Search Engine Guide

March 18, 2009



Mack Collier

Why Is Your Business Afraid of Negative Blog Posts?

by Mack Collier

It's enough to make the average business owner break out in a cold sweat; the thought of bloggers ripping them. But while many businesses and companies are fearful of posts that shine a negative light on their business, these instances are in fact a wonderful opportunity.


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Diane Aull

Taking my Pet Peeves for a Walk in Linking Park

by Diane Aull

A mini-rant on the subjects of linking, the game of "telephone" and site optimization techniques....

Stoney deGeyter

The Big, Bad List of Pre-SEO Questions You Need to Answer, Part IV

by Stoney deGeyter

In this installment we'll look deeper at the concept of hiring someone to manage your campaign in-house, specifically answering questions about what it takes to hire someone who already has experience.

Stoney deGeyter

The Big, Bad List of Pre-SEO Questions You Need to Answer, Part V

by Stoney deGeyter

Before you go and and decide whether to do your SEO in-house or hire an outside firm, lets look at questions related to outsourcing your SEO campaigns. Being able to weigh the pros and cons will ensure you are seeing the bigger picture and understand the potential consequences before moving forward in either one direction or the other.

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Video Cast

Sage Lewis

Sage will be back next week.

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Readers Respond

In response to... Why Is Your Business Afraid of Negative Blog Posts?

Hey Mack, I have to completely agree with you. You can't control what people write about you but you can always control how you react.

A couple weeks ago here in my small city a local business owner was brutally reviewed on Facebook after he yelled at customers in his restaurant. The event would have been overlooked and he'd have only lost a few customers except his mistake was broadcast to the whole community through his poor service.

The result? He learnt his behavior needed to be corrected and his business will be better for it, and his public apology was well received by the whole community. I don't think you can ask for a better outcome.

Christopher Ross
technology evangelist // web designer



In response to... Why Is Your Business Afraid of Negative Blog Posts?

Companies don't like to deal with problems and negative customers in the open. A lot of companies fear one negative customer can create a wave of negative people with the same problem.

The advantage of being open for the negative response is that you will get the negative information much earlier and the problems will not grow out of proportions.

Steen Seo Öhman
SEO Check



In response to... B2B Buyers Are Using Social Media in a Huge Way

It recently read (think it was on Twitter) that DELL just added $500,000 to their bottom line by following people via Twitter Search I believe by entering peoples conversations via that medium and carrying it through to the deal.....I guess you've just got to be creative and subtle.

Peter Sinclair
OE Design
The Website Designers



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Recent Conversations In Our Small Business Forum
A list of popular small business forum threads from the last week

SEARCH ENGINE OPTIMIZATION
Has Google Made Website Design Less Relevant
2 Sites 1 Old 1 New. Do I 301 Redirect
WEBSITE DEVELOPMENT
How To Set Goals In Google Analytics
Quick & Easy Setup Of Payment Processing
Contact Form Abuse
SMALL BUSINESS ISSUES
Starting A New Business Using Legal Zoom
SOCIAL MEDIA
Facebook Twitter Envy? Changes.
WHAT TYPE OF BUSINESS SHOULD I START
Only Idea ... Is That Enough
Health And Fitness Ideas
PREVIOUS WEEK
Small Business Forum Update For March 4, 2009

(If you like our search engine news, you'll love our small business news.)

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  • over 100 training modules
  • member's only videos
  • professional SEO tools

Learn more today.




Archive of Popular Forum Conversations:
Small Business Forum Update | December 16, 2009
Small Business Forum Update | December 9, 2009
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Small Business Forum Update | November 18, 2009
Small Business Forum Update | November 4, 2009
Small Business Forum Update | October 28, 2009
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Small Business Forum Update | January 28, 2009
Small Business Forum Update | January 21, 2009
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Small Business Forum Update | January 5, 2009
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