Latest In Local Search - SMX West And More

by Miriam Ellis

With SMX West, the SEMMYs and big news in the mapping world, my friends and colleagues in Local have been busy this past week. Keep apace with the latest in Local Search by taking a gander at these informative and important articles....

Stoney deGeyter

Don't Over-Think It! Yes, You Too Can Do SEO

by Stoney deGeyter

SEO doesn't all have to be done at once, it can be implemented a little at a time, as you have time.

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Video Cast

Sage Lewis

Sage Lewis

The World Is A Mess. Here's What You Can Do.

by Sage Lewis

Sage discusses the difference of things you can control and the things you can't control. Sage labels these two worlds as the Circle of Concern and the Circle of Influence. We spend too much time in the Circle of Concern and not enough time in the circle of influence....

Sage Lewis

Untouchable: Sage's All Time Favorite Movie Scene

by Sage Lewis

Sage goes all gaga over one particular scene in the Matrix. He then goes on to use that scene as a metaphor for life: Get out of the day to day grind. Rise above it....

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Readers Respond

In response to... Don't Be Blinded By Social Media and Social Networking

Wonderful articles, I love this line..

"If you want to create and maintain an active presence on MySpace and Facebook, it should be because you have identified that your current and potential customers are there, not because 'everyone else is doing it"

I know too many people who do get caught up on it and not taking the ROI factor, especially time it takes to see if this is actually worth pursuing. Even if it does bring you business, is it taking away from other aspects that bring you more business.. prioritize!!

I know someday I will venture out into the wild world of web 2.0, but for right now, it would take away from my other more productive activities.

Van Theodorou
Voice T1 Lines



In response to... Social Media Or An Electronic Billboard

I agree with you to a certain extent. I think the trick is knowing how long you need to build up engaged interaction. The other issue is that the vast majority of blog readers only lurk.

Getting participation is extremely difficult. I've watched my recent (3 week) entry into social media for business start to gain traction with viewership, re-tweets, RSS subscribers, and bookmarking. However, here's the interesting thing. Commenting isn't happening. Or, at least not the way I'd expect. I get comments through the blog email vs. on the actual post. I'm calling them "stealth" fans. I've yet to determine why this happens. Any ideas?

Michele
Brain Vibe
Marketing muses to stay engaged.



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