Search Engine Guide

May 28, 2009 - Navigation: Articles - Readers Respond - Video - Small Biz Talk



Miriam Ellis

Google Adds Favoriting Feature to Maps

by Miriam Ellis

This week in Local Search, Google has made a small change to the pin number process in the Local Business Center which will slightly alter the way SEOs need to manage assisting clients with the all-important verification process. And, just today, Google has added a new favoriting feature to Maps....



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Manoj Jasra

Mobile Apps Changing The Way We Do Business

by Manoj Jasra

Search Engine Strategies is set to take the stage next month in Toronto (June 8-9). Mobile Apps, as usual, will be one of the hottest topics at this year's conference. Mitch Joel, President of Twist Image will be moderating the panel: "Follow the Carrot: Cool Mobile Apps" so I thought I'd get some of his insight on the topic of mobile....

Mike Moran

How many search keywords can I target per page?

by Mike Moran

I'm sometimes asked this question, usually by someone savvy in search marketing. After all, it's expensive to create and optimize pages for search, so you'd want to amortize that investment over as many keywords as possible right? Actually, no. The number of organic search keywords I recommend you target per page is one....

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Video Cast

Sage Lewis

Sage Lewis

Search Plus Display Is One Hot Combo

by Sage Lewis

SearchEngineWatch.com reports on some comScore data that show the power of using search and display advertising together. Check out the video for some other interesting finds....

Sage Lewis

Internal Social Media Policies of The Wall Street Journal

by Sage Lewis

The Marketing Pilgrim gives us some inside information on the internal social media policies of The Wall Street Journal. This is an incredibly important part of having a business in this day and age. Everyone should develop an internal social media policy....

Sage Lewis

Google Updates U.S. Ad Text Trademark Policy

by Sage Lewis

Starting June 15 we are all probably going to see a lot more Google Ads containing trademarks. Watch this video to learn how these changes will effect you....

Sage Lewis

Thank You Search Engine Guide

by Sage Lewis

Thanks to Search Engine Guide and Robert Clough I've been able to get some new sweet upgrades to my video system. Check out what I got......

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Readers Respond

In response to... Two Bits Of Local Search News

The pin issue can be a real pain in the butt if you are handling the Google Maps submission for your client, as often the client will get the letter with the pin and do God knows what with it, or they will get the phone call and have no clue what is going on...

It can be very frustrating, however a good way to supplement this is to create and submit a mass data file and submit that (you'll need at least 10 clients). This method helps you get around entering and verifying a pin (for now).

Columbus SEO
Agent SEO
Search Engine Optimization Tips & Wordpress SEO



In response to... How many search keywords can I target per page?

I understand limiting the keyword down, but what about multiple service areas? This is typically more problematic for real estate agents, who's services are geographically defined, but at the same time serve a large number of communities? How can you promote them as a vendor of services for all their communities without diluting your promotion of a single keyword?

Foot In Mouth
Foot In Mouth Blog
Content Writing Advice and SEO



In response to... How many search keywords can I target per page?

Agreed. I've always maintained that any page should target a single keyword - especially the more competitive terms. I think that many miss the point when I say a single keyword that I expect only that keyword to drive traffic. But by the nature of the web by optimising for a single keyword, the longtail will automatically come into play at some point.

On the flip side due to some pretty neat LSI by the larger search engines "certified public accountant" and CPA could very easily be recognised as being the same thing. I've seen this to be true in local search where city names have been abbreviated (why is abbreviated such a long word ;). That said, I wouldn't stake my business on the hope that the search engines get the LSI 100% correct so may even create separate landing pages for them anyhow.

Great content is focused content.

Robert
Prop Data
Advancing Real estate On The Internet



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Recent Conversations In Our Small Business Forum
A list of popular small business forum threads from the last week

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PREVIOUS WEEK
Small Business Forum Update For May 20, 2009

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Archive of Popular Forum Conversations:
Small Business Forum Update | December 16, 2009
Small Business Forum Update | December 9, 2009
Small Business Forum Update | December 3, 2009
Small Business Forum Update | November 18, 2009
Small Business Forum Update | November 4, 2009
Small Business Forum Update | October 28, 2009
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Small Business Forum Update | March 4, 2009
Small Business Forum Update | February 24, 2009
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Small Business Forum Update | February 4, 2009
Small Business Forum Update | January 28, 2009
Small Business Forum Update | January 21, 2009
Small Business Forum Update | January 13, 2009
Small Business Forum Update | January 5, 2009
Small Business Forum Update | December 9, 2008
Small Business Forum Update | December 1, 2008
Small Business Forum Update | November 18, 2008


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