Search Engine Guide

June 10, 2009 - Navigation: Articles - Readers Respond - Video - Small Biz Talk



Jennifer Laycock

Mixing Business with Pleasure: The Potential Peril of Social Media

by Jennifer Laycock

One of the questions I hear most often when I'm teaching a social media seminar is how to balance their professional social media presence with their personal one. People ask me if they should blog and Tweet as themselves or as their business. They ask if they should mix business contacts with friends on Facebook and LinkedIn. They want to know if they can talk about their hobbies on their business profiles. Basically, they want to know the pros and cons of mixing business with pleasure in the blurry-lined landscape of social media.



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Mike Moran

Data beats opinions in any decision

by Mike Moran

Why not try several different approaches in different parts of your Web site and see what happens? In this case, you'd want to see what rankings you get, yes, but also what sales you get. And you'd want to see what happens if you mix it up and do it another way. Over time, the data will inform you as to the best approach, and you can apply that in other parts of your site.

Stoney deGeyter

Go Blog Yourself Step 1: Know Who's Looking

by Stoney deGeyter

Some blogs are out there looking for the little-boy giggles. Others are trying to attract the same element that pays to go peek behind the curtain at the freak-show. If you're a business blogger, looking to speak to other professionals, you need to target people in your industry. The point here is, before you can really know who or what you're going to be as a blogger, you need to know who your intended audience is.

Manoj Jasra

Facebook and Twitter Increase in Total Minutes on Site

by Manoj Jasra

Top 10 Social Networking and Blog Sites Ranked by Total Minutes for April 2009 and their Year-over-Year Percent Growth (U.S., Home and Work).  Facebook and Twitter increase dramatically whereas MySpace sees a decrease in total minutes....

Wordtracker

Top 500 Search Engine Keywords Of The Week - June 10, 2009

by Wordtracker

This week's list of the top 500 most frequently searched keywords....

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Video Cast

Sage Lewis

Sage will be back next week.

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Readers Respond

In response to... Data beats opinions in any decision

Just as Albert Einstein said, "Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand". I guess it holds true for opinions as well, although some opinions seem to be more equal than the others :) - informed opinions are good, pooling opinions is great, but, all the same, being open for opinions is still best.

iPhone'y Gal
iTechArt Group
Custom software development and software outsourcing company.



In response to... One keyword per page: once more with feeling

Certainly when starting out with any page, I think it's worth targetting a single 'longer' search term.

Not only because there is less competition when using longer terms, but also because someone using longer search terms almost by definition knows better what they're looking for. In other words, a shorter buying cycle type prospect is someone who knows the specifics.

I'm with you on this one :-)

Matt

matt lambert
Conversationware Ltd
Digital and Website Marketing, Milton Keynes, UK



In response to... One keyword per page: once more with feeling

Mark, that's a good question that feeds directly into the point that I was trying to make. If you think about it, people looking for "form design software" want different answers than those looking for "form design." Searchers for "form design" are probably looking for a how-to article, rather than a piece of software.

Instead of trying to optimize the page already doing well for "form design software" for the keyword "form design," also, why not create a new page devoted to "form design"? You've probably forgotten more about form design than most people will ever know. Perhaps you could create a whole tutorial section of your site about form design where you subtly sell your software, too. That kind of helpful content will get links from other places, and might break into the "form design" rankings, while your software page probably never will.

This is an excellent example of what I am trying to say in the article. It's often better to create another page for another keyword rather than trying to optimize the same page for both.

Mike Moran
Mike Moran
Writer, Speaker, and Expert in Search Engine Marketing and Internet Marketing



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Recent Conversations In Our Small Business Forum
A list of popular small business forum discussions from the last week

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PPC Ebook

9 Tips for Organizing Your PPC Campaigns - free how-to guide from Lyris.

In this free guide, we discuss nine tips for managing the complexity of PPC for peak performance, including how to:
1. Understand the Google AdWords structure
2. Organize campaigns around specific concepts
3. Separate campaigns for content and search networks
4. Separate campaigns for fat head and long tail keywords
5. Filter Campaign Summary by Network
6. Organize ad groups around keywords
7. Use the "Sculpture Method" to get your campaign under control
8. Conduct controlled experiments
9. Use Lyris HQ PPC Management
Download our free how-to guide now


Archive of Popular Forum Conversations:
Small Business Forum Update | December 16, 2009
Small Business Forum Update | December 9, 2009
Small Business Forum Update | December 3, 2009
Small Business Forum Update | November 18, 2009
Small Business Forum Update | November 4, 2009
Small Business Forum Update | October 28, 2009
Small Business Forum Update | October 21, 2009
Small Business Forum Update | October 7, 2009
Small Business Forum Update | September 24, 2009
Small Business Forum Update | September 17, 2009
Small Business Forum Update | August 26, 2009
Small Business Forum Update | September 9, 2009
Small Business Forum Update | August 12, 2009
Small Business Forum Update | August 5, 2009
Small Business Forum Update | July 29, 2009
Small Business Forum Update | July 22, 2009
Small Business Forum Update | July 15, 2009
Small Business Forum Update | July 7, 2009
Small Business Forum Update | July 1, 2009
Small Business Forum Update | June 24, 2009
Small Business Forum Update | June 17, 2009
Small Business Forum Update | June 10, 2009
Small Business Forum Update | June 4, 2009
Small Business Forum Update | May 28, 2009
Small Business Forum Update | May 20, 2009
Small Business Forum Update | May 13, 2009
Small Business Forum Update | May 6, 2009
Small Business Forum Update | April 22, 2009
Small Business Forum Update | April 15, 2009
Small Business Forum Update | April 8, 2009
Small Business Forum Update | March 31, 2009
Small Business Forum Update | March 25, 2009
Small Business Forum Update | March 18, 2009
Small Business Forum Update | March 4, 2009
Small Business Forum Update | February 24, 2009
Small Business Forum Update | February 11, 2009
Small Business Forum Update | February 4, 2009
Small Business Forum Update | January 28, 2009
Small Business Forum Update | January 21, 2009
Small Business Forum Update | January 13, 2009
Small Business Forum Update | January 5, 2009
Small Business Forum Update | December 9, 2008
Small Business Forum Update | December 1, 2008
Small Business Forum Update | November 18, 2008


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