Search Engine Guide

March 11, 2009



Sage Lewis

VIDEO: B2B Buyers Are Using Social Media in a Huge Way

by Sage Lewis

Social media isn't just for the consumer oriented companies anymore. New research from Groundswell indicates that social media is taking the B2B world by storm....



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Stoney deGeyter

The Big, Bad List of Pre-SEO Campaign Questions You Need to Answer, Part II

by Stoney deGeyter

This is a continuing series of questions that you need to ask yourself before you engage in SEO strategies or services. Part I started off with Questions that need to be answered if you in-source your SEO campaigns. We specifically addressed questions regarding attempting to perform SEO yourself. Here we'll discuss questions related to splitting the work between yourself, as the business owner, and another party, whether in-sourced or out-sourced.

Stoney deGeyter

The Big, Bad List of Pre-SEO Campaign Questions You Need to Answer, Part III

by Stoney deGeyter

This is a continuing series of questions that need to be asked before you engage in any kind of SEO strategies or services. We started in Part I with questions that need to be answered if you in-source your SEO campaigns, specifically addressed questions about doing it yourself. In Part II we continued the in-sourcing line of questioning but addressed issues of splitting the work between you and another party. In this installment we'll expand the in-sourcing line of questioning further, looking at the questions regarding hiring a dedicated SEO to bring into your company.

Wordtracker

Top 500 Search Engine Keywords Of The Week - March 11, 2009

by Wordtracker

This week's list of the top 500 most frequently searched keywords....

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Video Cast

Sage Lewis

Sage Lewis

Social Media - The New Mainstream Media

by Sage Lewis

A report on some new studies put out by comScore and Pew Internet and Marketing Life. Facebook and MySpace are major players in all demographics....

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Readers Respond

In response to... Why Do The (Good) SEOs Cost So %&*# Much?

Honestly, if they mess you about, just walk. I only accept work from trusted/known Clients who I know will pay up. I've wasted too much time with messers I 'felt sorry for' and ended up doing twice the work for nothing. I've come to the conclusion that if a prospective Client has a poor quality business, any amount of SEO effort won't fix it and they've got a poor quality business for a very good reason! They'll end up blaming you and refusing to cough up. Avoid.

Murray Ambler-Shattock
Business IT Jobs Board and Blog
UK and International IT Jobs and Career Opportunities



In response to... Is the Pay-for-Performance SEO Model Still Viable?

I think a hybrid model is a great approach.

The issue in my mind is risk. Your clients hate it (as does any business owner - especially of a small business). The idea behind PFP gets right at this point. You're saying to your client, "I understand you're concerned that the results won't be there and the campaign will be a sunk cost - so cover my bases and I'll share the risk with you. If you don't win, I don't win."

Of course, we're entering into a partnership of sorts with our client in this case. For that reason it's got to be a cautious approach - and most of the time you won't know your client's business well enough to know whether you can take on that risk.

I always consider PFP at least in its hybrid form - but only for a business that is already profitable, and only when the client and I are on the same page with how things will be handled (and almost all of the control of the website, for the duration of the contract, is turned over to me).

With the right legal document in place you can work just about any scenario...

MikeTek
Unstuck Digital
Search Engine Optimization (SEO) and Web Design - Long Island, NY



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Recent Conversations In Our Small Business Forum
A list of popular small business forum threads from the last week

Chris will be back next week with the latest forum conversations.



(If you like our search engine news, you'll love our small business news.)

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Archive of Popular Forum Conversations:
Small Business Forum Update | December 16, 2009
Small Business Forum Update | December 9, 2009
Small Business Forum Update | December 3, 2009
Small Business Forum Update | November 18, 2009
Small Business Forum Update | November 4, 2009
Small Business Forum Update | October 28, 2009
Small Business Forum Update | October 21, 2009
Small Business Forum Update | October 7, 2009
Small Business Forum Update | September 24, 2009
Small Business Forum Update | September 17, 2009
Small Business Forum Update | August 26, 2009
Small Business Forum Update | September 9, 2009
Small Business Forum Update | August 12, 2009
Small Business Forum Update | August 5, 2009
Small Business Forum Update | July 29, 2009
Small Business Forum Update | July 22, 2009
Small Business Forum Update | July 15, 2009
Small Business Forum Update | July 7, 2009
Small Business Forum Update | July 1, 2009
Small Business Forum Update | June 24, 2009
Small Business Forum Update | June 17, 2009
Small Business Forum Update | June 10, 2009
Small Business Forum Update | June 4, 2009
Small Business Forum Update | May 28, 2009
Small Business Forum Update | May 20, 2009
Small Business Forum Update | May 13, 2009
Small Business Forum Update | May 6, 2009
Small Business Forum Update | April 22, 2009
Small Business Forum Update | April 15, 2009
Small Business Forum Update | April 8, 2009
Small Business Forum Update | March 31, 2009
Small Business Forum Update | March 25, 2009
Small Business Forum Update | March 18, 2009
Small Business Forum Update | March 4, 2009
Small Business Forum Update | February 24, 2009
Small Business Forum Update | February 11, 2009
Small Business Forum Update | February 4, 2009
Small Business Forum Update | January 28, 2009
Small Business Forum Update | January 21, 2009
Small Business Forum Update | January 13, 2009
Small Business Forum Update | January 5, 2009
Small Business Forum Update | December 9, 2008
Small Business Forum Update | December 1, 2008
Small Business Forum Update | November 18, 2008


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