Search Engine Guide
Search Engine Marketing News

2009-03-04

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Have a great week!

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From Our Writers
Stoney deGeyter

The Big, Bad List of Pre-SEO Questions You Need to Answer, Part I

by Stoney deGeyter

When contemplating an online marketing campaign there are dozens of questions that will start swirling through your head. Each question, in turn, creates more questions, and those questions create others that all will need to be answered before you are able to make a smart, sound business decision.

Stoney deGeyter

Is the Pay-for-Performance SEO Model Still Viable?

by Stoney deGeyter

While I don't think the pay-for-performance pricing model is entirely unworkable, I think the cons far outweigh the pros. The desire for such an arrangement is certainly a valid one, but not always one that can be implemented as easily as it sounds....

Eric Brown

Who Owns Your Brand?

by Eric Brown

Are You What They Are Saying About You? It is fascinating to chat with business owners across the nation about their brand. Every business is a brand, even if a bad one. Your brand is not what you think it is, it is what your customer thinks it is, it is what your employees think it is and it is what your vendors think it is. Lots of companies clamor that their employees are their number one asset, yet are you ready to hand over your brand, what you tout in your marketing material, to your employees? Are you ready to...

Mike Moran

How do you get a specific Web page indexed?

by Mike Moran

I've often been asked why particular pages are not indexed. Honestly, you can never be sure until you fix the problem. If you think that you've isolated the problem, you never know if you've only corrected one of multiple problems. So, it's best to take it step-by-step....

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Readers Respond

In response to... Is the Pay-for-Performance SEO Model Still Viable?

At that point, is it not more profitable to run your own site in that niche? Why have full control for a piece of the action when you can have full control - and no client headaches - for all the profit?

Because of the overhead. Why would I want to take on the business expense when I can easily manage the site for a retainer fee plus dev costs and do pretty well. Get a few of those type relationships and its just like you had your own site without all the stress of overhead and employees.

PPP is a tough proposition for all involved. And, as pointed out above, it is usually the consultant who loses. Clients who are requesting this type of arrangement are best suited for offshore services.

PPP usually entails some form of guarantee also which we know is very difficult to offer these days. Performance guarantees can be laden with loopholes for both parties just like SEO ranking guarantees are. For me, the two are kind of synonymous with one another.

Usually with PPP, SERPs are monitored for performance evaluation. With Google's recent moves to disrupt rank checking software, the PPP model becomes even more challenging for many. It just isn't worth it. Not unless you're dealing with Fortune 1000 and 6 digit compensation figures at which time there is some big money to be made. With the current economy though, I'm not too certain there is much of it being thrown around right now.

I too have gotten those calls over the years. A brilliant idea, a little bit of cash, and the need to sell someone on that idea and get them to contribute. I did that once in the beginning of my career. I worked for peanuts while making two college kids rich and famous. I learned from that experience too. I'll never do it again. I'm going to get mine up front as we progress. You're welcome to give me a bonus every now and then if you so desire! But, I will be compensated well for the time my team have invested. ;)

pageoneresults
SEO Consultants Directory
Find professional search engine optimization companies.



In response to... Who Owns Your Brand?

Many people confuse "brand" with name or logo or even reputation. IMO, a brand is none of these and all of these.

In fact, your brand is the emotional connection your customer has with you. When it is rich, rewarding and unique, you have a strong positive brand. It will persuade people to prefer your brand over all others offering similar products or services, every time they have a choice.

It is up to the brand owner/manager to cultivate and encourage that positive emotional connection. Employees and vendors can assist, or undercut, those efforts. They often, however, are just as influenced by what your customers think as vice versa.

Always remember that your customer's "feeling" about you is the substance of your brand. If you don't know and understand that feeling, absent research, you will have a difficult time reinforcing or reversing it.

Good article, Eric.

William Waites
Tribal Artery
Bringing you news and insights about Tribal Art, its creators and its collectors.



In response to... Who Owns Your Brand?

Good thoughts, Eric... 10 years ago the only way to get market research was to hit the streets, and now it's simply to open your laptop.

I've personally found that the small things are the ones that make people remember you and why they do business with you. In my previous life of dealing with B2B I would send a small box of chocolates to my customer, for no reason at all, or give public recognition of our customers (ads thanking them in trade mags).

People want to feel special and they want to buy from someone they like. IMO, doing both is the key to success.

Matt



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Recent Conversations In Our Small Business Forum
A list of popular small business forum threads from the last week

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SearchWiki: Will It Be The End Of SEO
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Why I Love Integrating Blogging With Social Media
PREVIOUS WEEK
Small Business Forum Update For February 24, 2009

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Archive of Popular Forum Conversations:
Small Business Forum Update | December 16, 2009
Small Business Forum Update | December 9, 2009
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Small Business Forum Update | November 18, 2009
Small Business Forum Update | November 4, 2009
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Small Business Forum Update | May 28, 2009
Small Business Forum Update | May 20, 2009
Small Business Forum Update | May 13, 2009
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Small Business Forum Update | April 22, 2009
Small Business Forum Update | April 15, 2009
Small Business Forum Update | April 8, 2009
Small Business Forum Update | March 31, 2009
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Small Business Forum Update | March 18, 2009
Small Business Forum Update | March 4, 2009
Small Business Forum Update | February 24, 2009
Small Business Forum Update | February 11, 2009
Small Business Forum Update | February 4, 2009
Small Business Forum Update | January 28, 2009
Small Business Forum Update | January 21, 2009
Small Business Forum Update | January 13, 2009
Small Business Forum Update | January 5, 2009
Small Business Forum Update | December 9, 2008
Small Business Forum Update | December 1, 2008
Small Business Forum Update | November 18, 2008


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