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June 17, 2009 - Navigation: Articles - Readers Respond - Video - Small Biz Talk



Diane Aull

No Shortcuts to Social Success

by Diane Aull

Is social bookmarking a complete waste of time? Or is it more a factor of how some marketers are attempting to use social media?...



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    Mike Moran

    In social media, aspire to be reactive

    by Mike Moran

    I'm a consultant, and for consultants, nothing beats being proactive, huh? You want to be ahead of the curve, up on the latest, and [insert your favorite cliche here]. But social media is so new, and it changes so fast, that it's really painful to be proactive. It's enormously time consuming to have spent so much time in social media that you are ahead of the curve. You'd have no time for your real business. I am advising you to shoot a lot lower. When it comes to social media, aspire to be reactive....

    Stoney deGeyter

    Go Blog Yourself Step 2: Know What They Want To See

    by Stoney deGeyter

    In the online blogging world, there is also a while range of audiences. You know who your audience is, but what are they looking for? The easiest way to figure this out is to perform a bit of keyword research. When looking for things to talk about you need to look at three different keyword categories:

    Stoney deGeyter

    Go Blog Yourself Step 3: Have a Good Pick-Up Line

    by Stoney deGeyter

    When writing a blog post the title of the post is your pick-up line. That's your first opportunity to make a first impression. Deliver a poorly crafted pick-up line and there is a good chance your blog post sit there alone and unread. Craft a strong pick-up line and you at least have a shot of pulling them in to see what else you got going for you.

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    Video Cast

    Sage Lewis

    Sage will be back...

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    Readers Respond

    In response to... Mixing Business with Pleasure: The Potential Peril of Social Media

    Jennifer, I'm really appreciating the balance you've presented in this post! I'm pondering all this myself for the last several weeks. I've been a communication consultant for most of my adult life and the challenges that social media are presenting are brand new for most people, including "public relations" professionals. The kinds of advice I used to give about separating personal and professional messages and "preparing" your remarks carefully for specific publics are just not useful anymore. The choices are so much complex now with electronic trails and our decisions have impacts that go on and on and on.

    I blogged myself recently around a piece Jeff Jarvis published last month in Business Week. You can find it here.

    I would love to hear your thoughts about what I was poking around in there.

    I'd also love to hear your thoughts about a new E-course I just released this week about building trust working with others online. It's a dicey process, as you've described here so well. I'm very interested in this whole subject and watching all the time for new angles on the topic.

    Again, I so appreciate your thoughtful writing!

    Meri Walker
    The Virtual Meeting Coach



    In response to... Mixing Business with Pleasure: The Potential Peril of Social Media

    Thanks so much for all the input on this post. I'm glad to hear I'm not the only one trying to balance this...though it feels odd to have spent the last few years THINKING I had it balanced only to find I didn't. ;)

    I think Facebook is really one of the biggest challenges in this realm. It's easy enough to know LinkedIn is a professional environment, but Facebook has done an amazing job of crossing the boundaries. Initially, I'd figured I'd only "friend" the work/industry types I felt I knew well enough to "share" my personal life with...but as Facebook adds more functionality and increases their adoption rates, it's really kind of becoming the go-to meeting place on the web.

    SiteLogic and Search Engine Guide both have groups over there, and since those are the companies I work for, I almost HAVE to have a "professional" presence on the site. That makes it difficult to try and keep my friend list limited to those I actually "know."

    The search for balance continues...

    Meri,

    I think you ask some good questions in your post and I think the response from Michelle (in the post) is a good one. Facebook has been very good about expanding their privacy control options to help people limit what their contacts see.

    I also think the point your friend makes about not wanting people to judge her based on her friends is a good and interesting one. Much of our lives requires "explanation" in order to avoid the initial gut reactions that people often form. A sarcastic, but well-intentioned Facebook update can come across harshly to someone who doesn't know the poster well enough to get their sense of humor. That adds the extra layer of not only what you share, but wondering how what you share might be interpreted...

    Jennifer Laycock
    Search Engine Guide



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    The Edge of Success

    9 Proven Techniques to Double Your Sales

    "Hands down, "The Edge of Success" is the #1 resource every entrepreneur must have in their tool kit." - Thomas Ribar
  • Learn how to "Master" every selling moment
  • Easy ways to generate more leads
  • Techniques for becoming a better sales person
  • What customers really want from you
  • How to capitalize on your existing customers (and still have them love you)
  • Yes, I want to download this powerful book for FREE!


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